Core Insights - The 2025 Avita 12 has been launched amid scrutiny over its "wind resistance coefficient," featuring both pure electric and range-extended powertrains across six models, with official prices ranging from 269,900 to 429,900 yuan, and net prices after incentives from 259,900 to 419,900 yuan [2][4] Group 1: Product Features - The new Avita 12 introduces a red interior color option, enhanced cabin materials, and additional features such as an intelligent electric door package and customizable wheel options [2] - It is equipped with Huawei's Qian Kun ADS full-scene intelligent driving system and the unique Huawei three-laser radar solution, providing a 300° coverage and centimeter-level perception accuracy [2][3] - The pure electric model boasts a range of 755 km, with a four-wheel-drive version delivering a maximum power of 402 kW and torque of 687 N·m, achieving 0-100 km/h in just 3.8 seconds [3] Group 2: Market Positioning - The Avita 12, alongside the Avita 06, forms a "dual sedan combination" targeting the 200,000 to 400,000 yuan new energy sedan market [4] - Following a strategic product adjustment, Avita's order expectations have improved, with the new models reflecting a balance between unique design and market demand [4] - The Avita 12 launch includes various cash and configuration incentives, such as a cash benefit of 10,000 yuan and configuration benefits up to 40,000 yuan, enhancing its competitive positioning in the luxury segment [4]

Core Insights - Avita Technology officially announced the launch of the Avita 12 2025 model, featuring significant upgrades including both pure electric and range-extended versions across six models, with official prices ranging from 269,900 to 429,900 yuan [2][12] - The limited-time offer allows for a lower price of 259,900 to 419,900 yuan, showcasing the company's commitment to value [2] - The Ultra pure electric four-wheel drive model stands out with a post-offer price of only 309,900 yuan, offering luxury features such as Huawei's three-laser radar and a 25-speaker British audio system, making it a strong contender in terms of cost-performance ratio [2][8] Pricing and Offers - All models come with a cash discount of 10,000 yuan and additional configuration benefits worth up to 40,000 yuan, including advanced driving assistance systems and premium audio options [3][4] - The pricing structure for the Avita 12 models includes: - Avita 12 Max range-extended version: 289,900 yuan - Avita 12 Ultra range-extended version: 299,900 yuan - Avita 12 Ultra pure electric version: 309,900 yuan [3] Design and Customization - The 2025 model features a new interior color option, "Dai Red," which reflects traditional Chinese aesthetics and offers a luxurious feel [5] - The vehicle includes customizable options such as 21-inch sport wheels and an intelligent electric door package, enhancing both style and convenience [5][6] Intelligent Features - The Avita 12 is equipped with Huawei's Qian Kun ADS full-scene intelligent driving assistance system, featuring a detection range of 300° and centimeter-level perception accuracy [7] - The vehicle supports advanced safety features including full-speed AEB and parking assistance, providing a comprehensive driving experience [7] Performance Specifications - The pure electric model boasts a range of up to 755 km, with a maximum power output of 402 kW and torque of 687 N·m, achieving 0-100 km/h in just 3.8 seconds [8] - The range-extended version utilizes a Kunlun smart range extension system, offering a pure electric range of 245 km and a total range of 1,155 km, addressing long-distance travel concerns [8] Luxury Experience - The interior is designed for luxury, featuring a 35.4-inch 4K panoramic display and a 15.6-inch central control screen, along with dual zero-gravity seats that provide heating, cooling, and massage functions [10] - The rear seating area is designed with a theater-like luxury concept, equipped with a 25-speaker audio system and ample legroom, ensuring a first-class experience for all passengers [10][12] Market Positioning - The Avita 12 aims to meet consumer demands with its "high aesthetics, high intelligence, and high value" proposition, targeting the 200,000 to 400,000 yuan segment of the new energy vehicle market [12] - The company plans to enhance its brand, technology, products, channels, and services to redefine luxury travel standards and continuously improve user experience [12]

Core Viewpoint - Avita Technology has launched the refreshed Avita 12 2025 model, offering both pure electric and range-extended versions, with prices ranging from 269,900 to 429,900 yuan, aiming to meet consumer demands for high aesthetics, intelligence, and value [1][3]. Product Launch - The Avita 12 comes in six versions, featuring a new interior color option and enhanced configurations such as 21-inch sport wheels [1][3]. - The launch event included a premiere of a microfilm titled "Mission A," integrating product highlights into a narrative format for an immersive experience [3]. Sales Performance - Avita has accelerated its product lineup in 2025, with the Avita 06 model achieving over 12,500 pre-orders within 48 hours of its launch, contributing to a record monthly sales figure of 11,681 units in April, representing a year-on-year increase of 122.6% [3]. Technological Features - The Avita 12 emphasizes a new luxury experience with features such as a 3.8-second 0-100 km/h acceleration, Huawei's three-laser radar, and an advanced intelligent driving assistance system [5][8]. - The vehicle offers a pure electric range of 755 kilometers and a combined range of 1,155 kilometers for the range-extended version [8]. Interior and Comfort - The interior includes a 35.4-inch 4K panoramic screen, a 15.6-inch central control screen with Huawei's 4.0 smart cockpit system, and dual zero-gravity seats with multiple comfort features [10]. - The rear seat area is equipped with a premium sound system and offers ample legroom, along with similar comfort features as the front seats [10]. Future Strategy - Avita plans to advance in brand, technology, product, channel, and service areas to redefine luxury travel standards and enhance user experience [11].

Core Viewpoint - Avita Technology has launched the Avita 11, a smart luxury SUV, with a price range of 289,900 to 429,900 yuan, offering both range-extended and pure electric versions [1][5] Group 1: Product Launch and Features - The Avita 11 comes in five models, including the performance-oriented "Dark Knight" version equipped with KONI high-performance suspension [1][9] - The vehicle features Huawei's three-laser intelligent driving assistance system and is built on the HarmonyOS 4 platform, enhancing user interaction and experience [5][10] - The entry-level Max range includes high-end configurations such as premium audio systems and advanced seating options, redefining luxury in the smart electric SUV segment [7] Group 2: Market Position and Sales Goals - Avita aims to achieve a sales target of 220,000 units by 2025, with the first quarter of 2023 showing a delivery of 24,400 units, meeting only 11.1% of the annual goal [3] - The launch of the Avita 06 model earlier this month indicates the company's strategy to diversify its offerings, achieving over 12,536 pre-orders within 48 hours [3] Group 3: Technical Specifications - The Max range includes both range-extended and pure electric versions, with the range-extended model offering a CLTC electric range of 225 km and a combined range of 1,065 km [7] - The pure electric version boasts a CLTC range of up to 815 km, with rapid charging capabilities allowing 30-80% SOC in just 25 minutes [7] Group 4: Performance Enhancements - The "Dark Knight" version features a KONI high-performance suspension system that provides adaptive damping technology, enhancing driving stability and comfort [9] - The suspension system is designed to optimize various driving metrics, including stability at high speeds and steering precision [9]

Group 1 - Avita Technology announced the launch of the Avita 11 smart luxury SUV, available in both range-extended and pure electric versions, with a starting price of 289,900 yuan [1] - The entire Avita 11 lineup features Huawei's top-tier three-laser intelligent driving assistance system and the HarmonyOS 4-based smart cockpit [1] - The Avita 11 Max range-extended version offers a CLTC pure electric range of 225 km and a comprehensive range of 1,065 km, with a fuel consumption of 6.2 L/100 km [1] Group 2 - The Avita 11 officially introduced its first performance-tuned model, the Night Knight version, featuring a matte gray exterior and Burgundy red interior [2] - The Night Knight version is equipped with a high-performance KONI suspension system, which includes a wide adaptive damping technology and supports 20 levels of continuous adjustment [2] - The KONI suspension system enhances driving stability and comfort by dynamically responding to road conditions in milliseconds [2]