先试后买
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三亚创新实施“先试后买”物业服务模式
Hai Nan Ri Bao· 2025-12-11 01:30
海南日报三亚12月10日电 (海南日报全媒体记者 李梦楠)12月10日,海南日报全媒体记者从三亚市 营商环境建设局获悉,该局在推出"先试后买"模式,为物业企业提供"展示期"和"缓冲期",降低准入门 槛与运营风险。 此外,该模式还通过建立多元协商机制,组织物业企业、居委会、物管会及业主代表开展专题座 谈,搭建沟通平台,协商历史遗留问题与服务标准,帮助企业明晰改进方向、化解矛盾,扫清工作障 碍。 三亚市营商环境建设局相关负责人表示,"先试后买"模式让企业平稳进入新项目,避免了仓促签约 或初期磨合不畅引发的服务纠纷与形象受损,实现低风险市场拓展。通过切实解决企业实际问题,展现 政府优化营商环境的主动作为,增强企业投资兴业的信心与安全感,激发市场主体活力。 据悉,该模式以社区居委会为临时委托方,与选定物业企业签订6个月临时服务协议,推动物业企 业聚焦服务提质,搭建企业与业主间的信任桥梁。同时,引导物业企业对目标小区实施连片管理,整合 人力资源、设备设施等资源,通过规模化运营降低各类成本,统一管理标准以提升服务品质。 ...
江南布衣联手芝麻信用:免费1v1定制穿搭 让原创设计触手可及
Zheng Quan Ri Bao Wang· 2025-12-08 11:13
趣,体味更美好的艺术生活。芝麻信用作为极具影响力的商业信用体系代表,致力于推动"好信用享好 服务"理念深度落地,并持续通过升级信用服务体验,让信用价值更贴近用户日常生活与社会服务。 本报讯 (记者梁傲男)12月8日记者获悉,江南布衣有限公司(以下简称"江南布衣")联合芝麻信用, 为芝麻分800+的高信用人群带来一场"美学与信用"的双向奔赴——芝麻800用户可免费解锁"BOX+不止 盒子"定制搭配服务,用信用解锁精致穿搭体验新方式。 此次"BOX+不止盒子"与芝麻信用联合,不仅是对"信用即价值"的深度落地,更是"BOX+不止盒子"对 高信用人群消费需求的精准回应,一次体验即可感受"艺术穿搭+灵活消费"的魅力。"专属单次免费搭配 服务"将于12月8日开抢,12月5日开启线上预约通道。 江南布衣供图 高信用专属:800分解锁穿搭体验服务入场券 好的信用是生活质感的延伸,优质的原创设计不该有体验门槛。作为中国领先的设计师品牌时尚公司, 江南布衣始终秉承"艺术探索 美好生活"的企业使命,让消费者从多元化的艺术设计产品中获得更多乐 此次江南布衣旗下"BOX+不止盒子"与芝麻信用旗下子品牌芝麻800携手,响应"芝麻800· ...
京东把试用这事儿玩透了
半佛仙人· 2025-12-03 09:58
Core Insights - The article discusses a significant shift in consumer behavior towards a "try before you buy" approach, particularly in the context of e-commerce and product sampling [4][11] - The growth of the sample market is highlighted, with a projected scale of 15 billion yuan in 2023 and an annual growth rate of over 25% [4][5] Group 1: Consumer Behavior Changes - Consumers are increasingly cautious about impulsive purchases, especially for products with high trial costs, such as children's food and pet supplies [2] - The trend of trying products before purchasing has become a standard practice for many consumers, reflecting a broader consumer evolution towards more informed buying decisions [5][6] Group 2: Impact of Sampling on Brands - Brands are leveraging sampling strategies to build trust with consumers, transforming samples from mere promotional items into trust-building tools [5][11] - Successful examples include Swiss e and Yili, which utilized targeted sampling campaigns to significantly increase new customer acquisition and retention rates [6][9] Group 3: Advantages of JD's Sampling Program - JD's sampling program is noted for its ability to accurately target high-value customers, ensuring that samples reach interested and potential buyers [7][8] - The program's marketing capabilities allow brands to effectively communicate with consumers, facilitating easy follow-up and encouraging repeat purchases [7][9] Group 4: Operational Efficiency - JD's superior supply chain capabilities ensure timely delivery of samples, enhancing the overall consumer experience and fostering brand loyalty [8][9] - The article emphasizes that effective sampling requires meticulous planning and execution, with a focus on maximizing return on investment (ROI) through data-driven strategies [9][10]
京东试用频道复购用户提升523% 伊利登顶“用户爱试榜”
Sou Hu Cai Jing· 2025-11-14 16:43
Core Insights - JD.com achieved significant growth during the 11.11 shopping festival, with a 40% increase in the number of users placing orders and nearly a 60% increase in order volume by November 11, 2025 [1] - The "try before you buy" model has effectively stimulated consumer enthusiasm, with trial channel user numbers increasing by 315% and repeat purchase users rising by 523% [1][3] - The trend of "sample economy" is expanding beyond beauty products, enhancing experiential consumption across various categories [3] Group 1: Sales Performance - JD.com led the growth in sales during the 11.11 period, particularly in the 3C digital and home appliance sectors, where it held the highest market share [1] - The trial channel saw nearly 20 categories of new customers double in number, with over 3,000 brands experiencing a doubling of repeat purchase users [3] Group 2: Consumer Behavior - The top three categories for user trial preferences were beauty and skincare, personal care, and maternal and infant products, with healthcare and household cleaning products following closely [3] - The "try and love" list showed that beauty and skincare remained the leading category, with maternal and infant products, personal care, nutrition, and pet care also performing well [3] Group 3: Brand Engagement - Brands are leveraging JD.com's trial capabilities to efficiently attract new customers at a low trial cost, with notable success from brands like Yili, which topped the new customer acquisition list during the 11.11 event [5][6] - The trial channel is positioned as a "gathering place for genuine brand samples," helping brands effectively reach target users while providing consumers with a more secure and cost-effective shopping experience [7]