2月25日，经济观察报从捷豹路虎中国获悉，原中国总裁及首席执行官潘庆升任全球采购董事，同时继续兼任中国总裁，分管政府事务与战略合作伙伴关 系；现任捷豹路虎中国首席财务官（CFO）韩少帅（Tim Howard）接任中国区首席执行官（CEO），中国首席商务官吴辰及其团队将直接向其汇报。 潘庆 韩少帅 值得一提的是，韩少帅的履新也成为财务背景高管，掌舵区域市场乃至整车集团的又一案例。在汽车行业向电动化、智能化深度转型的背景下，财务背景高 管凭借对企业现金流、成本管控、资源优化的专业能力，成为车企实现稳健转型的核心人选。从宝马到丰田，CFO升任CEO已成为全球汽车行业转型期的显 著趋势。 丰田汽车于2026年2月6日宣布，CFO近健太将于4月接任社长兼CEO，成为丰田历史上首位财务出身的核心掌舵人，其核心职责聚焦企业内部管理改革与盈 利结构优化，为品牌技术转型与市场布局筑牢财务根基。2025年6月华晨宝马宣布财务高级副总裁宝思齐接任总裁兼CEO，其深耕财务与金融服务领域三十 余年，成为华晨宝马首任女性CEO。 捷豹路虎对中国市场的重视，在此次人事调整前已有明确信号。2026年1月末，2025年11月上任的捷豹路虎全球 ...

Core Insights - The Chinese automotive market in 2025 is highly competitive, with significant price wars affecting both dealers and existing customers, while some companies, like Jaguar Land Rover, focus on long-term value through quality products and services [1][3]. Group 1: Market Positioning - Jaguar Land Rover is concentrating its resources on the high-end market, achieving a 38% market share in the luxury SUV segment priced above 1.5 million yuan, and has maintained its position as the sales champion for three consecutive years [3]. - The company has introduced several new high-end models, including the Defender OCTA and the new Range Rover Sport, while also planning to launch a new brand and model in 2026 [5]. Group 2: Product and Service Excellence - In 2025, Jaguar Land Rover won six core luxury brand awards from J.D. Power, validating its performance in product quality, sales experience, after-sales service, and product appeal [7]. - The company emphasizes a "long-termism" strategy, focusing on maintaining quality and customer experience rather than engaging in price wars [7]. Group 3: Strategic Partnerships and Local Integration - Jaguar Land Rover is a significant player in UK-China trade, accounting for approximately 22% of the UK's total exports to China, and has established a complete local manufacturing and R&D system in China [11]. - The company has formed a long-term partnership with Chinese automaker Chery, further embedding itself in the Chinese market [11]. Group 4: Competitive Achievements - Jaguar Land Rover has recently achieved success in global motorsport events, including winning the T2 production group at the Dakar Rally and securing victories in the Formula E championship [12][14]. - The company has also been active in social responsibility, investing over 100 million yuan in youth programs in China, benefiting over 700,000 young people [16]. Group 5: Future Outlook - Jaguar Land Rover is committed to enhancing its high-end positioning and focusing on product and service refinement, local market integration, and technological advancements to navigate the uncertainties of the luxury car market in China [18].

Core Insights - The luxury car market in China is experiencing a price war, but Jaguar Land Rover (JLR) maintains a steady approach by focusing on high-end consumers and core models without participating in price reductions [1][3] - JLR's strategy emphasizes long-term value and brand integrity, aiming to build market resilience amidst market chaos [1][3] Market Dynamics - The luxury car market in 2025 shows a clear polarization, with mid-to-low-end models engaged in aggressive price competition, while high-end consumers are becoming more rational, prioritizing brand value, product experience, and exclusive services [1][3] - JLR's decision to avoid price competition is based on a precise understanding of high-end consumer needs, as blind price cuts could harm the brand's long-term premium pricing ability [3][5] Product and Service Development - JLR's product lineup includes the introduction of new models like the Defender OCTA and the upgraded Range Rover Sport, alongside enhanced bespoke services, which have contributed to its strong sales performance in 2025 [5][7] - The company has achieved recognition as the top luxury brand in J.D. Power's 2025 sales and after-sales service study, indicating a successful focus on product and service refinement [5][7] Localization Strategy - JLR's success in the Chinese market is attributed to its deep localization efforts, including a complete local R&D and supply chain system that allows for rapid response to consumer demands [7][9] - The partnership with Chery and the establishment of a manufacturing base in Changshu have enabled JLR to enhance its product offerings tailored to local preferences [7][9] Global Strategy and Market Position - China is increasingly central to JLR's global strategy, with the new CEO's first overseas visit to China highlighting its importance in the luxury market [9][11] - JLR is one of the largest UK companies investing in China, contributing approximately 22% to the UK's total exports to China, reinforcing its role in Sino-British trade [9][11] Technological Advancements - JLR's participation in global motorsport events, such as the Dakar Rally and Formula E, showcases its technical capabilities and serves as a testing ground for production technologies [11][13] - The success in these events validates JLR's commitment to integrating racing technology into its consumer vehicles, enhancing the brand's technical strength [11][13] Corporate Social Responsibility - JLR's long-term commitment to social responsibility, including initiatives like the "Youth Dream Fund," has positively impacted over 700,000 young people in China, reinforcing the brand's emotional connection with consumers [14][16] - The company's innovative approach to philanthropy, such as integrating cultural heritage into product design, enhances its brand image and deepens customer relationships [16][18] Conclusion - JLR's strategy in the 2025 Chinese luxury car market focuses on maintaining high-end positioning, refining product quality, deepening local engagement, and leveraging technological advancements, providing a model for luxury brands facing homogenization in the market [20]

Core Insights - Jaguar Land Rover (JLR) has redefined modern luxury through service, achieving the highest score of 775 in the J.D. Power 2025 China Sales Service Satisfaction Index (SSI) for luxury brands, marking a five-year high [1][4][6] Sales Satisfaction Ranking - In the 2025 luxury brand sales satisfaction ranking, JLR ranked first with 775 points, followed by Audi at 772 and Porsche at 767 [3] Evaluation Criteria - The evaluation criteria included five aspects: "online experience," "in-store reception," "in-store vehicle viewing," "transaction process," and "vehicle delivery process," with JLR excelling particularly in the transaction process, scoring 23 points above the luxury brand average [4] Service Philosophy - JLR emphasizes a service-oriented approach to luxury, focusing on customer satisfaction and creating a unique "new modern luxury" experience that integrates product, service, and brand value [4][5][6] Market Adaptation - JLR has demonstrated strong market insight and responsiveness, launching measures such as tax exemptions for luxury vehicles in response to policy changes, reinforcing its commitment to high-end consumers [6][9] Digital Services - JLR has implemented the Smarter Sales system for digital management of the sales process and launched a new official app for real-time order updates and enhanced customer interaction [7] Customer Engagement - The company has developed a closed-loop management system for sales processes and customer feedback, ensuring efficient service delivery [9] Exclusive Experiences - JLR has created exclusive platforms like "Range Rover Experience" to cater to high-end consumers, focusing on personalized and private experiences [10] Competitive Landscape - JLR faces competition not only from traditional luxury brands like BMW, Mercedes-Benz, and Audi but also from emerging domestic brands such as Li Auto and NIO [11] Product Strength - JLR's product offerings, such as the upcoming Defender OCTA, showcase advanced technology and luxury, contributing to its strong sales performance in the high-end SUV market [12][13] Sales Performance - In the fiscal year 2024, JLR's Range Rover brand sold over 220,000 units globally, with a 19.7% increase in sales for the Range Rover Sport and record sales for the Defender [12] Future Plans - JLR aims to expand into the ultra-luxury market with electric models, leveraging its brand heritage and adapting to the electric vehicle trend, particularly in the Chinese market [13][14][15]