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全球“浪人”,为何都爱来这里?
Zhong Guo Xin Wen Wang· 2025-10-03 02:51
碧波翻涌,浪花飞溅,一道道矫健身影踏浪而行,随波起伏,在蔚蓝海面上划出飒爽弧线。沙滩 上,飞盘旋转,排球起落,欢声笑语与滚滚海浪交织。 从宁静海湾到国际浪点 日月湾的蜕变,始于一场人与浪的相遇。 十几年前,这里还是一片以渔村和农田为主的宁静海岸。2010年,随着首届国际冲浪赛在此举办, 日月湾首次以"浪"为媒,登上世界舞台。自此,这片海湾的"命运"被彻底改写。 "日月湾的海浪绵长有力,起浪频率高,非常适合专业训练和赛事举办。"国家冲浪训练基地运营负 责人闫占玲说,这里每年可冲浪日超过200天,平均浪高1米至2米,海水常年保持在26摄氏度左右,是 国内外冲浪爱好者心中的"理想浪点"。 这里是海南万宁日月湾,全球冲浪爱好者心中的"黄金浪点",一个因浪而兴、因浪而名的湾区。 每年,成千上万的"浪人"从世界各地来此,有职业冲浪选手,也有初尝浪趣的游客,更有将冲浪融 入生活方式的年轻人。 8月2日,2025天猫超级大满贯中国冲浪公开赛(海南万宁)在石梅湾开赛。图为参加男子短板项目的选手在比 赛中。骆云飞 摄 是什么让这片海湾成为全球冲浪界的聚焦之地?一片海、一道浪、一块冲浪板,又如何撬动一座城 的文旅产业发展? 之后, ...
到万宁畅游“活力海岸”
Core Insights - Hainan Wanning is emerging as a vibrant tourism destination, leveraging its coastal resources and diverse activities to attract young travelers [2][9] - The city is focusing on integrating sports and tourism, particularly through water sports like surfing, diving, and motorboating, to enhance its appeal [4][9] Tourism Development - Wanning has a coastline of 109 kilometers and over 200 days suitable for surfing each year, making it a prime location for water sports [3] - In the first half of 2025, Wanning received 5.21 million tourists, generating a total tourism expenditure of 4.96 billion yuan [3] - The city plans to host 45 international and national sports events, including surfing competitions, to solidify its status as a global surfing destination [3][4] Low-altitude Economy - Wanning is actively developing a low-altitude economy, offering experiences such as skydiving and helicopter tours, which are gaining popularity among young tourists [5][6] - The low-altitude tourism projects have shown explosive growth in visitor numbers and spending, becoming a significant driver for the local tourism industry [5] Coffee Industry - Wanning's coffee industry has developed a comprehensive supply chain, from cultivation to sales, with the Xingle Coffee Cultural Park recognized as a national AAA-level tourist attraction [8] - The city is promoting a coffee-themed tourism route that integrates cultural experiences and hands-on activities, enhancing visitor engagement with the coffee production process [8] - The local population has a high coffee consumption rate, with over 200 coffee shops in a town of just 30,000 residents, averaging more than 230 cups per person annually [8]
中国经济样本观察·县域样本篇|培育“海陆空”新潮业态 解锁文体旅“流量密码”——看这座滨海小城如何拓展消费空间
Xin Hua Wang· 2025-08-12 05:53
Group 1 - The core viewpoint highlights the vibrant surf culture in Wanning, Hainan, attracting both enthusiasts and beginners as summer approaches [1] - Wanning is recognized as a surfing destination, known for its youthful energy, and serves as a major hub for tourism in Hainan [3] - The city is integrating various elements such as surfing, coffee, and cuisine to create a comprehensive consumer experience, catering to diverse tourist needs [5] Group 2 - Data shows that 70% of Wanning's visitors are young people, with 70% engaging in sports tourism; in Q1 2025, the city received 3.1041 million tourists, generating a total tourism revenue of 3.083 billion yuan [7] - During the "May Day" holiday, Wanning welcomed 428,900 tourists, with total spending reaching 275 million yuan, both figures reflecting over 13% year-on-year growth [7] - Wanning is leveraging the policy benefits of duty-free sales in Hainan, implementing initiatives to boost sales of duty-free goods and invigorate the consumer market [8]
来万宁,一站式解锁夏日“清凉密码”
Hai Nan Ri Bao· 2025-07-21 01:53
Core Viewpoint - The article highlights the various summer recreational activities available in Wanning, Hainan, emphasizing its appeal as a tourist destination for families and young people seeking water sports and relaxation [3][4][5]. Group 1: Tourist Activities - Wanning offers a range of water activities including diving, surfing, and jet skiing, attracting around 1,000 tourists daily during the peak summer season [3]. - The Southern Diving Training Base provides various diving experiences such as snorkeling and free diving, catering to both adults and children [3]. - Day trips to the islands and water sports like sea fishing and inflatable boat rides are popular among visitors [3]. Group 2: Surfing and Water Sports - Riyue Bay is recognized as a surfing hotspot, attracting surfers from around the world due to its excellent wave conditions year-round [4]. - The area features a vibrant atmosphere with both beginners and experienced surfers enjoying the waves, contributing to its appeal as a youth-friendly destination [4]. Group 3: Unique Attractions - The "Luwang Pasture + Water Gathering" site has gained popularity following its feature in the variety show "Mahua Special Happiness 2," showcasing unique water activities like water karting [5]. - The scenic beauty of the area, including swans and capybaras, enhances the family-friendly experience, making it a sought-after location for summer vacations [5]. Group 4: Promotional Offers - Local hotels, such as the Sheraton on Shenzhou Peninsula, are offering summer stay discounts and surfing lesson packages to attract more visitors [3].
夏日来临,这座滨海小城吸引众多年轻人打卡……
Xin Hua She· 2025-06-03 08:11
Core Insights - The article highlights the rising popularity of surfing in Wanning, Hainan, particularly at Riyue Bay, which has become a hotspot for young tourists and sports enthusiasts [1][2][4] Group 1: Tourism Growth - Wanning attracts over 50 million visitors annually, with 70% of them being young people engaged in sports tourism [2][3] - The city received 310.41 million visitors and generated a total tourism revenue of 30.83 billion yuan in Q1 2025, with a notable increase during the May Day holiday [3][4] Group 2: Sports Tourism Development - Wanning has over 160 surfing clubs, and the local government has prioritized surfing as one of the eight key industries since 2021, promoting a "surfing + tourism" model [5][6] - The establishment of national training bases for surfing, diving, and motorboating has contributed to the differentiation of tourism offerings in the region [7] Group 3: Infrastructure and Experience Enhancement - The city is working on improving infrastructure, including the construction of the Riyue Bay interchange to alleviate traffic congestion [9] - Plans for a super surfing park, featuring an artificial surfing pool and sports park, are set to launch in October to cater to year-round surfing enthusiasts [9] Group 4: Cultural and Economic Initiatives - The opening of the Xinglong Coffee Culture Park aims to attract tourists through coffee-related experiences, enhancing the local tourism economy [10] - Wanning is leveraging the Hainan duty-free policy to stimulate consumer spending, with a budget of 6 million yuan allocated for promotional activities [10]