"亮灯了亮灯了，是个'全家桶'！""这'桶'也太亮太大了。""是肯德基！肯德基回来了。"9月25日深夜， 一组与"最大'全家桶'亮灯湖南路"相关的路透图在互联网上迅速传播。照片中，足足6.6米见方的立 体"全家桶"被工人师傅用起吊机悬在空中，即将安装到位，成为"夜空中最亮的'桶'"。 时隔两天，店铺正式开业。门头创新性地横向排列着"肯律轻食KPRO""KFC""肯悦咖啡"三个招牌，代 表着从经典西式快餐，拓展至咖啡、轻食等多元餐饮模式，满足新锐人群对健康品质和高效生活的双重 追求。 全国最大"全家桶"来了！肯德基、鸡鸣汤包"中西合璧"比邻而居 湖南路商圈振兴增添"好滋味" 南报网讯（通讯员 韩志娟 记者 王婷婷） 店外，经典红白配色的"全国最大'全家桶'"立体展示绚丽夺 目；店内，巨大的肯德基"1500"主题照片墙非常醒目……9月27日，肯德基江苏第1500家店亮相湖南 路，为湖南路商圈振兴增添"好滋味"。 放眼整个商圈，肯德基新店落成，为湖南路商圈注入了新动能。这里正迎来一场"点状点亮、连片振 兴"的商业焕新。与肯德基这家西方快餐"老字号"比邻而居的，是非遗美食全国总店"鸡鸣汤包"，二者 形成了极具象征意义 ...

Group 1 - The article discusses the contrasting performance of various restaurant brands in a competitive market, highlighting how some succeed through innovative strategies while others struggle [1][40] - KFC has adapted by launching smaller, specialized fried chicken stores focusing on Chinese and Korean styles, aiming to capture new customer segments and increase operational efficiency [5][7][8] - The Chinese fried chicken market is projected to grow from 300 billion yuan in 2019 to 479.6 billion yuan by 2024, despite a slowdown in the Western fried chicken segment due to intense competition and rising costs [1][2] Group 2 - Wei's Liangpi, a local fast-food leader, faces saturation in its home market, leading to a decline in single-store revenue growth from 18% in 2019 to 5% in 2023 [11][13] - The brand has launched a sub-brand, Wei Si Li, to explore new growth avenues by leveraging its supply chain capabilities and expanding into the hamburger market [14][18] - Wei Si Li has successfully opened 40 stores nationwide, with a strong focus on high-density coverage in its home region and a cautious expansion strategy in new markets [18][21] Group 3 - Ziguangyuan, a traditional brand, has revitalized its image by transforming its signature product, milk skin yogurt, into a retail sensation, achieving sales of 30 million cups in a year [30][32] - The brand has adopted a multi-channel strategy, including standalone yogurt shops and partnerships with retail platforms, to enhance its market presence [35][38] - Ziguangyuan's approach illustrates how traditional brands can modernize by leveraging their heritage while appealing to contemporary consumer preferences [39][40]