Group 1 - The "National Old Brand Carnival" and the Greater Bay Area New Year Consumption Season were launched in Guangzhou, focusing on the theme "National Goods Trend, Revitalization and Renewal" [1] - The event will feature a "1+4" format, including the "Old Brand Creative Market," "Old Brand Public Appreciation," "Old Brand Famous Products Expo," and "Old Brand Craftsmanship Going Global," with 35 diverse activities planned [1] - Eight national thematic activities will be organized to create a "one-stop" shopping platform and consumption scene for the upcoming Year of the Horse Spring Festival [1] Group 2 - The Greater Bay Area New Year Consumption Season will last until January 28, featuring a themed market showcasing unique old brand products from Guangzhou and other cities in the Greater Bay Area [2] - Notable products include Wanglaoji International Cans, Zhujiang Beer Tea Beer, and commemorative items for the 15th National Games, along with intangible cultural heritage experiences and national trend performances [2] - Guangzhou boasts 35 national old brands, 82 Guangdong old brands, and 150 Guangzhou old brands across various industries, forming a vibrant representation of Lingnan commercial culture [2] Group 3 - Guangzhou is supporting the high-quality development of old brands through policies and innovation, with the "Guangzhou Old Brand Recognition Management Measures" set to be implemented by 2025 [3] - The management of old brand recognition will be transferred to government departments to enhance their role in trade circulation, consumption promotion, and quality management [3] - An investment of over 180 million yuan will be allocated to support various projects, establishing a mechanism for state-owned asset revenue subsidies to guide enterprises in developing tailored strategies [3]

Core Viewpoint - The "Old Brand Carnival" launched in Guangzhou aims to promote traditional Chinese brands and enhance consumer engagement through various themed activities and a diverse shopping experience [1][2]. Group 1: Event Overview - The event is organized by the Ministry of Commerce and the Guangdong Provincial Government, themed "National Goods Trend Revitalization" [2]. - It features a "1+4" format, starting with a launch ceremony and followed by four main themes: "Creative Market of Old Brands," "National Appreciation of Old Brands," "Exhibition of Famous Old Brand Products," and "Old Brands Going Global" [2]. - A total of 35 diverse activities will be held across the country to expand the supply of quality goods and services [2]. Group 2: Activities and Offerings - Eight nationwide themed activities will be launched in anticipation of the upcoming Year of the Horse Spring Festival, creating a "one-stop" shopping platform [2]. - The event includes a themed market at Chenjiaci Square and 1906 Technology Park, showcasing products from Guangzhou and other cities in the Greater Bay Area [2][5]. - Featured products include Wanglaoji International Canned Drink, Zhujiang Beer Tea Beer, and commemorative items for the 15th National Games, highlighting the blend of traditional heritage and modern vitality [2]. Group 3: New Product Launches - The Guangdong Provincial Commerce Department announced the second batch of "Yue Hand Gifts," covering three categories: technological cultural creations, intangible cultural heritage health products, and specialty flavors [4]. - Guangzhou promoted a series of "national trend" new products under three themes: "New Products - Breaking Boundaries," "New Services - Expanding Horizons," and "New Scenarios - Lingnan Charm" [4].

Core Viewpoint - The "National Old Brand Carnival" and Greater Bay Area Consumption Season aims to enhance consumer experiences and cultural festivities through a series of 35 themed activities throughout the year, focusing on revitalizing traditional Chinese brands and products [1] Group 1: Event Overview - The event was launched on January 26 in Guangzhou, themed "National Goods Trend Revitalization" [1] - The carnival will feature four main themes: "Old Brand Creative Market," "Old Brand Public Appreciation," "Old Brand Famous Products Expo," and "Old Brand Craftsmanship Going Global" [1] - A total of 35 key activities will be organized across various regions to expand the supply of quality goods and services [1] Group 2: Upcoming Activities - Eight national thematic activities will be launched in conjunction with the upcoming Year of the Horse Spring Festival, creating a "one-stop" shopping platform and consumer experience [1] - The Greater Bay Area Consumption Season activities will run until January 28 [1] Group 3: Product Highlights - The Guangdong Provincial Department of Commerce announced the second batch of "Yue Hand Gifts," which includes three categories: technological cultural creations, intangible cultural heritage health products, and specialty flavors [1] - Guangzhou will promote a selection of new "national trend" products from old brands, showcasing new business models and scenarios [1] - Featured products include Wanglaoji International Canned Drink, Zhujiang Beer Tea Beer, and commemorative balls for the 15th National Games [1]