Investment Rating - The report does not explicitly state the investment rating for Proya Cosmetics, but it indicates positive growth in revenue and profit, suggesting a favorable outlook for the company. Core Insights - Proya Cosmetics achieved positive growth in revenue and net profit in 25Q2, with a revenue of 5.362 billion yuan for 25H1, up 7.21% YoY, and a revenue of 3.003 billion yuan for 25Q2, up 6.4% YoY [2][8] - The gross margin improved to 73.85% in 25Q2, up 4.25 percentage points YoY, primarily due to cost reduction and efficiency improvements [2][8] - The company is actively planning for an H-share listing to support its global expansion strategy and enhance brand visibility [5][11] Financial Performance - The net profit attributable to the parent company for 25H1 was 799 million yuan, up 13.80% YoY, with a net profit margin of 14.01% for 25Q2 [2][8] - Operating cash flow for 25H1 was 1.293 billion yuan, up 95.34% YoY, providing a solid foundation for future investments and dividends [2][8] Brand Performance - The core brand Proya saw a slight revenue decline of 0.08% YoY, while other brands like OR and Original Color maintained high growth rates, with OR brand revenue increasing by 102.52% YoY [3][9] - The Proya brand accounted for 74.27% of total revenue, while TIMAGE and OR brands contributed 13.17% and 5.22% respectively [3][9] Sales Channels - Online sales channels generated 5.109 billion yuan in revenue for 25H1, up 9.17% YoY, accounting for 95.39% of total revenue, while offline channels saw a decline of 21.49% YoY [4][10] - The growth in online channels was attributed to continuous investment in e-commerce and new product launches [4][10] Dividend Policy - The company announced a cash dividend of 0.8 yuan per share, totaling 315 million yuan, with a payout ratio close to 40%, marking the highest level in its history [5][11] - Proya aims to maintain sustainable dividends in the future and may increase the payout ratio further [5][11]

Investment Rating - The investment rating for the company is "Recommended" [1][10] Core Views - The company achieved revenue of 5.362 billion yuan in the first half of 2025, representing a year-on-year increase of 7.21%, with net profit attributable to shareholders increasing by 13.8% to 799 million yuan [4] - The company is focusing on brand enhancement and market responsiveness, leveraging its R&D capabilities to optimize its core product matrix and explore overseas market opportunities [8] - The company plans to issue H shares and list on the Hong Kong Stock Exchange, aiming for a broader market presence after reaching a revenue milestone of 10 billion yuan in 2024 [8] Financial Summary - Revenue projections for 2025-2027 are 18.05 billion yuan, 21.09 billion yuan, and 24.29 billion yuan respectively, with corresponding P/E ratios of 20, 17, and 15 times [8] - The company reported a gross margin of 73.38% in the first half of 2025, an increase of 3.56 percentage points year-on-year, and a net profit margin of 15.41% [7] - The company’s total assets are projected to grow from 75.30 billion yuan in 2024 to 125.87 billion yuan by 2027 [9]

Investment Rating - The investment rating for the company is "Outperform the Market" [6][17]. Core Views - The company achieved steady growth in Q2, with a revenue of 5.362 billion and a year-on-year increase of 7.21%, while the net profit attributable to shareholders reached 799 million, up 13.80% year-on-year [1][8]. - The main brand, Proya, maintained stable development, while the emerging brands such as Off&Relax and Original Color Pot showed significant growth, contributing to the company's multi-brand strategy [4][17]. - The company plans to distribute a cash dividend of 8.00 yuan per 10 shares, marking the highest dividend payout ratio in its history at nearly 40% [1][8]. Financial Performance - In H1 2025, the main brand Proya generated revenue of 3.979 billion, a slight decrease of 0.08% year-on-year, while the Cai Tang brand saw a revenue increase of 21.11% to 705 million [2][9]. - Online channels accounted for 95.39% of total revenue in H1 2025, with online revenue growing by 9.17% year-on-year [10]. - The gross margin for Q2 2025 was 73.85%, an increase of 4.25 percentage points year-on-year, attributed to lower freight rates and improved procurement capabilities [3][13]. Brand Performance - The emerging brands Off&Relax and Original Color Pot achieved remarkable revenue growth of 102.52% and 80.18%, respectively, with their revenue shares increasing to 5.22% and 1.81% [2][9]. - The company continues to focus on product innovation and marketing investments to strengthen its market position and expand its brand portfolio [4][17]. Future Outlook - The company has slightly adjusted its net profit forecasts for 2025-2027 to 1.766 billion, 1.933 billion, and 2.065 billion, respectively, reflecting increased marketing investments [4][17]. - The projected PE ratios for the next three years are 21, 19, and 18 times, indicating a stable valuation outlook [4][17].