点 击 蓝 字 关 注 我 们 本文全文共 3798 字，阅读全文约需 12 分钟 皮卡产销： 2025年7月份皮卡市场销售4.1万辆，同比增长2%，环比下降15%，处于近5年的中位水平。 2025年1-7月份皮卡市场销售34.8万辆，同比增长11%。 长城汽车持续保持皮卡市场领军地位，国内外表现均很好。受出口拉动，长城汽车、上汽大通、郑州日 产、长安汽车和江淮汽车表现较强。在国内皮卡零售市场，长城汽车、江铃汽车、郑州日产和江西五十铃等表 现较好，国内"皮卡一超三强"格局继续保持。皮卡市场的主力区域以西南、西北为主，西部地区的皮卡需求较 大。2025年7月西南、西北地区的皮卡占到总体需求的45%，成为两大核心市场。随着新能源皮卡发展，深 圳、广州等广东新能源皮卡车市增长较强，新能源助力皮卡市场有更好的内需发展空间。 皮卡出口： 2025年7月皮卡出口达到2.3万辆，环比下降13%，同比增长13%的增速仍较好，近几个月皮卡 出口环比下滑较大。2024年皮卡出口占总销量的45%，2025年7月达到56%，2025年1-7月达到55%，中国自主 皮卡出口提升较好。皮卡作为国际化车型，已成为我国商用车出口中的最强品类 ...

Core Viewpoint - The article highlights the robust growth and evolving dynamics of the pickup truck market in China, emphasizing the strong performance of domestic manufacturers, particularly in the context of both traditional and new energy vehicles. Group 1: Overall Market Analysis - In May 2025, the national pickup production reached 52,000 units, a year-on-year increase of 21%, with cumulative production from January to May at 255,000 units, up 23.4% [2] - The pickup market sales in May 2025 were 52,000 units, reflecting a year-on-year growth of 14% but a month-on-month decline of 10%, indicating a high level compared to the past five years [2][12] - The pickup market is primarily driven by demand in the Southwest and Northwest regions, which accounted for approximately 45% of total demand in May 2025 [2][21] Group 2: Export Performance - In May 2025, pickup exports reached 29,000 units, a year-on-year increase of 23%, with cumulative exports from January to May at 132,000 units, up 47% [3][14] - The export share of pickups in total sales rose from 45% in 2024 to 55% in May 2025, indicating a strong international market presence [3][14] Group 3: New Energy Pickup Development - New energy pickup sales in 2024 were 21,000 units, a significant year-on-year increase of 170%, with May 2025 sales at 8,000 units, up 503% year-on-year [4][19] - Cumulative sales of new energy pickups from January to May 2025 reached 34,000 units, reflecting a staggering growth of 1038% [4][19] Group 4: Manufacturer Analysis - Great Wall Motors continues to dominate the domestic pickup market with nearly 50% market share, while other manufacturers like Jiangling, Zhengzhou Nissan, and Isuzu maintain strong positions [31][32] - The competitive landscape is characterized by a few leading manufacturers, with Great Wall Motors, BYD, and Jianghuai showing significant growth in both domestic and export markets [29][34] Group 5: Regional Sales Dynamics - The pickup market is primarily concentrated in small cities and rural areas, with recent growth in demand from these regions, particularly in the Southwest and Northeast [41][42] - Major cities like Shenzhen have shown strong performance in new energy pickups, while traditional fuel pickups face challenges in larger urban markets [27][40]

Group 1: Overall Market Analysis - The national pickup truck production in April 2025 reached 52,000 units, a year-on-year increase of 18.8%, while the sales for the same month were 50,000 units, up 14% year-on-year, marking a historical high for April [2] - The pickup truck market is primarily driven by demand in the Southwest and Northwest regions, which accounted for approximately 48% of total demand in April 2025 [2] - The overall pickup truck market is showing signs of recovery post-pandemic, with a notable increase in domestic demand despite challenges in the real estate sector [8] Group 2: Export Performance - In 2024, the total pickup truck exports reached 233,000 units, representing a growth rate of 76%. In April 2025, exports were 24,000 units, up 20% year-on-year [3] - The export share of pickup trucks in total sales was 45% in 2024 and remained high at 44% in April 2025, indicating strong international demand for Chinese-made pickups [3][11] - Major players like Great Wall Motors, Changan, and JAC have significantly increased their export volumes, with some companies achieving over 50% of their total sales from exports [3] Group 3: New Energy Pickup Trucks - The sales of new energy pickup trucks in 2024 reached 13,000 units, a year-on-year increase of 59%. In April 2025, sales were 2,000 units, up 127% year-on-year [4] - The new energy pickup market is expected to grow rapidly, driven by increasing consumer interest and the introduction of models like the Geely Radar electric pickup [4][14] - The overall trend indicates a shift towards electric pickups as a viable alternative to traditional fuel vehicles, with significant growth potential in both domestic and international markets [4] Group 4: Regional Market Characteristics - The primary sales regions for pickups are in the Southwest and Northwest, with these areas showing strong demand due to economic activities centered around agriculture and construction [17] - The market in Eastern regions has not seen significant growth, while the Central and Southern regions are also lagging behind in terms of pickup sales [17] - The demand for pickups in urban areas is gradually improving, particularly with the introduction of electric and passenger-oriented models [17][19] Group 5: Manufacturer Performance - Great Wall Motors continues to dominate the domestic pickup market with nearly 50% market share, while other manufacturers like JAC and Changan are also performing well [20][22] - The competitive landscape is characterized by a few strong players, with Great Wall leading and others like JAC and Zhengzhou Nissan maintaining solid positions [20][22] - The export performance of manufacturers such as SAIC Maxus and Changan has been notably strong, contributing to their overall growth in the pickup segment [24]

Core Viewpoint - The article highlights the strong growth and performance of the pickup truck market in China, emphasizing production, sales, and export trends, as well as the rise of new energy pickups. Production and Sales - In April 2025, national pickup production reached 52,000 units, an increase of 18.8% year-on-year compared to April 2024. From January to April 2025, production totaled 184,000 units, up 12.2% year-on-year [2] - April 2025 sales of pickups were 50,000 units, reflecting a year-on-year increase of 13.6%, although a month-on-month decrease of 12.6%. Cumulatively, sales from January to April 2025 reached 188,000 units, a year-on-year increase of 8.6, marking a historical high [2] - Great Wall Motors continues to lead the domestic pickup market, with strong performances from Jiangling Motors, Zhengzhou Nissan, and Jiangxi Isuzu, maintaining a "one strong, three strong" market structure [2] Regional Demand - The main demand for pickups is concentrated in the Southwest and Northwest regions, accounting for approximately 48% of total demand in April 2025. The Southwest region showed particularly strong demand [2] Export Trends - In 2024, China exported a total of 233,000 pickups, marking a growth rate of 76%. In April 2025, exports reached 24,000 units, a year-on-year increase of 20% and a month-on-month increase of 22% [3] - The export share of pickups in total sales was 45% in 2024 and remained high at 44% in April 2025. The strong growth in exports is attributed to the previous supply-demand gap in international markets [3] New Energy Pickups - In 2024, sales of new energy pickups reached 12,500 units, a year-on-year increase of 59%. In April 2025, sales were 2,300 units, showing a significant year-on-year growth of 127% [4] - The cumulative sales of new energy pickups from January to April 2025 reached 8,600 units, an increase of 168% compared to the same period last year [4] - The market for electric pickups is expected to grow rapidly to meet both domestic and international demand, with notable sales from brands like Geely and Changan [4] Market Rankings - In April 2025, the top five pickup manufacturers by sales were Great Wall Motors (17,500 units), Jianghuai Automobile (6,165 units), SAIC Maxus (5,845 units), Jiangling Motors (5,016 units), and Zhengzhou Nissan (4,063 units) [7][8]

点 击 蓝 字 关 注 我 们 本文全文共 3785 字，阅读全文约需 12 分钟 皮卡产销： 2025年3月全国皮卡生产5.7万辆，同比增长10%，1-3月皮卡累计生产13.2万辆，同比增长 9.4%；2025年3月皮卡市场销售5.8万辆，同比增长13%，环比增长33%，处于近5年的高位水平。2025年1-3月 皮卡市场累计销售13.7万辆，同比增长7%。长城汽车持续强势保持皮卡领军地位，国内外表现均很好。在国 内皮卡零售市场，长城汽车、江铃汽车、郑州日产、江西五十铃等表现持续看多，"皮卡一超三强"格局继续保 持。 皮卡市场的主力区域在西南、西北为主，西部地区的皮卡需求较大。3月西南地区的皮卡需求表现较强。 目前来看，2025年3月西南、西北地区占到总体需求的48%左右，成为两大核心市场。随着房地产调整、出口 转内销的新经济增长特征，大量农民工返省返乡，中西部和北方车市增长较强，皮卡市场有更好的内需发展空 间。 皮卡出口： 全国皮卡市场2024年累计出口23.3万辆，增速76%。今年以长城汽车为代表的皮卡总体行业出 口超强，2025年3月皮卡出口2.4万辆，同比增长20%，环比增长22%，行业出口占比继续保 ...

Core Viewpoint - The article highlights the robust performance of the pickup truck market in China, with significant growth in production, sales, and exports, particularly in the context of the increasing demand for electric pickups and the strong positioning of leading manufacturers like Great Wall Motors [2][3][12]. Overall Analysis of the Pickup Market - In February 2025, the production of pickups reached 38,000 units, a year-on-year increase of 32%, while sales were 43,000 units, up 30% year-on-year and 18% month-on-month, marking a historical high for the same period in five years [2][10]. - The overall performance of the pickup market is strong, with Great Wall Motors maintaining a leading position domestically and internationally, supported by other manufacturers like Jiangling Motors and Zhengzhou Nissan [2][3][12]. Export Performance - In February 2025, pickup exports reached 20,000 units, a year-on-year increase of 46% and a month-on-month increase of 8%, with a cumulative export of 38,000 units in the first two months, up 38% year-on-year [2][12]. - The export share of pickups in total sales has increased, reaching 47% in February 2025 and 48% in the first two months, indicating a strong international demand for Chinese pickups [12]. New Energy Pickup Trends - The sales of new energy pickups in 2024 are projected to reach 13,000 units, a 59% increase year-on-year, with February 2025 sales at 2,000 units, up 299% year-on-year and 25% month-on-month [3][15]. - The market for electric pickups is expected to grow rapidly, driven by increasing consumer demand and the introduction of models like the Geely Radar electric pickup [3][15]. Regional Sales Characteristics - The main sales regions for pickups are concentrated in the southwest and northwest, accounting for approximately 48% of total demand in February 2025, with strong performance noted in cities like Chongqing and Chengdu [19][20]. - The demand in eastern regions has not seen significant growth, while the county and rural markets have shown a notable increase in sales [20][22]. Competitive Analysis of Pickup Manufacturers - Great Wall Motors continues to dominate the domestic market with nearly 50% market share, while other manufacturers like Jiangling Motors and Zhengzhou Nissan are also performing well [27][33]. - The competitive landscape is characterized by a strong performance from leading manufacturers, particularly in export markets, with companies like SAIC Maxus and Changan Motors showing significant growth [25][30].