证券代码：300144 证券简称：宋城演艺 公告编号：2025-043 一、重要提示 本半年度报告摘要来自半年度报告全文，为全面了解本公司的经营成果、财务状况及未来发展规划，投 资者应当到证监会指定媒体仔细阅读半年度报告全文。 所有董事均已出席了审议本报告的董事会会议。 ■ 非标准审计意见提示 □适用 √不适用 董事会审议的报告期利润分配预案或公积金转增股本预案 □适用 √不适用 公司计划不派发现金红利，不送红股，不以公积金转增股本。 董事会决议通过的本报告期优先股利润分配预案 □适用 √不适用 二、公司基本情况 1、公司简介 2、主要会计数据和财务指标 公司是否需追溯调整或重述以前年度会计数据 □是 √否 ■ 3、公司股东数量及持股情况 单位：股 ■ 持股5%以上股东、前10名股东及前10名无限售流通股股东参与转融通业务出借股份情况 □适用 √不适用 前10名股东及前10名无限售流通股股东因转融通出借/归还原因导致较上期发生变化 □适用 √不适用 □适用 √不适用 公司是否具有表决权差异安排 □是 √否 4、控股股东或实际控制人变更情况 公司报告期控股股东未发生变更。 实际控制人报告期内变更 □适用 √不适 ...

Group 1: Company Performance and Financials - In 2024, the company achieved a revenue of 2.417 billion yuan, a year-on-year increase of 25.49%, primarily driven by the Guangdong and Xi'an scenic areas and light asset output business [8][12]. - The company's gross margin for live performance business was 60.84%, while the tourism service sector maintained a gross margin of 96.52% [8][9]. - The total expenses for sales, management, finance, and R&D were 140.26 million yuan, 172.60 million yuan, -31.62 million yuan, and 41.26 million yuan respectively, accounting for 13.34% of total revenue [8][9]. Group 2: Project Development and Expansion - The company plans to replicate the success of its flagship Hangzhou project in new locations such as Xi'an, Guangdong, and Shanghai, leveraging local cultural elements and innovative marketing strategies [2][3]. - The company signed a light asset project in Qingdao, expected to open in July 2026, and will continue to selectively expand its project portfolio [11][12]. - The company aims to enhance its existing projects by integrating local culture and innovative content to attract more visitors [5][6]. Group 3: Market Strategy and Innovation - The company is focusing on continuous content innovation to maintain audience engagement and combat aesthetic fatigue, utilizing advanced technologies like VR and AR in performances [5][6][15]. - The marketing strategy includes a dual approach of targeting both mass and niche markets, with specific campaigns aimed at different demographics such as students and families [21][22]. - The company is enhancing its digital marketing efforts, increasing advertising spending by 58.78% in 2024, primarily on platforms like Douyin and WeChat [8][12]. Group 4: Challenges and Future Outlook - Despite a strong performance, the company faced a decline in net profit by 2.18% in Q1 2025 due to increased advertising expenses [8][12]. - The company acknowledges the need for improved investor confidence and is committed to enhancing communication and transparency with stakeholders [27][28]. - The company is exploring opportunities to integrate technology into its cultural offerings, aiming to attract younger audiences and enhance visitor experiences [15][28].

Market Overview - The A-share market showed mixed performance last week, with the Shanghai Composite Index down 0.23%, while the Shenzhen Component Index rose by 0.51% and the ChiNext Index increased by 0.83%. The total trading volume in the Shanghai and Shenzhen markets reached 11,691.25 billion yuan [2][7] - In terms of industry performance, the computer, automotive, and media sectors led the gains, while banking, steel, and building materials sectors lagged behind. Concept stocks such as reducers, Huawei Pangu, and MLOps saw significant increases, while free trade ports, dyes, and Tianjin Free Trade Zone experienced declines [2][7] Important News - During the "May Day" holiday, the national consumption market was vibrant, with key retail and catering enterprises reporting a year-on-year sales increase of 6.3%. The number of applications for vehicle trade-in subsidies exceeded 60,000, driving new car sales to 8.8 billion yuan. Sales of 12 categories of home appliances reached 11.9 billion yuan, and digital products sales amounted to 6.4 billion yuan [3][8] - The People's Bank of China Governor Pan Gongsheng attended and chaired the ASEAN Plus China, Japan, and South Korea Finance Ministers and Central Bank Governors Meeting, where a new rapid financing tool funded by freely usable currencies, including the yuan, was agreed upon. This marks a significant step towards the diversification of the international monetary system in the region [3][8] Selected Research Reports Political Bureau Meeting - The Political Bureau meeting emphasized the need for a stable and active capital market, indicating that policies will be implemented to support the long-term healthy development of the capital market. This includes measures to enhance the inclusiveness of the multi-level market system and boost market activity and investor confidence [9][11] E-commerce and Logistics - The e-commerce sector benefited from policies like "trade-in for new," maintaining stable growth in online retail sales, which increased by 5.7% year-on-year in Q1 2025. The express delivery business volume grew by 21.6% year-on-year, with major express companies still aggressively competing for market share [12][13] Media Industry - The 2025 May Day holiday saw the release of 10 major films, with box office predictions indicating a strong performance. The box office for the May Day holiday has shown a steady increase over the years, with 2024 expected to reach 1.528 billion yuan, reflecting a recovery in audience demand [15][16][17] Company Performance - The company reported a steady revenue performance in Q1 2025, achieving 876 million yuan in revenue, with a net profit of 51 million yuan, reflecting a year-on-year decline due to adjustments in sales models and increased promotional expenses. However, the gross margin improved to 51.3% [19][20] - Another company reported a significant increase in net profit by 44% year-on-year in Q1 2025, driven by strong sales in its cream products, indicating a positive trend in product performance [28][29] Food Industry - A food company reported a revenue increase of 14.13% year-on-year in Q1 2025, with a net profit of 88 million yuan. The company is focusing on a large single product strategy, which has led to significant growth in its cream product line [22][23][24] Beverage Industry - A leading beer company reported a revenue of 10.446 billion yuan in Q1 2025, up 2.91% year-on-year, with a net profit increase of 7.08%. The company is benefiting from a recovery in the dining sector and a shift towards high-end products [32][34][35] Entertainment Industry - The entertainment company reported a revenue of 5.61 billion yuan in Q1 2025, with new projects contributing significantly to growth. The company is expanding its light asset business, which has shown remarkable growth [36][37]

Investment Rating - The report maintains a "Buy" rating for the company [8]. Core Views - In 2024, the company achieved operating revenue of 2.417 billion yuan, a year-on-year increase of 25.49%, and a net profit attributable to shareholders of 1.049 billion yuan, turning from loss to profit. For Q1 2025, the company reported operating revenue of 561 million yuan, a slight increase of 0.26%, while the net profit attributable to shareholders was 246 million yuan, a decrease of 2.18% [2][6]. - The company is focusing on its core performing arts business, streamlining operations. Upgrades to existing projects are enhancing reception capacity and economic efficiency, while new projects are gradually maturing and generating new contracts, establishing a foundation for stable long-term growth. The projected net profits for 2025-2027 are 1.215 billion, 1.363 billion, and 1.477 billion yuan, with corresponding P/E ratios of 21, 18, and 17 times [2][6]. Summary by Sections Financial Performance - In 2024, the company's cultural and artistic business revenue from live performances and tourism services grew by 17.5% and 76.79% respectively, driven by the success of the Xi'an and Guangdong "Eternal Love" performances. The Xi'an venue achieved a record of 17 shows per day, while the Guangdong venue opened on February 10 and quickly became profitable [12]. - The company's net profit margin turned positive at 44.47% in 2024, compared to a negative margin in 2023 due to impairment losses. The gross margin increased by 1.26 percentage points to 67.61%, although operating expense ratios also rose [12]. Project Development - The company is actively upgrading existing projects and signing new ones. In 2024, it continued to enhance projects like Hangzhou Paradise and Sanya "Eternal Love". A new light-asset project, "Silk Road Eternal Love", is expected to open in July 2026, contributing to the company's growth [12]. Earnings Forecast - The company is expected to see net profits of 1.215 billion, 1.363 billion, and 1.477 billion yuan for 2025, 2026, and 2027 respectively, with P/E ratios of 21, 18, and 17 times. The focus on the performing arts sector and the successful execution of new projects are key drivers for this growth [2][12].