Core Viewpoint - The ninth Ningde (Xiapu) Large Yellow Croaker Industry Innovation Development Conference highlighted the strategic partnership between JD Fresh and the Xiapu County Commerce Bureau to promote the high-quality development of the entire large yellow croaker industry chain [1][3]. Industry Overview - Ningde, known as the "Capital of Large Yellow Croaker" in China, produces 80% of the country's large yellow croaker, with a projected output of 214,900 tons in 2024 and a total industry value exceeding 20 billion yuan [4]. - The large yellow croaker is a unique marine fish in China, highly regarded for its taste and nutritional value, often referred to as the "national fish" [3][4]. Company Strategy - JD Fresh leverages its super supply chain capabilities and a "source direct delivery + direct procurement" model to ensure that freshly caught large yellow croakers are processed within six hours and delivered quickly to consumers [3][6]. - The company has established a comprehensive quality assurance system covering all aspects of production, circulation, and sales, including strict pre-sale, in-sale, and post-sale quality control standards [6][8]. Product Innovation - JD Fresh has introduced a "three removals" process (scales, gills, and internal organs) to simplify cooking for consumers, along with a traceable QR code system for transparency from breeding to processing [8]. - The company offers competitive pricing by eliminating middlemen and utilizing direct sourcing, ensuring consumers receive high-quality products at lower prices [8]. Collaborative Efforts - JD Fresh is collaborating with leading brands in the large yellow croaker sector to establish a source direct delivery certification base, enhancing brand promotion and sales for Ningde large yellow croaker [9][11]. - The partnership aims to provide stable, high-quality supply and competitive pricing, thereby increasing JD's competitiveness in the large yellow croaker category [11][13]. Consumer Trends - There is a growing consumer demand for high-quality protein, leading to the introduction of premium products such as boneless yellow croaker fillets and various processed forms to cater to diverse consumer preferences [13].

Core Viewpoint - The ninth Ningde (Xiapu) Large Yellow Croaker Industry Innovation Development Conference highlighted the strategic partnership between JD Fresh and the Xiapu County government to enhance the high-quality development of the large yellow croaker industry [1][3]. Group 1: Industry Overview - Ningde, known as the "Capital of Large Yellow Croaker" in China, produces 80% of the country's large yellow croaker, with a projected output of 214,900 tons in 2024 and a total industry value exceeding 20 billion yuan [4]. - The large yellow croaker is a unique marine fish in China, celebrated for its taste and nutritional value, and has been a popular choice for gifting during festivals since ancient times [3][4]. Group 2: JD Fresh's Strategy - JD Fresh, as the only e-commerce company to sign a strategic agreement with the Ningde Xiapu government, leverages its supply chain capabilities to ensure fresh large yellow croaker is processed within six hours of catch and delivered quickly to consumers [3][6]. - The company has established a comprehensive quality assurance system covering production, circulation, and sales, including strict pre-sale, in-sale, and post-sale quality control measures [6][8]. Group 3: Product Innovation and Consumer Engagement - JD Fresh has introduced a "three-clean" process for large yellow croaker, simplifying cooking for consumers by removing scales, gills, and internal organs while maintaining the whole fish form [8]. - The company has implemented a traceability system with QR codes to ensure transparency from breeding to processing, enhancing consumer confidence [8]. Group 4: Market Positioning and Competitive Pricing - JD Fresh's direct sourcing model eliminates intermediaries, allowing for competitive pricing and ensuring consumers receive high-quality large yellow croaker at "production prices" [9]. - The collaboration with leading brands like Sandu Port and Haimingwei aims to create a source direct certification base for large yellow croaker, enhancing brand visibility and market competitiveness [11]. Group 5: Consumer Trends and Product Diversification - There is a growing consumer demand for high-quality protein, leading to the introduction of products like deboned yellow croaker fillets suitable for children and the elderly, as well as various new products to meet diverse consumer needs [13]. - JD Fresh plans to continue collaborating with agricultural industry chains to empower brand upgrades and increase farmer incomes, driving high-quality agricultural development [13].