口子窖广告（孙婉秋 摄） 近期，素有"徽酒老三"之称的口子窖披露2025年中期业绩。报告期内，公司实现营收约25.31亿元，同比下滑20.07%，对应归母净利润为7.15亿元，较 上年同期减少24.63%，毛利率同比下滑2.77个百分点至73.07%。 交出一份营利双跌的 " 成绩单 " 后，口子窖下半年压力陡增。 截至6月末，口子窖来自"大本营"安徽省内的收入约21亿元，较上年同期的26亿元下滑19.31%，省外市场则同比下滑19.24%至3.84亿元。其中第二季 度，公司安徽省内、省外分别实现收入5.15亿元、1.83亿元，同比下滑54.01%、18.57%。 可以看出，第二季度，口子窖在安徽省内的销售更加低迷。而截至5月末，公司在安徽省内的经销商数量为536家，省外经销商数量则实现反超，对应 546家。 动销萎靡之下，口子窖的现金流也开始承压。 按季度拆分来看，今年一季度，口子窖实现营收18.1亿元，同比提升2.42%，归母净利润则同比增长3.59%至6.1亿元。第二季度，公司经营情况急剧 恶化，当季营收同比下滑48.48%至7.21亿元，归母净利润只有1.05亿元，同比跌幅达到70.91%。 财报中， ...

Core Viewpoint - Kouzi Jiao, known as the "second brother of Huijiu," faces significant challenges as it reports a substantial decline in performance during its 10th anniversary, with revenue and net profit both experiencing sharp decreases [2][5]. Financial Performance - In the first half of 2025, Kouzi Jiao achieved revenue of 2.531 billion yuan, a year-on-year decrease of 20.07%, with Q2 revenue plummeting by 48.48% [4][5]. - The net profit attributable to shareholders was 715 million yuan, down 24.63% year-on-year, while the net profit after deducting non-recurring gains and losses was 698 million yuan, also reflecting a decline of 24.90% [4][5]. - The company reported a negative cash flow from operating activities of -382 million yuan, a drastic decline of 9854.35% compared to the previous year [9]. Sales and Market Dynamics - All product categories experienced sales declines, with high-end products seeing the largest drop in revenue at 2.385 billion yuan, down 19.8% [5][6]. - The company’s sales in both the domestic (Anhui) and national markets fell, with domestic revenue around 2.1 billion yuan, down 19.31%, and national revenue at 384 million yuan, down 19.24% [6]. Inventory and Cash Flow Issues - Kouzi Jiao's inventory reached a record high of 6.159 billion yuan, accounting for 45.92% of total assets, with a turnover rate of only 0.11 times and an average sales cycle nearing four years [7][9]. - The company’s cash flow issues are compounded by a significant reduction in sales and marketing expenses, with advertising costs dropping by 37.20% to 125 million yuan [9]. Strategic Response - In response to these challenges, Kouzi Jiao is implementing a "three-pronged" strategy focusing on deep channel reform, enhancing internal management efficiency, and optimizing marketing and product strategies [9]. - The company continues to expand its dealer network, adding 34 new dealers in Anhui and 29 outside the province during the first half of the year [6]. Shareholder Actions - The controlling shareholder, Liu Ansheng, has begun to reduce his stake, transferring 650,000 shares, which amounts to over 220 million yuan, indicating potential concerns about the company's future [10].

Core Viewpoint - Liu Ansheng, a major shareholder of Kuozi Jiao, holds 10.58% of the company's shares and is part of a concerted action group that collectively owns 42.01% of the company [2][3] Shareholder Information - Liu Ansheng directly holds 63,473,529 shares, representing 10.58% of Kuozi Jiao's total shares [2] - The top ten shareholders collectively own 277.8 million shares, accounting for 46.37% of the total share capital, with a decrease of 2.2435 million shares since December 31, 2024 [3] - Liu Ansheng is one of the founding members of Kuozi Jiao and was a significant shareholder at the time of the company's IPO in 2015 [3] Financial Performance - Kuozi Jiao reported a net profit of 610 million yuan for Q1 2025, a year-on-year increase of 3.59% [5] - The company's gross margin decreased by 0.28 percentage points to 76.21%, and inventory turnover days increased by 10.38 days [5] - Operating cash flow showed a deficit of 246 million yuan, a year-on-year decline of 136.38% [5] Sales Performance - Sales of mid-range products are performing well, while high-end product sales have not met expectations [7] - The introduction of a ban on alcohol has significantly impacted the sales of mid to high-end liquor, with a noticeable decline in demand for celebratory events compared to the previous year [7] Shareholding Changes - Goldman Sachs has gradually reduced its holdings since 2016, initially investing 355 million yuan and later cashing out approximately 5 billion yuan [4] - Liu Ansheng is expected to execute a third round of share reduction, potentially selling up to 10 million shares, which could exert a selling pressure of around 300 million yuan on Kuozi Jiao [4]

Core Viewpoint - The recent share reduction announcement by Liu Ansheng, the second-largest shareholder of Kuozi Jiao, highlights the financial pressures faced by the company amid a challenging market environment, reflecting broader issues within the liquor industry [1][3]. Group 1: Shareholder Actions - Liu Ansheng plans to reduce his holdings by up to 10 million shares, representing 1.67% of the total share capital, potentially raising around 340 million yuan at the current share price [1]. - Since the expiration of the lock-up period in 2018, Liu has gradually reduced his stake, with cumulative cashing out expected to exceed 1 billion yuan if the current plan is executed [2]. - Currently, 49.7% of Liu's remaining shares are pledged, raising concerns about his financial situation and the stability of the company's equity structure [3]. Group 2: Company Performance - Kuozi Jiao's revenue for Q1 2025 was 1.81 billion yuan, with a year-on-year growth of only 2.42%, marking the lowest growth rate since 2021 [4]. - For the full year of 2024, the company reported revenue of 6.015 billion yuan, a mere 0.89% increase, and a net profit decline of 3.83%, the first drop since its listing [4]. - The dividend payout ratio for 2024 fell to 47%, the lowest since 2018, raising questions about the company's profit distribution policy [4]. Group 3: Industry Challenges - The liquor industry is undergoing a deep adjustment period, with significant impacts from sales restrictions and a decline in demand for mid-to-high-end liquor [5]. - Kuozi Jiao faces intensified competition, particularly from local brands, which threatens its market position [5]. - The company is struggling with product, channel, and brand challenges, as new product launches have not met market expectations, and its traditional distribution model is becoming less effective [6].