Group 1: Overall Market Analysis - The national pickup truck production in April 2025 reached 52,000 units, a year-on-year increase of 18.8%, while the sales for the same month were 50,000 units, up 14% year-on-year, marking a historical high for April [2] - The pickup truck market is primarily driven by demand in the Southwest and Northwest regions, which accounted for approximately 48% of total demand in April 2025 [2] - The overall pickup truck market is showing signs of recovery post-pandemic, with a notable increase in domestic demand despite challenges in the real estate sector [8] Group 2: Export Performance - In 2024, the total pickup truck exports reached 233,000 units, representing a growth rate of 76%. In April 2025, exports were 24,000 units, up 20% year-on-year [3] - The export share of pickup trucks in total sales was 45% in 2024 and remained high at 44% in April 2025, indicating strong international demand for Chinese-made pickups [3][11] - Major players like Great Wall Motors, Changan, and JAC have significantly increased their export volumes, with some companies achieving over 50% of their total sales from exports [3] Group 3: New Energy Pickup Trucks - The sales of new energy pickup trucks in 2024 reached 13,000 units, a year-on-year increase of 59%. In April 2025, sales were 2,000 units, up 127% year-on-year [4] - The new energy pickup market is expected to grow rapidly, driven by increasing consumer interest and the introduction of models like the Geely Radar electric pickup [4][14] - The overall trend indicates a shift towards electric pickups as a viable alternative to traditional fuel vehicles, with significant growth potential in both domestic and international markets [4] Group 4: Regional Market Characteristics - The primary sales regions for pickups are in the Southwest and Northwest, with these areas showing strong demand due to economic activities centered around agriculture and construction [17] - The market in Eastern regions has not seen significant growth, while the Central and Southern regions are also lagging behind in terms of pickup sales [17] - The demand for pickups in urban areas is gradually improving, particularly with the introduction of electric and passenger-oriented models [17][19] Group 5: Manufacturer Performance - Great Wall Motors continues to dominate the domestic pickup market with nearly 50% market share, while other manufacturers like JAC and Changan are also performing well [20][22] - The competitive landscape is characterized by a few strong players, with Great Wall leading and others like JAC and Zhengzhou Nissan maintaining solid positions [20][22] - The export performance of manufacturers such as SAIC Maxus and Changan has been notably strong, contributing to their overall growth in the pickup segment [24]

点 击 蓝 字 关 注 我 们 本文全文共 3785 字，阅读全文约需 12 分钟 皮卡产销： 2025年3月全国皮卡生产5.7万辆，同比增长10%，1-3月皮卡累计生产13.2万辆，同比增长 9.4%；2025年3月皮卡市场销售5.8万辆，同比增长13%，环比增长33%，处于近5年的高位水平。2025年1-3月 皮卡市场累计销售13.7万辆，同比增长7%。长城汽车持续强势保持皮卡领军地位，国内外表现均很好。在国 内皮卡零售市场，长城汽车、江铃汽车、郑州日产、江西五十铃等表现持续看多，"皮卡一超三强"格局继续保 持。 皮卡市场的主力区域在西南、西北为主，西部地区的皮卡需求较大。3月西南地区的皮卡需求表现较强。 目前来看，2025年3月西南、西北地区占到总体需求的48%左右，成为两大核心市场。随着房地产调整、出口 转内销的新经济增长特征，大量农民工返省返乡，中西部和北方车市增长较强，皮卡市场有更好的内需发展空 间。 皮卡出口： 全国皮卡市场2024年累计出口23.3万辆，增速76%。今年以长城汽车为代表的皮卡总体行业出 口超强，2025年3月皮卡出口2.4万辆，同比增长20%，环比增长22%，行业出口占比继续保 ...

Core Viewpoint - The article highlights the robust performance of the pickup truck market in China, with significant growth in production, sales, and exports, particularly in the context of the increasing demand for electric pickups and the strong positioning of leading manufacturers like Great Wall Motors [2][3][12]. Overall Analysis of the Pickup Market - In February 2025, the production of pickups reached 38,000 units, a year-on-year increase of 32%, while sales were 43,000 units, up 30% year-on-year and 18% month-on-month, marking a historical high for the same period in five years [2][10]. - The overall performance of the pickup market is strong, with Great Wall Motors maintaining a leading position domestically and internationally, supported by other manufacturers like Jiangling Motors and Zhengzhou Nissan [2][3][12]. Export Performance - In February 2025, pickup exports reached 20,000 units, a year-on-year increase of 46% and a month-on-month increase of 8%, with a cumulative export of 38,000 units in the first two months, up 38% year-on-year [2][12]. - The export share of pickups in total sales has increased, reaching 47% in February 2025 and 48% in the first two months, indicating a strong international demand for Chinese pickups [12]. New Energy Pickup Trends - The sales of new energy pickups in 2024 are projected to reach 13,000 units, a 59% increase year-on-year, with February 2025 sales at 2,000 units, up 299% year-on-year and 25% month-on-month [3][15]. - The market for electric pickups is expected to grow rapidly, driven by increasing consumer demand and the introduction of models like the Geely Radar electric pickup [3][15]. Regional Sales Characteristics - The main sales regions for pickups are concentrated in the southwest and northwest, accounting for approximately 48% of total demand in February 2025, with strong performance noted in cities like Chongqing and Chengdu [19][20]. - The demand in eastern regions has not seen significant growth, while the county and rural markets have shown a notable increase in sales [20][22]. Competitive Analysis of Pickup Manufacturers - Great Wall Motors continues to dominate the domestic market with nearly 50% market share, while other manufacturers like Jiangling Motors and Zhengzhou Nissan are also performing well [27][33]. - The competitive landscape is characterized by a strong performance from leading manufacturers, particularly in export markets, with companies like SAIC Maxus and Changan Motors showing significant growth [25][30].