一场球打下来，大家都默契地没有拍照发朋友圈。但换个角度看，我们的运动和生活已经被互联网潜移默化有些跑偏，一个不那么出片，不那 么卷的运动，可能也是我们现在需要的。 "你现在的水平已经有2.5了，接下来就可以约人打球了"，结束了人生首次两小时匹克球训练后，李教练对我说出这个令人震惊的结论。 关于匹克球有一句很贴切的描述，用乒乓球拍在羽毛球场上打网球。打了两个时后，我认为它比另两种球难度确实要低一些。 但我也没想到低到这个份上。我这种羽毛球只能打十来分钟的运动渣，两个小时就达到了2.5水平。如果是网球，我可能得练个一年。这么一对比，匹克 球实在是太友好了。 虽然不太敢相信，但我决定大胆组局。今年，都说匹克球很火，这肯定是真的，要不然我也不会想写这篇稿子。但是，找搭子或者说找会打的人，还挺难 的，我的四人局从盛夏一直拖到了北京入秋。 真实情况是我只找到了一位会打的朋友，悦悦，她后来承认也只打过两次。另外两个人是全新的新手。 是的，匹克球从一开始设计，就是为了降低运动强度。 在社交平台上，匹克球的内容虽然不少，但是很难说火。在那些经常打网球甚至羽毛球的人看来，仍然处于球类鄙视链的底端。 我搜索时，经常在评论区看到这几 ...

在现如今的中国都市里，塑料球与球板碰撞发出的清脆"哒哒"声，正从城市的羽毛球馆、公园空地和高 档俱乐部里不间断传出。球与球拍的撞击声下，一场"运动平替"潮流正在到来。 "上周想打羽毛球，订场馆的时候发现价格又涨了，晚上黄金时段一场两小时要200块！"在北京朝阳区 一家科技公司工作的李磊感慨道。 "后来同事带我去打了匹克球，场地费便宜一半，上手快，同样能运动出汗，社交也不耽误。" 几乎同时，在深圳南山蛇口文体公园，358名壁球爱好者正在2025深圳壁球公开赛上挥汗如雨。曾被称 为"室内运动之王"的壁球，因入选2028年洛杉矶奥运会而焕发新生。 当羽毛球等传统运动价格水涨船高时，匹克球、壁球等新兴运动正以惊人速度席卷中国都市。2025年， 中国都市人因此正开启着一场"球场拼多多"模式。 以上海为例，晚间黄金时段一片室内羽毛球场的价格已飙升至每小时150～200元，若想每周固定打球， 月支出轻易突破千元大关；打网球的价格更贵，在北京，室内场地每小时要300～500元，而匹克球风靡 后，商家们开始见缝插针，在网球场横向划出2到3个匹克球场地。这意味着同样的场地租金，却能同时 容纳两三倍的客流量，场地利用效率的飙升，直 ...

Core Viewpoint - The article highlights the rising popularity of pickleball as a potential breakout sport, driven by its accessibility and the overflow of demand from traditional sports like tennis [1][4]. Group 1: Emerging Sports and Consumer Trends - Pickleball has seen a significant increase in interest, with social media discussions reaching 140 million views on one platform and over 380 million on another [4]. - Sales data indicates that during the "6·18" shopping festival, sales of pickleball equipment on Tmall surged by over 1100% [4]. - The rise of niche sports like pickleball, rock climbing, and disc golf reflects a shift in consumer preferences, particularly among younger generations seeking new sports experiences [4][5]. Group 2: Impact of Social Media - Social media plays a crucial role in promoting niche sports, enhancing participation through shared experiences and related content [8]. - The social attributes of sports like pickleball drive engagement, with many participants motivated by social interaction and sharing on platforms [8]. Group 3: Distinction Between Mainstream and Niche Sports - Mainstream sports have a broader audience and larger market size, benefiting from international promotion and high fan loyalty [6]. - Niche sports cater to more specific demographics, often requiring unique resources and reflecting localized cultural preferences [6][9]. Group 4: Economic Contributions of Sports - Niche sports often attract high-net-worth individuals, contributing significantly to overall sports consumption despite their smaller participant base [9]. - Mainstream sports, due to their larger participation numbers, create substantial market scales, particularly in sports education and training sectors [9]. Group 5: Role of Sports Events in Consumption - Sports events are essential for driving consumption, with policies increasingly focusing on leveraging sports activities to stimulate economic growth [11][12]. - Local community events can effectively integrate with consumer preferences, often providing a more cost-effective means of promoting sports compared to high-profile international events [12]. Group 6: Importance of Leisure Time - The availability of leisure time is deemed more critical than income for driving sports consumption, emphasizing the need for policies that ensure people have time to engage in sports [14]. - Initiatives to promote sports participation, such as public fitness programs and consumer subsidies, are vital for sustaining growth in sports consumption [14].