● 本报记者熊彦莎 具体而言，内地居民出入境951.4万人次，较去年假期日均增长10.2%；港澳台居民696.9万人次，较去 年假期日均增长8%；外国人131.3万人次，较去年假期日均增长21.8%；入境外国人中，适用免签政策 入境46万人次，较去年假期日均增长28.5%。共计查验出入境交通运输工具70.5万架(艘、列、辆)次，较 去年假期日均增长19.4%。 春节日均出入境人次增多，折射跨境游强劲增长。飞猪数据显示，出境游机票、酒店、当地玩乐订单量 均保持30%以上的同比增速。"四小时飞行圈"内的东南亚国家依然是出境游热门目的地。从中长线出境 游目的地来看，阿曼、哈萨克斯坦、南非、卡塔尔、阿根廷等地的文旅热度保持较快增速，订单量同比 增长均超过2倍。 "我国单方面免签国家、互免签证国家数量增多，出入境便利化程度大大增加，带动跨境游持续增长。 滑雪旅行等出境游热度增长，显示出中国游客对于高品质、沉浸式深度体验旅游产品的需求日益提 升。"中国旅游研究院研究员韩元军告诉中国证券报记者。 国家移民管理局2月24日消息，今年春节假期全国边检机关共计查验1779.6万人次中外人员出入境，日 均197.7万人次，较去年春 ...

具体而言，内地居民出入境951.4万人次，较去年假期日均增长10.2%；港澳台居民696.9万人次，较去 年假期日均增长8%；外国人131.3万人次，较去年假期日均增长21.8%；入境外国人中，适用免签政策 入境46万人次，较去年假期日均增长28.5%。共计查验出入境交通运输工具70.5万架（艘、列、辆） 次，较去年假期日均增长19.4%。 ● 本报记者 熊彦莎 国家移民管理局2月24日消息，今年春节假期全国边检机关共计查验1779.6万人次中外人员出入境，日 均197.7万人次，较去年春节假期日均增长10.1%；单日出入境通关最高峰出现在2月21日，达225.9万人 次。 春节日均出入境人次增多，折射跨境游强劲增长。飞猪数据显示，出境游机票、酒店、当地玩乐订单量 均保持30%以上的同比增速。"四小时飞行圈"内的东南亚国家依然是出境游热门目的地。从中长线出境 游目的地来看，阿曼、哈萨克斯坦、南非、卡塔尔、阿根廷等地的文旅热度保持较快增速，订单量同比 增长均超过2倍。 "我国单方面免签国家、互免签证国家数量增多，出入境便利化程度大大增加，带动跨境游持续增长。 滑雪旅行等出境游热度增长，显示出中国游客对于高品质、 ...

Core Insights - The 2026 Spring Festival holiday will last for 9 days, leading to a significant increase in outbound travel compared to 2025, with hotel bookings for popular destinations more than doubling [3][5]. - Popular outbound destinations include Thailand, South Korea, and Malaysia, with a notable rise in long-distance travel to places like Norway and New Zealand, where hotel bookings increased by 1.5 times and 2 times respectively [3][5]. - The trend of segmented travel is emerging, with many travelers opting to return home before heading abroad, resulting in two peaks of outbound travel during the holiday [3]. Travel Trends - Popular low-cost destinations for outbound travel include Vietnam, South Korea, Indonesia, Thailand, and Malaysia, with one-way tickets priced below 1500 yuan [4]. - Long-distance destinations such as Egypt, Spain, Australia, Turkey, and Portugal have seen hotel bookings increase by over 2 times, with Egypt leading at a 3.3 times increase [5]. - The age group of 23 to 40 years old constitutes over 55% of outbound travelers, with the 31 to 40 age group showing a 90% increase in travel intent [6]. Market Impact - The surge in travel demand has positively impacted tourism stocks, with companies like China Youth Travel (5.02% increase), Zhongxin Tourism (1.85% increase), and China Duty Free (8.25% increase) seeing significant stock price rises [8]. - The cruise industry is adapting to changes in travel patterns, with many routes originally planned for Japan being redirected to South Korea, reflecting a shift in consumer preferences [8].

Core Insights - The "May Day" holiday in China saw record-high tourism consumption, with 314 million domestic trips taken, representing a year-on-year increase of 6.4% [3][4] - Total domestic tourist spending reached 180.27 billion yuan, marking an 8.0% increase compared to the previous year [3][4] Tourism Consumption Growth - Shanghai welcomed over 16.5 million visitors, a 1.61% increase, with tourism spending of 20.11 billion yuan, up 10.2% [4] - Chongqing received 18.58 million domestic tourists, a 10.4% increase, with spending of 15.17 billion yuan, up 16.3% [4] - Xinjiang hosted 9.2 million tourists, a 7.43% increase, with spending of 8.92 billion yuan, up 10.47% [4] Travel Radius Expansion - 56.6% of tourists chose to travel across provinces, with travel distances exceeding 500 kilometers [6][7] - 11.1% of tourists traveled over 1000 kilometers [6][7] - Hotel bookings in 1230 counties saw a 30% year-on-year increase [7][9] Diverse Destinations - Lesser-known destinations experienced significant growth, with average booking increases over 100% for places like Xinjiang and Tibet [10][12] - The popularity of rural tourism surged, with bookings increasing nearly 20% [9][12] International Travel Surge - Outbound travel saw a substantial rise, with international cruise bookings increasing over 60% [12][13] - Inbound travel orders surged by 130% during the holiday [12][13] Hotel Industry Performance - Huazhu Group reported nearly 6.3 million guests during the holiday, a 30% increase, with an occupancy rate exceeding 84% [15][16] - Jinjiang Hotels in China received 4.7 times more foreign guests compared to the same period last year, primarily from countries like Russia and South Korea [15][16] Positive Tourist Sentiment - 91.0% of tourists felt that holiday travel generated positive emotions, and 32.5% believed it helped maintain family relationships [18][19] - The survey indicated a trend of tourism participation expanding to lower-tier cities and rural areas, with rural residents accounting for 15.8% of total domestic trips [19][21] Demographic Trends - Tourists aged 55 to 60 showed a 43% increase in hotel bookings, the highest among all age groups, indicating a shift in travel preferences [22] Future Outlook - The tourism economy in China is expected to reach new highs by 2025 based on current holiday travel data [25]

Group 1: Domestic Tourism Trends - During the 5-day May Day holiday, there were 314 million domestic trips, a year-on-year increase of 6.4% [1] - Total spending by domestic tourists reached 180.27 billion yuan, reflecting an 8.0% year-on-year growth [1] - Night tourism emerged as a new highlight, with a total night visitor flow of 75.95 million, up 5.2% year-on-year [2] Group 2: Night Tourism Development - Many scenic spots extended their opening hours and added night activities, such as the Qin Shi Huang Mausoleum and the Great Wall [2] - Night tourism is characterized by an earlier peak season, with average visitor stay extended by 2 hours [2] - The night tourism model alleviates daytime congestion and offers visitors a new way to experience attractions [2] Group 3: Car Rental and Self-Driving Trends - The domestic car rental market saw significant growth, with major platforms reporting double-digit order increases [3] - Approximately 40% of users opted for 2-3 day short trips, while 30% booked trips longer than 4 days [3] - Car rental bookings increased by 35% during the holiday, with popular routes identified for self-driving tourism [3] Group 4: Inbound and Outbound Tourism - The inbound tourism market is recovering, with major source countries including Myanmar, South Korea, and Malaysia, accounting for 57.4% of foreign visitors [4] - The outbound tourism market remains strong, with popular destinations including Japan, South Korea, and Thailand [4] - International cruise bookings surged over 60%, with destinations in the "12-hour flight circle" seeing over 170% growth in bookings [5]

Core Insights - The report indicates a significant increase in per capita travel spending during the May Day holiday compared to last year, driven by trends such as extended holidays and a preference for deeper travel experiences [1] - There is a notable rise in the popularity of mid-to-high-end quality consumption, with hotel bookings in high-star categories increasing over 20% year-on-year [1] - The demand for customized travel experiences is surging, with bookings for tailored trips increasing by over 80% [4] Group 1: Travel Trends - The trend of "拼假" (combining holidays) has led to a rise in long trips to less popular destinations, with average booking growth exceeding 100% for places like Xinjiang and Tibet [1] - Self-driving travel is gaining popularity, with car rental bookings increasing by 35% year-on-year, and certain cities seeing a 100% rise in rentals [3] - The diversity and uniqueness of travel experiences are becoming increasingly important, with activities like island vacations and stargazing camping gaining traction [1] Group 2: International Travel - The outbound travel market is experiencing strong growth, with international cruise bookings up over 60% [6] - Popular international destinations include Japan, Hong Kong, Thailand, and the United States, with certain "12-hour flight circle" destinations seeing booking increases of over 170% [6]