Investment Rating - The report maintains a "Buy" rating for the company [7] Core Views - The company's revenue for 2024 is reported at 56.79 billion RMB, a year-on-year decrease of 20.5%, primarily due to high gold prices impacting consumer demand for gold jewelry, which saw a consumption decline of 24.69% [2][4] - The first quarter of 2025 shows a revenue of 17.52 billion RMB, down 31.6% year-on-year, with net profit at 613 million RMB, a decrease of 23.6% [1][2] - The company plans to distribute a cash dividend of 1.72 RMB per share, with a payout ratio of 46%, and intends to arrange a mid-year dividend for 2025 [1] Summary by Sections Financial Performance - In 2024, the company's gross margin was 8.9%, an increase of 0.6 percentage points year-on-year, driven by rising gold prices [2] - Revenue breakdown: Jewelry products revenue decreased by 19.3% to 46.91 billion RMB, while gold trading products revenue fell by 26.4% to 9.38 billion RMB [2] - The company reported a net profit of 1.95 billion RMB for 2024, down 11.9% year-on-year [1][6] Operational Strategy - As of March 2025, the company has 5,541 retail outlets, with a net decrease of 156 in 2024 and 297 in Q1 2025, reflecting a strategic channel optimization to enhance overall quality and operational efficiency [3] - The company is focusing on developing themed stores and upgrading traditional outlets to adapt to new consumer scenarios, while also promoting online and offline integration [3] Profit Forecast and Valuation - The net profit forecast for 2025 and 2026 has been reduced by 27% and 28% to 1.65 billion RMB and 1.85 billion RMB, respectively [4] - The target price for the company is set at 63 RMB, based on a 20x PE ratio for 2025 [4][8]

股票简称：老凤祥 股票代码：600612 编号：临 2025-018 老凤祥 B 900905 老凤祥股份有限公司 关于公司 2025 年第一季度主要经营数据的公告 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述或者重大遗 漏，并对其内容的真实性、准确性和完整性承担法律责任。 老凤祥股份有限公司（以下简称"公司"）现将公司 2025 年第一季度连锁 网点变动情况及主要经营数据披露如下： 一、报告期内连锁网点变动情况及 2025 年度内拟新开连锁网点预计情况 "老凤祥"品牌黄金珠宝首饰为公司的核心主业。截止 2025 年 3 月末，公 司"老凤祥"品牌共计拥有连锁营销网点达到 5,541 家。有关截止 2025 年 3 月 31 日公司连锁营销网点数具体情况如下表： | 黄金珠宝首饰 连锁营销网点 | 期初数 （2024 年底） | 2025 | 年 1 新增数 | 季度 | 年 2025 | 季度 1 减少数 | | 期末数 （2025 | 年 月 | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | ...