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晶采观察|读懂“假日经济”里的消费新趋势
Yang Guang Wang· 2025-10-12 00:57
0:00 / 2:07 成熟与高质量发展的有力证明,也体现出假日经济的结构性变化,更预示着中国经济定将释放出更广阔 深厚的发展势能。 编审:伍刚 统筹:王薇 赵净 刘娜 记者:王晶 拍摄:沈杰辉 剪辑:徐乐佳(实习) 设计:李自然 从内需潜力的释放路径看,消费"向新"力十足。不少首发门店成为这个假期的热门打卡地,也有很 多人选择和AI一起过节。当然,当前消费市场不仅在场景上求新,更在政策托底下持续释放潜力。节 前,今年第四批消费品以旧换新资金690亿元已下达,个人消费贷款贴息政策也正在各地加速落地。在 此背景下,消费"向新"打破地域、品类边界,既努力挖掘城市消费升级潜力,也进一步激活县域、乡村 消费的增量空间。同时,新场景更带来了"非刚需但愿意付费"的新消费需求,如深圳龙岗机器人主题街 区的互动体验、北京亦庄机器人主题餐厅与4S店的智能服务等,正通过丰富消费场景、激活市场潜 力,持续扩容内需"蓄水池",并为中国经济转型升级关键期筑牢"压舱石"。 不知道大家有没有注意到,今年黄金周期间,北京"中网"与世界乒联中国大满贯"同城双赛",清晰 展现出消费需求的变迁:文、商、旅、体四大要素正深度融合、相互赋能。这些既是 ...
打造泉城生活新“夜”态 青岛啤酒1903 MIX 酒馆济南店开门纳客
Zhong Guo Xin Wen Wang· 2025-09-01 08:49
Core Viewpoint - Qingdao Beer 1903 MIX Tavern has opened in Jinan, offering a unique self-service beer experience and a vibrant atmosphere that attracts young consumers [1][2] Group 1: Diverse Experience - The tavern features a wide range of fresh beers, including raw, pure draft, white, black, IPA, and Pilsner, all delivered through cold chain logistics [2] - The venue transforms throughout the day, serving as a light food space during the day and a lively gathering spot with live music at night, catering to the evolving preferences of young consumers [2][4] Group 2: Cultural and Historical Integration - The establishment revitalizes the historical Jinan Old Commercial District, which has been a commercial hub since 1904, by merging old architecture with new consumption models [3] - The design of the tavern is inspired by the Jiaoji Railway, creating an immersive experience that reflects the collision of history and modern trends [3] Group 3: New Consumption Trends - Young consumers are increasingly motivated by experiences rather than traditional tourist attractions, with local bars and cultural spaces becoming popular destinations [4] - The tavern has an average daily foot traffic of over 500 people, with 65% of consumption occurring at night, contributing to the development of a vibrant night economy in Jinan [4] Group 4: Lifestyle and Social Engagement - Qingdao Beer 1903 MIX Tavern aims to create a comprehensive lifestyle and social platform, promoting a new way of living and enhancing the quality of life through immersive beer culture experiences [5]
河南消费市场活力更强
Sou Hu Cai Jing· 2025-07-22 23:15
Group 1 - The retail sales of consumer goods in Henan province reached 1.42 trillion yuan, with a year-on-year growth of 7.2%, surpassing the national average by 2.2% [1] - The demand for green and smart home appliances has increased significantly, with sales of energy-efficient appliances rising by 41.24% and communication equipment by 208% in the first half of the year [2] - The local brand "Mixue Ice City" has expanded globally with over 36,000 stores, showcasing the strength of Henan's consumer brands [2] Group 2 - The province has actively promoted consumption through various initiatives, including the "New Year Consumption Season" and the development of "night economy" districts [1] - The retail sales of limited above units increased by 13.5% year-on-year, while the catering revenue grew by 9.1% [2] - The growth in consumer spending is driving the development of local industries, with more green and smart products entering households [2]