功能型日化产品
Search documents
下一个“万亿级”消费市场出现了
Di Yi Cai Jing· 2025-11-28 02:31
Group 1 - The "Implementation Plan" aims to create three trillion-level consumption sectors and ten hundred-billion-level consumption hotspots by 2027, focusing on elderly products, smart connected vehicles, and consumer electronics [1] - The elderly products market is projected to grow from 2.6 trillion yuan in 2014 to 5.4 trillion yuan in 2024, with a compound annual growth rate of 7.3%, highlighting the potential of the silver economy [1][2] - By 2024, the elderly population aged 65 and above in China is expected to reach 220 million, accounting for 15.6% of the total population, indicating a significant consumer base [1] Group 2 - The plan suggests enhancing the research and design of elderly-friendly products, including elderly care robots, multifunctional nursing beds, and health monitoring devices [2] - There is a growing demand for hearing health products, with multinational hearing health device manufacturers increasing investments in the Chinese market [2] - The recent draft of the "National Food Safety Standard for Nutritional Supplements for the Elderly" marks the first national standard specifically for nutritional supplements for individuals aged 60 and above [3]
下一个“万亿级”消费市场出现了
第一财经· 2025-11-28 02:28
Core Viewpoint - The article discusses the implementation plan by six government departments to enhance the adaptability of supply and demand in consumer goods, aiming to foster three trillion-level consumption sectors and ten hundred-billion-level consumption hotspots by 2027, with a focus on elderly products, smart connected vehicles, and consumer electronics [3][4]. Group 1: Elderly Products Market - The elderly products market is projected to grow from 2.6 trillion yuan in 2014 to 5.4 trillion yuan in 2024, with a compound annual growth rate (CAGR) of 7.3%, highlighting its significance in the silver economy [3][4]. - The plan emphasizes the need to optimize the supply of elderly-friendly products, including the development of elderly care robots, multifunctional nursing beds, and health monitoring devices [4][5]. Group 2: Nutritional Products for the Elderly - The market for nutritional products tailored for the elderly is currently disorganized due to the lack of specific standards, with companies like Yili Group noting that some products marketed for the elderly do not meet their physiological needs [5]. - A national standard for elderly nutritional supplements has recently been proposed, marking a significant step towards addressing the needs of individuals aged 60 and above [5]. Group 3: Leisure and Entertainment Needs - There is a substantial market potential in the leisure and entertainment needs of the elderly, with data indicating that affluent elderly individuals in first-tier cities prioritize health, services, and travel, while those in lower-tier cities have a more relaxed lifestyle [5].
老年用品被列入下一个“万亿级”消费市场 促消费新方案给出这些指引
Di Yi Cai Jing· 2025-11-28 01:12
Core Insights - The implementation plan aims to create three trillion-level consumption sectors and ten hundred-billion-level consumption hotspots by 2027, focusing on elderly products, smart connected vehicles, and consumer electronics [1] Group 1: Elderly Products Market - The elderly products market is projected to grow from 2.6 trillion yuan in 2014 to 5.4 trillion yuan by 2024, with a compound annual growth rate of 7.3%, highlighting its significance in the silver economy [1] - By 2024, the elderly population aged 65 and above in China is expected to reach 220 million, accounting for 15.6% of the total population, indicating a growing consumer base with potential spending power [1] Group 2: Product Development and Recommendations - The plan suggests enhancing the research and design of elderly-friendly products, including nursing service robots, multifunctional nursing beds, and health monitoring devices [2] - It recommends launching comfortable, functional, and stylish clothing for the elderly, as well as food products that cater to their chewing, swallowing, and nutritional absorption needs [2] - The plan encourages the establishment of elderly-friendly product promotion directories and the creation of dedicated sections for silver consumption on e-commerce platforms and supermarkets [2] Group 3: Market Opportunities and Challenges - The development of elderly-friendly products is already underway in various industries, particularly in medical devices targeting cardiovascular and neurodegenerative diseases [2] - The market for elderly nutritional supplements is currently fragmented due to a lack of specific standards, with some products inadequately meeting the physiological needs of older adults [2][3] - There is significant market potential in the leisure and entertainment needs of middle-aged and elderly individuals, with varying preferences observed between urban and rural populations [3]
老年用品被列入下一个“万亿级”消费市场,促消费新方案给出这些指引
Di Yi Cai Jing· 2025-11-28 01:08
Core Insights - The article emphasizes the importance of optimizing the supply of age-friendly products in response to China's aging population and the growing consumer potential among elderly individuals [1][2]. Group 1: Market Potential - By 2024, the elderly population aged 65 and above in China is projected to reach 220 million, accounting for 15.6% of the total population, indicating a significant market for age-friendly products [1]. - The market size for elderly products has grown from 2.6 trillion yuan in 2014 to 5.4 trillion yuan in 2024, with a compound annual growth rate of 7.3%, highlighting the importance of the silver economy [1]. Group 2: Product Development - The plan suggests enhancing the research and design of age-friendly products, focusing on essential items such as elderly care robots, multifunctional nursing beds, and health monitoring devices [2]. - There is a need for comfortable, functional, and stylish clothing for the elderly, as well as food products that cater to their chewing, swallowing, and nutritional absorption needs [2]. Group 3: Industry Trends - The development of age-friendly products is already underway in various sectors, including medical devices targeting cardiovascular and neurodegenerative diseases [2]. - The recent draft of the national standard for elderly nutritional supplements marks a significant step in addressing the specific dietary needs of individuals aged 60 and above [3]. Group 4: Leisure and Lifestyle - There is a substantial market opportunity in the leisure and entertainment needs of middle-aged and elderly individuals, with differing preferences observed between urban and rural populations [3].
六部门:加强适老化产品研发设计
Bei Ke Cai Jing· 2025-11-26 09:14
Core Viewpoint - The Ministry of Industry and Information Technology, along with five other departments, has issued a plan to enhance the adaptability of supply and demand for consumer goods, focusing on optimizing the supply of products for the elderly [1] Group 1: Product Development - Emphasis on strengthening the research and design of elderly-friendly products, including the development of essential items such as elderly service robots, multifunctional nursing beds, and health monitoring devices [1] - Introduction of comfortable, functional, and stylish clothing and footwear specifically designed for the elderly [1] Group 2: Nutritional and Daily Products - Development of food products that cater to the chewing, swallowing, and nutritional absorption needs of the elderly [1] - Promotion of functional daily chemical products tailored for elderly consumers [1] Group 3: Market Initiatives - Launch of a quality elderly products initiative aimed at benefiting both the elderly and enterprises [1] - Encouragement for home modifications to be more suitable for elderly living [1] - Publication of a directory for promoting elderly-friendly products and services, along with incentives for e-commerce platforms and supermarkets to establish dedicated sections for senior consumers [1]
六部门:加强适老化产品研发设计,重点开发应用养老服务机器人等急需产品
Di Yi Cai Jing· 2025-11-26 07:01
Core Viewpoint - The Ministry of Industry and Information Technology, along with five other departments, has issued a plan to enhance the adaptability of supply and demand for consumer goods, particularly focusing on products for the elderly [1] Group 1: Product Development - Emphasis on optimizing the supply of age-friendly products, including the development of elderly care robots, multifunctional nursing beds, and health monitoring devices [1] - Introduction of comfortable, functional, and stylish clothing and footwear specifically designed for the elderly [1] - Development of food products that cater to the chewing, swallowing, and nutritional absorption needs of older adults [1] Group 2: Market Initiatives - Launch of a quality elderly goods initiative aimed at benefiting both the elderly and enterprises [1] - Promotion of home modifications to enhance age-friendliness [1] - Publication of a directory for age-friendly products and services to encourage e-commerce platforms and supermarkets to establish dedicated sections for senior consumers [1]
六部门:重点开发应用养老服务机器人、多功能护理床、健康监测设备等急需产品
Zheng Quan Shi Bao Wang· 2025-11-26 06:41
Core Viewpoint - The Ministry of Industry and Information Technology, along with five other departments, has issued a plan to enhance the adaptability of supply and demand for consumer goods, focusing on optimizing the supply of products for the elderly [1] Group 1: Product Development - Emphasis on strengthening the research and design of elderly-friendly products, including the development of essential items such as elderly care robots, multifunctional nursing beds, and health monitoring devices [1] - Introduction of comfortable, functional, and stylish clothing and footwear specifically designed for the elderly [1] Group 2: Nutritional and Daily Products - Development of food products that cater to the elderly's needs for chewing, swallowing, and nutrient absorption [1] - Promotion of functional daily-use products tailored for the elderly demographic [1] Group 3: Market Initiatives - Launch of a quality elderly product initiative to benefit both the elderly and enterprises [1] - Encouragement for home modifications to be more elderly-friendly, along with the release of a promotional directory for elderly products and services [1] - Incentives for e-commerce platforms and supermarkets to establish dedicated sections for silver-haired consumers [1]