1月29日，京东集团创始人、董事局主席刘强东通过京东App下单的超万件年货，送到了江苏宿迁来龙 镇光明村村民手中。刘强东今年给老家送的年货，不仅包括米、面、油等生活必需品，还贴心准备了微 波炉等实用家电、血糖仪和筋膜枪等健康类产品。其中的"科技年货"吸引了外界关注：给老人准备的大 屏AI手机，装有能识别方言的适老AI应用"东东"，让老人也能轻松使用AI方便生活；给村里打造的AI 教室则接入了搭载JoyInside的AI玩具等电子产品，为小朋友们提供更智能的陪伴学习体验。 "东东"是京东JoyAI APP的适老版，是专为老年用户打造的AI助手。在送年货活动现场，东东内置的数 字人助手"万能博士"一开口便吸引了全场乡亲的目光。"乡亲们好啊！我是你的万能小助手，在这里随 时陪你说话，聊聊健康养生，帮你买东西、点外卖，还能为你解读新闻"。面对叔叔阿姨的现场提问， 万能博士条理清晰地解答了日常锻炼的科学方法，贴心地给出可选的运动建议，并配合智元机器人示范 起标准的太极拳动作，瞬间赢得乡亲们的欢呼与惊叹。 "科技年货"不止于银发乡亲们，今年京东还为光明村的小朋友们搭建了一间AI教室。基于京东JoyAI大 模型，JoyIn ...

Group 1 - JD Group's founder Liu Qiangdong delivered over 10,000 New Year goods to villagers in Jiangsu, including essential items and practical appliances [1] - The "technology New Year goods" included an AI smartphone for the elderly, equipped with a dialect-recognizing AI application called "Dongdong" [1][3] - An AI classroom was established for children in the village, featuring AI toys and devices powered by JD's JoyAI model to enhance learning experiences [6] Group 2 - "Dongdong" serves as an AI assistant tailored for elderly users, capable of engaging in conversations and providing health advice [3][4] - The AI assistant can perform various tasks such as online shopping, food ordering, and health consultations through voice commands [4] - JD's innovative AI toys allow children to connect and interact with different devices, creating a safe social environment for them [8]

Core Insights - JD.com has established the "Chameleon Business Unit" to focus on the development and commercialization of AI products such as JoyAI App, JoyInside, and digital humans, marking a strategic shift towards AI product implementation [1][2] - The upgrade of the Chameleon project group to a business unit signals JD.com's commitment to transitioning its AI strategy from research and development to commercial operations, aiming to leverage large model technology and supply chain channels for consumer electronics [2][3] Group 1: AI Product Development - The Chameleon Business Unit will enhance the development of multimodal AI tools, digital humans, and intelligent products, differentiating JD.com from other e-commerce platforms by connecting directly with manufacturing [1][2] - JD.com's R&D expenditure has increased by 28.4% year-on-year to 5.6 billion yuan, representing 1.9% of revenue, indicating a strong commitment to AI investment [2] - The company has seen a significant rise in AI job postings, ranking among the top 20 companies for new AI positions from January to October 2025 [2] Group 2: Digital Human Technology - JD.com's digital human technology has evolved, allowing for the creation of digital personas with significantly reduced production costs, dropping from tens of thousands to double digits, a reduction of over 90% compared to traditional filming methods [3] - The company aims to lower the barriers for using digital humans in live streaming, enhancing features like "one-click broadcasting" to minimize the need for manual intervention [3][4] Group 3: AI Toy Market - JD.com has entered the AI toy market, launching a series of AI toy products since November 2022, including self-developed AI toys and the JoyInside chess robot [5][6] - Sales figures indicate strong market acceptance, with over 4,000 units sold for the initial toy series and over 8,000 for the JoyInside chess robot [6] - The AI toy sector is projected to experience rapid growth, with sales of AI robots, trendy toys, and educational toys expected to increase significantly, highlighting the market's potential [9][10]

Core Viewpoint - JD.com has established the "Chameleon Business Unit" to enhance the development and commercialization of AI products, marking a significant shift in its AI strategy from research to business application [3][5]. Group 1: AI Strategy and Business Development - The establishment of the Chameleon Business Unit signals JD.com's transition of its AI strategy from technical capability to a commercial business, focusing on digital humans, JoyAI, and JoyInside [5]. - JD.com plans to leverage its own brand to connect directly with manufacturing, aiming to reduce costs and gain pricing advantages through efficient resource allocation [3][5]. - The company has increased its R&D spending, with a 28.4% year-on-year growth to 5.6 billion yuan, representing 1.9% of its revenue in Q3 2025 [5]. Group 2: AI Applications and Digital Humans - AI toys and digital humans are identified as key commercial scenarios for JD.com's AI capabilities [6]. - The cost of producing a digital human has decreased by over 90%, from tens of thousands of yuan to double digits, thanks to advancements in model training [6][7]. - During the Double 11 shopping festival, the number of merchants using digital human live streaming increased nearly sixfold, contributing hundreds of billions in GMV since 2025 [7]. Group 3: AI Toys Market - JD.com has launched a series of AI toy products since November 2022, with significant sales figures, including over 4,000 units of a toy series and 8,000 units of the JoyInside chess robot [9][11]. - The AI toy market is projected to grow rapidly, with sales of AI robots, trendy toys, and educational toys expected to increase by 124.6%, 798.7%, and 473.7% respectively from 2024 to 2025 [12]. - JD.com aims to differentiate itself in the AI toy market by addressing challenges such as product homogeneity and high return rates, leveraging cost-effectiveness and rapid product iteration [11][12].

Core Insights - The introduction of the JoyInside chess robot marks a significant shift from traditional mechanical chess-playing robots to an AI companion that understands chess and engages in conversation, enhancing the leisure experience for elderly users [1][3][4] Product Features - The JoyInside technology enables the robot to provide a full range of capabilities, including understanding chess positions, adapting to user needs, and offering continuous companionship, thus transforming it from a mere chess tool to an interactive chess partner [3][4] - The robot features real-time interactive communication, allowing it to explain moves and engage in discussions, which elevates the user experience beyond simple gameplay [4] - It possesses a comprehensive chess knowledge system that allows users to learn tactics in real-time, making it possible to ask questions and learn while playing [4][5] Emotional Engagement - The robot is equipped with emotional perception capabilities, using algorithms to recognize emotions and generate responses, creating a more engaging and human-like interaction during gameplay [4][5] Versatility and Accessibility - The robot can be used in various scenarios beyond just chess, including casual conversations and device control, making it a versatile family companion [4][5] - It is designed to be user-friendly for all age groups, with features that cater to children and elderly users, including a structured teaching system and easy voice command operations [5][6] Market Trends - The collaboration between Yuanluobo and JD's JoyInside reflects a broader trend in smart hardware development, moving from single-function devices to multi-dimensional companions [6] - JoyInside has supported over 40 leading hardware brands, enhancing their products' interactive capabilities and significantly improving user engagement [6]

Core Insights - The article discusses the launch of the Yuanluobo Chess Robot, which incorporates AI technology to enhance user interaction and experience in chess playing, moving beyond traditional mechanical functions [1][4]. Group 1: Product Features - The Yuanluobo Chess Robot, powered by JoyInside technology, offers a comprehensive experience that includes teaching, emotional interaction, and real-time communication, transforming it from a mere chess tool to an AI companion [4][6]. - The robot features multi-modal understanding capabilities, allowing it to recognize moves and understand the underlying strategies, thus enabling a more engaging learning experience for users [4][6]. - It includes a complete teaching system for children and enhanced endgame training for elderly users, making it accessible for all age groups and skill levels [6][5]. Group 2: User Interaction - The robot can engage in active dialogue during games, providing commentary and encouragement, which adds emotional depth to the interaction, making it feel more like a real chess partner [4][5]. - It supports various modes of interaction, such as teaching mode and casual chat mode, allowing users to switch easily based on their needs [6][5]. - The robot's ability to handle voice commands simplifies operation for users, eliminating the need for complex setups [6][5]. Group 3: Market Trends - The integration of JoyInside technology reflects a broader trend in smart hardware development, moving from single-function devices to multi-dimensional companions [7]. - JoyInside has already supported over 40 leading hardware brands, enhancing their products' interactive capabilities and significantly improving user engagement [7]. - The success of AI-driven products, such as the Fuzozo toy, indicates a growing consumer preference for interactive and intelligent companions [7].