点 击 蓝 字 关 注 我 们 一、皮卡市场总体分析 2025年皮卡批发市场走势前低中高，相对于历年的春节较早，因此2025年2-3月的皮卡走势获得增量，4-8 月皮卡销量逐步下滑。 皮卡属于生产资料车型，在春节之前一般购买皮卡相对较少，春节之后的3-4月皮卡销售进入旺季，这也 是房地产、工程项目和单位购买的需求增长点。 乘用车的销量代表了中国消费者的生活品质以及追求，但是商用车的销量代表了中国小企业、小私营业 主的发展状况，只有商用车的需求上来了，基础民生问题得到解决，乘用车市场才能有恢复的可能。 1、历年皮卡市场逐月走势 本文全文共 3692 字，阅读全文约需 12 分钟 皮卡产销： 2025年8月皮卡市场销售4.0万辆，同比持平，环比下降3%，处于近5年的中高位水平。2025年 1-8月份皮卡市场销售36.9万辆，同增长7%。 长城汽车持续保持强势皮卡领军地位，国内外表现均较平稳。受出口持续同比增长促进，长城汽车、上 汽大通、郑州日产、长安汽车、江淮汽车表现较强。在国内皮卡零售市场，长城汽车、江铃汽车、郑州日产、 江西五十铃等表现较好，国内"皮卡一超三强"格局继续保持。皮卡市场的主力区域在西南、西北为主 ...

Core Viewpoint - The article discusses the current state and trends in the pickup truck market in China, highlighting sales performance, export growth, and the rise of electric pickups. Pickup Sales - In August 2025, the pickup market sold 40,000 units, a year-on-year decrease of 0.3% and a month-on-month decrease of 3.0%, maintaining a mid-to-high level compared to the past five years [2] - From January to August 2025, total pickup sales reached 387,000 units, showing a year-on-year growth of 12.7% [2] - Great Wall Motors continues to lead the pickup market, with strong performance both domestically and internationally, supported by consistent export growth [2] - The main demand for pickups is concentrated in the Southwest and Northwest regions, accounting for 45% of total demand in August 2025 [2] Pickup Exports - In 2024, China exported a total of 244,000 pickups, marking an 85% increase [3] - In August 2025, 21,000 pickups were exported, reflecting a year-on-year increase of 3% but a month-on-month decrease of 9% [3] - The export share of pickups reached 53% in August 2025, up from 45% in 2024, indicating a rapid increase in China's self-owned pickup exports [3] New Energy Pickups - In 2024, sales of new energy pickups reached 21,200 units, a significant year-on-year increase of 170% [3] - In August 2025, new energy pickup sales were 3,000 units, showing a year-on-year increase of 68% but a month-on-month decrease of 20% [3] - From January to August 2025, cumulative sales of new energy pickups reached 49,000 units, a remarkable year-on-year growth of 536% [3] - Major contributors to new energy pickup sales in August included Geely Radar with 1,221 units, BYD with 861 units, and Changan with 710 units [3]

Core Insights - The Chinese pickup truck market showed a mixed performance in July, with sales of 41,000 units, a year-on-year increase of 1.7% but a month-on-month decline of 15%, maintaining a median level over the past five years [2] - From January to July, total sales reached 348,000 units, reflecting an 11% year-on-year growth [2] - The leading companies in the pickup market include Great Wall Motors, SAIC Maxus, Zhengzhou Nissan, Changan Automobile, and JAC Motors, all selling over 3,000 units in July [3][4] Market Dynamics - Great Wall Motors dominated the market with 110,000 units sold from January to July, accounting for one-third of the total market share, while other strong competitors like JAC Motors and BYD are gaining ground [3] - In July, Great Wall Motors sold 13,800 units, a 14.5% increase year-on-year, significantly outpacing competitors [3] - The domestic market is characterized by a "one super, three strong" structure, with Great Wall Motors holding nearly 50% of the domestic market share [4] New Energy Pickup Growth - The new energy pickup market is rapidly expanding, particularly in regions like Guangdong, with significant growth potential for domestic demand [5] - Sales of new energy pickups are projected to grow from 0.3 million in 2022 to 2.1 million in 2024, with a year-on-year increase of 702% in the first seven months of 2025 [5] - Radar New Energy's sales reached 9,337 units in the first seven months of 2025, marking a 191% increase [5] Export Trends - The export of Chinese pickups has become a significant segment, with 18,100 units exported from January to July 2025, a 37% year-on-year increase [6] - The export proportion of total pickup sales is rising, reaching 52% in the first seven months of 2025, with July alone seeing a 56% export rate [6][7] - Great Wall Motors remains the leader in export volume, but competitors like SAIC Maxus and JAC Motors are also showing strong export performance [7] Future Projections - The pickup market is expected to see domestic demand exceed 1 million units by 2030, with total sales potentially reaching 2 million units when including exports [8]

Group 1 - In July, the pickup market in China sold 41,000 units, a year-on-year increase of 1.7% but a month-on-month decrease of 15%, maintaining a median level over the past five years [1] - From January to July, the total sales of pickups reached 348,000 units, representing an 11% year-on-year growth [1] - The top five companies in July sold over 3,000 units each, with Great Wall Motors leading the market [2][3] Group 2 - Great Wall Motors sold 110,000 pickups from January to July, capturing one-third of the market with a year-on-year increase of 5.8% [2] - In July, Great Wall Motors sold 13,800 pickups, a 14.5% increase year-on-year, significantly ahead of competitors [2] - The domestic pickup market is characterized by a "one super, three strong" structure, with Great Wall Motors, Jiangling Motors, and Zhengzhou Nissan performing well [3] Group 3 - The new energy pickup market is growing rapidly, with significant increases in sales in regions like Guangdong [3][4] - New energy pickup sales in 2025 reached 46,000 units from January to July, a staggering 702% year-on-year increase [3] - The overall trend indicates a shift towards private consumption of pickups, driven by models like Radar New Energy [4] Group 4 - The export market for pickups is thriving, with 18,100 units exported from January to July, a 37% year-on-year increase [5] - By July 2025, the export volume of pickups reached 23,000 units, with exports accounting for 56% of total sales in that month [5][6] - Great Wall Motors remains the leader in pickup exports, but other brands like SAIC Maxus and BYD are also showing strong performance [6] Group 5 - The China Automotive Industry Association predicts that domestic demand for pickups could exceed 1 million units by 2030, with total sales potentially reaching 2 million units [7]

Core Viewpoint - The pickup truck market in China is experiencing a mixed performance with strong growth in exports and the emergence of new energy pickups, while domestic demand shows signs of weakness. The market is characterized by a leading position held by Great Wall Motors and a competitive landscape among several key players [2][3][4][6]. Group 1: Pickup Truck Sales Performance - In July 2025, the pickup truck market sold 41,000 units, a year-on-year increase of 2% but a month-on-month decline of 15%, maintaining a median level over the past five years [2][6]. - From January to July 2025, total sales reached 348,000 units, reflecting an 11% year-on-year growth [2][6]. - The main sales regions for pickups are in the Southwest and Northwest, accounting for approximately 45% of total demand in July 2025 [2][18]. Group 2: Export Trends - In July 2025, pickup truck exports reached 23,000 units, showing a year-on-year increase of 13% but a month-on-month decline of 13% [3][10]. - Exports accounted for 56% of total sales in July 2025, up from 45% in 2024, indicating a strong international demand for Chinese pickups [3][10]. - Key players in the export market include Great Wall Motors, SAIC Maxus, and Changan Automobile, with many manufacturers seeing exports make up over half of their total sales [3][10][27]. Group 3: New Energy Pickup Development - In 2024, the sales of new energy pickups reached 21,000 units, a significant year-on-year increase of 170% [4][15]. - By July 2025, new energy pickup sales were 4,000 units, marking a 182% year-on-year growth despite a 41% month-on-month decline [4][15]. - The cumulative sales of new energy pickups from January to July 2025 reached 46,000 units, reflecting a remarkable 702% increase compared to the previous year [4][15]. Group 4: Market Dynamics and Regional Characteristics - The pickup truck market is influenced by the economic conditions of small businesses and private owners, with a notable recovery in demand post-pandemic [6][7]. - The market is showing signs of regional variation, with the Southwest and Northwest regions demonstrating stronger demand compared to the East [18][29]. - The trend towards electrification and the increasing popularity of pickups for leisure activities are reshaping consumer preferences and market dynamics [7][18][29]. Group 5: Competitive Landscape - Great Wall Motors continues to dominate the domestic pickup market with nearly 50% market share, while other players like Jiangling Motors and BYD are gaining ground [23][25]. - The competitive landscape is characterized by a concentration of market share among a few leading manufacturers, with exports driving overall market strength [23][27]. - The introduction of new models and the focus on electric pickups are expected to further enhance the competitive positioning of key players in the market [29].

Core Insights - The Chinese pickup truck industry is experiencing significant growth in global markets, with exports surpassing domestic sales for the first time, indicating a strong export momentum [2][4][5] Group 1: Export Performance - In July, domestic pickup sales were 20,157 units, a year-on-year decline of 6.5%, while exports reached 22,948 units, marking a year-on-year increase of 12.9% [2] - From January to July, total domestic pickup sales were 158,140 units, down 4.1% year-on-year, while exports totaled 180,467 units, up 27.6% [2][3] - Major brands like Great Wall and SAIC Maxus showed strong export figures, with Great Wall exporting 35,340 units in the first seven months, a 63.77% increase year-on-year [3] Group 2: Market Potential - The pickup market is projected to reach over 1 million units in domestic demand by 2030, with total sales (domestic and export) potentially hitting 2 million units [4] - The pickup truck segment is seen as a new blue ocean for the Chinese automotive industry, with ongoing policy support and market demand driving growth [4][5] Group 3: Competitive Advantages - Chinese pickup trucks are gaining recognition for their quality and performance in overseas markets, particularly in regions like South America, the Middle East, and Southeast Asia [8][9] - The shift towards electric and hybrid pickups is creating new opportunities, as global markets are increasingly favoring environmentally friendly vehicles [10][14] - The export of diesel pickups remains strong, while electric pickups have seen a dramatic increase in demand, with a year-on-year growth of 186.18% in July [13] Group 4: Industry Trends - The trend towards electrification and smart technology in pickups is accelerating, with all major manufacturers introducing electric models [11][14] - The competitive landscape is evolving, with Chinese brands positioned to capitalize on the global shift towards greener vehicles, as traditional brands lag in their transition [8][10]

智通财经7月14日电，据乘联分会数据，2025年6月份皮卡市场销售4.8万辆，同比2024年6月增7.5%，环 比上月降7.4%，处于近5年的高位水平。2025年1-6月份皮卡市场销售30.7万辆，同比2024年1-6月增 16.4%。出口方面，2025年6月皮卡出口2.64万辆，同比增18%，环比降8%，行业出口占比继续保持高 位，1-6月皮卡出口15.8万辆，同比增41%。2024年皮卡出口占比皮卡总销量的45%，2025年6月达到 55%，2025年1-6月达到52%，中国自主皮卡出口提升较好。 乘联分会：1-6月皮卡出口15.8万辆 同比增41% ...

Core Viewpoint - The article highlights the robust growth and evolving dynamics of the pickup truck market in China, emphasizing the strong performance of domestic manufacturers, particularly in the context of both traditional and new energy vehicles. Group 1: Overall Market Analysis - In May 2025, the national pickup production reached 52,000 units, a year-on-year increase of 21%, with cumulative production from January to May at 255,000 units, up 23.4% [2] - The pickup market sales in May 2025 were 52,000 units, reflecting a year-on-year growth of 14% but a month-on-month decline of 10%, indicating a high level compared to the past five years [2][12] - The pickup market is primarily driven by demand in the Southwest and Northwest regions, which accounted for approximately 45% of total demand in May 2025 [2][21] Group 2: Export Performance - In May 2025, pickup exports reached 29,000 units, a year-on-year increase of 23%, with cumulative exports from January to May at 132,000 units, up 47% [3][14] - The export share of pickups in total sales rose from 45% in 2024 to 55% in May 2025, indicating a strong international market presence [3][14] Group 3: New Energy Pickup Development - New energy pickup sales in 2024 were 21,000 units, a significant year-on-year increase of 170%, with May 2025 sales at 8,000 units, up 503% year-on-year [4][19] - Cumulative sales of new energy pickups from January to May 2025 reached 34,000 units, reflecting a staggering growth of 1038% [4][19] Group 4: Manufacturer Analysis - Great Wall Motors continues to dominate the domestic pickup market with nearly 50% market share, while other manufacturers like Jiangling, Zhengzhou Nissan, and Isuzu maintain strong positions [31][32] - The competitive landscape is characterized by a few leading manufacturers, with Great Wall Motors, BYD, and Jianghuai showing significant growth in both domestic and export markets [29][34] Group 5: Regional Sales Dynamics - The pickup market is primarily concentrated in small cities and rural areas, with recent growth in demand from these regions, particularly in the Southwest and Northeast [41][42] - Major cities like Shenzhen have shown strong performance in new energy pickups, while traditional fuel pickups face challenges in larger urban markets [27][40]

Group 1: Overall Market Analysis - The national pickup truck production in April 2025 reached 52,000 units, a year-on-year increase of 18.8%, while the sales for the same month were 50,000 units, up 14% year-on-year, marking a historical high for April [2] - The pickup truck market is primarily driven by demand in the Southwest and Northwest regions, which accounted for approximately 48% of total demand in April 2025 [2] - The overall pickup truck market is showing signs of recovery post-pandemic, with a notable increase in domestic demand despite challenges in the real estate sector [8] Group 2: Export Performance - In 2024, the total pickup truck exports reached 233,000 units, representing a growth rate of 76%. In April 2025, exports were 24,000 units, up 20% year-on-year [3] - The export share of pickup trucks in total sales was 45% in 2024 and remained high at 44% in April 2025, indicating strong international demand for Chinese-made pickups [3][11] - Major players like Great Wall Motors, Changan, and JAC have significantly increased their export volumes, with some companies achieving over 50% of their total sales from exports [3] Group 3: New Energy Pickup Trucks - The sales of new energy pickup trucks in 2024 reached 13,000 units, a year-on-year increase of 59%. In April 2025, sales were 2,000 units, up 127% year-on-year [4] - The new energy pickup market is expected to grow rapidly, driven by increasing consumer interest and the introduction of models like the Geely Radar electric pickup [4][14] - The overall trend indicates a shift towards electric pickups as a viable alternative to traditional fuel vehicles, with significant growth potential in both domestic and international markets [4] Group 4: Regional Market Characteristics - The primary sales regions for pickups are in the Southwest and Northwest, with these areas showing strong demand due to economic activities centered around agriculture and construction [17] - The market in Eastern regions has not seen significant growth, while the Central and Southern regions are also lagging behind in terms of pickup sales [17] - The demand for pickups in urban areas is gradually improving, particularly with the introduction of electric and passenger-oriented models [17][19] Group 5: Manufacturer Performance - Great Wall Motors continues to dominate the domestic pickup market with nearly 50% market share, while other manufacturers like JAC and Changan are also performing well [20][22] - The competitive landscape is characterized by a few strong players, with Great Wall leading and others like JAC and Zhengzhou Nissan maintaining solid positions [20][22] - The export performance of manufacturers such as SAIC Maxus and Changan has been notably strong, contributing to their overall growth in the pickup segment [24]

Core Viewpoint - The article highlights the strong growth and performance of the pickup truck market in China, emphasizing production, sales, and export trends, as well as the rise of new energy pickups. Production and Sales - In April 2025, national pickup production reached 52,000 units, an increase of 18.8% year-on-year compared to April 2024. From January to April 2025, production totaled 184,000 units, up 12.2% year-on-year [2] - April 2025 sales of pickups were 50,000 units, reflecting a year-on-year increase of 13.6%, although a month-on-month decrease of 12.6%. Cumulatively, sales from January to April 2025 reached 188,000 units, a year-on-year increase of 8.6, marking a historical high [2] - Great Wall Motors continues to lead the domestic pickup market, with strong performances from Jiangling Motors, Zhengzhou Nissan, and Jiangxi Isuzu, maintaining a "one strong, three strong" market structure [2] Regional Demand - The main demand for pickups is concentrated in the Southwest and Northwest regions, accounting for approximately 48% of total demand in April 2025. The Southwest region showed particularly strong demand [2] Export Trends - In 2024, China exported a total of 233,000 pickups, marking a growth rate of 76%. In April 2025, exports reached 24,000 units, a year-on-year increase of 20% and a month-on-month increase of 22% [3] - The export share of pickups in total sales was 45% in 2024 and remained high at 44% in April 2025. The strong growth in exports is attributed to the previous supply-demand gap in international markets [3] New Energy Pickups - In 2024, sales of new energy pickups reached 12,500 units, a year-on-year increase of 59%. In April 2025, sales were 2,300 units, showing a significant year-on-year growth of 127% [4] - The cumulative sales of new energy pickups from January to April 2025 reached 8,600 units, an increase of 168% compared to the same period last year [4] - The market for electric pickups is expected to grow rapidly to meet both domestic and international demand, with notable sales from brands like Geely and Changan [4] Market Rankings - In April 2025, the top five pickup manufacturers by sales were Great Wall Motors (17,500 units), Jianghuai Automobile (6,165 units), SAIC Maxus (5,845 units), Jiangling Motors (5,016 units), and Zhengzhou Nissan (4,063 units) [7][8]