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啤酒,连续多年销量下滑,为何卖不动了
Sou Hu Cai Jing· 2025-07-13 08:46
1:价格越来越贵,以前喝这种工业啤酒,是为了便宜,但如今其价格却一直飙升。以前两块钱一瓶的 啤酒,现在基本上没有了,随便一瓶就要5块,甚至更贵。与工资不成正比,所以放弃啤酒也就情有可 原了。 夜幕降临,华灯初上,嘈杂的街道中藏着一家家烧烤摊,龙虾馆,三五好友一桌,大口吃肉,大口喝 酒,也许这才是夏天最舒服的打开方式。尤其是对于男同志而言,没有什么烦恼是一杯冰镇啤酒解决不 了的,如果有那就两杯,三杯,直到扶墙走!但,有的小伙们发现了,作为夏季"宵夜之王"的啤酒,为 何连续多年销量下滑,卖不动了?这5个原因,让顾客心寒! 3:老龄化进程加速,现在的人都比较注重养生,出于对健康的考虑,尤其是上了年纪的一些人,这种 工业啤酒就不怎么爱喝了。据调查20-50岁阶段的人才是啤酒消费的主力军,但随着老龄化程度的加 深,消费人群在不断地缩减,所以啤酒销量下滑也是情理之中的。 4:选择越来越多样,随着社会的发展,人们越来越注重生活品质,喝酒的品味也在逐渐提高。尤其是 对于现在的年轻人而言,这种工业啤酒就是低端酒的象征,感觉上就很low。再就是精酿,原浆的出 现,口感醇厚,香味浓郁,让人们又有了新的选择。还有许多低度且口味多样的 ...
蓝皮书:中国形成以宁夏为核心、青海甘肃为两翼的枸杞产业集群
Zhong Guo Xin Wen Wang· 2025-07-10 16:06
Core Insights - The "China Goji Berry Industry Blue Book (2025)" indicates that by the end of 2024, China's goji berry planting area will reach 1.5927 million acres, with fresh fruit production at 1.3069 million tons and dried fruit production at 299,600 tons, forming an industrial cluster centered in Ningxia and supported by Qinghai and Gansu [1] Group 1: Industry Overview - By 2024, China's goji berry export volume is expected to stabilize at over 11,000 tons, primarily targeting traditional Asian markets and mainstream consumption markets in Europe and America [1] - The export product range is evolving from initial processed goji berries and goji berry juice to more refined products such as goji berry powder and freeze-dried goji berries, with Ningxia, Shandong, Guangxi, and Guangdong being the main export regions [1] Group 2: Regional Developments - Qinghai province has established the largest organic goji berry base in the country, with a planting area of 210,200 acres, of which 190,500 acres are certified organic, generating over 5 billion yuan in total industry chain value [2] - Gansu province's Jingyuan County has built multiple demonstration bases with a scale of over 10,000 acres, achieving an annual output value exceeding 2 billion yuan, forming a "Northwest Goji Berry Industry Golden Triangle" [2] Group 3: International Trade Dynamics - Vietnam has become the largest trading partner for China's goji berry exports, marking a shift in the international trade landscape, while Guangxi has risen to the third position in export volume due to its land port advantages [2] - This transition signifies a critical step for China's goji berry industry from "raw material export" to "brand export" [2] Group 4: Technological Advancements - Core production areas in China are accelerating technological upgrades, with Ningxia introducing IoT technology for precision planting and achieving a 60% automation rate in processing [2] - The "Chaidamu Organic Goji Berry" brand value has surpassed 3 billion yuan, highlighting the focus on organic demonstration bases in Qinghai and Gansu [2] Group 5: Future Projections - The National Goji Berry Engineering Technology Research Center predicts that by 2025, the proportion of deep-processed goji berry products will increase to 40%, with export prices expected to rise by 20% [3] - Experts recommend leveraging the "Belt and Road" initiative to enhance alignment with international standards and develop high-value-added products such as functional foods and health products [3] - Ningxia plans to implement three major actions: "Quality Improvement," "Brand Strengthening," and "Market Expansion" to promote the goji berry industry towards high-end, intelligent, and international development [3]
权威专家深度解析紫皮石斛原浆科研价值
Zhong Guo Shi Pin Wang· 2025-07-10 10:05
7 月 9 日,"品斛堂・紫皮石斛原浆科研成果发布会" 在 "中国紫皮石斛之乡" 龙陵举行,多位权威专家 现场发布研究成果,深度解析紫皮石斛原浆的科研价值,为这一传统本草的现代化应用提供了坚实科学 支撑。 大连理工大学博导、云南省兴滇人才计划产业创新人才董悦生教授,深耕药食同源植物高值化应用 20 年,现场分享《紫皮石斛原浆干预前驱糖尿病的作用和机制》。他通过多年研究,从科学层面解码紫皮 石斛原浆在预防前驱糖尿病方面的作用机理,为其在代谢健康领域的应用提供了重要依据。 各位专家的现场报告,从不同角度挖掘紫皮石斛原浆的科研价值,为其在健康领域的广泛应用奠定了权 威基础,也让业界对紫皮石斛产业的发展前景充满期待。 云南大学生命科学学院、云南省微生物研究所丁章贵博士,专注高原食药材活性成分研究十余年,在普 洱茶、石斛精深加工领域成果显著。他发布的《一种具有降血糖功效的紫皮石斛饮品及其制备方案和应 用》专利成果,从分子层面到临床价值,系统阐述了紫皮石斛原浆辅助降血糖的科学原理,为相关产品 开发提供了专利保障。 西南林业大学生物与食品工程学院副教授、硕士生导师王振兴教授,作为林下药食资源开发领域权威专 家,带领团队将紫 ...
宁夏枸杞电商2024年零售额超15亿元 在全国市场份额超61%
Huan Qiu Wang Zi Xun· 2025-07-09 13:10
《报告》指出,得益于"宁夏枸杞""中宁枸杞"两大区域公用品牌的强力建设以及成本价格透明化等有效 举措的保驾护航,2024年,宁夏枸杞电商零售额达15.3亿元,同比提升8.4个百分点,零售量达2369.2万 件,同比增长6.1%,宁夏在全国市场的份额高达61.3%。宁夏依托精深加工、需求洞察、品牌声誉等环 节的全产业链创新,在原浆、冻干等高端产品上溢价显著,也为其他产区向高附加值转型提供了成功范 式。 《报告》进一步分析指出,枸杞干果市场相对成熟,叠加电商渠道特有的信息透明化与交易即时性,各 产区价格指数呈现高度趋同性。其中,宁夏枸杞干果指数波动最小,依托其作为"道地药材产区"的品质 背书与消费者高度信任,形成了稳定的价格锚点。反观枸杞原浆市场,各产区指数走势分化显著,宁夏 枸杞原浆价格指数是唯一保持连续正向增长的标杆,充分彰显了宁夏在精深加工、需求洞察、品牌溢价 等环节的全产业链优势。 枸杞作为中国历史悠久、文化底蕴深厚的特色农产品,兼具药用、食用和经济价值,在农业结构、健康 产业及文化传承中占有独特地位,已成为宁夏、甘肃、青海等地重要的经济作物之一。以宁夏回族自治 区的中宁县为代表的枸杞主产县区正把发展枸杞 ...
构建全国枸杞电商价格监测体系 中国枸杞电商价格指数正式发布
Xin Hua She· 2025-07-09 11:49
中国经济信息社新华指数研究院负责人李慧敏表示:"在指数编制过程中,我们建立起覆盖宁夏、青 海、甘肃以及新疆等主要产区的枸杞电商价格数据库,实现对区域公用品牌商品的电商大数据监测,成 功填补了枸杞电商领域定价基准的空白。有力推动了产业向标准化、数字化升级,并为构建健康的市场 生态提供坚实支撑。" 枸杞作为我国历史悠久、文化底蕴深厚的特色农产品,兼具药用、食用和经济价值,在农业结构、健康 产业及文化传承中占有独特地位,已成为宁夏、甘肃、青海等地重要的经济作物之一。以宁夏回族自治 区的中宁县、青海省的都兰县为代表的枸杞主产县区正把发展枸杞产业作为乡村全面振兴的重要工程和 实现生态、绿色、富民的大产业。 (文章来源:新华社) 7月9日,在宁夏中宁举办的第八届枸杞产业博览会闭幕式上,《中国枸杞电商价格指数年度运行报告 (2024-2025)》正式发布。该指数由中国经济信息社与宁夏回族自治区林业和草原局联合编制,是我 国特色农产品数字化监测体系建设的重要成果。 报告指出,2024年我国枸杞电商产业发展呈现整体持续向好的核心趋势,零售额、零售量、成交均价以 及电商主体规模等四大核心指标全线飘红,呈现量价齐升的良好态势。其中 ...
珠江啤酒(002461):97纯生放量,看好原浆发展机遇
Xinda Securities· 2025-07-09 08:22
Investment Rating - The report assigns a "Buy" rating for Zhujiang Beer [7] Core Viewpoints - The report highlights the growth potential of Zhujiang Beer, particularly with the rapid expansion of its 97 Pure Draft product since its launch in 2019, which has seen a compound annual growth rate (CAGR) of 99% from 2.79 million tons in 2019 to 22.07 million tons in 2022 [7][17] - Despite concerns about the slowdown in the premium beer segment, regional beers, particularly in the 8-10 yuan price range, continue to show strong growth, with Zhujiang Beer positioned favorably in the Guangdong market [15][17] - The report anticipates that Zhujiang Beer will achieve earnings per share (EPS) of 0.45, 0.56, and 0.67 yuan for the years 2025, 2026, and 2027 respectively, with a projected EPS compound annual growth rate (CAGR) of 22% from 2025 to 2027 [7][8] Company Overview - Zhujiang Beer, established in 1985, is a major state-owned enterprise in the beer brewing and cultural industry, with a brand value of 18.8 billion yuan [19][22] - The company has a strong market presence in Guangdong, which is the second-largest beer-producing province in China, with a beer production of 4.54 million tons in 2023 [16][19] Industry Review - The report notes that regional beers have outperformed leading brands since 2021, with Zhujiang Beer, Yanjing Beer, and Chongqing Beer showing CAGRs of 4.8%, 4.3%, and 3.7% respectively, while leading brands like China Resources Beer and Tsingtao Brewery have seen CAGRs of only 0.4% and 0.5% [15][41] - The overall beer industry faced challenges in 2024, with a reported decline in production of 8.42% from March to December [41][47] Investment Highlights - Zhujiang Beer is expected to benefit from its strong positioning in the Guangdong market, where the economic environment and consumer demographics favor beer consumption [16][75] - The company is actively expanding its product line with the introduction of the 980ml Zhujiang Original Draft, which emphasizes cultural branding and competitive pricing [18][75]
青岛啤酒如何重新定义当代“好啤酒”
Zhong Guo Zhi Liang Xin Wen Wang· 2025-07-09 05:36
Core Viewpoint - Qingdao Beer emphasizes quality as the foundation of its development, showcasing its transformation in the digital age through meticulous control and management of the brewing process [1] Group 1: Quality Management - Qingdao Beer has established a leading "exclusive" malt factory to enhance the quality of its beer, utilizing a "barley fingerprint database" and innovative malt flavor mapping technology [3] - The company employs a rigorous quality control process, including over 1800 quality inspection projects and precise temperature control to ensure the quality of each beer [3] - A new digital quality management model has been introduced, encompassing standardized control systems and a digital management platform to enhance consumer experience [4] Group 2: Technological Innovation - Qingdao Beer has been recognized for its scientific advancements, winning the National Science and Technology Progress Award four times, highlighting its commitment to research and development [5] - The introduction of "Qingdao Beer Original" emphasizes freshness and quality, with a shelf life of only 7 days, utilizing smart supply chain monitoring for optimal delivery [5] Group 3: Consumer Engagement - The company is adapting to the preferences of younger consumers by creating a "Beer+" ecosystem that allows for personalized product customization for various occasions [6][7] - New product lines, such as the A series, are designed to meet specific consumer scenarios, enhancing the overall brand experience [7] Group 4: Sustainability Initiatives - Qingdao Beer is leading the industry in sustainability efforts, including the use of lightweight bottles and exploring new models for wastewater value sharing [8] - The company is committed to rapid responses to market changes, ensuring that quality transformation aligns with consumer demands [8]
迎驾贡酒的“百亿围城”
Xin Lang Cai Jing· 2025-07-09 05:03
Core Viewpoint - Yingjia Gongjiu, once a rising star in the Anhui liquor market, is currently facing significant challenges, including a sharp decline in stock price and disappointing financial performance, leading to a strategic shift in its growth targets [2][4][5]. Financial Performance - Yingjia Gongjiu's stock price fell below 40 yuan, reaching a low of 37.12 yuan per share, marking a nearly 23% decline in 2023, the second worst performance since its listing [2][5]. - In 2024, the company reported revenue of 7.344 billion yuan, an 8.46% increase year-on-year, and a net profit of 2.589 billion yuan, up 13.45% [5]. - However, the company did not meet its annual budget targets of 8.064 billion yuan in revenue and 2.866 billion yuan in net profit [6]. Market Challenges - The liquor industry is experiencing a shift towards a "stock competition," with leading brands capturing market share, putting pressure on Yingjia Gongjiu [8]. - The company is increasingly reliant on the Anhui market, with revenue from the province rising from 63.5% in 2021 to 72.74% in 2024, while revenue from outside the province remains below 30% [12]. - The gross profit margin for products sold outside Anhui is lower than that of products sold within the province, indicating challenges in expanding its market presence [13]. Strategic Adjustments - Yingjia Gongjiu has shifted its strategic focus from a "100 billion target" to a more conservative growth approach, aiming for a net profit growth rate of just 1% by 2025 [4][11]. - The company is facing increased competition from both local brands like Gujing Gongjiu and Kouzi Jiao, as well as national giants like Moutai and Wuliangye, which are penetrating regional markets [19]. Operational Issues - The company is experiencing slow sales and high inventory levels, with inventory rising from over 3 billion yuan in 2020 to 5.04 billion yuan in 2024, accounting for 37.67% of total assets [21]. - Cash flow from operating activities decreased by 12.89% in 2024, breaking a trend of continuous growth since 2020 [23]. Management and Governance - Despite the company's financial struggles, executive compensation has increased, with the chairman's salary rising by 16% in 2024, surpassing the growth rates of revenue and net profit [24].
广东明珠: 利安达会计师事务所(特殊普通合伙)关于上海证券交易所《关于广东明珠集团股份有限公司2024年年度报告的信息披露监管问询函》的回复
Zheng Quan Zhi Xing· 2025-07-08 16:19
利安达会计师事务所(特殊普通合伙) 关于上海证券交易所《关于广东明珠集团股份有限公司 上海证券交易所: 我们通过广东明珠集团股份有限公司(以下简称"公司"、"上市公司"或"广东明珠")收 悉上海证券交易所上市公司管理二部发来的《关于广东明珠集团股份有限公司 2024 年年度 报告的信息披露监管问询函》(上证公函【2025】0794 号,以下简称"问询函"),根据问询 函的要求,我所对相关事项进行了核查,现就问询函中要求我所发表核查意见的相关问题答 复如下: 的难度加大等导致业绩承诺期铁精粉的盈利不达预期。分产品看,铁精粉收入3.41亿元,毛 利率62.55%,砂石收入0.83亿元,同比增长132.08%。分季度看,第四季度收入环比增长 年业绩承诺合计完成率仅64.43%。 请公司补充披露:(1)铁精粉及砂石的产销量、销售价格、成本结构及变化情况,说 明铁精粉毛利率较高、砂石收入大幅增长的原因、与同行业可比公司是否存在差异;(2) 对比盈利预测,量化分析业绩承诺与实际业绩表现存在较大差异的具体原因,说明前期资 产评估是否充分考虑现有设计范围内的铁矿石储量等因素;(3)报告期内前五大客户基本 信息、销售金额、应收 ...
从“塞外明珠”到“风筝之都”,青岛啤酒节美酒飘香、多姿多彩
Xin Lang Cai Jing· 2025-07-08 06:04
近日,青岛啤酒节在全国各地激情延续,市民们相聚畅谈、把酒言欢。(青岛啤酒 供图) 饮酒观赛 啤酒节遇见"苏超"联赛 转自:中工网 这个周末,青岛啤酒节遇见"苏超"联赛,拉满话题流量,不仅为各地市民提供抚慰人心的情绪价值,更是打造了夏日解压、消暑的沉浸场景,在全国各地掀起一波沉浸式体验的消费热潮。 当华灯初上,热浪渐消,结束了一天的忙碌,约上三五好友,畅谈相聚,把酒言欢,在欢快的干杯声中,"烟火气"逐渐升腾……这个周末,青岛啤酒节在全国各地激情延续。在内蒙古呼和浩特、 而在山东潍坊,虽然气温接近40℃,也难抵好客山东的如火热情。"潍坊青岛啤酒节热情比朝天锅还滚烫",网友在社交平台如此分享。啤酒的清凉、演出的激情,攒出了一个魅力四射的"鸢都消 市民和游客在畅饮中感受生活的喜悦,在欢聚中共享夏日的激情。(青岛啤酒 供图) 一杯杯清凉的啤酒,一串串喷香的烤肉……从青岛啤酒经典1903,到爽口的纯生、醇厚的原浆、浓郁的白啤,再到汉斯小木屋,每一位市民和游客在畅饮中感受生活的喜悦,在欢聚中共享夏日的 自西向东,从南到北,青岛啤酒节扎根于每一座城市,不仅在于它亲近热烈的自然属性,更把所在城市的自然、人文、历史、科技等文化个 ...