Workflow
新兴运动
icon
Search documents
中产新三件套
投资界· 2025-10-07 06:56
以下文章来源于每日人物 ,作者每人作者 每日人物 . 轻商业,懂生活。 社交货币。 作者 | 文 | 王潇 编辑 | 张轻松 运营 | 泡芙 来源 | 每日人物 (ID:meirirenwu) 继飞盘、徒步、攀岩之后,这两年,室内网球、匹克球、室内高尔夫成了新晋中产运动 三件套。它们曾经都顶着"贵族运动"的名头,如今走下神坛,甚至走进室内,无需绿茵 场、专业运动场,一个小空间,一个自动发球机或一面屏幕甚至墙壁,一人、一杆/拍, 就可以开打。 很多人开始对它们上瘾。有人每天都想打匹克球,为了搭子发愁,"连前男友的现女友都 找上了";有人迷上打室内网球,无需对手,挥拍,击中甜区,清脆的响声让人自动产生 多巴胺,并进入一种心流;有人通勤路上都在练习高尔夫挥杆动作;有人发誓再也不办 卡,迷上打球后破天荒又办了张3000块的消费卡。 最初接触这些运动,人们往往出于对"贵族运动"的好奇,真玩上了,发现这些运动不仅 解压,容易上瘾,还是天然的社交货币。 打球上瘾 被裁员快一年后,林越越的生物钟好像彻底乱了。下午两点多,林越越刚从床上挣扎着 起身,前一晚脑子又不受控制地回想起刚离职时的情景,焦虑得几乎整晚没睡,她意识 到,生 ...
新、潮、酷!运动点燃生活激情“活力纽带” 释放多元消费动能
Yang Shi Xin Wen· 2025-08-11 06:35
Core Insights - Emerging sports like frisbee and parkour are gaining popularity among the youth in Chengdu, injecting vitality into modern life [1][5] - Chengdu has transformed underutilized spaces, such as areas under elevated bridges, into vibrant sports venues, enhancing community engagement [8][9] Group 1: Emerging Sports Trends - New sports such as frisbee, parkour, flag football, and others are becoming trendy ways for young people to explore urban life [5] - Participants engage in these sports without strict rules, fostering a sense of community and respect among players [1][5] Group 2: Urban Space Transformation - Chengdu has renovated 87 sports parks, built 464 community sports corners, and created over 600 pocket parks, expanding accessible sports spaces for residents [11] - The largest recreational sports venue under an elevated bridge, the Dynamic Panda Sports Park, features 35 sports fields for various activities [8] Group 3: Consumer Experience and Growth - The sports consumption scale in Chengdu is projected to exceed 41 billion yuan by mid-2025, with a year-on-year growth of approximately 9% [17] - Sales of roller skating equipment have seen a notable increase of 22% year-on-year, reflecting the rising interest in emerging sports [17] Group 4: Integration of Sports and Lifestyle - Chengdu's public spaces are increasingly combining sports, leisure, and culture, offering amenities like cafes and bookstores within sports facilities [15] - New business models, such as indoor climbing gyms, are emerging in commercial areas, enhancing the overall sports experience [19]
新、潮、酷!运动点燃生活激情“活力纽带” 释放多元消费动能 | 跟着世运逛成都
Yang Shi Wang· 2025-08-11 05:22
Group 1 - The core idea of the articles highlights the rising popularity of emerging sports like frisbee and parkour among the youth in Chengdu, especially with the upcoming Chengdu Universiade [1][3] - Chengdu has transformed underutilized spaces, such as areas under elevated bridges, into vibrant sports venues, enhancing community engagement in physical activities [10][11] - The city has renovated 87 sports parks, built 464 community sports corners, and created over 600 pocket parks, significantly expanding accessible sports spaces for residents [13] Group 2 - Chengdu's sports consumption is projected to exceed 41 billion yuan by mid-2025, reflecting a year-on-year growth of approximately 9%, with notable increases in spending on emerging sports like roller skating, which saw a 22% rise in equipment sales [19] - The local commercial landscape is evolving to include new sports experiences, such as indoor climbing gyms, which have been established in 10 commercial complexes across the city [21] - The integration of sports, leisure, and culture in public spaces is becoming more prevalent, offering diverse experiences such as cafes in sports venues and pet parks near courts [17]
精彩世运会,我们准备好了
Ren Min Ri Bao· 2025-08-04 22:39
Group 1 - The 2025 World Games will take place in Chengdu, China, starting on August 7, showcasing a variety of non-Olympic sports and promoting global sports development [7][8] - The World Games, established in 1981, aim to attract attention to niche sports and have helped several sports transition to the Olympic Games, such as beach volleyball and rock climbing [8][9] - The event will feature 34 major sports, 60 sub-sports, and 256 events, including innovative competitions like drone racing and wake surfing, appealing to younger audiences [10] Group 2 - Chengdu aims to host a unique event that combines international standards with local culture, following its successful hosting of the 2023 Universiade [11] - The opening ceremony will include the first-ever torch relay with 120 torchbearers across multiple cities, and traditional Chinese sports like martial arts will be featured [12] - The event will utilize existing venues, with 27 competition sites, including 18 renovated facilities, emphasizing a sustainable approach to hosting [12] Group 3 - The slogan "Unlimited Sports, Diverse Atmosphere" reflects Chengdu's ambition to create a welcoming environment for athletes and spectators alike [13] - The local community is actively engaged, with various cultural and sports activities planned to enhance the experience for both participants and visitors [12][13]