65万人次打卡， 旅游收入6.4亿 元，"上灯+"点 亮兴宁文旅新春 开门红_南方+_ 南方plus 四海客乡人汇聚 围龙屋顶礼升 灯，数万游客共 赏世界最大花灯 楼亮灯，美国女 婿伴妻"转妹 家"（回嫁家） 体验八百年非 遗，"上灯+广货 行天下"市集带 动销售超500万 元，相关报道阅 读量超过1.4亿 人次……这个春 节，梅州兴宁以 沸腾的年味刷屏 出圈。 以灯为媒，融合 民俗、艺术、体 育、商贸等多重 元素，当地正以 一系列"上灯 +"活动燃动全 城，130余场精 彩活动贯穿春节 前后，为当地群 众和八方来 客"添兴致、上 氛围"，更以实 实在在的人气和 效益，引爆整座 城市的热情与活 力，点亮了县域 文旅高质量发展 的新春开门红。 数万游客共赏世界最大花灯楼亮灯。 据初步统计，今 年春节9天假期 兴宁市已接待旅 游游客65.4万人 次，同比增长 16.19%；旅游 收入6.4亿元， 同比增长 22.98%；全市 星级旅游饭店、 温泉酒店、民宿 等深受游客青 睐，多日入住率 达到100%。 人气爆棚 非遗 民俗火起来 游龙开道，花灯 高升！正月初八 （2月24日）， 新春开工首日， 兴宁的年味犹在 升 ...

Core Insights - The event "Guanghuo Xing Tianxia · Xingning Ge Fei Xiang Shijie" successfully attracted over 300,000 visitors and generated sales exceeding 5 million yuan, marking a significant boost in consumer activity during the Spring Festival [7][8]. Group 1: Event Overview - The event lasted for ten days and was part of the "Spring Action" initiative, integrating local cultural heritage with commerce [2][5]. - It was held at the Mingzhu Cultural Square, creating a comprehensive platform for cultural experiences, product exhibitions, and leisure consumption [5][6]. Group 2: Participation and Sales - Over 120 local and external businesses participated in the market, contributing to the sales surge [7]. - The event's sales performance of over 5 million yuan indicates a strong consumer interest and engagement [7]. Group 3: Product Highlights - The market featured local signature products such as Xingning pigeon, Dan Cong tea, silk rice, Hakka liquor, and tofu skin, alongside various regional goods and cultural creations [9][10]. - This diverse offering created an immersive shopping experience characterized by "eating, strolling, playing, and purchasing" [11]. Group 4: Organizational Support - The event was jointly organized by the Xingning Municipal Bureau of Science, Industry, Commerce, and the Municipal Bureau of Culture, Radio, Television, Tourism, and Sports, among others [14]. - It exemplifies the integration of agriculture, culture, tourism, and commerce, enhancing the visibility and influence of local brands [15][16].

Core Viewpoint - The "Spring Festival Lantern Festival" in Xingning City showcases a blend of traditional customs and contemporary art, highlighting the cultural revival of the Hakka heritage and promoting local tourism and community engagement [2][4][80]. Group 1: Event Overview - The "Lantern Festival" themed event titled "Lanterns Illuminate the Prosperous Era, Family and Country Prosper Together" took place on February 9, 2026, at the Mingzhu Cultural Square in Xingning City [2][6]. - The event featured a vibrant display of lanterns, traditional Hakka songs, and modern performances, symbolizing the cultural integration of ancient rituals with contemporary artistic expressions [3][4][6]. Group 2: Cultural Significance - The "Lantern Festival" tradition, which began in the Northern Song Dynasty and flourished during the Ming and Qing Dynasties, has been celebrated for over 800 years, representing a deep-rooted cultural legacy and community values among the Hakka people [12][13][14]. - The event serves as a solemn ceremony to honor life and family ties, reflecting the Hakka people's respect for ancestors and cultural heritage [15][21]. Group 3: Community Engagement - The event included the announcement of the first batch of eight "Lantern Festival" cultural experience destinations, aimed at enhancing community participation and providing a platform for deeper cultural experiences [34][35]. - Various local customs and rituals were highlighted, such as the "Lantern Raising" and "Lantern Snatching" activities, which foster a sense of community and celebration among residents and visitors [39][41]. Group 4: Economic and Cultural Development - The "Lantern Festival" IP image "Fu Lantern" was launched, designed to resonate with modern themes while incorporating traditional elements, aiming to strengthen community ties and cultural identity [46][52]. - The event also featured the "Hakka Qi Chang Deng Lu" product selection, showcasing 20 local specialties that embody the craftsmanship and cultural essence of Xingning, facilitating the transformation of cultural value into market value [60][66]. Group 5: Future Initiatives - The "Lantern Festival" marks the beginning of a series of cultural and tourism activities throughout the month, with over twenty events planned to promote Hakka culture and enhance local tourism [74][76]. - The city aims to leverage its cultural heritage and natural resources to attract visitors, emphasizing the importance of cultural confidence and the future of local industries [86][88].

Group 1 - The article highlights the increasing popularity of Guangdong local products during the Spring Festival travel season, with various specialties being sold at highway service areas across the province [1][2] - Specific sales figures are provided, indicating that on the first day of the Spring Festival travel period, two service areas sold 8 pieces of Duan inkstones, 500 pounds of sugar oranges, and 70 pounds of Deqing tribute tangerines [2] - The article emphasizes the cultural significance of these products, such as the traditional flavors of Guangdong, which are now reaching more provinces along the highways [2][3] Group 2 - Various local specialties are mentioned, including the traditional Xihua chicken and the unique flavors of the region, which are attracting travelers to purchase these items [1][2] - The article notes that the highway service areas are becoming "New Year goods procurement stations," showcasing the local culinary heritage and products [1][3] - Plans for future promotions, such as setting up small flower markets to assist in selling local orchids, indicate ongoing efforts to enhance the visibility and sales of regional products [3]

Group 1 - The "Hakka Qichang Denglu" selection results have been officially announced, featuring 20 products that embody Hakka culture and characteristics of Xingning [2][3][4] - The selection was guided by the Xingning Municipal Propaganda Department and organized by multiple local agencies, aiming to promote high-quality local products and establish a public brand representing Xingning's quality and cultural connotation [7][8] - The evaluation process included public solicitation, qualification review, on-site inspections, online voting, and expert reviews to ensure fairness and rigor [9][10] Group 2 - The selected products span various categories, including Hakka alcoholic beverages, specialty grains and oils, traditional snacks, leisure foods, and handicrafts, showcasing the diversity and uniqueness of Xingning's products [11][12] - All selected products meet quality and safety standards and excel in cultural heritage, regional characteristics, and brand value, carrying strong Hakka sentiments and local memories [13][14] - The list of selected products includes items such as "Hakka Princess Light Sweet Gift Box" and "Hakka Daughter Wine," among others, from various local companies [14] Group 3 - The organizers plan to promote these quality products through various methods, including concentrated publicity, channel connections, and exhibition displays, to help them expand their market presence [15] - The initiative aims to make "Hakka Qichang Denglu" a preferred brand for consumers to experience and share the essence of Xingning [16]

Core Viewpoint - The "Helping Market - Galloping into Spring" consumer assistance themed market was launched in Guangzhou, aiming to support local farmers and promote their products while enhancing community engagement [2][3][4]. Group 1: Event Overview - The market took place on January 13 at the North Square of the 289 Art Park in Yuexiu District, Guangzhou, organized by the Southern Rural Newspaper and the Guangdong Regional Collaborative Consumer Assistance Product Trading Center [2][3]. - The event attracted a large number of local residents, providing a platform for purchasing various agricultural products and engaging in interactive activities [3][4]. Group 2: Product Offerings - The market featured a wide array of agricultural specialty products from various provinces, including Guangdong, Guizhou, Fujian, Yunnan, and Jilin, showcasing items such as dried goods, local cured meats, grains, and tea gift boxes [5][7][21]. - Notable products included the "Guangdong Three Treasures Gift Box," "Liupanshui Mushrooms," and "Hakka Daughter Wine," which drew interest from attendees [11][12][13]. Group 3: Community Engagement - The market facilitated a unique shopping experience where consumers could contribute to charity through their purchases, embodying the concept of "buying to help" [27][28]. - Interactive activities, such as the "Circle Game" and "Blind Box Lottery," enhanced the festive atmosphere and encouraged participation, with prizes including local specialty snacks and creative household items [22][24][25][26]. Group 4: Strategic Goals - The event served as a practical implementation of consumer assistance, helping to raise awareness of the quality of supporting products while establishing direct sales channels for farmers [28][29]. - The Guangdong Regional Collaborative Consumer Assistance Product Trading Center aims to integrate consumer assistance into regular activities, leveraging media partnerships to continuously promote love and warmth within the community [36][37].