隆鑫通用 20250925 摘要 隆鑫通用 2018-2024 年营收稳步增长，年均增长约 7%，今年上半年 营收 97 亿元，同比增长 30%，海外市场贡献超六成，同比增长 36%， 国内市场增长 10%。 公司业务结构多元化，摩托车及发动机板块占比提升至 75%左右，通用 机械占比约 20%。通过资产优化，上半年归母净利润接近 11 亿元，同 比增长 80%以上。 国内摩托车市场趋于稳定，高端大排量摩托车需求增加，1-5 月大排量 内销同比增长 30%以上，其中 400-500CC 及 800CC 以上车型销量激 增。 全球摩托车市场中，亚洲是主要市场，中国品牌出口加速，大排量成为 增长引擎。2024 年中国大排量摩托车出口同比增长 82%，隆鑫市占率 14%。 隆鑫注重海外市场，无极品牌主打高端大排量摩托车，在智能电控和四 缸引擎技术上取得突破，重点拓展欧洲和拉美市场。 Q&A 隆鑫通用在摩托车制造领域的业务表现如何？ 隆鑫通用在摩托车制造领域深耕多年，具备扎实的技术和制造积累。公司以与 国际品牌合作为基础，持续推进产品体系和品牌能力的自主构建。目前已形成 了包括无极、包容心及电动摩托车等多个品牌体系， ...

Summary of Longxin General's Conference Call Company Overview - Longxin General is deeply engaged in the motorcycle industry, maintaining a strong foothold in the low-end market while rapidly growing in the high-end market, particularly with its Wujie brand in the large-displacement motorcycle segment [2][4][20]. Key Points and Arguments Market Performance - Domestic sales of large-displacement motorcycles have seen over 20% year-on-year growth, with exports expected to increase by over 50% this year [2][4]. - The overall motorcycle business revenue reached approximately 12.6 billion yuan in 2024, marking a 34% year-on-year increase [4][20]. - In the first half of 2025, revenue grew nearly 25%, with profits approaching 1 billion yuan, reflecting over 80% year-on-year growth [4][24]. Brand Development - The Wujie brand, launched in 2019, focuses on mid-to-high-end leisure motorcycles and has seen significant sales growth, with exports of about 80,000 units last year [2][6]. - The introduction of popular models like the 525 has enhanced brand reputation, competing with high-end brands such as Chuanfeng and Qianjiang [2][6]. International Cooperation - Longxin General has partnered with BMW since 2005, which has significantly enhanced its capabilities in manufacturing large-displacement engines and complete vehicles [7]. Market Trends - The domestic fuel motorcycle market is declining, but the large-displacement segment is experiencing robust growth, driven by expanding domestic demand and export opportunities [10][11]. - The penetration rate of large-displacement motorcycles in China is still low, at around 10%, compared to over 20% in some developing countries, indicating substantial growth potential [12][16]. Competitive Landscape - The concentration of the domestic large-displacement motorcycle market is increasing, with the CR2 reaching approximately 60% in the first half of 2025 [13]. - Consumers prioritize brand strength, powertrain technology, vehicle design, and marketing channels when purchasing large-displacement motorcycles [14]. Additional Important Insights - Longxin General plans to expand its product matrix and strengthen its overseas market presence, with new models set to launch by the end of 2025 [21]. - The company aims to increase its market share in Europe, particularly in Spain and Italy, where it has already made significant inroads [22][18]. - Future revenue projections indicate that motorcycle business revenues will reach 15 billion, 18 billion, and 21 billion yuan from 2025 to 2027, with a growth rate of about 20% annually [25]. Financial Outlook - Longxin General's profit is expected to reach 1.8 to 1.9 billion yuan in 2025, with a projected increase to 2.2 to 2.3 billion yuan in 2026 [26]. - The company is seen as a quality investment with both growth and dividend potential, maintaining a recommended rating [26][27].

Core Insights - The company is transitioning from OEM to its own high-end brand, focusing on the "Wujie" brand, which has shown significant growth in the motorcycle market, particularly in overseas markets with structural opportunities [1][2]. Group 1: Brand Development and Product Strategy - The company has accelerated the development of its own brand product line, with revenue from the "Wujie" brand increasing by 30.2% year-on-year to 1.98 billion yuan in the first half of 2025, indicating a clear trend of growth driven by its own brand [1]. - The company is implementing a strategy of "creating explosive products and intelligent manufacturing," continuously enhancing its motorcycle product matrix, including high-performance models and expanding its all-terrain vehicle product line [1]. Group 2: International Expansion - The company is aggressively pursuing international markets with a "1+N" strategy, focusing on product, brand, and capacity exports. It has gained significant market share in Spain (6.5%) and Portugal (4.4%) for its models, demonstrating strong brand recognition [2]. - The company plans to leverage its established brand presence in Europe to expand into Latin America and Southeast Asia, which represent substantial market opportunities [2]. Group 3: Operational Efficiency - Following the completion of the restructuring of its controlling shareholder, the company has implemented operational efficiency measures, resulting in a decrease in sales and management expense ratio by 1.65 percentage points to 3.5% in the first half of 2025, enhancing profitability [3]. - The company aims to optimize supply chain management in collaboration with its new controlling shareholder, enhancing market competitiveness through supply chain synergies [3]. Group 4: Financial Projections and Valuation - The company maintains its previous revenue growth forecasts of 15.3%, 17.6%, and 18.4% for 2025-2027, with net profit growth projected at 69%, 24%, and 21%, reaching 1.90 billion, 2.36 billion, and 2.85 billion yuan respectively [4]. - The company is valued at a target PE of 23.6x for 2025, corresponding to a target price of 21.71 yuan, reflecting positive progress in its overseas brand development [4].

Event Overview - The company disclosed its 2025 semi-annual report, showing H1 2025 revenue of 9.75 billion yuan, a year-on-year increase of 27.2%, and a net profit attributable to shareholders of 1.07 billion yuan, up 82.3% year-on-year. Q2 2025 revenue reached 5.11 billion yuan, a year-on-year increase of 16.8% and a quarter-on-quarter increase of 9.9%, with a net profit of 570 million yuan, up 71.0% year-on-year and 11.9% quarter-on-quarter [2]. Performance Highlights - Q2 2025 revenue growth was driven by multiple business synergies, with motorcycle sales contributing significantly. The "Wujie" brand achieved revenue of 1.12 billion yuan in Q2 2025, a year-on-year increase of 22.6% and a quarter-on-quarter increase of 31.0%, accounting for 21.9% of total revenue. The power machinery segment saw H1 2025 revenue of 2.19 billion yuan, up 52.8% year-on-year, with home generator sales surging by 142.0% and riding lawnmower sales increasing by 94.2% due to strong demand in Europe and the US [3]. - The company's Q2 2025 net profit was 570 million yuan, with a gross margin of 19.7%. Key factors for profit growth included the contribution of the "Wujie" brand, which accounted for approximately 24% of revenue, improved product mix in motorcycle engines and tricycles, and the release of cost-saving potential due to scale effects [3][4]. Cost Structure - In Q2 2025, the company's sales, management, R&D, and financial expense ratios were 1.1%, 2.4%, 1.9%, and -0.7%, respectively, showing a year-on-year decrease of 0.9%, 1.1%, and 1.3%, while financial expenses remained stable. The optimization of the cost structure under scale effects further enhanced profit margins [4]. Brand and Channel Development - The "Wujie" brand showed strong growth in H1 2025, achieving revenue of 1.98 billion yuan, a year-on-year increase of 30.2%. Export sales reached 1.19 billion yuan, a significant increase of 83.3%, accounting for 60.1% of total revenue, up 17.4 percentage points year-on-year. The company expanded its domestic sales network to 1,053 outlets and established 1,292 overseas sales points, with a notable increase in exposure in Europe [5]. Global Expansion - The company’s mid-to-large displacement motorcycles (over 250cc) saw sales of 108,000 units in 2024 and 68,000 units in H1 2025, representing year-on-year increases of 43.1% and 32.8%, respectively. Export sales accounted for 51,000 units in 2024 and 48,000 units in H1 2025, with year-on-year increases of 24.8% and 69.4%. The "Wujie" brand played a crucial role in this growth, particularly in the European market, where sales in Spain surged by 113.5% [6]. Future Outlook - The company is expected to continue benefiting from the dual expansion of the "Wujie" brand in both product and channel segments, leading to accelerated growth. Revenue projections for 2025-2027 are 20.16 billion yuan, 23.41 billion yuan, and 27.05 billion yuan, with net profits of 1.88 billion yuan, 2.28 billion yuan, and 2.66 billion yuan, respectively. The EPS is projected to be 0.91 yuan, 1.11 yuan, and 1.29 yuan, corresponding to PE ratios of 14, 12, and 10 [7].

Investment Rating - The investment rating for the company is "Buy-A" with a 6-month target price of 16.56 CNY per share [6]. Core Views - The company reported excellent Q2 2025 performance with revenue of 9.752 billion CNY, a year-on-year increase of 27.21%, and a net profit attributable to shareholders of 1.074 billion CNY, up 82.26% year-on-year [1]. - The company's self-owned brand, Wujie, is experiencing rapid growth, with H1 2025 sales reaching 1.980 billion CNY, a year-on-year increase of 30.23% [2]. - The company is expanding its product categories and enhancing its marketing and distribution capabilities, leading to improved product competitiveness [4]. Summary by Sections Financial Performance - In Q2 2025, the company achieved a comprehensive gross margin of 19.71%, an increase of 0.30 percentage points year-on-year and 1.62 percentage points quarter-on-quarter [3]. - The company reported a net profit of 567 million CNY in Q2 2025, reflecting a year-on-year increase of 70.99% and a quarter-on-quarter increase of 11.93% [3]. Market Expansion - The company is focusing on expanding its Wujie brand in the domestic market, particularly in the mid-to-large displacement motorcycle segment, with significant sales growth expected from new product launches [4]. - In overseas markets, particularly Italy and Spain, the company has seen substantial growth, with a 2024 revenue of 1.35 billion CNY from overseas, a year-on-year increase of 107.5% [10]. Future Projections - The company is projected to achieve net profits of 1.89 billion CNY, 2.22 billion CNY, and 2.69 billion CNY for 2025, 2026, and 2027 respectively, with corresponding PE ratios of 13.8, 11.7, and 9.7 [10][11].

Investment Rating - The report maintains a "Recommended" rating for the company [4]. Core Views - The company reported a strong performance in H1 2025, with revenue of 9.75 billion yuan, up 27.2% year-on-year, and a net profit of 1.07 billion yuan, up 82.3% year-on-year [1]. - The growth was driven by multiple business synergies, particularly in motorcycle sales and power machinery, with significant contributions from the Wujie brand [1][2]. - The Wujie brand showed robust growth, achieving revenue of 1.98 billion yuan in H1 2025, a 30.2% increase year-on-year, with exports contributing significantly [1][2]. Summary by Sections Financial Performance - In Q2 2025, the company achieved revenue of 5.11 billion yuan, a 16.8% increase year-on-year, and a net profit of 570 million yuan, a 71.0% increase year-on-year [1]. - The gross margin for Q2 2025 was 19.7%, reflecting stable improvement driven by product mix optimization and scale effects [1]. - The company expects revenue growth to continue, projecting revenues of 20.16 billion yuan, 23.41 billion yuan, and 27.05 billion yuan for 2025, 2026, and 2027 respectively [3]. Product and Market Expansion - The company’s large-displacement motorcycle sales increased significantly, with sales of 68,000 units in H1 2025, a 32.8% increase year-on-year, largely driven by the Wujie brand [2]. - The Wujie brand has made notable inroads in the European market, with sales in Spain growing by 113.5% year-on-year [2]. - The company is expanding its domestic and international sales networks, with 1,053 domestic sales points and 1,292 overseas sales points as of H1 2025 [1]. Future Outlook - The company is expected to benefit from the dual expansion of product and channel under the Wujie brand, leading to accelerated growth [2]. - Earnings per share (EPS) are projected to be 0.91 yuan, 1.11 yuan, and 1.29 yuan for 2025, 2026, and 2027 respectively, with corresponding price-to-earnings (PE) ratios of 14, 12, and 10 [3].

Core Viewpoint - The company is initiating coverage on Longxin General with a "Buy" rating and a target price of 18.40 yuan, corresponding to a 20x PE for 2025, highlighting its strategic shift from low-end OEM to self-owned mid-to-high-end brands [1] Group 1: Company Strategy and Market Position - Longxin has transformed its business model, with the "Wujie" brand contributing nearly 20% of revenue by 2024, enhancing pricing power and value chain positioning in the motorcycle business [1] - The acquisition of a controlling stake by Zongshen in 2024 is expected to create the largest motorcycle manufacturer in the industry, with a projected market share of 17% [1] - The complementary product lines and platforms of Longxin and Zongshen are anticipated to generate strong synergies, further boosting growth potential [1] Group 2: Market Demand and Product Performance - The demand for large-displacement motorcycles is rising, with domestic sales expected to increase by 20% year-on-year to 396,000 units in 2024, raising the market share of large-displacement motorcycles to 8.6% [2] - Longxin's "Wujie" brand has successfully captured market opportunities, launching competitive products like CU525, which has helped increase its market share to 14% in 2024 [2] - The company is projected to increase its market share to 16.2% within three years, with expected sales growth of 15%/10%/9% from 2025 to 2027 [2] Group 3: Export Growth and Future Prospects - The export business of "Wujie" is thriving, with a compound annual growth rate (CAGR) of 71% over the past four years, driven by partnerships with quality local agents and differentiated product offerings [3] - Europe and Latin America are identified as key growth regions, with expectations to capture 5% market share in Europe by 2027 and 2% in Latin America within three years [3] - The company anticipates maintaining a robust total sales growth rate of nearly 40% from 2025 to 2027 [4] Group 4: Financial Forecast and Valuation - Revenue is projected to grow by 15.3%/17.6%/18.4% from 2025 to 2027, with net profit expected to increase by 69%/24%/21%, reaching 1.90 billion, 2.36 billion, and 2.85 billion yuan respectively [6] - The average PE for comparable companies is estimated at 20x for 2025, leading to a target price of 18.40 yuan for Longxin [6] Group 5: Market Concerns and Growth Potential - Despite market concerns about saturation in the domestic large-displacement motorcycle sector, there remains significant growth potential compared to markets like Italy, Japan, and Brazil [5] - The company plans to expand its product offerings to fill gaps in engine platforms and segmented categories, which could further enhance its domestic market share [5]

Summary of Longxin General's Conference Call Company Overview - Longxin General reported a revenue of 16.8 billion yuan in 2024, a year-on-year increase of 29%, with a net profit attributable to shareholders of 1.13 billion yuan, up 92% [2][5] - The motorcycle business now accounts for 76% of total revenue, reflecting a strategic focus on core operations and divestment of non-core assets [2][5] - The company completed a share restructuring in December 2024, with Zongshen New Manufacturing becoming the controlling shareholder, potentially enhancing its position in the motorcycle market [2][7] Key Business Segments Motorcycle Business - The self-owned brand "Wujie" saw rapid growth, with sales exceeding 180,000 units in 2024, generating revenue of 3.15 billion yuan, doubling year-on-year and accounting for 18.7% of total revenue [2][10] - The brand's competitive edge has been bolstered by collaboration with BMW, improving product quality and technology [2][9] - The motorcycle segment includes high-end motorcycles, all-terrain vehicles, and electric motorcycles, with a focus on expanding the product matrix and enhancing market presence [3][4] All-Terrain Vehicles - The all-terrain vehicle segment is projected to be a core growth driver for 2025, with revenue reaching 400 million yuan in 2024, a 74% increase [4][18] - Expected sales for 2025 are anticipated to nearly double, supported by a diversified product matrix and competitive strategies [4][18] Financial Performance - Longxin General's financial performance shows a stable gross margin between 15% and 20% over the past five years, with a recovery in net profit margin from 3.6% in 2023 to 6.3% in 2024 [5] - The company has maintained a stable expense ratio between 8% and 10% [5] Strategic Adjustments - Since 2021, Longxin has focused on core businesses, transitioning from industrial to consumer products, and divesting non-core subsidiaries [6] - By the end of 2024, goodwill impairment risks have been eliminated, enhancing financial stability [6] Market Trends Large Displacement Motorcycles - The large displacement motorcycle industry is experiencing rapid export growth, with a compound annual growth rate (CAGR) of 12% from 2020 to 2024 [14] - The penetration rate for large displacement motorcycles in China is only 4.6%, indicating significant growth potential compared to Japan and Europe [14] Future Outlook - Longxin General expects a net profit of 1.87 billion yuan in 2025, a 10.67% increase, with potential for higher performance if export and profit margins exceed expectations [21] - The company has a strong cash position of 5.6 billion yuan and a dividend payout ratio expected to remain high at 73% [22] Additional Insights - The Wujie brand has introduced a wider range of new models, significantly increasing the success rate of popular products [11][15] - The company is also expanding its electric motorcycle segment, which could become a secondary growth driver in the future [20]

Industry Rating - The industry investment rating is maintained at "Outperform the Market" [1] Core Viewpoints - The report highlights the growth potential of Longxin General's self-owned brand, VOGE, in international markets, driven by product strength, cost performance, and brand recognition [3][21] - The company has successfully developed popular models such as CU525 and DS525, with a strong presence in the European market where high displacement motorcycles are in demand [3][28] - The report emphasizes the company's robust cash flow and the complete digestion of impairment pressures, which positions it well for future growth and potential dividend increases [4][68] Company Overview - Longxin General has two main business segments: motorcycles, contributing over 70% of revenue, and general machinery, contributing around 20% [2] - The motorcycle segment includes various brands and products, with a focus on high-displacement models [2][27] Financial Performance - From 2021 to 2024, the motorcycle business's revenue contribution increased from 57.9% to 75.4%, with total revenue growing from 130.58 billion to 168.22 billion [15][20] - The net profit for 2024 is projected to be 11.2 billion, reflecting a year-on-year increase of 93% [20] Market Dynamics - The European motorcycle market is characterized by a high proportion of high-displacement models, with 60.9% of motorcycle consumption in Italy being over 250cc in 2024 [28] - The trend of consumer downgrading in Europe is expected to benefit Chinese brands like VOGE, which offer higher cost performance compared to Japanese and European competitors [35][36] Strategic Developments - The integration of Longxin General and Zongshen New Manufacturing is expected to enhance collaboration in supply chain, engine technology, and market channels [5][79] - The company has established a strong marketing presence in Europe, with 1,165 overseas outlets, including 876 in Europe, enhancing brand recognition [52]

Industry Rating - The industry investment rating is maintained at "Outperform the Market" [1] Core Viewpoints - The report highlights the growth potential of Longxin General's self-owned brand, VOGE, in international markets, driven by product strength, cost performance, and brand recognition [3][21] - The company has successfully developed popular models such as CU525 and DS525, with a comprehensive product range covering various motorcycle categories [3][27] - The European market presents high value, with a significant proportion of motorcycle consumption in higher displacement categories, indicating an opportunity for Chinese brands to capture market share due to their cost advantages [28][35] Company Overview - Longxin General has two main business segments: motorcycles, contributing over 70% of revenue, and general machinery, contributing around 20% [2] - The motorcycle business includes the VOGE brand, non-road sports motorcycles, and collaborations with BMW [2] Financial Performance - From 2021 to 2024, the motorcycle business's revenue contribution increased from 57.9% to 75.4%, with total revenue growing from 130.58 billion to 168.22 billion [15][20] - The company reported a significant increase in net profit, with a year-on-year growth of 93% in 2024, attributed to revenue growth and reduced impairment losses [20][27] Strategic Developments - The integration of Longxin General and Zongshen New Manufacturing is expected to enhance collaboration in supply chain, engine technology, and market channels [5][79] - The company has a strong cash position, with 77 billion in cash as of Q1 2025, providing a solid foundation for future growth and potential dividend increases [4][68] Market Dynamics - The report notes a trend of consumption downgrade in Europe, where consumers are increasingly opting for lower-priced brands, benefiting Longxin General's competitive pricing strategy [35][36] - The company's marketing efforts and extensive distribution network in Europe have led to increased brand recognition, particularly in Italy and Spain [52][53]