这个国庆中秋假期，一股"反向旅游"的热潮涌向各县域乡村。在广西南宁马山，一场融合民俗、美食、非遗与国风的文化盛 宴吸引游客纷至沓来。当地的农民代表队身穿用稻穗、竹篾等材料制成的创意服装，在"庆丰收'村T'"走秀上自信走秀，将气氛 推向高潮。 夜游非遗"活"起来 乡村民宿"火"起来 假日"夜游"持续升温，为激活夜间经济注入新动力。在江苏盐城建湖县九龙口淮剧小镇，千年非遗药发木偶戏在烟火中绽放 魅力，数百架无人机同步升空，幻化出灵动造型。 景区以"夜间沉浸体验"为核心，让老非遗"活"了起来，成功将客流转化为消费。 央视网消息：国庆中秋假期，民俗活动与"夜经济"激活反向旅游流量，乡村民宿与文体赛事则解锁消费新体验，文旅市场热 度攀升。 同样火爆的还有乡村民宿。在辽宁丹东宽甸县，金秋十月，山间层林尽染，绚烂如画。新开通的高速公路带来了大量自驾游 客。 民俗"新大集"引客来 县域旅游激发活力 近期由于降水，山东济南泉水迎来了一年中的最佳观赏期。国庆假期，景区深度融合文化与泉水脉络，引入无人机、现代光 影技术等，通过科技赋能，营造昼夜相连、诗意与科技交融的文旅盛宴。 这个假期，各地还通过赛事联动等多种形式，推动文体旅深度 ...

Group 1: Tourism Market Overview - The "May Day" holiday saw 314 million domestic trips in China, a year-on-year increase of 6.4%, with total spending reaching 180.27 billion yuan, up 8.0% [1] - The inbound tourism market is recovering, with major source countries including Myanmar, South Korea, Malaysia, Australia, the UK, Thailand, the Philippines, Russia, Vietnam, Japan, accounting for 57.4% of foreign visitors [1] - Popular domestic travel destinations during the holiday included Beijing, Shanghai, Hangzhou, Guangzhou, Chengdu, Chongqing, Nanjing, Wuhan, Shenzhen, and Xi'an [1] Group 2: Music Festivals Impact - Numerous music festivals during the holiday attracted young fans, boosting local tourism-related spending significantly, with Tianjin's "Bubble Island Music Festival" seeing a 266% increase in popularity [2] - The "Ocean Electronic Music Festival" in Zhuhai combined daytime visits to an aquarium with nighttime parties, leading to a 150% increase in secondary spending within the park [2] Group 3: Travel Trends and Preferences - There was a notable trend of "reverse tourism," with hotel bookings in counties increasing by 30%, as urban residents sought less crowded destinations [3] - The "拼假" (holiday stitching) trend saw a 30% increase in travelers extending their trips by combining public holidays with personal leave, enhancing travel experiences and spending [5][6] - Travelers opting for "拼假" spent 28% more on average than regular tourists, focusing on deep cultural experiences and longer stays [5][6] Group 4: Inbound and Outbound Travel Dynamics - Popular outbound destinations included Japan and Thailand, with emerging destinations like Uzbekistan and Azerbaijan seeing significant increases in interest, driven by favorable visa policies [7] - Foreign tourists are increasingly seeking immersive experiences in China, with a 6.8-fold increase in orders for local food experiences during the holiday [9] - The introduction of more favorable tax refund policies for inbound tourists is expected to further stimulate spending in China [10]

Core Insights - The "May Day" holiday saw a vibrant revival in the cultural and tourism market across China, with emerging trends focusing on immersive experiences, AI integration, and therapeutic activities [1][10] Group 1: Immersive Experiences - Various cultural markets showcased unique experiences, such as street markets in Dalian with 66 diverse stalls and over 50 engaging activities, enhancing the atmosphere for visitors [2] - The South Yue King Museum in Guangzhou transformed static exhibitions into dynamic cultural experiences through activities like Hanfu cosplay and creative markets, providing a strong sense of immersion [2] - The Hengdian Film City in Zhejiang allowed visitors to engage directly with actors, shifting the experience from passive viewing to active participation, significantly increasing engagement and enjoyment [3] Group 2: AI Integration - Technological innovations were prominent, with robots enhancing visitor experiences, such as a robot ski show in Guangzhou featuring AI dogs performing lion dances and skiing [4][5] - The introduction of robots in scenic areas, like the welcoming robots in Wenzhou's Yandang Mountain, showcased the blend of technology and nature, enhancing the overall tourist experience [7] Group 3: Therapeutic and Reverse Tourism - The trend of "reverse tourism" gained traction, with individuals opting for local nature experiences to avoid crowded tourist spots, reflecting a desire for relaxation and connection with nature [8][9] - Activities like pottery making in Longquan and leisurely coffee by the lake provided therapeutic benefits, catering to the growing demand for emotional value in tourism [9][10] - Music festivals and outdoor events in Guangdong and Zhejiang attracted younger crowds seeking emotional engagement and social relaxation, indicating a shift towards experiential consumption in the tourism sector [10]

Group 1 - The inbound tourism market in China is expected to experience a significant surge during the upcoming "May Day" holiday, with daily cross-border movement projected at 2.15 million people, surpassing pre-pandemic levels [1] - Inbound travel orders have seen a remarkable year-on-year increase of 173% during the "May Day" holiday, with Japan and China experiencing a notable reciprocal travel trend [2] - Major airports such as Shanghai Pudong, Guangzhou Baiyun, Beijing Capital, and Chengdu Tianfu are expected to see daily inbound and outbound passenger numbers exceeding 10,000 [1][2] Group 2 - The trend of "reverse tourism" is gaining traction, with younger consumers opting for vacations in smaller cities, leading to a consumption upgrade in county-level tourism markets [3][4] - Data indicates that tourism in lower-tier cities is growing at a faster rate than in higher-tier cities, with a 25% increase in market heat for four-tier cities and below, outpacing higher-tier cities by 11 percentage points [3] - Hotel bookings in county-level cities have expanded significantly, with a 30% year-on-year increase in high-star hotel reservations during the "May Day" holiday [3]