作为中国咖啡行业的重要推动者，瑞幸在"持续创新"理念指引下，依托领先的数字化产品研发体系，不 断推进产品配方的优化与升级，为消费者提供了众多兼具品质、出色风味与健康属性的咖啡饮品。生椰 拿铁就是其中的佼佼者，该产品首创将植物基椰浆与咖啡创新融合，为生椰拿铁制定了经典标准，打造 出层次丰富、清爽不腻的独特口感，推出后迅速成为现象级爆款。瑞幸生椰拿铁创造了中国现制饮品行 业的销售奇迹，截至今年9月份，全球累计销量超17亿杯。 在探索咖啡创新的道路上，瑞幸不仅开辟了"生椰拿铁"这一全新赛道，还成功引领了"果咖"风潮。随着 健康消费观念兴起，瑞幸陆续推出了以橙C美式为代表的多款果咖产品——水果的清新酸甜平衡了咖啡 的醇厚微苦，不仅极大降低了传统美式的饮用门槛，还兼顾了好喝与健康，广受消费者喜爱。如今，橙 C美式已成为瑞幸的常青爆款，截至今年第二季度，该产品累计销量已突破3.5亿杯。 行业分析人士指出："连续打造多个现象级爆款的市场成绩表明，瑞幸已经成功构建起一套基于数字化 洞察、快速研发和供应链整合的可重复、可规模化的产品创新机制，成为中国现制饮品行业具有趋势引 领意义的重要创新力量，也为中国消费企业的高质量发展提供 ...

第一财经每日精选最热门大公司动态，点击「听新闻」，一键收听。 【今日推荐】 保时捷中国称"不将小米当对手"是误读 近日，有消息称，保时捷CEO奥博穆在2025上海车展期间表示，"保时捷考虑在华停售电动汽车""保时 捷不将小米当对手"。4月29日，保时捷中国回应称，上述消息均是误读。"保时捷在中国仍将坚定不移 地推进电动化进程，也将加快提供产品数智化本土解决方案。我们下一款纯电车型将是全新的纯电动 Cayenne。"（中新经纬） 英伟达要在中国建合资公司？回应称毫无依据 4月29日，有消息援引报道称，在美国限制英伟达H20对华出口之际，英伟达为了维护其在中国市场的 CUDA生态地位，正在低调地启动"B计划"，即考虑在中国设立合资企业，并可能为未来将中国业务单 独拆分做准备。对此，英伟达回应称："这些说法没有任何依据。将毫无根据的主张和猜测作为事实发 表是不负责任的。" 沃尔玛通知中国供应商恢复出货 自美国总统特朗普所谓"对等关税"以来，全球零售巨头沃尔玛的态度出现戏剧性变化。从最初要求中国 供应商自行承担高额关税，到短短20天后迫于库存压力选择自行吸收关税、恢复中国进货。据《南华早 报》报道，江苏省和浙江省的部 ...

Core Insights - Consumers have reported experiencing price discrepancies at Luckin Coffee, with some paying significantly more than others for the same products, leading to accusations of "price discrimination" or "killing familiar customers" [1][2] - The company has seen a substantial increase in store numbers and revenue, but the profitability has been affected by the pricing strategies and promotional discounts [3][4] Group 1: Pricing Discrepancies - Consumers have noted that new users can purchase drinks at lower prices due to promotional offers, while existing users face higher prices, with examples showing a difference of 6 yuan for the same product [1][2] - The company's customer service stated that the variation in pricing is due to different coupon statuses and promotional offers assigned to individual accounts, which are randomly distributed [2][3] - Many consumers feel frustrated by the pricing strategy, expressing a sense of being treated unfairly compared to new customers, and some have chosen to switch to other coffee brands due to dissatisfaction [2][3] Group 2: Financial Performance - As of the end of 2024, Luckin Coffee had a total of 22,340 stores, with a net increase of 6,092 stores throughout the year [3] - The company reported a revenue of 34.475 billion yuan for 2024, marking a year-on-year growth of 38.4%, while net profit reached 2.932 billion yuan, a 2.95% increase [3] - The fluctuation in operating profit margins throughout 2024 was attributed to a decline in average product prices, which may have been influenced by the aggressive discounting strategies [3][4] Group 3: Legal and Regulatory Concerns - Legal experts have indicated that if Luckin Coffee is found to be engaging in "big data price discrimination," it could violate consumer protection laws in China, which mandate fair trading practices [3][4] - The complexity of defining "big data price discrimination" poses challenges, as it involves various technical and regulatory factors that need further investigation [4]