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塔尖人群重返楼市,广州凯旋新世界屡现大客跨区扫货
Nan Fang Du Shi Bao· 2025-07-25 10:53
Core Insights - The luxury real estate market in Guangzhou and Shenzhen is experiencing explosive growth, with significant increases in transaction volumes for high-end properties [1][2] - The top-tier buyer demographic is actively engaging in the luxury market, driven by a desire for scarce assets and a stable investment environment [3][4] Market Performance - In the first half of 2025, the transaction volume for luxury properties priced between 150,000 to 200,000 CNY/m² surged by 960% in Shenzhen and 116.7% in Guangzhou [1][2] - For properties priced above 200,000 CNY/m², Guangzhou saw a staggering increase of 233.3%, while Shanghai experienced a 17.3% rise [2] - The total transaction volume for luxury properties priced over 50 million CNY increased by 48.5% and 43% for new and second-hand properties, respectively [2] Supply and Demand Dynamics - The supply of luxury properties, particularly those priced between 30 million to 50 million CNY, has decreased by nearly 30%, highlighting a supply-demand imbalance [2][3] - The scarcity of high-end real estate is becoming more pronounced due to a reduction in land transactions over the past four years, leading to a perception of luxury properties as "rare assets" [3] Key Players - The Kai Xuan New World project in Guangzhou has emerged as a standout performer in the luxury market, achieving significant sales figures and attracting top-tier buyers [2][4] - The project has maintained a strong reputation over 20 years, drawing affluent buyers from across the country, including high-net-worth individuals and families [4][5] Product Offerings - The latest offering from Kai Xuan New World, the "Chuan Shi Zun Di," features spacious layouts ranging from 254 m² to 835 m², catering to the needs of high-end buyers [5][7] - The design emphasizes large communal spaces and scenic views, appealing to the lifestyle preferences of the elite demographic [5][7] Investment Climate - The resurgence of interest from top-tier buyers in the luxury market coincides with a recovery in the stock market, indicating a potential new wave of wealth opportunities [7]