白酒六省渠道调研要点20260222 春节动销总结： 整体符合预期，分化延续：#高端动销表现突出，茅台、五粮液多地同比增长，价格坚挺；中低端品牌部分地区承 压，去库存为主。 #区域间有所分化，宴席需求带动头部品牌增长，节后库存水平整体可控。 ■ 四川：春节期间白酒动销分化，茅台、五粮动销较好，千元标杆价格下探至800元，#整体动销超去年，市场表 现喜人。 白酒六省渠道调研要点20260222 春节动销总结： 整体符合预期，分化延续：#高端动销表现突出，茅台、五粮液多地同比增长，价格坚挺；中低端品牌部分地区承 压，去库存为主。 #区域间有所分化，宴席需求带动头部品牌增长，节后库存水平整体可控。 ■ 四川：春节期间白酒动销分化，茅台、五粮动销较好，千元标杆价格下探至800元，#整体动销超去年，市场表 现喜人。 主流品牌如水井坊、舍得、红花郎等中低端动销持平或偏弱，库存去化进度较快。 ■ 江苏：茅台、五粮液动销高效，销售计划基本完成，节前招商推动分销进度。 五粮液终端限价严格，批价760-795元，分销政策灵活。 #整体动销好于去年，部分产品供货节奏加快。 ■ 河南：节前茅台动销积极，库存去化明显，#动销同比增长约 ...

Group 1: Event Overview - The 2026 Spring Festival Gala will be broadcasted live on 10 TV channels, 9 radio frequencies, and 6 new media platforms, covering various genres including comprehensive, variety, and ultra-high-definition channels [1] - CGTN will collaborate with over 3,500 media outlets in more than 200 countries and regions to provide comprehensive coverage of the event in 85 languages [1] Group 2: Technology and Partnerships - The gala will feature significant technological elements, particularly in robotics and artificial intelligence, with confirmed partners including Yushutech, Volcano Engine, and Magic Atom [2] - Notable performances will include a martial arts display by Yushutech robots in collaboration with Henan Tagou Martial Arts School, and a skit by Songyan Power with celebrities [2] Group 3: Corporate Participation - Over 20 partners have been announced for the gala, spanning various sectors such as smart mobility, AI robotics, and the liquor industry, including companies like Huawei and Great Wall Motors [4] - At least 8 publicly listed companies are among the partners, representing industries such as liquor, automotive, and video platforms, including Wuliangye and Bilibili [5]

Core Viewpoint - The 2025 World Manufacturing Conference opened in Hefei, showcasing Gujing Gongjiu's commitment to "green brewing and intelligent manufacturing" through an immersive exhibition [1] Group 1: Event Highlights - Gujing Gongjiu participated in the conference for the eighth consecutive year, setting up an immersive exhibition in Hall 7 [1] - The autumn brewing ceremony adopted a "Bohzhou-Hefei" dual-city model, blending tradition with innovation [1] - The Hefei venue served as an "innovation showcase," highlighting the integration of traditional brewing wisdom with modern technology [1] Group 2: Technological and Strategic Innovations - The exhibition presented Gujing Gongjiu's digital transformation strategy, described as the "1 + 2 + 6 + N" model, allowing visitors to see the company's advancements in intelligent manufacturing [1] - The "Gujing Light Health Society" was a focal point, marking the company's strategic shift from "liquor" to "liquor + health" [1] - The exhibition featured dynamic displays of national intangible cultural heritage brewing techniques and interactive self-mixing experiences, illustrating the blend of tradition and innovation [1] Group 3: Brand and Cultural Integration - Gujing Gongjiu effectively integrated brand storytelling with national culture and modern life rituals, reinforcing its historical roots and cultural identity [1] - The exhibition showcased commemorative wines from past expos and products sold in over 30 countries, reflecting the brand's international expansion [1] - The company utilized the World Manufacturing Conference platform to inject technology and cross-industry elements into the 2025 Autumn Brewing Cultural Week [1]