云南网讯（记者 朱海）2月11日，以"惠享云南·乐购新春"为主题的"我在云南过大年"乐购新春活动暨昆 明市有奖发票试点启动仪式在昆明滇池国家旅游度假区公园1903举行。 活动还对鲜花、蓝莓、云南菜和印度洋海鲜等特色消费品进行专题推介。商户代表作诚信经营承诺，承 诺规范经营、明码标价、保障品质，共同营造安全、放心、舒心的节日消费环境。活动集中发布全省新 春促消费政策、重点活动和消费指南，有效对接节日消费需求。 启动仪式上，昆明市商务局介绍"购在中国·乐购春城"2026年新春消费季整体安排，推出昆明市新春美 食地图，发布有奖发票试点的参与方式和覆盖领域。昆明市是全国有奖发票试点城市之一，围绕住宿餐 饮、商超百货、旅游景区、文艺演出、体育健身、美容康养等重点消费领域，消费者单笔消费满100元 并上传发票，即有机会获得最高800元奖金。 省商务厅系统发布"乐购新春"全省促消费政策和重点活动安排。除昆明市外，其余15个州（市）同步开 展有奖发票促消费活动，消费者单笔消费满50元即可参与抽奖，最高可获30元消费券；聚焦汽车、家 电、数码产品等重点领域，统筹用好国家以旧换新政策和省级配套资金，通过财政补贴、企业让利、金 融 ...

Group 1 - The event "I Celebrate the New Year in Yunnan" was launched to promote consumption during the Spring Festival, featuring a theme of "Enjoy Yunnan, Shop for the New Year" [1] - The Kunming Municipal Bureau of Commerce introduced the overall arrangement for the 2026 Spring Festival consumption season, including a new food map and a prize invoice trial program [3] - As one of the pilot cities for the prize invoice program, Kunming offers consumers a chance to win up to 800 yuan for single purchases over 100 yuan [3] Group 2 - The provincial commerce department announced consumption promotion policies and key activities, including a prize invoice program across 15 other cities, where consumers can win vouchers for purchases over 50 yuan [4] - The initiative also includes a focus on trade-in programs for consumer goods like automobiles and electronics, supported by financial incentives to encourage the purchase of energy-efficient products [4] - A large-scale distribution of consumption vouchers exceeding 100 million yuan will target retail, dining, accommodation, and e-commerce sectors to boost consumer confidence during the festive season [4] Group 3 - The event highlighted local specialties such as flowers, blueberries, Yunnan cuisine, and seafood, with promotional efforts for seasonal products and purchasing channels [6] - The Yunnan Blueberry is currently in peak season, with major brands ensuring market supply and offering various packaging options for the holiday [6] - A food map for Yunnan cuisine was released, promoting dining options and ensuring a safe and quality consumption environment during the festival [6] Group 4 - The event effectively connects with holiday consumption demands and aims to continuously introduce policies and activities to enhance consumer experiences [8] - Future initiatives will focus on collaborative efforts among departments to sustain the momentum of the "I Celebrate the New Year in Yunnan" campaign, providing tangible benefits to consumers [8]