点 击 蓝 字 关 注 我 们 本文全文共 3798 字，阅读全文约需 12 分钟 皮卡产销： 2025年7月份皮卡市场销售4.1万辆，同比增长2%，环比下降15%，处于近5年的中位水平。 2025年1-7月份皮卡市场销售34.8万辆，同比增长11%。 长城汽车持续保持皮卡市场领军地位，国内外表现均很好。受出口拉动，长城汽车、上汽大通、郑州日 产、长安汽车和江淮汽车表现较强。在国内皮卡零售市场，长城汽车、江铃汽车、郑州日产和江西五十铃等表 现较好，国内"皮卡一超三强"格局继续保持。皮卡市场的主力区域以西南、西北为主，西部地区的皮卡需求较 大。2025年7月西南、西北地区的皮卡占到总体需求的45%，成为两大核心市场。随着新能源皮卡发展，深 圳、广州等广东新能源皮卡车市增长较强，新能源助力皮卡市场有更好的内需发展空间。 皮卡出口： 2025年7月皮卡出口达到2.3万辆，环比下降13%，同比增长13%的增速仍较好，近几个月皮卡 出口环比下滑较大。2024年皮卡出口占总销量的45%，2025年7月达到56%，2025年1-7月达到55%，中国自主 皮卡出口提升较好。皮卡作为国际化车型，已成为我国商用车出口中的最强品类 ...

Core Viewpoint - The electrification penetration rate of commercial vehicles in China is rapidly increasing, with significant growth observed in various segments, indicating a strong trend towards electric commercial vehicles [1][3][6]. Group 1: Overall Electrification Trends - The overall electrification penetration rate for commercial vehicles reached nearly 29% in June and July, with a cumulative rate of 24.35% from January to July, up 7.7 percentage points from the same period last year [1]. - Cumulative sales of new energy commercial vehicles from January to July reached 429,000 units, a year-on-year increase of 56%, while the overall commercial vehicle sales growth was only 6.6% [1]. Group 2: Heavy-duty Trucks - The electrification penetration rate for heavy-duty trucks exceeded 25% for two consecutive months, reaching 25.89% in July, with cumulative sales of nearly 96,000 units from January to July, a 179% year-on-year increase [3]. - The cumulative penetration rate for heavy-duty trucks is close to 23%, up 13 percentage points from the same period last year [3]. Group 3: Light-duty Trucks - The electrification penetration rate for light-duty trucks (3.5-6T) surpassed 27% for two consecutive months, with sales reaching 88,000 units from January to July, a 95% year-on-year increase [6]. - The cumulative penetration rate for light-duty trucks increased to 21.95%, up 8.5 percentage points from the previous year [6]. Group 4: Pickup Trucks - The electrification rate for pickup trucks exceeded 10% in July, marking a significant increase from below 5% in previous years [9]. - Cumulative sales of pickup trucks reached 12,400 units from January to July, a 115% year-on-year increase, with a cumulative penetration rate of 7.8% [9]. Group 5: Light Buses - The electrification penetration rate for light buses is the highest among all commercial vehicle segments, reaching 59.49% from January to July, with cumulative sales of 246,000 units, a 3% year-on-year increase [12]. Group 6: Future Projections - The annual penetration rate for commercial vehicles is expected to reach 26-28% by 2025, with total sales projected to hit a record 800,000 units, a nearly 40% year-on-year increase [15]. - The heavy-duty and light-duty truck segments are expected to see total sales of 190,000 and 180,000 units, respectively, with penetration rates of around 25% and 28% [15]. - The market may face challenges in 2026 due to potential market saturation and changes in tax policies, but the long-term outlook remains positive, with expectations of a penetration rate exceeding 50% by 2030 [17].

Core Viewpoint - The article discusses the current state and trends in the pickup truck market in China, highlighting sales performance, export growth, and the rise of new energy pickups. Group 1: Pickup Truck Sales - In July 2025, the pickup truck market sold 41,000 units, a year-on-year increase of 1.7% but a month-on-month decrease of 15.0%, aligning with the median level of the past five years [2][6] - From January to July 2025, total sales reached 348,000 units, reflecting a year-on-year growth of 11.0% [2][6] - Great Wall Motors continues to lead the market, with strong performances both domestically and internationally, supported by export demand [2][3] Group 2: Regional Demand - The main demand for pickups is concentrated in the Southwest and Northwest regions, which accounted for 45% of total demand in July 2025 [2] - The growth of new energy pickups is notable in cities like Shenzhen and Guangzhou, indicating a strong potential for domestic demand [2] Group 3: Export Performance - In July 2025, pickup truck exports reached 23,000 units, a month-on-month decline of 13% but a year-on-year increase of 13% [2][3] - Exports accounted for 56% of total pickup sales in July 2025, up from 45% in 2024, indicating a significant improvement in China's pickup truck export capabilities [2][3] Group 4: New Energy Pickup Trucks - In 2024, the sales of new energy pickups are projected to reach 21,200 units, marking a substantial year-on-year growth of 170% [3] - In July 2025, new energy pickups sold 4,000 units, a year-on-year increase of 182% but a month-on-month decrease of 41% [3] - Cumulatively, from January to July 2025, new energy pickup sales reached 46,000 units, reflecting a staggering growth of 702% compared to the previous year [3]

Core Viewpoint - The Chinese pickup truck market is experiencing growth, with significant increases in both domestic sales and exports, particularly in the new energy segment, indicating a shift towards electrification and a strong demand in specific regions [1][2][3]. Group 1: Overall Market Analysis - In June 2025, the pickup truck market sold 48,000 units, a year-on-year increase of 8% but a month-on-month decrease of 8%, maintaining a high level compared to the past five years [1]. - From January to June 2025, total sales reached 307,000 units, representing a 16% year-on-year growth [1][5]. - The main sales regions for pickups are in the Southwest and Northwest, accounting for 44.5% of total demand in June 2025 [1][16]. Group 2: Export Performance - In June 2025, pickup truck exports reached 26,000 units, a year-on-year increase of 18% but a month-on-month decrease of 8% [2][9]. - From January to June 2025, exports totaled 158,000 units, marking a 41% year-on-year growth [2][10]. - The export share of total pickup sales increased from 45% in 2024 to 55% in June 2025, indicating a strong international demand for Chinese pickups [2][10]. Group 3: New Energy Pickup Trucks - In 2024, new energy pickup truck sales reached 21,000 units, a remarkable year-on-year increase of 170% [3][12]. - In June 2025, new energy pickups sold 7,000 units, showing a staggering year-on-year growth of 506% [3][12]. - The cumulative sales of new energy pickups from January to June 2025 reached 41,000 units, reflecting an 890% increase compared to the previous year [3][12]. Group 4: Regional Sales Characteristics - The pickup market is primarily driven by small cities and rural areas, with significant demand in the Southwest and Northwest regions [16][26]. - Major cities like Shenzhen and Chengdu are showing strong performance, particularly in the new energy segment [1][18]. - The market dynamics are shifting, with traditional demand sources like construction and agriculture continuing to drive sales, while new consumer trends are emerging [16][26]. Group 5: Competitive Landscape - Great Wall Motors maintains a dominant position in the pickup market, holding nearly 50% of the domestic market share [21][23]. - Other key players such as Jianghuai, BYD, and Changan are also showing strong performance, particularly in exports [21][25]. - The competitive landscape is becoming more pronounced, with leading manufacturers increasingly capturing market share at the expense of smaller players [21][25].

Group 1: Overview of the Automotive Market - From July 1 to 13, the national retail sales of passenger cars reached 571,000 units, a year-on-year increase of 7%, but a month-on-month decrease of 5%. Cumulative retail sales for the year reached 11.473 million units, up 11% year-on-year [1][4] - In the same period, wholesale sales of passenger cars were 555,000 units, a year-on-year increase of 34% and a month-on-month decrease of 7%. Cumulative wholesale sales for the year reached 13.835 million units, up 13% year-on-year [1][6] Group 2: New Energy Vehicle Market - Retail sales of new energy vehicles from July 1 to 13 reached 332,000 units, a year-on-year increase of 26%, with a retail penetration rate of 58.1%. Cumulative retail sales for the year reached 5.801 million units, up 33% year-on-year [1][4] - Wholesale sales of new energy vehicles were 316,000 units, a year-on-year increase of 37%, with a wholesale penetration rate of 56.9%. Cumulative wholesale sales for the year reached 6.763 million units, up 37% year-on-year [1][4] Group 3: Market Trends and Predictions - The automotive market is expected to enter a consolidation phase in July, with a longer summer break anticipated. The retail sales in July have shown a trend of being less affected by seasonal factors in recent years [4][5] - The replacement rate in the industry has stabilized above 60% since February 2025, becoming a major driving force for the passenger car market [4] Group 4: Pickup Truck Market Analysis - In June 2025, the pickup truck market sold 48,000 units, a year-on-year increase of 7.5%, with a total of 307,000 units sold in the first half of the year, up 16.4% year-on-year [7][8] - The demand for pickups is primarily concentrated in the southwest and northwest regions, accounting for 44.5% of total demand [7] Group 5: Electric Vehicle Development - The development of electric vehicles is seen as a comprehensive competitive advantage for the industry, with significant room for technological innovation. The relationship between electrification and intelligence is viewed as symbiotic, where intelligence enhances electrification [10][11] - The production of power and other batteries in June reached 129.2 GWh, a year-on-year increase of 51.4%, with a cumulative production of 697.3 GWh in the first half of the year, up 60.4% year-on-year [12][13] Group 6: Sales Progress and Forecast - The sales progress for the first half of 2025 indicates that the domestic fuel vehicle sales reached 48%, new energy vehicle sales reached 40%, and exports reached around 45%, which aligns well with annual targets [14]

Core Viewpoint - The article highlights the strong performance and growth potential of the pickup truck market in China, particularly focusing on sales trends, export growth, and the rise of new energy pickups. Pickup Sales - In June 2025, the pickup market sold 48,000 units, a year-on-year increase of 7.5% compared to June 2024, but a month-on-month decrease of 7.4% [2] - From January to June 2025, total pickup sales reached 307,000 units, reflecting a year-on-year growth of 16.4% [2] - Great Wall Motors continues to lead the domestic pickup market, with significant performances from Jiangling Motors, Zhengzhou Nissan, and others, maintaining a "one strong, three strong" market structure [2] - The Southwest and Northwest regions account for 44.5% of total pickup demand, with key cities including Urumqi, Chongqing, and Chengdu showing strong sales [2] Pickup Exports - In June 2025, pickup exports reached 26,400 units, a year-on-year increase of 18%, while showing a month-on-month decline of 8% [3] - From January to June 2025, total pickup exports amounted to 158,000 units, marking a year-on-year increase of 41% [3] - The export share of pickups in total sales rose from 45% in 2024 to 55% in June 2025, indicating a strong international demand for Chinese pickups [3] - Companies like JAC Motors, BYD, and Great Wall Motors have significantly increased their export volumes, with some manufacturers exporting over 50% of their total pickup sales [3] New Energy Pickups - In 2024, the sales of new energy pickups reached 21,200 units, representing a year-on-year growth of 170% [4] - In June 2025, new energy pickup sales were 7,100 units, showing a remarkable year-on-year increase of 506%, despite a month-on-month decline of 11% [4] - From January to June 2025, cumulative sales of new energy pickups reached 41,000 units, reflecting an increase of 890% [4] - Major players in the new energy pickup market include BYD, with 3,742 units sold in June, and other brands like Geely and Zhengzhou Nissan also contributing to the growth [4]

Core Viewpoint - The article highlights the robust growth and evolving dynamics of the pickup truck market in China, emphasizing the strong performance of domestic manufacturers, particularly in the context of both traditional and new energy vehicles. Group 1: Overall Market Analysis - In May 2025, the national pickup production reached 52,000 units, a year-on-year increase of 21%, with cumulative production from January to May at 255,000 units, up 23.4% [2] - The pickup market sales in May 2025 were 52,000 units, reflecting a year-on-year growth of 14% but a month-on-month decline of 10%, indicating a high level compared to the past five years [2][12] - The pickup market is primarily driven by demand in the Southwest and Northwest regions, which accounted for approximately 45% of total demand in May 2025 [2][21] Group 2: Export Performance - In May 2025, pickup exports reached 29,000 units, a year-on-year increase of 23%, with cumulative exports from January to May at 132,000 units, up 47% [3][14] - The export share of pickups in total sales rose from 45% in 2024 to 55% in May 2025, indicating a strong international market presence [3][14] Group 3: New Energy Pickup Development - New energy pickup sales in 2024 were 21,000 units, a significant year-on-year increase of 170%, with May 2025 sales at 8,000 units, up 503% year-on-year [4][19] - Cumulative sales of new energy pickups from January to May 2025 reached 34,000 units, reflecting a staggering growth of 1038% [4][19] Group 4: Manufacturer Analysis - Great Wall Motors continues to dominate the domestic pickup market with nearly 50% market share, while other manufacturers like Jiangling, Zhengzhou Nissan, and Isuzu maintain strong positions [31][32] - The competitive landscape is characterized by a few leading manufacturers, with Great Wall Motors, BYD, and Jianghuai showing significant growth in both domestic and export markets [29][34] Group 5: Regional Sales Dynamics - The pickup market is primarily concentrated in small cities and rural areas, with recent growth in demand from these regions, particularly in the Southwest and Northeast [41][42] - Major cities like Shenzhen have shown strong performance in new energy pickups, while traditional fuel pickups face challenges in larger urban markets [27][40]

Core Viewpoint - The article highlights the strong growth and performance of the pickup truck market in China, focusing on production, sales, exports, and the rise of new energy pickups. Production and Sales - In May 2025, national pickup production reached 51,700 units, a year-on-year increase of 20.8% compared to May 2024. From January to May 2025, production totaled 255,000 units, up 23.4% year-on-year [2] - Pickup sales in May 2025 were 52,000 units, reflecting a year-on-year increase of 13.6% but a month-on-month decrease of 8.1%. Cumulatively, sales from January to May 2025 reached 258,000 units, up 18.2% year-on-year [2] - Great Wall Motors continues to lead the domestic pickup market, with significant performances from Jiangling Motors, Zhengzhou Nissan, and Jiangxi Isuzu, maintaining a "one strong, three strong" market structure [2] Export Performance - The overall pickup truck export industry in China showed robust growth, with May 2025 exports at 28,600 units, a year-on-year increase of 23% but a month-on-month decrease of 2%. From January to May 2025, exports totaled 132,000 units, up 47% year-on-year [3] - The export share of pickups in total national sales rose from 45% in 2024 to 55% in May 2025, and 51% from January to May 2025, indicating a strong international demand for Chinese pickups [3] - Several manufacturers, including JAC Motors, BYD, Changan, Great Wall, and SAIC Maxus, have significantly increased their export volumes, with some companies exporting over half of their total pickup sales [3] New Energy Pickups - In 2024, the sales of new energy pickups reached 21,200 units, marking a 170% year-on-year increase. In May 2025, sales were 7,900 units, a staggering year-on-year growth of 503% and a month-on-month increase of 22% [4] - Cumulatively, from January to May 2025, new energy pickup sales reached 34,000 units, reflecting a 1038% increase year-on-year [4] - Major contributors to the new energy pickup market include BYD, with 4,572 units sold, and other brands like Geely and Zhengzhou Nissan also showing significant sales figures [4] Overall Market Insights - The pickup market is primarily driven by demand in the Southwest and Northwest regions of China, which account for approximately 45% of total demand [2] - The rise of new energy pickups is expected to further enhance market growth, with cities like Shenzhen and Guangzhou showing strong demand for electric pickups [2][4]

1. Report Industry Investment Rating No relevant content provided. 2. Core Viewpoints of the Report - The downstream sales of new energy vehicles have increased year - on - year but decreased month - on - month. The cross - regional passenger flow during the Dragon Boat Festival is expected to grow. The prices of some upstream commodities have declined, and the operating rates of some mid - stream industries have changed. The credit spreads of some industries have rebounded [1][2][3][4] 3. Summary by Related Catalogs 3.1. Middle - view Event Overview 3.1.1. Production Industry - In the first four months of this year, the cumulative sales of new energy pickups reached 9,000 units, a year - on - year increase of 168%. In April, the sales of new energy pickups were 2,000 units, a year - on - year increase of 127% and a month - on - month decrease of 14% [1] 3.1.2. Service Industry - During this year's Dragon Boat Festival, the cross - regional passenger flow is expected to reach 687 million person - times, about 7.7% higher than the same period in 2024. The railway transportation for the Dragon Boat Festival will start on May 30 [1] 3.2. Industry Overview 3.2.1. Upstream - Chemical industry: The price of natural rubber has declined. Black commodities: The prices of black commodities have declined in the short term [2] 3.2.2. Mid - stream - Chemical industry: The operating rate of PX has rebounded significantly recently. Infrastructure: The operating rate of asphalt has declined [3] 3.2.3. Downstream - Real estate: The sales of commercial housing in first - and second - tier cities have seasonally declined and are at a three - year low. Service: The number of international and domestic flights has decreased periodically [3] 3.3. Market Pricing - The credit spreads of the media, communication, and non - bank financial industries have rebounded [4] 3.4. Industry Credit Spread Tracking - The credit spreads of various industries have different trends. For example, the credit spread of the real estate industry has decreased from 234.76 BP last year to 99.89 BP this week, and the credit spread of the leisure service industry has increased to a high quantile [51] 3.5. Key Industry Price Index Tracking - The prices of various industries have different changes. For example, the price of natural rubber has decreased by 5.97% year - on - year, and the price of WTI crude oil has increased by 0.44% year - on - year [52]

Group 1: Overall Market Analysis - The national pickup truck production in April 2025 reached 52,000 units, a year-on-year increase of 18.8%, while the sales for the same month were 50,000 units, up 14% year-on-year, marking a historical high for April [2] - The pickup truck market is primarily driven by demand in the Southwest and Northwest regions, which accounted for approximately 48% of total demand in April 2025 [2] - The overall pickup truck market is showing signs of recovery post-pandemic, with a notable increase in domestic demand despite challenges in the real estate sector [8] Group 2: Export Performance - In 2024, the total pickup truck exports reached 233,000 units, representing a growth rate of 76%. In April 2025, exports were 24,000 units, up 20% year-on-year [3] - The export share of pickup trucks in total sales was 45% in 2024 and remained high at 44% in April 2025, indicating strong international demand for Chinese-made pickups [3][11] - Major players like Great Wall Motors, Changan, and JAC have significantly increased their export volumes, with some companies achieving over 50% of their total sales from exports [3] Group 3: New Energy Pickup Trucks - The sales of new energy pickup trucks in 2024 reached 13,000 units, a year-on-year increase of 59%. In April 2025, sales were 2,000 units, up 127% year-on-year [4] - The new energy pickup market is expected to grow rapidly, driven by increasing consumer interest and the introduction of models like the Geely Radar electric pickup [4][14] - The overall trend indicates a shift towards electric pickups as a viable alternative to traditional fuel vehicles, with significant growth potential in both domestic and international markets [4] Group 4: Regional Market Characteristics - The primary sales regions for pickups are in the Southwest and Northwest, with these areas showing strong demand due to economic activities centered around agriculture and construction [17] - The market in Eastern regions has not seen significant growth, while the Central and Southern regions are also lagging behind in terms of pickup sales [17] - The demand for pickups in urban areas is gradually improving, particularly with the introduction of electric and passenger-oriented models [17][19] Group 5: Manufacturer Performance - Great Wall Motors continues to dominate the domestic pickup market with nearly 50% market share, while other manufacturers like JAC and Changan are also performing well [20][22] - The competitive landscape is characterized by a few strong players, with Great Wall leading and others like JAC and Zhengzhou Nissan maintaining solid positions [20][22] - The export performance of manufacturers such as SAIC Maxus and Changan has been notably strong, contributing to their overall growth in the pickup segment [24]