大闸蟹的确是秋冬时节不可多得的好物，但若是将它排除在外，此时的食材也足够丰富多样。从闽东宁 德的大黄鱼，到台州附近海域的塌鱼、水潺、望潮，再到连云港扬州一带的河豚、对虾，又或者是千岛 湖的鲢鱼头……逐渐寒冷的气候让这些产自于不同水域的食材变得格外肥美，也让味蕾在这个冬季，获 得了更多体验。 闽东黄鱼的姑苏演绎 对于江南人来说，黄鱼，是顶顶好的滋味，尤其是大黄鱼，更是如此。雪白的蒜瓣肉、细嫩的肉质、浓 郁的鲜味与甘甜的回味，这是藏在基因里的欢愉。以宁德为核心区域的闽东海域，是大黄鱼的主要产地 之一，丰富的浮游生物让这里的大黄鱼有着独特的"海洋风味"，再加上创新的养殖模式，产自这里的大 黄鱼鲜而不腥，格外好吃。 要说大黄鱼的做法，清蒸自然是第一等，这种方式最能保留鱼的本味，吃的就是一个鲜甜——但你再仔 细看看这个鲜字，里面的"鱼羊"二字，便透露出了另一种同样让人叫绝的吃法，把羊肉和大黄鱼组合在 一起，吃一个"鲜上加鲜"。 藏书羊肉毫无疑问是江南一带吃羊肉的标杆。每每到了秋日，这座位于苏州灵岩山旁的小镇之名，便会 响彻苏州上海，其所产湖羊更是成为老饕挚爱。位于灵岩山脚下的牡丹园·灵岩山房以藏书湖羊最为肥 嫩的羊腩部 ...

Core Insights - The article highlights the strategic expansion of Dingdong Maicai's "Taste of China" initiative, focusing on sourcing and promoting local delicacies and ingredients across the nation [1][4] - The company has signed over 30 million yuan in direct procurement orders for the Yangtze River Delta hairy crabs, indicating a significant investment in regional specialties [1] - Dingdong Maicai aims to enhance its supply chain and product offerings by introducing unique regional products, such as the Qinghai-Tibet Plateau hairy crabs, which challenge traditional perceptions of crab sourcing [2][3] Group 1 - Dingdong Maicai's "Taste of China" plan is a key component of its "Good Products" strategy, which currently includes nearly 300 SKUs across various categories, including fruits, vegetables, and snacks [1][3] - The Yangtze River Delta hairy crabs are expected to see a doubling in sales compared to last year, showcasing the growth potential of regional specialty products in the national market [1] - The company has established a direct procurement model in the Qinghai-Tibet Plateau, ensuring high-quality crabs that are free from feed and drugs, with a low-density farming approach [2] Group 2 - The "Taste of China" initiative aims to bring local ingredients to a wider audience, enhancing consumer choices while providing branding opportunities for local farmers [4] - Dingdong Maicai's strategy emphasizes the importance of sourcing directly from producers and maintaining quality control, differentiating itself from competitors focused on price and efficiency [4] - The company has successfully promoted regional vegetables, such as Gobi vegetables, achieving over 10 million units sold, indicating a strong consumer interest in local flavors [3]

Core Insights - The article highlights the launch of a direct procurement order exceeding 30 million yuan by Dingdong Maicai during the crab-catching ceremony in Dongying, Shandong, as part of its "Taste of China" initiative aimed at promoting local ingredients and flavors [1] - Dingdong Maicai is focusing on upgrading the supply chain for the Yellow River crabs, which are recognized for their unique taste and early market entry compared to other regions, indicating strong growth potential for regional specialty products [1] - The company is expanding its reach by creating a "crab matrix" that includes various regional crabs, ensuring a year-round supply of diverse flavors to consumers [1][2] Company Strategy - Dingdong Maicai is collaborating closely with suppliers to establish standardized farming and direct procurement plans, leveraging cold chain logistics and real-time quality control to ensure stable output of regional flavors [2] - The strategy aims to bring lesser-known local ingredients to a broader market, enhancing the visibility and sales of these products, as evidenced by the significant sales of Gobi vegetables [2] - The company's "4G strategy" emphasizes the importance of high-quality products, focusing on sourcing, selection, direct procurement, and quality control to differentiate itself in a competitive market [3] Market Impact - The initiative not only enriches consumer meal options but also provides opportunities for local agricultural products to gain national exposure and branding [3] - By controlling product characteristics and quality from the source, Dingdong Maicai aims to enhance consumer experience with authentic flavors and cultural value [3]