Core Viewpoint - The pickup truck market in China is experiencing steady growth, with significant increases in both domestic sales and exports, particularly in the electric pickup segment, indicating a shift towards electrification and diversification in consumer preferences [2][3][7]. Pickup Truck Sales - In October 2025, the pickup truck market sold 48,000 units, a year-on-year increase of 12% and a month-on-month increase of 5.5%, maintaining a mid-high level compared to the past five years [2][7]. - From January to October 2025, total sales reached 481,000 units, up 11.4% year-on-year [2]. - The production figures for October 2025 were also strong, with 48,000 units produced, reflecting a 12.3% year-on-year increase [2]. Export Performance - In October 2025, China exported 26,800 pickup trucks, marking a 27% year-on-year increase and a 22% month-on-month increase, with exports accounting for 56% of total sales in October [3][9]. - For the first ten months of 2025, exports totaled 236,000 units, a 19% increase compared to the previous year [3][9]. New Energy Pickup Trucks - The new energy pickup truck segment saw remarkable growth, with October 2025 sales reaching 5,700 units, a 138% year-on-year increase and a 31% month-on-month increase [3][11]. - Cumulatively, from January to October 2025, new energy pickup truck sales reached 59,000 units, representing a 382% increase [3][11]. Regional Market Dynamics - The primary demand for pickup trucks is concentrated in the Southwest and Northwest regions, which accounted for 48% of total demand in October 2025 [14][27]. - The market in the Northwest is particularly strong due to increased economic activity and rainfall, while the Eastern regions have shown a decline [14][27]. Competitive Landscape - Great Wall Motors continues to dominate the pickup truck market, holding nearly 50% of the domestic market share, with strong performances from Changan Automobile and Zhengzhou Nissan [20][23]. - The competitive landscape is evolving, with traditional manufacturers like SAIC Maxus and Jianghuai Automobile also showing strong export performance [20][25]. Monthly Sales Trends - The pickup truck market is characterized by seasonal fluctuations, with sales typically increasing after the Spring Festival and declining during the mid-year months [6][7]. - The overall market remains stable, with export growth contributing significantly to the performance of the pickup truck segment [7][9].

Core Insights - The pickup truck market in China is experiencing a significant transformation, particularly with the rise of new energy pickups, which have shown remarkable growth in sales and market share [1][2][4] Group 1: Market Performance - In September 2025, the pickup truck market sold 46,000 units, representing a year-on-year decline of 2% but a month-on-month increase of 15%, maintaining a mid-to-high level compared to the past five years [1] - From January to September 2025, total pickup truck sales reached 432,000 units, marking an 11.2% year-on-year increase [1][6] - New energy pickups sold 4,000 units in September 2025, a year-on-year increase of 104% and a month-on-month increase of 31%, with cumulative sales of 54,000 units from January to September, reflecting a staggering growth of 440% [1][2] Group 2: Market Dynamics - The market for new energy pickups is expected to grow rapidly to meet domestic and international demand, driven by government policies that have eased restrictions on urban access for pickups [1][2] - The "one super, three strong" market structure continues to dominate, with Great Wall Motors leading with nearly 50% market share, followed by Jiangling Motors, Zhengzhou Nissan, and Jiangxi Isuzu [4] - The export of pickups has outperformed domestic sales, with exports accounting for 56% of total sales in September 2025, indicating a strong competitive position for Chinese pickups in international markets [6] Group 3: Regional Insights - The Southwest and Northwest regions account for 44.4% of the overall pickup truck demand, with major cities including Chongqing, Chengdu, Shenzhen, Urumqi, Beijing, and Pu'er leading in sales [3] - Different regions show varying preferences for pickup types, with the western regions favoring diesel and traditional pickups, while eastern cities like Shenzhen exhibit strong demand for new energy pickups [2]

Core Insights - The overall pickup market in China is experiencing a mixed performance, with a slight decline in September 2025 sales compared to the previous year, but a notable increase compared to the previous month [4][6][8] - The leading position of Great Wall Motors in the pickup segment remains strong, with significant contributions from exports and stable domestic performance [4][6][21] - The demand for pickups is primarily concentrated in the southwestern and northwestern regions of China, which account for 44.4% of total demand [4][15][29] Pickup Market Overview - In September 2025, the pickup market sold 46,000 units, a year-on-year decrease of 2% but a month-on-month increase of 15%, maintaining a mid-to-high level compared to the past five years [4][6] - From January to September 2025, total sales reached 415,000 units, reflecting a year-on-year growth of 6% [4][6] - The pickup market is influenced by seasonal factors, with sales typically increasing after the Spring Festival [4][6] Export Performance - The pickup export market is robust, with a cumulative export of 224,000 units in 2024, marking an 85% increase [8][21] - In September 2025, exports reached 26,000 units, showing a year-on-year growth of 3% and a month-on-month increase of 22% [8][21] - The export share of pickups has risen significantly, with 56% of total sales in September 2025 attributed to exports [8][21] New Energy Pickup Trends - The new energy pickup segment is rapidly growing, with September 2025 sales of 4,000 units, a year-on-year increase of 104% and a month-on-month increase of 31% [2][12] - Cumulative sales from January to September 2025 reached 54,000 units, reflecting a staggering growth of 440% [2][12] - The market for new energy pickups is expected to expand further as consumer interest increases and more models are introduced [2][12] Regional Market Dynamics - The primary demand for pickups is concentrated in the southwestern and northwestern regions, with these areas showing strong performance in September 2025 [15][29] - The market in eastern regions is experiencing a decline, while the central and northern regions are not seeing significant growth [15][29] - The county and township markets are becoming increasingly important, with a notable recovery in demand from these areas [15][29] Competitive Landscape - Great Wall Motors continues to dominate the domestic pickup market, holding nearly 50% of the market share, with strong performances from Jiangling Motors and Zhengzhou Nissan [21][23] - The competitive landscape is evolving, with traditional manufacturers maintaining strong positions while new entrants like Radar and Changan are also gaining traction [21][23] - The overall market is characterized by a "one strong, three strong" dynamic, with Great Wall Motors leading and other brands like Jiangling, Zhengzhou Nissan, and Jianghuai maintaining competitive positions [21][23]

Core Viewpoint - The Chinese pickup truck market is experiencing growth, with significant increases in both domestic sales and exports, particularly in the new energy segment, indicating a shift towards electrification and a strong demand in specific regions [1][2][3]. Group 1: Overall Market Analysis - In June 2025, the pickup truck market sold 48,000 units, a year-on-year increase of 8% but a month-on-month decrease of 8%, maintaining a high level compared to the past five years [1]. - From January to June 2025, total sales reached 307,000 units, representing a 16% year-on-year growth [1][5]. - The main sales regions for pickups are in the Southwest and Northwest, accounting for 44.5% of total demand in June 2025 [1][16]. Group 2: Export Performance - In June 2025, pickup truck exports reached 26,000 units, a year-on-year increase of 18% but a month-on-month decrease of 8% [2][9]. - From January to June 2025, exports totaled 158,000 units, marking a 41% year-on-year growth [2][10]. - The export share of total pickup sales increased from 45% in 2024 to 55% in June 2025, indicating a strong international demand for Chinese pickups [2][10]. Group 3: New Energy Pickup Trucks - In 2024, new energy pickup truck sales reached 21,000 units, a remarkable year-on-year increase of 170% [3][12]. - In June 2025, new energy pickups sold 7,000 units, showing a staggering year-on-year growth of 506% [3][12]. - The cumulative sales of new energy pickups from January to June 2025 reached 41,000 units, reflecting an 890% increase compared to the previous year [3][12]. Group 4: Regional Sales Characteristics - The pickup market is primarily driven by small cities and rural areas, with significant demand in the Southwest and Northwest regions [16][26]. - Major cities like Shenzhen and Chengdu are showing strong performance, particularly in the new energy segment [1][18]. - The market dynamics are shifting, with traditional demand sources like construction and agriculture continuing to drive sales, while new consumer trends are emerging [16][26]. Group 5: Competitive Landscape - Great Wall Motors maintains a dominant position in the pickup market, holding nearly 50% of the domestic market share [21][23]. - Other key players such as Jianghuai, BYD, and Changan are also showing strong performance, particularly in exports [21][25]. - The competitive landscape is becoming more pronounced, with leading manufacturers increasingly capturing market share at the expense of smaller players [21][25].

Core Viewpoint - The article highlights the robust performance of the pickup truck market in China, with significant growth in production, sales, and exports, particularly in the context of the increasing demand for electric pickups and the strong positioning of leading manufacturers like Great Wall Motors [2][3][12]. Overall Analysis of the Pickup Market - In February 2025, the production of pickups reached 38,000 units, a year-on-year increase of 32%, while sales were 43,000 units, up 30% year-on-year and 18% month-on-month, marking a historical high for the same period in five years [2][10]. - The overall performance of the pickup market is strong, with Great Wall Motors maintaining a leading position domestically and internationally, supported by other manufacturers like Jiangling Motors and Zhengzhou Nissan [2][3][12]. Export Performance - In February 2025, pickup exports reached 20,000 units, a year-on-year increase of 46% and a month-on-month increase of 8%, with a cumulative export of 38,000 units in the first two months, up 38% year-on-year [2][12]. - The export share of pickups in total sales has increased, reaching 47% in February 2025 and 48% in the first two months, indicating a strong international demand for Chinese pickups [12]. New Energy Pickup Trends - The sales of new energy pickups in 2024 are projected to reach 13,000 units, a 59% increase year-on-year, with February 2025 sales at 2,000 units, up 299% year-on-year and 25% month-on-month [3][15]. - The market for electric pickups is expected to grow rapidly, driven by increasing consumer demand and the introduction of models like the Geely Radar electric pickup [3][15]. Regional Sales Characteristics - The main sales regions for pickups are concentrated in the southwest and northwest, accounting for approximately 48% of total demand in February 2025, with strong performance noted in cities like Chongqing and Chengdu [19][20]. - The demand in eastern regions has not seen significant growth, while the county and rural markets have shown a notable increase in sales [20][22]. Competitive Analysis of Pickup Manufacturers - Great Wall Motors continues to dominate the domestic market with nearly 50% market share, while other manufacturers like Jiangling Motors and Zhengzhou Nissan are also performing well [27][33]. - The competitive landscape is characterized by a strong performance from leading manufacturers, particularly in export markets, with companies like SAIC Maxus and Changan Motors showing significant growth [25][30].