中国青年报客户端银川2月27日电（中青报·中青网记者 焦敏龙）在今天宁夏回族自治区政府新闻办举行 的"固原市普惠金融改革试验区"新闻发布会上，宁夏回族自治区农业农村厅党组成员、副厅长李小龙介 绍，按照2025年9月中国人民银行等7个部门联合印发的《关于在青海西宁、广西百色、贵州毕节、宁夏 固原、广东茂名五地深化普惠金融改革的指导意见》（以下简称《指导意见》），宁夏在建设固原市普 惠金融改革试验区主要任务中，第一项是"助推涉农经营主体提档升级"。目前，固原市梯度培育出68家 自治区农业产业化重点龙头企业、138家市级农业产业化龙头企业、354家农民专业合作社、2555家家庭 农场，发展出190家各类农产品加工企业，带动就业超14万人，"已初步形成以家庭农场为基础、农民合 作社为中坚、龙头企业为骨干的多元化发展格局。" 场。直播截图 李小龙表示，今年，宁夏回族自治区农业农村厅将推动固原市农业经营主体从"卖产品"向"卖品牌"转 型，构建"区域公用品牌+企业品牌+产品品牌"的矩阵体系，鼓励经营主体通过普惠金融信贷资金投入 品牌建设，依托"六盘山牛肉""六盘山冷凉蔬菜"等区域公用品牌，打造企业自主品牌与产品品牌，支持 ...

Group 1 - The event "2026 Guyuan Agricultural, Cultural, and Tourism Promotion and Liupan Mountain New Year Goods Fair (Xi'an Station)" was held in Xi'an, focusing on the theme "Minning Together, Connecting Three Qin for a Win-Win Future" [1] - The fair featured 48 exhibition booths showcasing local agricultural products such as Liupan Mountain beef and lamb, cool-season vegetables, and potatoes, along with cultural tourism products [1] - A customized gift box named "Minning Family" was launched, including eight categories of New Year goods, and a green channel for corporate group purchases was established [1] Group 2 - Private enterprises from Shaanxi, including Zhuque Industrial Group, actively participated in various activities during the event, promoting one-on-one negotiations between businesses from both regions [2] - The Shaanxi Ningxia Chamber of Commerce emphasized its role in facilitating economic and cultural exchanges between Shaanxi and Ningxia, aligning with national regional development strategies [2] - Future efforts will focus on deepening cooperation with Guyuan City in areas such as agricultural, cultural, and tourism integration, as well as upgrading specialty industries [2]

Core Viewpoint - The "Ningxia Good Products" New Year Goods Festival has successfully launched in Shanghai, showcasing local specialties and promoting cultural heritage through various engaging activities [1][3]. Group 1: Event Overview - The event is organized by the Ningxia Council for the Promotion of International Trade and features a combination of offline exhibitions and online live streaming [3]. - Over 300 "Ningxia-branded" products are displayed, including specialty agricultural products such as Salt Lake lamb, Liupan Mountain beef, Helan Mountain red wine, goji berry juice, and cool-season vegetables [3][5]. - The event includes live performances by national-level shadow puppetry and paper-cutting artists, enhancing the cultural experience for attendees [3]. Group 2: Participation and Engagement - The event attracted over 10,000 visitors on the first day, indicating strong public interest and engagement [4]. - More than 50 local enterprises from Ningxia participated, promoting their products through live demonstrations and seeking business opportunities [3][4]. - Direct interactions between Ningxia exhibitors and over 50 Shanghai business associations, supermarkets, community group buying, and e-commerce companies facilitated potential partnerships [4]. Group 3: Promotional Activities - To stimulate consumer interest, the event features promotional activities such as the distribution of consumption vouchers, prize draws, and group buying flash sales [4]. - Influencers and online personalities are conducting live streaming sessions to promote Ningxia products, generating significant online buzz and encouraging purchases [4]. Group 4: Future Plans - From January 10 to 25, Ningxia will organize exhibitions in Shanghai, Hangzhou, and Nanjing, with each city hosting a 700-square-meter themed exhibition area [4]. - The exhibitions aim to provide an immersive experience for consumers in the Yangtze River Delta, promoting the appeal of Ningxia's high-quality agricultural products [4].

Core Insights - The meat cattle industry in Longde County, Ningxia is developing as a full-chain industry, significantly contributing to rural revitalization and economic growth [1][3] Group 1: Industry Development - Longde County has focused on high-quality development of the meat cattle industry through processing upgrades, brand building, and innovative models, leading to the popularity of "Liupan Mountain Beef" [3] - The county has established a meat cattle industry alliance, integrating nearly 140 cooperatives and over 5,000 farmers, which has standardized breeding practices and improved sales channels [3] Group 2: Economic Impact - The county has slaughtered 2,360 cattle, resulting in 636 tons of beef sales, providing substantial income for local farmers [1][3] - The total number of cattle raised in Longde County has reached 159,000, with a total output value exceeding 590 million yuan [3] Group 3: Community Engagement - Local farmers are benefiting from a cooperative model, with one large-scale farmer sharing cattle-raising techniques through live streaming, helping over 100 farmers [3] - Seasonal employment opportunities have been created for over 40 villagers, allowing them to earn income close to home [3]

Core Viewpoint - The event "Beautiful Liupan Mountain · Good Beef Good Taste" in Guyuan City aims to promote high-quality agricultural products, particularly "Liupan Mountain Beef," enhancing brand awareness and market influence [1][2]. Group 1: Event Overview - The event featured product exhibitions, brand promotions, and the opening of the "Liupan Mountain Beef Experience Store" [1]. - A total of 25 agricultural enterprises participated, showcasing fresh beef, potato products, mushrooms, grains, hot pot bases, and various cooked products [1]. - A consumer subsidy program was launched, with Guyuan City investing 100,000 yuan to subsidize 2 yuan for every kilogram of beef sold by participating businesses [1]. Group 2: Product Quality and Production Data - Guyuan City has over 1 million cattle, with an annual output of 360,000 cattle and more than 80,000 tons of high-quality beef [2]. - The beef contains 3.8 grams of glutamic acid per 100 grams, three times the average level, and selenium content is seven times the average [2]. - The city also has over 500,000 acres of high-quality cool-season vegetable planting, producing over 2 million tons of fresh vegetables annually [2]. - More than 60 agricultural products have received "three products and one standard" certification, ensuring they are green, high-quality, and safe [2]. - Guyuan's annual potato output exceeds 1.45 million tons, with 120,000 tons processed into starch and 100,000 tons of frozen products exported to over 20 countries and regions [2].