Group 1 - The "Implementation Plan" aims to create three trillion-level consumption sectors and ten hundred-billion-level consumption hotspots by 2027, focusing on elderly products, smart connected vehicles, and consumer electronics [1] - The elderly products market is projected to grow from 2.6 trillion yuan in 2014 to 5.4 trillion yuan in 2024, with a compound annual growth rate of 7.3%, highlighting the potential of the silver economy [1][2] - By 2024, the elderly population aged 65 and above in China is expected to reach 220 million, accounting for 15.6% of the total population, indicating a significant consumer base [1] Group 2 - The plan suggests enhancing the research and design of elderly-friendly products, including elderly care robots, multifunctional nursing beds, and health monitoring devices [2] - There is a growing demand for hearing health products, with multinational hearing health device manufacturers increasing investments in the Chinese market [2] - The recent draft of the "National Food Safety Standard for Nutritional Supplements for the Elderly" marks the first national standard specifically for nutritional supplements for individuals aged 60 and above [3]

Core Viewpoint - The article discusses the implementation plan by six government departments to enhance the adaptability of supply and demand in consumer goods, aiming to foster three trillion-level consumption sectors and ten hundred-billion-level consumption hotspots by 2027, with a focus on elderly products, smart connected vehicles, and consumer electronics [3][4]. Group 1: Elderly Products Market - The elderly products market is projected to grow from 2.6 trillion yuan in 2014 to 5.4 trillion yuan in 2024, with a compound annual growth rate (CAGR) of 7.3%, highlighting its significance in the silver economy [3][4]. - The plan emphasizes the need to optimize the supply of elderly-friendly products, including the development of elderly care robots, multifunctional nursing beds, and health monitoring devices [4][5]. Group 2: Nutritional Products for the Elderly - The market for nutritional products tailored for the elderly is currently disorganized due to the lack of specific standards, with companies like Yili Group noting that some products marketed for the elderly do not meet their physiological needs [5]. - A national standard for elderly nutritional supplements has recently been proposed, marking a significant step towards addressing the needs of individuals aged 60 and above [5]. Group 3: Leisure and Entertainment Needs - There is a substantial market potential in the leisure and entertainment needs of the elderly, with data indicating that affluent elderly individuals in first-tier cities prioritize health, services, and travel, while those in lower-tier cities have a more relaxed lifestyle [5].

工信部、国家发改委等六部门联合印发的《关于增强消费品供需适配性进一步促进消费的实施方案》 （下称《方案》）近日公布。《方案》提出到2027年要形成3个万亿级消费领域和10个千亿级消费热 点，其中"3个万亿级消费领域"包括老年用品、智能网联汽车、消费电子。 老年用品被列为未来一段时期着力培育和拓展的重点领域，与我国逐渐步入老龄化社会有关。2024年， 我国65岁及以上老年人口达到2.2亿，占全国人口的15.6%。随着社会老年化的进一步加深，"有钱有 闲"的老年消费者已经展现出一定的消费潜力。 针对老年人口巨大的听力健康需求，近年来跨国听觉健康设备厂商也加大了对中国市场的投资力度，国 产听力设备则在开发相应的人工智能产品。 而对于方案中提到的适合老年人咀嚼吞咽和营养吸收的食品，目前中老年营养食品赛道由于专属标准缺 失，还处于鱼龙混杂阶段。伊利股份就曾提到，部分产品借老年概念营销，实则未适配老年人群专属的 生理需求，比如原料品质参差，抗营养因子控制缺乏统一要求；营养配比随意性大，缺乏针对老年人吸 收特点的量化标准等。 不过，《食品安全国家标准老年营养补充食品》（征求意见稿）刚刚结束征求意见，这是国内首份针对 60岁 ...

Core Insights - The article emphasizes the importance of optimizing the supply of age-friendly products in response to China's aging population and the growing consumer potential among elderly individuals [1][2]. Group 1: Market Potential - By 2024, the elderly population aged 65 and above in China is projected to reach 220 million, accounting for 15.6% of the total population, indicating a significant market for age-friendly products [1]. - The market size for elderly products has grown from 2.6 trillion yuan in 2014 to 5.4 trillion yuan in 2024, with a compound annual growth rate of 7.3%, highlighting the importance of the silver economy [1]. Group 2: Product Development - The plan suggests enhancing the research and design of age-friendly products, focusing on essential items such as elderly care robots, multifunctional nursing beds, and health monitoring devices [2]. - There is a need for comfortable, functional, and stylish clothing for the elderly, as well as food products that cater to their chewing, swallowing, and nutritional absorption needs [2]. Group 3: Industry Trends - The development of age-friendly products is already underway in various sectors, including medical devices targeting cardiovascular and neurodegenerative diseases [2]. - The recent draft of the national standard for elderly nutritional supplements marks a significant step in addressing the specific dietary needs of individuals aged 60 and above [3]. Group 4: Leisure and Lifestyle - There is a substantial market opportunity in the leisure and entertainment needs of middle-aged and elderly individuals, with differing preferences observed between urban and rural populations [3].

新京报贝壳财经讯 11月26日，工业和信息化部等六部门印发《关于增强消费品供需适配性进一步促进 消费的实施方案》。其中提出，优化适老化产品供给。加强适老化产品研发设计，重点开发应用养老服 务机器人、多功能护理床、健康监测设备等急需产品。面向老年人品质生活需要，推出兼具舒适性、功 能性和时尚性的老年鞋服产品，适合老年人咀嚼吞咽和营养吸收的食品，功能型日化产品等。开展优质 老年用品惠老助企行动，推进居家适老化改造，发布适老化产品和服务推广目录，鼓励电商平台、商超 等设立银发消费版面或专区。 ...

Core Viewpoint - The Ministry of Industry and Information Technology, along with five other departments, has issued a plan to enhance the adaptability of supply and demand for consumer goods, particularly focusing on products for the elderly [1] Group 1: Product Development - Emphasis on optimizing the supply of age-friendly products, including the development of elderly care robots, multifunctional nursing beds, and health monitoring devices [1] - Introduction of comfortable, functional, and stylish clothing and footwear specifically designed for the elderly [1] - Development of food products that cater to the chewing, swallowing, and nutritional absorption needs of older adults [1] Group 2: Market Initiatives - Launch of a quality elderly goods initiative aimed at benefiting both the elderly and enterprises [1] - Promotion of home modifications to enhance age-friendliness [1] - Publication of a directory for age-friendly products and services to encourage e-commerce platforms and supermarkets to establish dedicated sections for senior consumers [1]

人民财讯11月26日电，工业和信息化部等六部门印发《关于增强消费品供需适配性进一步促进消费的实 施方案》，其中提出，优化适老化产品供给。加强适老化产品研发设计，重点开发应用养老服务机器 人、多功能护理床、健康监测设备等急需产品。面向老年人品质生活需要，推出兼具舒适性、功能性和 时尚性的老年鞋服产品，适合老年人咀嚼吞咽和营养吸收的食品，功能型日化产品等。开展优质老年用 品惠老助企行动，推进居家适老化改造，发布适老化产品和服务推广目录，鼓励电商平台、商超等设立 银发消费版面或专区。 ...