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宁德大黄鱼鲜味越来越足(新春走基层·热气腾腾万家暖)
Ren Min Ri Bao· 2026-02-24 22:26
一鱼能几"吃"?"除了黄鱼鲞,我们还开发出去刺黄鱼柳,并利用鱼头、鱼骨熬制鱼汤,提炼鱼肚、鱼 皮中的高蛋白用于加工鱼饲料。"宁德三都港海洋食品有限公司总经理尤信铃介绍。 通体金黄,鲜香扑鼻,筷子一拨,肉若蒜瓣。"瞧这冰鲜大黄鱼,嘿,真鲜灵!"70岁的北京居民梁建芳 对从福建运来的大黄鱼赞不绝口。北京居民能吃上福建的鲜鱼,得益于大黄鱼产业链的发展。 "用上塑胶大网箱,深度大、密度小,病害少。"在福建宁德市蕉城区,养殖户宋向国说。渔排旁,智慧 养殖数据盒实时收集海域水温、溶解氧含量等数据,让饵料投放有了更好的依据。 从2018年起,宁德累计投入超45亿元,引进适应深水养殖的塑胶大网箱,清退和升级改造渔排142.7万 口,推动产业升级。 除了"养好一条鱼",还要"做深一条链"。在蕉城区飞鸾镇,大黄鱼产业园入驻了16家大型水产公司,冷 链、仓储、检测实现"一站式"服务。在福建岳海水产食品有限公司内,立体冷库上下9层。公司生产负 责人林兴秀说:"全链保持'冷藏'温控,最大程度保持鱼肉品质。" 2025年,宁德全市大黄鱼产量达22.24万吨,全产业链产值超200亿元。 夹起一筷子大黄鱼肉,送入口中细细品味,梁建芳笑道:" ...
抢“C位”,美味大黄鱼“游上”餐桌
Xin Lang Cai Jing· 2026-02-22 23:05
靠海吃海,因海而兴。霞浦是我国大黄鱼的核心产区之一,素有"中国生态大黄鱼之乡"的美誉,去年全 县大黄鱼产量达8.95万吨,产值36.84亿元,形成从育苗、养殖、加工到销售的完备产业链。在旺盛市场 需求的牵引下,不少大黄鱼生产、加工企业不等春节假期结束便率先复工复产,火力全开赶订单。 正月初六,春节假期进入尾声,不少驱车前来霞浦观光的游客逐渐踏上归途。在他们返乡携带的伴手礼 中,大黄鱼及其制品占据"C位"。 "我之前就网购过霞浦大黄鱼,它细嫩鲜美的肉质让我印象深刻。这次到了产区,必须多买点带回去, 让亲朋好友都尝尝。"来自浙江的游客顾凡说。 海仓水产品成立于2021年,专注于大黄鱼精深加工。近年来,海仓水产品勇闯电商赛道,大黄鱼线上销 量增长显著。在今年春节前的一个月时间里,公司累计销售额约1000万元,其中通过电商渠道发出的订 单就有2万多单。 "近年来,随着市场竞争日益激烈,企业必须找到新的增长点。为此,我们将目光瞄向餐饮供应链赛 道。"叶瑭晖说,"发力餐饮供应链赛道有不少好处,一方面,它有助于我们开拓市场增量,进一步提高 公司产品的销售规模;另一方面,通过与连锁餐饮品牌的长期合作,我们可以借助它们的品牌美 ...
福建大黄鱼“游”出产业新变化
Xin Lang Cai Jing· 2026-02-10 21:07
Core Viewpoint - The yellow croaker industry in Ningde, Fujian, is undergoing significant transformation towards ecological, intelligent, and standardized farming practices, with a focus on deep-sea aquaculture and technological advancements in breeding and processing [2][4][5]. Industry Overview - Ningde is the main production area for yellow croaker in China, contributing 80% of the national output, with an industry chain value exceeding 20 billion yuan [1]. - The sales peak for yellow croaker coincides with the approaching New Year, highlighting its importance in the local economy [1]. Aquaculture Innovations - The transition from nearshore to offshore farming has been implemented, with 592 deep-water anti-wind and wave net cages established since 2025 [3]. - The new deep-sea net cages allow for a lower stocking density of 4 fish per cubic meter, enhancing resilience to environmental conditions and increasing capacity by 15 times compared to traditional cages [2]. Breeding Technology - In 2022, 1.5 billion yellow croaker fry were produced in Ningde, accounting for nearly 70% of the region's total fry output [4]. - The breeding process has been digitized, creating traceable records of fry development, which has improved the quality and marketability of the fry [4]. Processing and Product Development - The processing sector has evolved from fresh fish to advanced products like yellow croaker fillets and fish balls, generating over 300 million yuan in annual revenue for companies like Funing Port Fisheries [5]. - Companies are focusing on full-chain development, utilizing all parts of the fish to enhance value, including creating high-protein fish feed from by-products [5]. Brand and Cultural Development - Ningde is actively promoting the yellow croaker as a cultural symbol through the establishment of cultural experience centers and festivals, aiming to enhance brand recognition and market presence [5].
《舌尖上的中国》赋能宁波“土特产”——农博会首日销售火爆,本土优品借力IP破局出圈
Core Insights - The Ningbo Agricultural Expo highlights the growing importance of local specialties as a solid vehicle for rural revitalization and farmer prosperity, with a total transaction amount of 8.7 million yuan and online sales reaching 5.3 million yuan on the first day [1] - The agricultural, forestry, animal husbandry, and fishery sectors in Ningbo achieved a total output value of 47.86 billion yuan in the first three quarters of 2025, cultivating 16 billion-level industrial chains and 2 hundred-billion-level industrial chains [1] Group 1 - Local specialties are becoming a key driver for rural revitalization and farmer prosperity in Ningbo, as evidenced by significant transaction figures at the Agricultural Expo [1] - The expo showcased a variety of local products, indicating a robust and growing industrial chain that supports the "Ningbo products" brand [1] - There is a challenge for high-quality local products to expand their brand recognition beyond regional markets to become nationally recognized brands [2] Group 2 - The "Taste of China" initiative at the expo aims to elevate Ningbo's local products to national recognition through a systematic empowerment framework, focusing on quality and storytelling [4] - The integration of technology and industry is crucial for the success of Ningbo's local specialties, with advancements in agricultural technology and digital farming enhancing production efficiency [7] - The essence of local specialty prosperity lies in retaining more value within rural areas, transitioning from raw material output to brand output, and establishing high-value recognition through cultural IP [9] Group 3 - The potential inclusion of Ningbo's quality products in the "Taste of China" initiative could lead to a new model of cultural empowerment for the industry, promoting brand standardization and marketization [12] - The initiative aims to document not just food but also the cultural and technological narratives behind Ningbo's agricultural products, creating a sustainable path for shared prosperity [12]
行进的海岸线|多元转化海洋资源 “蓝色粮仓”滋养幸福生活
Yang Guang Wang· 2025-12-25 13:04
Core Insights - The article highlights the transformation of the coastal economy in Xiangshan, Zhejiang Province, where marine resources are being utilized to enhance the livelihoods of local villagers through various industries, including fishing, processing, and tourism [1] Group 1: Marine Resource Utilization - Xiangshan Crab Claw Port serves as a hub for fishing and processing, contributing to the local economy and community well-being [1] - Traditional fishing practices are being modernized with the integration of technology, such as smart drying and vacuum packaging, extending the shelf life of seafood products [5] Group 2: Economic Impact - The fish processing factory in Wenyang Village produces over 500,000 yuan in annual sales, with products in high demand across major cities like Beijing and Shanghai [5] - The tourism sector in Maoyang Township has seen significant growth, with over 1.1 million visitors and a total tourism revenue of 140 million yuan from January to November, reflecting a year-on-year increase of 2% and 5% respectively [9] Group 3: Community and Cultural Development - More than half of the villagers in Huawall Village are involved in hospitality and dining, creating a cluster effect that enhances the local reputation and attracts repeat visitors [6] - Local artisans are creating cultural products that reflect the fishing heritage, contributing to the cultural tourism experience [9]
行进的海岸线|潮起三都澳:一尾“金黄”跃居全国八成市场
Yang Guang Wang· 2025-12-04 00:35
Core Viewpoint - The article highlights the transformation and modernization of the yellow croaker industry in Ningde City, Fujian Province, emphasizing the shift from traditional fishing practices to a more structured and technology-driven approach, resulting in significant economic growth and market competitiveness [2][6]. Industry Transformation - The yellow croaker farming in San Dou Ao has evolved from a scattered, family-run model to a cluster development led by key enterprises, showcasing a modern marine economy transition [6] - The industry has adopted three key strategies: deep-sea farming, digitalization, and comprehensive ecological management, which have contributed to stable and high-quality fish production [2][6]. Economic Impact - The total industrial chain output value of yellow croaker in Biaocheng is projected to exceed 11 billion yuan in 2024, capturing 80% of the national market [6] - The current year is noted as the best in the last decade for yellow croaker prices, indicating a strong market demand and favorable conditions for farmers [6]. Value Chain Development - A deep processing enterprise has integrated the entire value chain from breeding to sales, enhancing product offerings and expanding into international markets [5] - The shift from selling fresh fish to producing processed products like "three-processed" yellow croaker and dried fish has redefined the industry landscape [5]. Technological Integration - The use of technology, such as monitoring cameras and automated feeding systems, has replaced traditional experience-based decision-making, improving efficiency and fish quality [2][6]. - The implementation of international standards in processing has transformed yellow croaker from a mere fishery product into a food industry product, ensuring consistent quality and traceability [5].
从宁德游向全国:一条大黄鱼的京东供应链跃升之路
Sou Hu Cai Jing· 2025-12-02 06:41
Core Viewpoint - The ninth Ningde (Xiapu) Large Yellow Croaker Industry Innovation Development Conference highlighted the strategic partnership between JD Fresh and the Xiapu County Commerce Bureau to promote the high-quality development of the entire large yellow croaker industry chain [1][3]. Industry Overview - Ningde, known as the "Capital of Large Yellow Croaker" in China, produces 80% of the country's large yellow croaker, with a projected output of 214,900 tons in 2024 and a total industry value exceeding 20 billion yuan [4]. - The large yellow croaker is a unique marine fish in China, highly regarded for its taste and nutritional value, often referred to as the "national fish" [3][4]. Company Strategy - JD Fresh leverages its super supply chain capabilities and a "source direct delivery + direct procurement" model to ensure that freshly caught large yellow croakers are processed within six hours and delivered quickly to consumers [3][6]. - The company has established a comprehensive quality assurance system covering all aspects of production, circulation, and sales, including strict pre-sale, in-sale, and post-sale quality control standards [6][8]. Product Innovation - JD Fresh has introduced a "three removals" process (scales, gills, and internal organs) to simplify cooking for consumers, along with a traceable QR code system for transparency from breeding to processing [8]. - The company offers competitive pricing by eliminating middlemen and utilizing direct sourcing, ensuring consumers receive high-quality products at lower prices [8]. Collaborative Efforts - JD Fresh is collaborating with leading brands in the large yellow croaker sector to establish a source direct delivery certification base, enhancing brand promotion and sales for Ningde large yellow croaker [9][11]. - The partnership aims to provide stable, high-quality supply and competitive pricing, thereby increasing JD's competitiveness in the large yellow croaker category [11][13]. Consumer Trends - There is a growing consumer demand for high-quality protein, leading to the introduction of premium products such as boneless yellow croaker fillets and various processed forms to cater to diverse consumer preferences [13].
京东生鲜携手宁德霞浦政府战略合作,源头直发助力大黄鱼“游”进千家万户
Zhong Jin Zai Xian· 2025-12-01 06:51
Core Viewpoint - The ninth Ningde (Xiapu) Large Yellow Croaker Industry Innovation Development Conference highlighted the strategic partnership between JD Fresh and the Xiapu County government to enhance the high-quality development of the large yellow croaker industry [1][3]. Group 1: Industry Overview - Ningde, known as the "Capital of Large Yellow Croaker" in China, produces 80% of the country's large yellow croaker, with a projected output of 214,900 tons in 2024 and a total industry value exceeding 20 billion yuan [4]. - The large yellow croaker is a unique marine fish in China, celebrated for its taste and nutritional value, and has been a popular choice for gifting during festivals since ancient times [3][4]. Group 2: JD Fresh's Strategy - JD Fresh, as the only e-commerce company to sign a strategic agreement with the Ningde Xiapu government, leverages its supply chain capabilities to ensure fresh large yellow croaker is processed within six hours of catch and delivered quickly to consumers [3][6]. - The company has established a comprehensive quality assurance system covering production, circulation, and sales, including strict pre-sale, in-sale, and post-sale quality control measures [6][8]. Group 3: Product Innovation and Consumer Engagement - JD Fresh has introduced a "three-clean" process for large yellow croaker, simplifying cooking for consumers by removing scales, gills, and internal organs while maintaining the whole fish form [8]. - The company has implemented a traceability system with QR codes to ensure transparency from breeding to processing, enhancing consumer confidence [8]. Group 4: Market Positioning and Competitive Pricing - JD Fresh's direct sourcing model eliminates intermediaries, allowing for competitive pricing and ensuring consumers receive high-quality large yellow croaker at "production prices" [9]. - The collaboration with leading brands like Sandu Port and Haimingwei aims to create a source direct certification base for large yellow croaker, enhancing brand visibility and market competitiveness [11]. Group 5: Consumer Trends and Product Diversification - There is a growing consumer demand for high-quality protein, leading to the introduction of products like deboned yellow croaker fillets suitable for children and the elderly, as well as various new products to meet diverse consumer needs [13]. - JD Fresh plans to continue collaborating with agricultural industry chains to empower brand upgrades and increase farmer incomes, driving high-quality agricultural development [13].
从“文化符号”到“百亿产业” 宁德大黄鱼游出富民新路
Zhong Guo Xin Wen Wang· 2025-11-29 12:46
Core Insights - Ningde City has a deep cultural and economic connection with the large yellow croaker fish, which is integral to its identity and local economy [1][2][9] Industry Development - The large yellow croaker fish is a significant part of Ningde's culinary culture, with various traditional and innovative cooking methods being showcased at events like the "National Fish Cooking Innovation Competition" [4][6] - Ningde has been recognized as a "Culinary Landmark City for Large Yellow Croaker" by the Chinese Culinary Association, highlighting its efforts in brand building and culinary innovation [6] Economic Impact - The large yellow croaker industry in Ningde has evolved into a "billion-dollar industry," with the city producing approximately 21.49 million tons of large yellow croaker in 2024, accounting for about 80% of China's total production [9] - The total industrial chain value of the large yellow croaker in Ningde is projected to exceed 20 billion yuan [9] Technological and Market Innovations - Ningde is promoting the integration of the large yellow croaker industry with e-commerce, utilizing live streaming and other modern sales techniques to reach a broader customer base [7] - The city has 370 seafood processing enterprises, which are advancing from basic processing to more sophisticated products, enhancing market appeal and attracting younger consumers [7]