Core Viewpoint - The ninth Ningde (Xiapu) Large Yellow Croaker Industry Innovation Development Conference highlighted the strategic partnership between JD Fresh and the Xiapu County Commerce Bureau to promote the high-quality development of the entire large yellow croaker industry chain [1][3]. Industry Overview - Ningde, known as the "Capital of Large Yellow Croaker" in China, produces 80% of the country's large yellow croaker, with a projected output of 214,900 tons in 2024 and a total industry value exceeding 20 billion yuan [4]. - The large yellow croaker is a unique marine fish in China, highly regarded for its taste and nutritional value, often referred to as the "national fish" [3][4]. Company Strategy - JD Fresh leverages its super supply chain capabilities and a "source direct delivery + direct procurement" model to ensure that freshly caught large yellow croakers are processed within six hours and delivered quickly to consumers [3][6]. - The company has established a comprehensive quality assurance system covering all aspects of production, circulation, and sales, including strict pre-sale, in-sale, and post-sale quality control standards [6][8]. Product Innovation - JD Fresh has introduced a "three removals" process (scales, gills, and internal organs) to simplify cooking for consumers, along with a traceable QR code system for transparency from breeding to processing [8]. - The company offers competitive pricing by eliminating middlemen and utilizing direct sourcing, ensuring consumers receive high-quality products at lower prices [8]. Collaborative Efforts - JD Fresh is collaborating with leading brands in the large yellow croaker sector to establish a source direct delivery certification base, enhancing brand promotion and sales for Ningde large yellow croaker [9][11]. - The partnership aims to provide stable, high-quality supply and competitive pricing, thereby increasing JD's competitiveness in the large yellow croaker category [11][13]. Consumer Trends - There is a growing consumer demand for high-quality protein, leading to the introduction of premium products such as boneless yellow croaker fillets and various processed forms to cater to diverse consumer preferences [13].

小雪刚过，位于东海之滨的"中国大黄鱼之都"福建宁德，迎来了一年中最热闹的时节。 "大黄鱼也是京东生鲜第一个年销售额破亿的国产鱼。"京东生鲜海产品负责人介绍，为了让消费者能品 尝到新鲜、正宗的大黄鱼，京东构建了一套覆盖生产、流通、销售全环节的品质保障体系：由专业买手 深入宁德产地亲自选货，减少中间流通环节，从源头把控大黄鱼品质；同时，通过京东平台大数据与产 业经验，推动大黄鱼产地建立标准化生产与分级体系，实现产地共建。 在此过程中，为保障大黄鱼品质，采取了严格的品控标准：售前，制定大黄鱼感官验收标准，对规格大 小、重量等进行统一规范，筛选过滤掉一些品相不佳或不新鲜的大黄鱼；售中环节，不定期抽检，发现 问题第一时间退供及处罚；售后，制定赔付标准，提供"坏损包退"、"退货不退款"等服务，给消费者最 好的服务体验。 11月29日，第九届宁德(霞浦)大黄鱼产业创新发展大会在宁德霞浦县举行。会上，京东生鲜与霞浦县商 务局签署战略协议，双方将持续深化合作，共同推动大黄鱼全产业链高质量发展。 作为本次大会国内唯一一家与宁德霞浦政府签约的电商企业，京东生鲜依托超级供应链能力，通过"源 头直发+产地直采"模式，由专业买手驻守产地 ...

Core Insights - Ningde City has a deep cultural and economic connection with the large yellow croaker fish, which is integral to its identity and local economy [1][2][9] Industry Development - The large yellow croaker fish is a significant part of Ningde's culinary culture, with various traditional and innovative cooking methods being showcased at events like the "National Fish Cooking Innovation Competition" [4][6] - Ningde has been recognized as a "Culinary Landmark City for Large Yellow Croaker" by the Chinese Culinary Association, highlighting its efforts in brand building and culinary innovation [6] Economic Impact - The large yellow croaker industry in Ningde has evolved into a "billion-dollar industry," with the city producing approximately 21.49 million tons of large yellow croaker in 2024, accounting for about 80% of China's total production [9] - The total industrial chain value of the large yellow croaker in Ningde is projected to exceed 20 billion yuan [9] Technological and Market Innovations - Ningde is promoting the integration of the large yellow croaker industry with e-commerce, utilizing live streaming and other modern sales techniques to reach a broader customer base [7] - The city has 370 seafood processing enterprises, which are advancing from basic processing to more sophisticated products, enhancing market appeal and attracting younger consumers [7]