Investment Rating - The report assigns an "Outperform" rating for Lao Feng Xiang, indicating an expected total return exceeding the relevant market benchmark over the next 12-18 months [18]. Core Insights - In Q3 2025, Lao Feng Xiang experienced a sequential revenue growth acceleration, with a 16.0% year-on-year increase in revenue, reaching RMB 14.646 billion, compared to a 10.5% increase in Q2 2025 [2][8]. - The company is focusing on optimizing its product mix and pricing strategy in response to high gold prices, resulting in a gross margin increase of 0.49 percentage points year-on-year to 7.01% in Q3 2025 [2][8]. - The company is expanding its store network, with a total of 5,625 stores as of Q3 2025, including a net increase of 76 franchised stores [3][9]. - A strategic partnership with Maybach Luxury Asia Pacific aims to enhance the brand's image and market presence in the luxury segment, targeting mid-to-high-end consumers [4][10]. Summary by Sections Financial Performance - For the first three quarters of 2025, Lao Feng Xiang reported operating revenue of RMB 48.001 billion, down 8.71% year-on-year. The revenue breakdown includes RMB 37.965 billion from jewelry and accessories, RMB 9.727 billion from gold trading, and smaller contributions from other segments [2][8]. - The attributable net profit for the first nine months was RMB 1.438 billion, a decline of 19.05% year-on-year, with Q3 2025 net profit at RMB 217 million, down 41.6% year-on-year [2][8]. Store Expansion and Optimization - The company is actively optimizing its store structure, focusing on themed stores such as "Cang Bao Jin" and "Feng Xiang Wedding," with a total of 5,625 stores as of Q3 2025 [3][9]. - The domestic sales revenue for the first nine months was RMB 47.373 billion, down 8.91% year-on-year, but showing improvement in Q3 2025 with revenue of RMB 14.50 billion [3][9]. Strategic Initiatives - The partnership with Maybach involves a USD 24 million investment for a 20% stake in Maybach Luxury Asia Pacific, aiming to enhance Lao Feng Xiang's brand value and market share in luxury goods [4][10]. - The company is also focusing on cultural storytelling and collaborations with popular IPs to attract younger consumers, launching new collections that resonate with contemporary trends [4][10].

Core Viewpoint - The report from Guosheng Securities indicates that Laofengxiang's revenue grew by 16% in Q3 2025, while the net profit after deducting non-recurring items decreased by 7.5% [1] Group 1: Financial Performance - In Q3 2025, Laofengxiang achieved a revenue growth of 16% [1] - The company's net profit, excluding non-recurring items, declined by 7.5% year-on-year [1] Group 2: Store Expansion and Strategy - As of the end of Q3 2025, Laofengxiang had a total of 5,625 stores, with a net closure of 213 stores since the beginning of the year and a net opening of 75 stores in Q3 [1] - The company continues to open new stores despite fluctuations in the consumer environment, focusing on enhancing store image and layout [1] - The number of direct-operated stores is 187, with a net closure of 10 stores since the beginning of the year and a net closure of 1 store in Q3 [1] - The franchise store count stands at 5,438, with a net closure of 203 stores since the beginning of the year and a net opening of 76 stores in Q3 [1] Group 3: Store Concepts and Themes - Laofengxiang is adjusting its store image according to its actual situation and annual plans, emphasizing the layout of themed stores such as "Treasure Gold" and "Fengxiang Celebration" [1] - As of the end of September 2025, there are 133 "Treasure Gold" stores, with a net opening of 3 stores in Q3, and 40 "Fengxiang Celebration" stores, also with a net opening of 3 stores in Q3 [1] Group 4: Future Outlook - Laofengxiang is expected to optimize channel and product operational efficiency as a leading player in the gold and jewelry industry [1] - The projected net profit attributable to the parent company for 2025-2027 is estimated to be 1.594 billion, 1.738 billion, and 1.887 billion yuan respectively [1] - The current price corresponds to a PE ratio of 17 times for 2025, maintaining a "buy" rating [1]

Investment Rating - The report maintains a "Buy" rating for the company [7][5]. Core Views - The company reported a revenue of 48.0 billion RMB for the first three quarters of 2025, a year-on-year decrease of 8.7%, with a net profit of 1.44 billion RMB, down 19.1% year-on-year. However, the third quarter showed a revenue increase of 16.0% year-on-year, indicating positive momentum from new product launches and a recovery in net store openings [1][2]. - The company has launched nearly 400 new products in 2025, including the "盛唐风华," "凤祥喜事," and "藏宝金" series, which have contributed to the revenue growth, particularly in the jewelry segment [1][2]. - The gross margin for Q3 2025 was 7.0%, up 0.5 percentage points year-on-year, primarily benefiting from rising gold prices, although this was partially offset by an increase in the proportion of lower-margin gold bars [3]. - The company opened a net of 75 new stores in Q3 2025, with plans to open an additional 31 stores in Q4 2025, indicating a strategic focus on expanding its retail footprint [4]. Summary by Sections Revenue and Profitability - For Q3 2025, the company achieved a revenue of 14.65 billion RMB, with jewelry sales growing by 12.1% year-on-year, driven by new product contributions [2]. - The net profit margin for Q3 2025 was 1.5%, down 1.5 percentage points year-on-year, influenced by increased sales and promotional expenses [3]. Store Expansion - As of September 30, 2025, the company had a total of 5,625 retail outlets, including 187 direct stores and 5,438 franchise stores, with a focus on enhancing brand image and adapting to market trends [4]. Financial Forecast - The report forecasts net profits of 1.65 billion RMB, 1.85 billion RMB, and 2.06 billion RMB for 2025, 2026, and 2027, respectively, with year-on-year growth rates of -15.5%, +12.6%, and +11.3% [5]. - The target price is set at 63 RMB, corresponding to a 20x PE ratio for 2025 [5].

Investment Rating - The report maintains a "Buy" rating for the company [5] Core Views - The company experienced a 16% year-on-year revenue growth in Q3 2025, reaching 14.65 billion yuan, despite a 7.5% decline in net profit [1] - The company is focusing on channel and product optimization to enhance operational efficiency and adapt to market conditions [2] - The company is expected to see a revenue decline of 7.2% to 52.689 billion yuan and a net profit decrease of 18.2% to 1.594 billion yuan for the year 2025 [2] Financial Performance - For Q3 2025, the revenue breakdown shows a 1.4% increase in mid-range products, a 12.1% increase in jewelry, a 25.9% increase in gold trading, and a 44.4% decrease in other sales [1] - The gross margin improved by 0.5 percentage points to 7% in Q3 2025, while the net profit margin decreased by 1.5 percentage points to 1.5% [1] - The company’s total revenue for the first three quarters of 2025 was 48 billion yuan, a decline of 8.7% year-on-year [1] Store Expansion and Product Strategy - As of the end of Q3 2025, the company had 5,625 stores, with a net increase of 75 stores in Q3 [1] - The company is actively adjusting store images and focusing on thematic stores such as "Treasure Gold" and "Fengxiang Celebration" [1] - New product launches are aligned with national trends, including collaborations with top IPs to strengthen product offerings [1] Cash Flow and Inventory Management - As of Q3 2025, the company’s inventory was 8.05 billion yuan, a 22.9% increase year-on-year, while accounts receivable rose by 35% to 3.97 billion yuan [2] - The operating cash flow for the first three quarters of 2025 was 2.37 billion yuan, a 64% decline year-on-year, but improvements in accounts receivable turnover are expected by year-end [2] Earnings Forecast - The company’s projected net profit for 2025 is 1.594 billion yuan, with estimates for 2026 and 2027 at 1.738 billion yuan and 1.887 billion yuan, respectively [2] - The report indicates a price-to-earnings ratio (P/E) of 17 times for 2025 based on the current price [2]

Core Viewpoint - The company faces performance pressure due to high gold prices and a high industry base, leading to a decline in revenue and net profit. However, it is actively enhancing product innovation and brand upgrades to build core competitiveness [1]. Group 1: Financial Performance - In the first half of 2025, the company's revenue and net profit attributable to shareholders decreased by 16.52% and 13.07% year-on-year, respectively [1]. - In Q2 2025, the company achieved a revenue growth of 10.51% year-on-year, showing significant improvement compared to the previous quarter [3]. Group 2: Product Innovation and Brand Strategy - The company is optimizing its product structure and upgrading its brand by launching new products with traditional craftsmanship features, such as the "盛唐风华" and "凤舞九天" series, to replace homogenized products [1]. - Collaborations with top IPs like "Saint Seiya" are aimed at attracting younger consumers and enhancing product value and brand influence [1][3]. Group 3: Channel Development - As of the end of June 2025, the company had a total of 5,550 marketing outlets, with a net increase of 9 outlets in Q2 2025, reversing the previous trend of outlet decline [2]. - The company is upgrading traditional stores and creating differentiated theme stores, such as the high-end "藏宝金" and wedding-focused "凤祥喜事," to improve single-store operational quality [2]. - The launch of the company's Tmall flagship store in early 2025 marks a significant step in the integration of online and offline channels, potentially creating new growth points for performance [2]. Group 4: Strategic Outlook - The company plans to continue focusing on "product innovation, channel optimization, and brand youthfulness" as its main strategic directions [3]. - With ongoing product structure optimization and channel quality improvement, along with the low base effect in the second half of the year, the company is expected to enter a sustained recovery phase [3]. - EPS forecasts for 2025-2027 are projected at 3.39, 3.71, and 4.01 yuan, respectively, maintaining a "buy" rating [3].

Investment Rating - The report maintains a "Buy" rating for the company [7] Core Views - The company's revenue for 2024 is reported at 56.79 billion RMB, a year-on-year decrease of 20.5%, primarily due to high gold prices impacting consumer demand for gold jewelry, which saw a consumption decline of 24.69% [2][4] - The first quarter of 2025 shows a revenue of 17.52 billion RMB, down 31.6% year-on-year, with net profit at 613 million RMB, a decrease of 23.6% [1][2] - The company plans to distribute a cash dividend of 1.72 RMB per share, with a payout ratio of 46%, and intends to arrange a mid-year dividend for 2025 [1] Summary by Sections Financial Performance - In 2024, the company's gross margin was 8.9%, an increase of 0.6 percentage points year-on-year, driven by rising gold prices [2] - Revenue breakdown: Jewelry products revenue decreased by 19.3% to 46.91 billion RMB, while gold trading products revenue fell by 26.4% to 9.38 billion RMB [2] - The company reported a net profit of 1.95 billion RMB for 2024, down 11.9% year-on-year [1][6] Operational Strategy - As of March 2025, the company has 5,541 retail outlets, with a net decrease of 156 in 2024 and 297 in Q1 2025, reflecting a strategic channel optimization to enhance overall quality and operational efficiency [3] - The company is focusing on developing themed stores and upgrading traditional outlets to adapt to new consumer scenarios, while also promoting online and offline integration [3] Profit Forecast and Valuation - The net profit forecast for 2025 and 2026 has been reduced by 27% and 28% to 1.65 billion RMB and 1.85 billion RMB, respectively [4] - The target price for the company is set at 63 RMB, based on a 20x PE ratio for 2025 [4][8]

Investment Rating - The investment rating for the company is "Buy" (maintained) [1] Core Views - The company reported a revenue of 56.793 billion yuan in 2024, a year-on-year decrease of 20.5%, and a net profit attributable to shareholders of 1.95 billion yuan, down 11.95% year-on-year. The first quarter of 2025 saw a revenue of 17.52 billion yuan, a decline of 31.64%, and a net profit of 613 million yuan, down 23.55% year-on-year, primarily due to the sustained rise in gold prices affecting gold jewelry consumption [7] - The gross margin slightly increased, indicating an improvement in profitability. The gross margin for 2024 was 8.93%, up 0.63 percentage points year-on-year, with specific categories like jewelry, gold, and crafts showing respective increases in gross margin of 0.32, 0.92, and 3.06 percentage points [7] - The company is experiencing pressure on core categories, but there is growth in overseas sales. In 2024, jewelry revenue was 46.908 billion yuan (down 19.31%), while overseas sales revenue reached 5.76 billion yuan, an increase of 12.83% [7] - The company is actively expanding its market presence despite lower-than-expected demand for gold jewelry. As of the end of Q1 2025, the company had a total of 5,541 marketing outlets, including 188 direct stores [7] - The company anticipates a potential turning point in performance in the second half of 2025 due to a low base effect. The brand is characterized by strong cash flow and high barriers to entry, making its current valuation attractive [7] Financial Summary - The total revenue forecast for 2024 is 56.793 billion yuan, with a projected decline of 20.50% year-on-year. The net profit attributable to shareholders is expected to be 1.95 billion yuan, down 11.95% year-on-year [1][8] - The earnings per share (EPS) for 2024 is projected at 3.73 yuan, with a price-to-earnings (P/E) ratio of 13.06 based on the latest diluted shares [1][8] - The company’s net profit for 2025 is revised down to 1.643 billion yuan, reflecting a year-on-year decrease of 15.73%, with a projected P/E ratio of 15.50 [1][8]

股票简称：老凤祥 股票代码：600612 编号：临 2025-018 老凤祥 B 900905 老凤祥股份有限公司 关于公司 2025 年第一季度主要经营数据的公告 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述或者重大遗 漏，并对其内容的真实性、准确性和完整性承担法律责任。 老凤祥股份有限公司（以下简称"公司"）现将公司 2025 年第一季度连锁 网点变动情况及主要经营数据披露如下： 一、报告期内连锁网点变动情况及 2025 年度内拟新开连锁网点预计情况 "老凤祥"品牌黄金珠宝首饰为公司的核心主业。截止 2025 年 3 月末，公 司"老凤祥"品牌共计拥有连锁营销网点达到 5,541 家。有关截止 2025 年 3 月 31 日公司连锁营销网点数具体情况如下表： | 黄金珠宝首饰 连锁营销网点 | 期初数 （2024 年底） | 2025 | 年 1 新增数 | 季度 | 年 2025 | 季度 1 减少数 | | 期末数 （2025 | 年 月 | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | ...

Investment Rating - The investment rating for the company is "Buy" (maintained) [1] Core Views - The company's 2024 performance is under pressure due to a sharp rise in gold prices, with expectations for a performance turnaround in 2025 [1][7] - The company reported a revenue of 56.79 billion yuan for 2024, a year-on-year decrease of 20.5%, and a net profit attributable to shareholders of 1.95 billion yuan, down 11.95% year-on-year [7][8] - The report anticipates that consumer demand for gold jewelry will gradually recover if gold prices stabilize, with a potential improvement starting in the second quarter of 2025 [7][8] Financial Performance Summary - **2024 Financials**: Revenue of 56.79 billion yuan, net profit of 1.95 billion yuan, and a diluted EPS of 3.73 yuan [1][7] - **2025 and 2026 Projections**: Expected net profits of 2.13 billion yuan and 2.28 billion yuan respectively, with a P/E ratio of 13.4 and 12.5 for 2025 and 2026 [1][7] - **Market Position**: The company has a total of 5,838 marketing outlets, including 197 direct stores, and is actively expanding its market presence despite current challenges [7][8]

Investment Rating - The report maintains a "Buy" rating for the company, with an expected relative return of over 20% within the next six months [5]. Core Views - The company is experiencing significant pressure on its performance in 2024, with a projected revenue of 56.8 billion yuan, a year-on-year decline of 20.5%, and a net profit of 1.95 billion yuan, down 11.95% year-on-year [1][3]. - The decline in performance is attributed to a weak market environment and rising gold prices, leading to a 24.7% drop in domestic gold jewelry consumption [1]. - The company is focusing on enhancing its market presence through theme store layouts and upgrading retail store images, despite a net decrease in marketing outlets [2][3]. Financial Performance Summary - For 2024, the company expects a revenue of 56.8 billion yuan, with a year-on-year growth rate of -20.5% [4]. - The net profit for 2024 is projected at 1.95 billion yuan, reflecting a decline of 11.95% compared to the previous year [4]. - The company’s net profit margin for 2024 is estimated at 3.4%, an increase of 0.3 percentage points year-on-year [1]. - The fourth quarter of 2024 is expected to show a revenue of 4.21 billion yuan, down 55.1% year-on-year, with a net profit of 170 million yuan, down 30.4% year-on-year [1]. Market Strategy - The company is actively developing new product lines themed around "heritage, celebration, and rebirth," aiming to capture new consumer growth points in the domestic market [3]. - The company plans to optimize its layout through various types of stores, enhancing brand positioning and consumer engagement [3].