口子窖（603589）在2024年度暨2025年一季度业绩说明会上表示，目前兼系列中档偏低价位产品动销良 好，高端兼系列动销不及预期。兼5、兼6、兼8产品价格稳定在公司指导价格体系，兼10、兼20价格略 低于指导价格。 ...

Investment Rating - The report maintains a "Recommendation" rating for the company, with a target price of 40 yuan [1]. Core Views - The company achieved a total revenue of 6.015 billion yuan in 2024, reflecting a year-on-year growth of 0.9%, while the net profit attributable to shareholders decreased by 3.8% to 1.655 billion yuan. In Q4 alone, revenue increased by 9.0% year-on-year to 1.65 billion yuan, but net profit fell by 7.5% to 350 million yuan [1][4]. - For Q1 2025, the company reported a total revenue of 1.81 billion yuan, up 2.4% year-on-year, and a net profit of 610 million yuan, which is a 3.6% increase. However, sales receipts decreased by 14.8% to 1.2 billion yuan, and contract liabilities reduced by 290 million yuan compared to Q4 2024 [1][4]. - The company is focusing on channel reform and resource integration, particularly in the Anhui province, while also expanding its product offerings in the 100-300 yuan price range. The introduction of new products is expected to enhance market performance, although challenges remain due to intensified competition [1][8]. Financial Summary - The total revenue forecast for 2025 is 5.556 billion yuan, representing a decline of 7.6% year-on-year. The net profit is projected to be 1.499 billion yuan, down 9.4% from the previous year. The earnings per share (EPS) for 2025 is estimated at 2.50 yuan [4][8]. - The company’s gross margin for Q4 2024 was 74.1%, a decrease of 0.98 percentage points year-on-year, while the net profit margin fell to 20.8%, down 3.7 percentage points [1][8]. - The company’s total assets are projected to grow to 14.217 billion yuan by 2025, with a debt-to-equity ratio of 2.0% [4][8].

证 券 研 究 报 告 谢谢谢谢谢寻寻寻 口子窖（603589）2024 年报及 2025 年一季报点评 推荐（维持） 全年增速回正，改革仍待显效 目标价：40 元 事项： 公司研究 | | 2024A | 2025E | 2026E | 2027E | | --- | --- | --- | --- | --- | | 营业总收入(百万) | 6,015 | 5,556 | 5,728 | 5,935 | | 同比增速(%) | 0.9% | -7.6% | 3.1% | 3.6% | | 归母净利润(百万) | 1,655 | 1,499 | 1,568 | 1,679 | | 同比增速(%) | -3.8% | -9.4% | 4.6% | 7.1% | | 每股盈利(元) | 2.76 | 2.50 | 2.61 | 2.80 | | 市盈率(倍) | 13 | 14 | 13 | 12 | | 市净率(倍) | 2.0 | 1.9 | 1.8 | 1.6 | 资料来源：公司公告，华创证券预测 风险提示：新品动销不及预期、渠道改革放缓、徽酒竞争加剧。 [ReportFinancialIndex] 主要 ...