在汽车工业的百年长卷中，"豪华"一词的内涵正经历深刻重构。当电动化、智能化浪潮席卷全球，单纯 的性能参数与奢华配置已不足以定义新时代的豪华。真正的豪华，是一种负责任的远见，是一种超越产 品本身，关乎环境、社会与未来的价值承诺。 捷豹路虎，这一拥有深厚英伦血统与全球影响力的豪华汽车制造商，正以清晰的战略定力与扎实的本土 实践，在中国市场书写可持续发展的高阶篇章。从设定2039年全球净零碳排放的宏伟目标，到打造绿色 智能制造体系，再到十余年如一日深耕青少年公益，捷豹路虎正将可持续理念融入品牌基因，向市场与 社会证明：豪华，不仅关乎驾驭的愉悦，更关乎对地球的敬畏、对社区的贡献以及对下一代的赋能。 2039净零承诺：一场贯穿价值链的绿色革命 面对全球气候变化的紧迫挑战，企业的环境责任已成为衡量其长期价值与品牌品格的重要标尺。捷豹路 虎于早年即发布了"重塑未来"全球战略，并庄严承诺：到2039年，贯穿供应链、产品、运营的整个价值 链实现净零碳排放。这不仅是一个遥远的目标，更是一份需要即刻行动、系统推进的路线图。 对于一家豪华汽车制造商而言，实现这一目标意味着从源头到终端的彻底革新。在产品端，捷豹路虎正 加速向电动化未来 ...

当中国汽车市场陷入同质化价格战的漩涡，多数品牌在短期销量焦虑中疲于奔命时，捷豹路虎却以十五 载深耕的定力穿越市场周期，走出了一条长期主义的豪华之路。 在2025年行业分化与消费升级交织碰撞的关键节点，这家英伦豪华品牌坚守"品牌重塑"战略，向上聚焦 70万元以上豪华SUV核心市场并稳居领先地位。凭借路虎卫士OCTA、全新揽胜运动SV等重磅车型强化 产品力，通过"揽胜之境""士在八方"等特色活动深化客户情感联结，更以合资模式2.0加速电动化转 型。面对豪车税调整、网络安全事件等突发挑战，其快速响应的补贴政策与高效危机处置能力，更彰显 了深厚的运营韧性与供应链实力。 捷豹路虎正在用行动重新定义：真正的豪华，从来不止于车，更在于长期主义的坚守与责任担当的厚 度。 正如捷豹路虎全球董事、捷豹路虎中国首席执行官兼总裁潘庆所言："越是充满不确定性的环境，越需 要坚守长期价值。2025年，捷豹路虎在中国市场所展现的韧性，源于对豪华本质的坚定投入，也源于我 们对中国市场长期发展的信心。" 商业筑基公益铸魂 但捷豹路虎始终坚信，真正的豪华更在于对社会的持续回馈与价值创造。 为此，捷豹路虎以社会责任、文化交流与企业文化为三大支点， ...

Core Viewpoint - Jaguar Land Rover is committed to creating a new modern luxury experience for Chinese consumers throughout the entire lifecycle of their products, emphasizing quality as the foundation for success in a competitive market [2][27]. Group 1: Quality and Recognition - In the 2025 China Initial Quality Study (IQS) by J.D. Power, Jaguar Land Rover achieved first place among luxury brands, with Land Rover scoring 208 PP100, and the Range Rover leading the large luxury SUV segment [2][21]. - The recognition from authoritative rankings reflects consumer confidence in Jaguar Land Rover, showcasing the results of collaboration between the team and dealer partners [2][4]. Group 2: Localization and Innovation - The success of Jaguar Land Rover is attributed to its ability to integrate global standards with localized capabilities, particularly through its Changshu manufacturing base, which has become a hub for innovation tailored to the Chinese market [4][6]. - The collaboration with Chery Automobile to create the Freelander brand exemplifies a new model of localization that goes beyond traditional joint ventures, focusing on mutual benefit and deep cooperation [6][10]. Group 3: User-Centric Approach - Jaguar Land Rover's research and development are driven by real user needs, ensuring that quality is not just an end result but a starting point throughout the product lifecycle [6][10]. - The company emphasizes understanding user experiences in various environments, ensuring that vehicles maintain reliability under diverse conditions [8][10]. Group 4: New Modern Luxury - High quality serves as the foundation for Jaguar Land Rover's "new modern luxury" strategy, which integrates technology, sustainability, and personalization while respecting the brand's heritage [12][18]. - The introduction of innovative materials and designs, such as the collaboration with ECONYL for recycling waste materials, aligns with the values of today's high-end consumers [12][13]. Group 5: Customer Experience and Service - Jaguar Land Rover has consistently ranked high in customer satisfaction, with a score of 775 in the 2025 J.D. Power Sales Satisfaction Index, marking the highest score for luxury brands in five years [23][25]. - The company has enhanced service offerings through digital platforms, allowing users to track orders and manage vehicle services conveniently, reflecting a commitment to improving service transparency and diversity [23][25]. Group 6: Market Performance - Jaguar Land Rover maintains a leading position in the luxury SUV market, with the Range Rover being the best-selling model in the segment priced above 1.5 million yuan, showing a 10% year-on-year sales increase in the first half of the year [21][27]. - The brand's resilience in fluctuating market conditions is attributed to its precise response to high-end consumer demands in design, performance, and quality [21][27].

Core Insights - Jaguar Land Rover has achieved significant recognition in the luxury vehicle market, winning multiple awards for quality and customer satisfaction, including first place in J.D. Power's 2025 China Initial Quality Study (IQS) and sales service satisfaction [1][9][11] - The company's focus on quality and user satisfaction is rooted in a robust manufacturing system that integrates global standards with local capabilities, particularly through its Changshu plant [2][11] - The brand's strategy emphasizes a "new modern luxury" that combines technology, sustainability, and personalization, appealing to high-end consumers [5][6][12] Group 1: Quality and Recognition - Jaguar Land Rover ranked first among luxury brands in J.D. Power's 2025 China IQS with a score of 208 PP100, indicating a strong performance in new vehicle quality [1] - The company also topped the luxury brand rankings in J.D. Power's APEAL and SSI studies, showcasing its excellence in product appeal and sales service satisfaction [1][11] - The brand's commitment to quality is reflected in its continuous presence on authoritative rankings for ten consecutive years, achieving eight first-place awards in various categories [11] Group 2: Manufacturing and Localization - The Changshu plant has become a hub for integrating global standards with local capabilities, enhancing the brand's ability to meet the specific needs of the Chinese market [2] - The localization strategy involves comprehensive innovation across research, supply chain, and manufacturing, rather than mere technology transfer [2] - Collaboration with Chery Automotive to create the Freelander brand exemplifies the brand's commitment to developing products tailored for Chinese consumers [2] Group 3: Consumer Engagement and Experience - The brand's focus on user satisfaction is evident in its research and development processes, which prioritize real user scenarios and needs [2][3] - Jaguar Land Rover's new initiatives, such as the "Jaguar Land Rover China" app, enhance customer service by providing real-time order tracking and vehicle management [10] - The brand's luxury experience platform, "Range Rover Realm," aims to create exclusive experiences for high-end customers, reinforcing brand loyalty and emotional connection [6][8] Group 4: Market Performance and Consumer Trends - Jaguar Land Rover maintains a leading position in the luxury SUV market, with the Range Rover model achieving a 10% year-on-year sales increase in the 1.5 million yuan and above segment [8] - High-end consumers are willing to pay a premium for quality and service, with 72% indicating they would pay 10% to 15% more for superior service experiences [10] - The brand's resilience in fluctuating market conditions is attributed to its ability to meet high-end consumer demands through quality design and performance [8][12]

Core Viewpoint - The luxury car market in China is undergoing significant adjustments, with a shift in consumer preferences towards service experience over brand influence, leading to a more concentrated market where the top five brands hold 68% market share, up 12 percentage points since 2020 [2][8]. Group 1: Market Trends - Luxury car sales in China grew by 3.2% year-on-year in the first half of 2025, a slowdown compared to double-digit growth five years ago [2]. - The new middle class aged 30-40 is becoming the main consumer group, prioritizing service quality and emotional connection over traditional brand prestige [2][8]. - J.D. Power's research indicates that 72% of luxury car consumers are willing to pay a 10%-15% premium for superior service [2][8]. Group 2: Jaguar Land Rover's Performance - Jaguar Land Rover has achieved the highest score in J.D. Power's sales service satisfaction study with 775 points, marking the highest score for luxury brands in five years [2][8]. - The brand has maintained a leading position in the luxury SUV market, with the Range Rover model being the best-selling luxury SUV priced over 1.5 million yuan for 30 consecutive months, and a 10% year-on-year increase in sales for the first half of the year [4][8]. - Jaguar Land Rover has consistently ranked among the top in J.D. Power's various satisfaction surveys for ten consecutive years, with a global customer recommendation rate of 96% [8][11]. Group 3: Customer-Centric Strategies - The brand's focus on customer satisfaction is reflected in its sales performance, with a comprehensive service system and dealer management capabilities [11][18]. - Jaguar Land Rover has implemented 34 service enhancement measures across its network, including personalized services like home test drives and online vehicle inspections [18][20]. - The introduction of the Smarter Sales system in 2023 aims to digitize and refine the entire sales process, enhancing service transparency and customer interaction [20][22]. Group 4: Response to Policy Changes - Following the announcement of a new luxury car consumption tax, Jaguar Land Rover pledged to cover the additional tax costs for consumers purchasing specific models, effectively maintaining their original budget [24][27]. - This proactive approach not only alleviates consumer concerns but also enhances the brand's image as customer-centric and responsible [27][29]. - The brand's swift response to market changes sets a benchmark for the luxury car industry, encouraging other brands to adopt similar consumer-friendly measures [29]. Group 5: Brand Building Initiatives - Jaguar Land Rover is actively engaging in brand experience activities, such as the launch of the "Range Rover Realm" and various brand experience events to strengthen emotional connections with customers [30][34]. - The brand is also integrating corporate social responsibility themes into its retail spaces, enhancing customer touchpoints and brand warmth [32][34]. - By combining product and service innovations, Jaguar Land Rover aims to provide a genuine British luxury experience tailored to the Chinese market [39][40].

Core Insights - Jaguar Land Rover (JLR) has redefined modern luxury through service, achieving the highest score of 775 in the J.D. Power 2025 China Sales Service Satisfaction Index (SSI) for luxury brands, marking a five-year high [1][4][6] Sales Satisfaction Ranking - In the 2025 luxury brand sales satisfaction ranking, JLR ranked first with 775 points, followed by Audi at 772 and Porsche at 767 [3] Evaluation Criteria - The evaluation criteria included five aspects: "online experience," "in-store reception," "in-store vehicle viewing," "transaction process," and "vehicle delivery process," with JLR excelling particularly in the transaction process, scoring 23 points above the luxury brand average [4] Service Philosophy - JLR emphasizes a service-oriented approach to luxury, focusing on customer satisfaction and creating a unique "new modern luxury" experience that integrates product, service, and brand value [4][5][6] Market Adaptation - JLR has demonstrated strong market insight and responsiveness, launching measures such as tax exemptions for luxury vehicles in response to policy changes, reinforcing its commitment to high-end consumers [6][9] Digital Services - JLR has implemented the Smarter Sales system for digital management of the sales process and launched a new official app for real-time order updates and enhanced customer interaction [7] Customer Engagement - The company has developed a closed-loop management system for sales processes and customer feedback, ensuring efficient service delivery [9] Exclusive Experiences - JLR has created exclusive platforms like "Range Rover Experience" to cater to high-end consumers, focusing on personalized and private experiences [10] Competitive Landscape - JLR faces competition not only from traditional luxury brands like BMW, Mercedes-Benz, and Audi but also from emerging domestic brands such as Li Auto and NIO [11] Product Strength - JLR's product offerings, such as the upcoming Defender OCTA, showcase advanced technology and luxury, contributing to its strong sales performance in the high-end SUV market [12][13] Sales Performance - In the fiscal year 2024, JLR's Range Rover brand sold over 220,000 units globally, with a 19.7% increase in sales for the Range Rover Sport and record sales for the Defender [12] Future Plans - JLR aims to expand into the ultra-luxury market with electric models, leveraging its brand heritage and adapting to the electric vehicle trend, particularly in the Chinese market [13][14][15]

Core Insights - Jaguar Land Rover demonstrates strong financial resilience amidst a rapidly changing global automotive landscape, achieving its best EBIT margin of 8.5% in a decade and a historical second-highest free cash flow, along with a net cash surplus of £278 million [1][2] Financial Performance - The company has invested nearly £6 billion in new product and technology development over the past two years and plans to maintain an annual R&D investment of over £4 billion for the next three years [2] - Jaguar Land Rover's performance reflects its robust financial foundation and strategic foresight, enabling it to sustain revenue stability and increase investments despite economic uncertainties and raw material price fluctuations [2] Strategic Direction - The mission of "Jaguar Land Rover's China Resilience" was introduced, focusing on three strategic directions: maintaining leadership in the high-end luxury segment, reshaping brand experience with "New Modern Luxury," and deepening collaboration with local partners to create a model of co-creation [3][4] Market Positioning - In the Chinese luxury SUV market above £700,000, Jaguar Land Rover continues to lead, with the Range Rover brand achieving a 6% year-on-year growth, solidifying its position in the premium SUV segment [6] - The company has received high rankings in new vehicle quality, product appeal, and intelligent experience, indicating strong brand value and customer satisfaction [6][7] Brand Experience - Jaguar Land Rover emphasizes emotional value and cultural resonance in its brand strategy, successfully engaging high-net-worth individuals through customized and high-end brand experiences [7] - The celebration of the Range Rover's 55th anniversary showcased the brand's cultural narrative, further enhancing its appeal in the luxury market [7] Collaborative Innovation - The partnership with Chery has evolved into a new co-creation model, marked by the launch of the Freelander brand, which represents a significant step in Jaguar Land Rover's electrification strategy [9] - Freelander aims to integrate Jaguar Land Rover's global design strengths with Chery's local engineering capabilities, enhancing market responsiveness and supporting long-term sustainable growth in China [9][10] Future Outlook - The transformation of "resilience" into a growth methodology positions Jaguar Land Rover for future success, with a focus on financial stability, brand experience, and innovative co-creation models driving its competitive edge in the Chinese market [10]

Core Viewpoint - The article discusses the significant transformation in the automotive industry, highlighting Jaguar Land Rover's (JLR) successful financial performance amidst challenges, driven by strategic brand restructuring and a focus on high-value models. Financial Performance - JLR reported its best profit record in nearly a decade for the fiscal year 2024/25, with global revenue of £29 billion, remaining stable compared to the previous year, and a pre-tax profit of £2.5 billion, up 15% year-on-year, achieving an EBIT margin of 8.5% [4][7] - The company achieved a positive net cash position of £278 million, marking a significant financial milestone [4] - The growth in pre-tax profit is attributed to strong sales of high-value brands such as Range Rover, Range Rover Sport, and Defender, with Defender achieving record sales of over 115,000 units, a 0.7% increase year-on-year, and Range Rover Sport sales rising by 19.7% [4] Strategic Initiatives - JLR's CEO Adrian Mardell emphasized the importance of product innovation, with the Defender model achieving historical sales highs and the upcoming launch of the all-electric Range Rover [5] - The company's "Reimagine" global strategy and "Brand Repositioning" initiative, launched four years ago, are beginning to show positive results, as evidenced by the recent financial performance [7] Market Dynamics - In the challenging Chinese market, where the overall mid-to-large SUV segment declined by 19%, the Range Rover brand saw a 6% increase in sales, maintaining its position as the top seller in the ultra-luxury SUV market [8] - The Range Rover brand achieved sales of 19,825 units, surpassing the combined sales of its competitors in the same segment [8] Brand Repositioning - JLR's brand restructuring into four distinct brands (Range Rover, Defender, Discovery, and Jaguar) has proven successful, countering initial skepticism and demonstrating the effectiveness of targeted market strategies [8][16] - The company focuses on creating a luxury experience that resonates with customers, emphasizing the importance of heritage and exclusivity in luxury branding [12][15] Product Development - JLR plans to launch a new high-end Range Rover SV model, integrating traditional Chinese cultural elements, with a limited release of only two units priced at £3.795 million [9][10] - The company is cautious in its approach to electric vehicle (EV) development, ensuring that new EV models meet high-performance standards and customer expectations before market introduction [20][21] Customer Engagement - JLR has seen an increase in customer engagement, with average in-store visit times rising from 45 minutes to over an hour, indicating higher sales opportunities [18] - The company is committed to understanding customer needs in the luxury segment, focusing on delivering tailored experiences and products that resonate with their clientele [21]