国务院《粤港澳大湾区发展规划纲要》明确提出，要"共建人文湾区，推动岭南文化、广府文化、客家 文化等优秀传统文化创造性转化、创新性发展""加强文化遗产保护与利用，深化粤港澳文化交流合 作"。这一战略定位对高校美育体系提出了新要求：在培养审美素养与创造力的同时，要强化文化认同 与传承使命，挖掘地域非遗资源的育人价值。 其次是场景化渗透，打造沉浸式文化体验。通过空间叙事、节庆重构、数字场景、学术融合等维度，构 建"可见、可感、可参与"的文化生态系统，使非遗基因渗透到校园生活的毛细血管中。将图书馆、走 廊、食堂等高频空间转化为非遗展演场域，如设置"非遗纹样墙"，用千角灯八角星纹、麒麟鳞片纹装 饰；食堂餐具采用莞草编织纹样，使文化符号成为日常视觉接触点。打造"非遗活态展厅"，定期展演木 广东省作为非遗大省，拥有国家级非遗项目165项，就笔者所在的东莞而言，千角灯制作技艺、木鱼 歌、麒麟舞等非遗项目，既是岭南文化活态传承的载体，也是"人文湾区"建设的独特资源。在"发挥学 科优势，推动非遗资源进校园、进课堂"，构建"文化传承+美育育人"的背景下，东莞的非遗资源承载着 广府文化与客家文化交融的历史记忆，为高校美育提供了在地化 ...

Core Insights - Dongguan is establishing a special fund for the潮玩 (trendy toys) and animation industry, with a planned investment of 120 million yuan to support development across various sectors [1][8] - The潮玩 industry in Dongguan has seen significant growth, with 112 large-scale enterprises generating nearly 23.8 billion yuan in revenue, marking a year-on-year increase of approximately 19% [2][3] - The city has been recognized as "China's潮玩 Capital," and the潮玩 production cluster in Shipaizhen is a key area, contributing about 10% of the national潮玩 output [3][7] Industry Development - The 15th China International Animation Copyright Protection and Trade Expo showcased over 2,000 animation IPs and 600 key enterprises, highlighting the industry's international engagement [1][2] - Dongguan's潮玩 industry has transitioned from OEM to ODM and is now moving towards OBM, with local companies beginning to develop their own IP products [3][9] - The local government is focusing on enhancing original design capabilities and brand building within the潮玩 and animation sectors [8][9] Economic Impact - The潮玩 industry in Dongguan is supported by a robust supply chain and has a significant export presence, with toy exports reaching 9.97 billion yuan in the first half of the year, a 6.3% increase [2][16] - The local government is implementing measures to facilitate market expansion, including subsidies for participation in domestic and international exhibitions [8][15] - Dongguan's潮玩 production cluster has surpassed a total output value of 10 billion yuan for the first time, indicating a strong economic footprint [7][8] Talent and Innovation - The region is investing in talent development, collaborating with educational institutions to create specialized training programs for toy design [15] - Companies are leveraging innovative practices, such as integrating IP development with product sales, to enhance market competitiveness [9][15] - The local潮玩 industry is characterized by a high degree of clusterization, with a focus on technological innovation and rapid response to global market demands [14][15]

Core Viewpoint - The article highlights the significant growth and global expansion of Chinese trendy toys, particularly focusing on the Labubu brand, which has gained immense popularity both domestically and internationally, showcasing the strength of Dongguan's manufacturing capabilities in the trendy toy industry [1][3][13]. Group 1: Market Trends and Growth - Labubu's auction price reached 1.08 million yuan, indicating a strong demand for trendy toys [1] - The trend of trendy toys has expanded from Southeast Asia to global markets, with notable sales in major cities like New York, London, and Tokyo [2][4] - The surge in popularity of trendy toys reflects a broader trend of cultural export and consumer upgrade in China [3][16] Group 2: Dongguan's Role in the Industry - Dongguan is recognized as a major manufacturing hub for trendy toys, with over 30 factories supplying products to Pop Mart by 2020 [2][8] - The presence of leading companies in Dongguan has facilitated the transformation of local toy manufacturers into trendy toy producers, enhancing their global reach [2][9] - Dongguan's toy industry has evolved from traditional OEM roles to becoming key players in the trendy toy market, attracting international clients [8][9] Group 3: Company Strategies and Innovations - Companies like Chengshi Culture have seen significant growth, with a sixfold increase in sales within two years, indicating successful market strategies [10][11] - The integration of design and smart manufacturing has allowed Dongguan's trendy toy companies to meet international standards and enhance their competitiveness [9][13] - The article emphasizes the importance of cultural elements in trendy toy designs, showcasing how Dongguan's products combine traditional Chinese culture with modern creativity [15][16]