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十五运会和残特奥会签约7类赞助,22家特许生产企业获授牌
Core Insights - The 15th National Games and the 12th National Paralympic Games have successfully signed sponsorship agreements with various companies, covering seven sponsorship categories, indicating strong corporate support for the events [1][3] - As of June 30, over 1 million anti-counterfeiting labels have been issued for licensed products related to the events, with a total merchandise value exceeding 79.4 million yuan, reflecting a growing market interest [1][3] Sponsorship and Partnerships - Major sponsors such as China Southern Airlines and Industrial and Commercial Bank of China have announced their cooperation plans, showcasing their professional strengths to support the events [3] - Sponsorship agreements have been signed with companies including Industrial and Commercial Bank of China, Shenzhen JingTian, Chow Tai Fook, Zhujiang Beer, Liby, and Wang Lao Ji for the National Games, and with brands like Peak Sports and Traffic Bank for the Paralympic Games [3] Licensed Products and Market Development - A total of 31 licensed production companies and 38 licensed retail companies showcased 1,170 licensed products featuring the mascots "Xi Yang Yang" and "Le Rong Rong," covering 14 categories including cultural products, clothing, and daily necessities [3] - The licensed products have been issued over 1 million anti-counterfeiting labels, covering 11 major categories and 518 varieties, with a merchandise value exceeding 79.4 million yuan, indicating a robust market response [3] - Currently, 271 licensed retail stores have been established across 15 cities in Guangdong and key areas outside the province, enhancing public access to purchase channels [3]
广东上线碳标签信息管理平台,大湾区产品实现碳足迹互认
Nan Fang Du Shi Bao· 2025-07-11 16:17
Core Viewpoint - Guangdong Province is actively promoting low-carbon development through various initiatives, including the launch of a carbon label information management platform and the issuance of carbon labels for products related to the upcoming 15th National Games and the Special Olympics [2][4]. Group 1: Event Overview - The main event for the 2025 "National Low Carbon Day" in Guangdong was held in Guangzhou, themed "Carbon Road Pioneer, Green Beautiful Guangdong," showcasing the province's achievements in green low-carbon development [1]. - Key officials from the Guangdong Provincial Ecological Environment Department and the Sports Bureau attended the event, emphasizing the importance of low-carbon initiatives in sports [1]. Group 2: Climate Change Management - Guangdong has established a comprehensive management system to address climate change, including mechanisms for greenhouse gas inventory, carbon intensity targets, and a carbon footprint labeling system [2]. - The province has shown effective results in climate change response, maintaining a leading economic position while improving environmental quality, with major environmental indicators ranking high nationally [2]. Group 3: Product Carbon Footprint - Over 1,032 approved products related to the 15th National Games have been developed, with more than 300 products adopting basic carbon accounting standards to ensure green and low-carbon attributes [3]. - The products incorporate green concepts in material selection, production processes, and packaging design, balancing practicality, aesthetics, and commemorative value [3]. Group 4: Carbon Label Information Management Platform - The newly launched "Guangdong Carbon Label Information Management Platform" allows consumers to query product carbon footprints and enables manufacturers to apply for carbon labels online [4]. - The platform aims to enhance the environmental performance management of products, benefiting both consumer goods and industrial sectors, particularly upstream raw material producers [4]. - The first batch of six products has achieved mutual recognition of carbon footprints between Hong Kong and Guangdong, facilitating product circulation and enhancing technical standards [4].