春风动力成立于 1989 年，最初从事汽车和摩托车零部件生产，后逐步转向摩 托车产品，并于 2005 年进入全地形车市场。公司目前的主要业务包括全地形 车和摩托车，其中全地形车是最重要的收入来源。2024 年，全地形车业务实 现营收 72 亿元，占总营收的 48%；摩托车业务实现营收 64 亿元，占总营收 的 43%。在摩托车业务中，内销占比 20.6%，外销占比 19.6%。公司产品种 类丰富，涵盖多种排量段，包括 ATV、UTV 和 SSV 三类全地形车，以及各种 类型的摩托车。 公司电动两轮车业务始于 2020 年，2023 年开始放量，目前已覆盖各 价格带。预计 2026 年集合品牌有望冲击百万台规模，实现盈亏平衡， 并计划新增门店以实现更大市场目标。 展望 2026 年，四轮全地形车辆将在新品拉动下迎来良好业绩表现，两 轮车辆出口预计恢复。若美加墨协定完成，利润有望达到 25 亿元，公 司市值有较大上升空间。核心风险点包括新车型上市节奏、贸易环境变 化等。 春风动力 20251216 摘要 春风动力全地形车和摩托车业务是主要收入来源，2024 年分别占总营 收的 48%和 43%。公司通过与 KTM ...

Company and Industry Summary Company: TaoTao Vehicle Key Points Industry Overview - The company operates in the electric vehicle sector, focusing on low-speed electric vehicles, including golf carts and all-terrain vehicles (ATVs) [2][4][27] Pricing Strategy and Market Demand - The company successfully transferred costs through price increases and optimized product structure, with no significant impact on demand in the U.S. market [2][4] - After a price increase in July 2025, sales remained stable from August to October, indicating market acceptance of the price adjustments [2][4] - The primary consumer demographic for electric low-speed vehicles includes middle-class households earning over $100,000 annually, who are less affected by inflation [4][11] Dealer Profitability and Competitive Advantage - Dealer margins have been gradually reduced from 35% in 2024 to 25% in 2025, yet dealers remain profitable due to lower margins of competitors [6][8] - The company has a significant advantage in production capacity with manufacturing bases in Southeast Asia, Thailand, and the U.S., and offers superior product design and after-sales service [2][8] Brand Positioning and Market Expansion - The launch of the Thai brand complements the existing Dila Dog brand, targeting different dealer demographics and expanding market coverage [9] - The company plans to continue expanding into the ATV market, focusing on non-U.S. markets for ATVs and the U.S. market for UTVs [4][25] Product Focus and Future Outlook - Traditional products like electric scooters and balance bikes are seeing a decline in sales, prompting the company to focus on strategic products like golf carts [10][27] - The company anticipates a 50% growth in golf cart business in 2026, with overall revenue and profit expected to increase by over 25% [27] Supply Chain and Production Adjustments - The company has shifted production from China to Vietnam to avoid high tariffs, with a current monthly capacity of 5,000 units in Vietnam [3][4] - The U.S. factory has increased staffing to 350 employees, with limited impact on gross margin and net profit from labor costs [7][8] Marketing and Promotion Strategies - The company employs a non-traditional marketing strategy, relying on organic interest from influencers rather than paid endorsements [18][19] - The focus is on sponsorships and participation in events rather than celebrity endorsements [18] Competitive Landscape - The U.S. golf cart market is growing, with competitors like Club Car and Yamaha facing challenges from Chinese manufacturers moving production to Southeast Asia [20][21] - The company’s vehicles are noted for their higher profit margins, making them more attractive to dealers compared to competitors [23] Regulatory Environment - Electric low-speed vehicles are permitted on roads in most U.S. states, with a repurchase cycle expected to be four to five years [15] Additional Insights - The company maintains a flexible inventory management system, utilizing warehouses in the U.S. to respond quickly to dealer demands [24] - Plans for future product development include expanding into larger displacement models and enhancing the e-bike business in the U.S. market [26][25]