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撬动万亿市场,冰雪经济何以滚烫?
Xin Lang Cai Jing· 2026-01-09 18:42
1月3日,游客在新疆昭苏湿地公园观看传统民俗"叼羊"表演。寒冬时节,新疆昭苏县一片银装素裹。当 地借助独特冰雪资源,开发冰雪乐园、"天马踏雪"等冰雪旅游产品,吸引各地游客前来游玩。新华社记 者 徐宏岩 摄 游客在浙江省湖州太湖龙之梦乐园冰雪世界内游玩(资料图片)。《2024—2025中国滑雪产业白皮书》 显示,2024至2025年冰雪季,全国参与滑雪的总人次达到2605万,浙江以129万人次位居全国第六,参 与人次在所有南方省份中排名首位。 新华社记者 江汉 摄 图为第二十七届哈尔滨冰雪大世界园区内的冰建景观(无人机拍摄,资料图片)。本届哈尔滨冰雪大世 界园区占地面积达120万平方米,总用冰用雪量突破40万立方米,以历届之最的规模,打造一座冰天雪 地的"童话世界"。新华社记者 王松 摄 ●新华社记者 高萌 李春宇 杨帆 "住民宿的客人里也有到延庆滑雪的,我也愿意和他们聊一聊。有机会还是想把这支农民滑雪队再组织 起来,在小海陀山下建立一个滑雪驿站,为雪友搭建一个交流的平台,也能把游客留住,带动周边餐饮 和文旅产业发展。"郎恩鸽说。 与此同时,在200公里外的河北张家口,摄影记者武殿森用镜头持续记录着崇礼的一个又 ...
新年第一跑
Xin Lang Cai Jing· 2026-01-01 22:54
1 月 1 本报1日讯(贺东旭 记者刘大泳)1日,新年第一场马拉松——太平洋保险2026东极新年马拉松在佳木 斯抚远市鸣枪,2000名跑者齐聚极地赛道,在冰雪竞技中挑战极限,在民俗体验中浸润文化,以拼搏之 姿开启新年新篇。 转自:黑龙江日报 日,参赛选手在冰封雪覆的黑龙江江面上奔跑(无人机照片)。新华社发 (来源:黑龙江日报) 比赛中,选手们身着特制参赛服装全副武装,在一望无垠的冰天雪地中,用钢铁般坚韧的心志,在无边 无际的莽莽雪野中奋力前行,将"一路向东,马到成功"的梦想融入每一步奔跑之中。赛道沿途补给站, 成为选手补充水分、电解质和能量,以及提供心理支持的最佳场所,补给站增加了鲫鱼汤、红糖姜茶、 鲟鳇鱼火锅、手工水饺、蔓越莓果汁等当地特色美食和饮品,帮助参赛者抵御严寒。 最终,房博、李想、曹辉获马拉松男子组前三名;张水华、唐晓芳、宗美玲获马拉松女子组前三名。晋 淼、李子成、梅国勇获半程马拉松男子组前三名;李美珍、黄菲、唐晓芬获半程马拉松女子组前三名。 据悉,东极新年马拉松在过去10年时间里已举办七届,先后入选我省体育旅游精品项目、2024— 2025"跟着赛事去旅行"全国冰雪赛事目录,不仅成为全国马拉松爱 ...
撬动万亿,冰雪经济何以滚烫?
Xin Hua Wang· 2025-12-18 05:51
Core Insights - The article discusses the booming ice and snow economy in China, driven by increased participation in winter sports and significant investments in infrastructure and tourism [1][8]. Industry Overview - The ice and snow industry in China is projected to exceed 1 trillion yuan by 2025, with a total consumption scale of over 187.5 billion yuan during the 2024-2025 winter season, including 78.6 billion yuan from ski resorts [1][8]. - The number of participants in ice and snow sports is expected to reach 292 million, with a participation rate of 20.61%, an increase of approximately 27.44 million from the previous season [8]. Regional Development - The ice and snow economy is expanding beyond traditional northern regions, with significant growth in southern and western areas, creating a diverse regional development landscape [5][6]. - In Harbin, the 2024-2025 winter season is expected to attract 90.35 million visitors, generating 137.22 billion yuan in tourism revenue, showcasing the integration of local culture and winter sports [5]. Individual Impact - Local residents are transitioning into roles such as ski instructors and accommodation providers, benefiting from the increased tourism and interest in winter sports [4][5]. - The story of individuals like Lang Engge, who promotes ice sports in his community, illustrates the grassroots impact of the winter sports boom [2][4]. Market Trends - The demand for ice and snow sports equipment is diversifying, with a trend towards younger, fashionable, and family-oriented consumers, leading to a segmented market from rental to high-end customized products [8][10]. - The number of companies in the ice and snow equipment sector has grown from approximately 300 in 2015 to around 900 in 2023, with sales revenue increasing from under 5 billion yuan to 22 billion yuan [8][10].
2025琼海博鳌马拉松暨全国职工马拉松(博鳌站)开跑在即
Hai Nan Ri Bao· 2025-12-11 01:04
2025琼海博鳌马拉松暨全国职工马拉松(博鳌站)开跑在即 高规格赛事+深度文旅,邀您一起赴约! 海南日报讯(海南日报全媒体见习记者 陈美如)当前,2025琼海博鳌马拉松暨全国职工马拉松(博鳌 站)已进入倒计时阶段,这场由多部门联合主办、中国田径协会认证的赛事,以"中国梦・劳动美——跑 向美好生活"为核心主题,集结1万名跑者共赴赛场。作为该赛事的第二届,它不仅是展现全国职工风 采、响应全民健身号召的竞技舞台,更是展示自贸港建设成果、串联琼海风光的重要窗口,将体育竞 技、文化传承、旅游体验与城市发展深度融合,打造海南体育旅游标杆赛事。这场高规格赛事不仅意义 非凡,更在配套体验与激励机制上诚意拉满,让参赛之旅亮点翻倍。 赛事亮点满满 体验再翻倍 本届赛事配套活动丰富多元、贯穿全程。 赛前,12月12日-13日"潮涌博鳌"将在琼海市文化体育中心足球场举办马拉松嘉年华;12月12日-14 日同步设置"百年工运・红色传承"主题展,通过图文影像展现百年工运历程、海南解放75周年纪念展及 红色娘子军历史文化展。12月13日下午,领导嘉宾、劳模代表、选手代表等将赴博鳌乐城国际医疗旅游 先行区开展医疗康养旅游产业考察,参观创新药 ...
“小雪”节气香港逾3700人横渡维港 何诗蓓摘银
Zhong Guo Xin Wen Wang· 2025-11-22 11:51
Core Points - The "Victoria Harbour Swim 2025" event took place on November 22, coinciding with the traditional Chinese solar term "Minor Snow" [1][3] - Over 3,700 participants took part in the event, which was organized by the Hong Kong Swimming Association [1][3] - The competition featured two categories: the "Competitive Group" and the "Leisure Group," with a distance of approximately 1 kilometer from the starting point at Golden Bauhinia Square to the finish line at Tsim Sha Tsui [1][3] Competitive Results - In the men's competitive group, Hong Kong athlete Sin Chin Ting won the race with a time of 17 minutes and 48.60 seconds, followed by Yeung Shing Hin and Kwan Yat Lam in second and third place respectively [3] - In the women's competitive group, Hong Kong swimmer Nie Zhi Yan finished first with a time of 19 minutes and 18.83 seconds, while He Si Pei secured the silver medal and Lin Bo Tong took the bronze [3] Participant Experience - He Si Pei expressed satisfaction with her performance, noting the challenges of open water swimming compared to pool competitions, highlighting the unpredictability of conditions [3] - The president of the Hong Kong Swimming Association, Wang Min Chao, noted the record number of participants this year and expressed hopes to increase the participant cap to 10,000 in the future if sufficient lifeguards are available, aiming to promote swimming culture and sports tourism in Hong Kong [3]
到户外去运动,让我们遇见更好的风景
Core Insights - The rise of sports tourism reflects a shift in consumer preferences from passive sightseeing to active experiences, emphasizing physical engagement with nature and personal growth [1][2] Group 1: Industry Trends - The integration of tourism and sports is giving rise to a vibrant new industry, characterized by an "outdoor sports+" ecosystem that includes outdoor gear, smart wearable devices, route planning, and safety services [2] - Sports tourism is transforming ecological resources into interactive experiences, providing new economic opportunities for regions with rich natural endowments [2] Group 2: Future Development - The sustainable growth of sports tourism relies on the provision of diverse, safe, and attractive travel experiences, moving beyond basic infrastructure to create emotionally engaging environments [2] - Enhancements such as educational signage along hiking trails and nature-based activities at camping sites are essential for enriching the tourist experience [2] - The industry must also prioritize safety by equipping service providers with health and emergency training, as well as exploring technological applications to support outdoor enthusiasts [2]
这座苏北三线城市,竟成了韩国人的「高尔夫天堂」
创业邦· 2025-11-20 04:01
Core Viewpoint - The article highlights the growing trend of South Korean golfers visiting Yancheng, China, due to the 30-day visa exemption policy, which has significantly boosted local tourism and the golf industry [6][20]. Group 1: South Korean Golf Tourism - Over 5 million South Koreans have engaged in golf, making it a popular sport in the country [6]. - Yancheng has become a favored destination for South Korean golfers, offering affordable golf experiences compared to Korea [8][11]. - The Yancheng airport has seen a 60% increase in the number of South Korean visitors this year, with nearly 80% of all inbound travelers being from Korea [16] [18]. Group 2: Economic Impact - Each South Korean golf tourist spends three times more than an average visitor, positively impacting local businesses such as hotels and restaurants [16]. - The Yancheng golf course has gained popularity, ranking first on South Korean social media platforms for golf course recommendations [10]. Group 3: Local Development Strategies - Yancheng's tourism department aims to leverage the influx of South Korean tourists to enhance the city's reputation in Korea and expand inbound tourism [20]. - The article suggests that other regions in China can learn from Yancheng's experience to develop their own sports tourism strategies, focusing on local attractions and unique offerings [22][23]. Group 4: Future Prospects - The article emphasizes the need for continuous investment in infrastructure and services to convert short-term tourism spikes into long-term economic benefits [25]. - The goal is to achieve a sports industry scale exceeding 7 trillion yuan by 2030, which requires a strategic approach to tourism and sports development [25].
这座苏北三线城市,竟成了韩国人的「高尔夫天堂」
3 6 Ke· 2025-11-19 11:33
Core Viewpoint - South Korea, known for its love of sports like archery and taekwondo, is also a significant player in golf, with over 5 million people having engaged in the sport, the highest ratio globally. The recent visa exemption policy from China has attracted many South Koreans to play golf in China, particularly in Yancheng, Jiangsu, due to its affordability and proximity [2][3][5]. Group 1: Golf Tourism in Yancheng - Yancheng has become a popular destination for South Korean golfers, with the local golf course, Shiyang Island Golf Club, ranking first on Korean social media for golf course recommendations [5]. - The cost of playing golf in Yancheng is approximately 400 RMB per day, with accommodation in star-rated hotels costing around 200-300 RMB per night, making it significantly cheaper than playing in South Korea [5][12]. - The influx of South Korean tourists has led to a 60% increase in the number of Korean nationals entering Yancheng this year, with each golf tourist spending three times more than regular visitors [7][12]. Group 2: Economic Impact and Opportunities - The presence of South Korean tourists has activated local industries, including high-end hotels and specialty dining, contributing to the economic growth of Yancheng [7][12]. - Yancheng has a long-standing trade relationship with South Korea, hosting nearly 1,000 Korean enterprises and over 10,000 Korean residents, which facilitates cultural exchange and tourism [9]. - The local tourism department aims to leverage the popularity of golf to enhance Yancheng's reputation in South Korea and expand inbound tourism through new travel products connecting Shanghai and Yancheng [11][12]. Group 3: Broader Implications for China's Sports Industry - The success of Yancheng's golf tourism highlights the potential for other regions in China to attract foreign tourists through sports, particularly given the country's rich sports and tourism resources [12][14]. - The Chinese government is working to improve the inbound tourism service environment, enhancing facilities at transportation hubs and promoting cities internationally to attract more visitors [14]. - The long-term goal is to transform short-term tourism spikes into sustainable economic growth, contributing to the ambitious target of exceeding 7 trillion RMB in the sports industry by 2030 [14].
体育之乡丨跳水“冠军摇篮”为何是湛江?跟着记者解锁背后密码
Core Viewpoint - The article highlights the significance of Zhanjiang as a "diving capital" in China, showcasing its rich history and culture in nurturing top diving talents, particularly through the Zhanjiang Diving Sports School, which serves as a breeding ground for champions [1][30]. Group 1: Zhanjiang's Diving Heritage - Zhanjiang is recognized as the birthplace of diving in China, with a history that dates back to the early 20th century when the sport was introduced [25]. - The city has a well-established talent selection system, focusing on children aged 6 to 7, assessing their physical coordination, jumping ability, and body shape [9]. - The training methodology includes innovative techniques developed by local experts, such as "land-based protection belts" and "land-based water splash techniques," which are essential for skill development [12]. Group 2: Training and Development - The Zhanjiang Diving Sports School employs an immersive training approach, where young athletes practice daily to refine their skills [4]. - The school emphasizes fostering a love for water and jumping among children, which is seen as the foundation for their growth as athletes [11]. - A seamless talent pipeline exists, transitioning athletes from beginner classes to national teams, ensuring the continuity of diving excellence in the region [15]. Group 3: Cultural and Economic Impact - The local cuisine, such as shrimp cakes, reflects the community's deep connection to the sea, symbolizing the cultural backdrop of Zhanjiang's diving tradition [18]. - The city has transformed its diving legacy into a vibrant tourism sector, offering various water sports experiences that attract both professional athletes and tourists [31][36]. - The success of local champions, like Quan Hongchan, has elevated Zhanjiang's profile, creating a "champion effect" that boosts tourism and local engagement in water sports [36][38].
以登高之名迎接十五运 第十二届广州塔国际登高赛成功举办
Group 1 - The 12th Guangzhou Tower International Climbing Competition was successfully held, featuring multiple categories including men's, women's, and team events [1] - The men's champion, Wei Yipang, completed the climb in 15 minutes and 07 seconds, while the women's champion, Yao Liping, finished in 19 minutes and 06 seconds [1] - The team championship was won by a group consisting of Yu Liangfeng, Xie Zhengjiang, and Dai Yanxue, with a total time of 59 minutes [1] Group 2 - The Alpha Sky Adventure Course attracted 45 international competitors from ten countries, marking the first time international participants joined the event [5] - The course featured three difficulty levels, with the red line reaching a height of 298 meters, making it one of the few high-altitude rope adventure projects globally [5] - The team of Zheng Qinzhe, Zheng Caihuan, and Dong Yanmei won the red line championship with a total time of 10 minutes and 17 seconds [5] Group 3 - The event raised approximately 170,000 yuan for charity, with 10% of the registration fees allocated to educational, medical, and poverty alleviation projects in Jiangmen, Heshan [8] - Over the past twelve years, the total charitable contributions from the Guangzhou Tower Climbing Competition have exceeded 2.68 million yuan [8] - The integration of charity into the climbing competition has enriched the event's significance and promoted a culture of fitness and philanthropy in Guangzhou [8] Group 4 - The Guangzhou Tower International Climbing Competition has been recognized as a "2025 China Sports Tourism Boutique Project" by the National Sports Administration [15] - This recognition elevates the event from a community sports activity to a nationally recognized urban brand that supports cultural and tourism integration [15] - The competition has attracted over a million participants, contributing to Guangzhou's vibrant sports culture alongside other major events like the Guangzhou Marathon and the Guangzhou International Dragon Boat Invitation [15] Group 5 - The event was supported by various organizations, including the Guangzhou Municipal Charity Association and several corporate sponsors, highlighting the collaborative effort behind the competition [21] - The competition aligns with the mission of China Everbright Bank, which emphasizes community service and financial support for local development [19] - The event serves as a platform for promoting sportsmanship and community engagement, reflecting the spirit of "sunshine and excellence" [19]