点 击 蓝 字 关 注 我 们 皮卡属于生产资料车型，由于在春节之前一般购买皮卡相对较少，春节之后的3-4月皮卡销售进入旺季，这也是房地产、工程项目和单位购买的需求增长 点。 本文全文共 3611 字，阅读全文约需 12 分钟 皮卡产销： 2025年10月份皮卡市场销售为4.8万辆，同比增长12%，环比增长5.5%，处于近5年的中高位水平。2025年1-10月份皮卡市场销售48.1万辆，同比 增长11.4%。2025年10月份皮卡生产为4.8万辆，同比增长12.3%。2025年1-10月份皮卡市场生产47.5万辆，同比2024年1-10月增长15.3%。 长城汽车持续保持强势皮卡领军地位，国内外表现均较平稳。受出口持续同比增长促进，长城汽车、上汽大通、郑州日产、长安汽车、江淮汽车表现较 强。在国内皮卡零售市场，长城汽车、江铃汽车、郑州日产和江西五十铃等表现较好，国内"皮卡一超三强"格局继续保持。皮卡市场的主力区域在西南、西北为 主，西部地区的皮卡需求较大。2025年10月西南、西北地区占到总体需求的48%，成为两大核心市场。随着新能源皮卡高增速放缓，新能源助力皮卡市场弱于物 流类电动车走势。 皮卡出口： 20 ...

Core Insights - The pickup truck market in China is experiencing a significant transformation, particularly with the rise of new energy pickups, which have shown remarkable growth in sales and market share [1][2][4] Group 1: Market Performance - In September 2025, the pickup truck market sold 46,000 units, representing a year-on-year decline of 2% but a month-on-month increase of 15%, maintaining a mid-to-high level compared to the past five years [1] - From January to September 2025, total pickup truck sales reached 432,000 units, marking an 11.2% year-on-year increase [1][6] - New energy pickups sold 4,000 units in September 2025, a year-on-year increase of 104% and a month-on-month increase of 31%, with cumulative sales of 54,000 units from January to September, reflecting a staggering growth of 440% [1][2] Group 2: Market Dynamics - The market for new energy pickups is expected to grow rapidly to meet domestic and international demand, driven by government policies that have eased restrictions on urban access for pickups [1][2] - The "one super, three strong" market structure continues to dominate, with Great Wall Motors leading with nearly 50% market share, followed by Jiangling Motors, Zhengzhou Nissan, and Jiangxi Isuzu [4] - The export of pickups has outperformed domestic sales, with exports accounting for 56% of total sales in September 2025, indicating a strong competitive position for Chinese pickups in international markets [6] Group 3: Regional Insights - The Southwest and Northwest regions account for 44.4% of the overall pickup truck demand, with major cities including Chongqing, Chengdu, Shenzhen, Urumqi, Beijing, and Pu'er leading in sales [3] - Different regions show varying preferences for pickup types, with the western regions favoring diesel and traditional pickups, while eastern cities like Shenzhen exhibit strong demand for new energy pickups [2]

Core Insights - The overall pickup market in China is experiencing a mixed performance, with a slight decline in September 2025 sales compared to the previous year, but a notable increase compared to the previous month [4][6][8] - The leading position of Great Wall Motors in the pickup segment remains strong, with significant contributions from exports and stable domestic performance [4][6][21] - The demand for pickups is primarily concentrated in the southwestern and northwestern regions of China, which account for 44.4% of total demand [4][15][29] Pickup Market Overview - In September 2025, the pickup market sold 46,000 units, a year-on-year decrease of 2% but a month-on-month increase of 15%, maintaining a mid-to-high level compared to the past five years [4][6] - From January to September 2025, total sales reached 415,000 units, reflecting a year-on-year growth of 6% [4][6] - The pickup market is influenced by seasonal factors, with sales typically increasing after the Spring Festival [4][6] Export Performance - The pickup export market is robust, with a cumulative export of 224,000 units in 2024, marking an 85% increase [8][21] - In September 2025, exports reached 26,000 units, showing a year-on-year growth of 3% and a month-on-month increase of 22% [8][21] - The export share of pickups has risen significantly, with 56% of total sales in September 2025 attributed to exports [8][21] New Energy Pickup Trends - The new energy pickup segment is rapidly growing, with September 2025 sales of 4,000 units, a year-on-year increase of 104% and a month-on-month increase of 31% [2][12] - Cumulative sales from January to September 2025 reached 54,000 units, reflecting a staggering growth of 440% [2][12] - The market for new energy pickups is expected to expand further as consumer interest increases and more models are introduced [2][12] Regional Market Dynamics - The primary demand for pickups is concentrated in the southwestern and northwestern regions, with these areas showing strong performance in September 2025 [15][29] - The market in eastern regions is experiencing a decline, while the central and northern regions are not seeing significant growth [15][29] - The county and township markets are becoming increasingly important, with a notable recovery in demand from these areas [15][29] Competitive Landscape - Great Wall Motors continues to dominate the domestic pickup market, holding nearly 50% of the market share, with strong performances from Jiangling Motors and Zhengzhou Nissan [21][23] - The competitive landscape is evolving, with traditional manufacturers maintaining strong positions while new entrants like Radar and Changan are also gaining traction [21][23] - The overall market is characterized by a "one strong, three strong" dynamic, with Great Wall Motors leading and other brands like Jiangling, Zhengzhou Nissan, and Jianghuai maintaining competitive positions [21][23]

Core Viewpoint - The Chinese pickup truck market is experiencing growth, with significant increases in both domestic sales and exports, particularly in the new energy segment, indicating a shift towards electrification and a strong demand in specific regions [1][2][3]. Group 1: Overall Market Analysis - In June 2025, the pickup truck market sold 48,000 units, a year-on-year increase of 8% but a month-on-month decrease of 8%, maintaining a high level compared to the past five years [1]. - From January to June 2025, total sales reached 307,000 units, representing a 16% year-on-year growth [1][5]. - The main sales regions for pickups are in the Southwest and Northwest, accounting for 44.5% of total demand in June 2025 [1][16]. Group 2: Export Performance - In June 2025, pickup truck exports reached 26,000 units, a year-on-year increase of 18% but a month-on-month decrease of 8% [2][9]. - From January to June 2025, exports totaled 158,000 units, marking a 41% year-on-year growth [2][10]. - The export share of total pickup sales increased from 45% in 2024 to 55% in June 2025, indicating a strong international demand for Chinese pickups [2][10]. Group 3: New Energy Pickup Trucks - In 2024, new energy pickup truck sales reached 21,000 units, a remarkable year-on-year increase of 170% [3][12]. - In June 2025, new energy pickups sold 7,000 units, showing a staggering year-on-year growth of 506% [3][12]. - The cumulative sales of new energy pickups from January to June 2025 reached 41,000 units, reflecting an 890% increase compared to the previous year [3][12]. Group 4: Regional Sales Characteristics - The pickup market is primarily driven by small cities and rural areas, with significant demand in the Southwest and Northwest regions [16][26]. - Major cities like Shenzhen and Chengdu are showing strong performance, particularly in the new energy segment [1][18]. - The market dynamics are shifting, with traditional demand sources like construction and agriculture continuing to drive sales, while new consumer trends are emerging [16][26]. Group 5: Competitive Landscape - Great Wall Motors maintains a dominant position in the pickup market, holding nearly 50% of the domestic market share [21][23]. - Other key players such as Jianghuai, BYD, and Changan are also showing strong performance, particularly in exports [21][25]. - The competitive landscape is becoming more pronounced, with leading manufacturers increasingly capturing market share at the expense of smaller players [21][25].

Core Viewpoint - The article highlights the robust performance of the pickup truck market in China, with significant growth in production, sales, and exports, particularly in the context of the increasing demand for electric pickups and the strong positioning of leading manufacturers like Great Wall Motors [2][3][12]. Overall Analysis of the Pickup Market - In February 2025, the production of pickups reached 38,000 units, a year-on-year increase of 32%, while sales were 43,000 units, up 30% year-on-year and 18% month-on-month, marking a historical high for the same period in five years [2][10]. - The overall performance of the pickup market is strong, with Great Wall Motors maintaining a leading position domestically and internationally, supported by other manufacturers like Jiangling Motors and Zhengzhou Nissan [2][3][12]. Export Performance - In February 2025, pickup exports reached 20,000 units, a year-on-year increase of 46% and a month-on-month increase of 8%, with a cumulative export of 38,000 units in the first two months, up 38% year-on-year [2][12]. - The export share of pickups in total sales has increased, reaching 47% in February 2025 and 48% in the first two months, indicating a strong international demand for Chinese pickups [12]. New Energy Pickup Trends - The sales of new energy pickups in 2024 are projected to reach 13,000 units, a 59% increase year-on-year, with February 2025 sales at 2,000 units, up 299% year-on-year and 25% month-on-month [3][15]. - The market for electric pickups is expected to grow rapidly, driven by increasing consumer demand and the introduction of models like the Geely Radar electric pickup [3][15]. Regional Sales Characteristics - The main sales regions for pickups are concentrated in the southwest and northwest, accounting for approximately 48% of total demand in February 2025, with strong performance noted in cities like Chongqing and Chengdu [19][20]. - The demand in eastern regions has not seen significant growth, while the county and rural markets have shown a notable increase in sales [20][22]. Competitive Analysis of Pickup Manufacturers - Great Wall Motors continues to dominate the domestic market with nearly 50% market share, while other manufacturers like Jiangling Motors and Zhengzhou Nissan are also performing well [27][33]. - The competitive landscape is characterized by a strong performance from leading manufacturers, particularly in export markets, with companies like SAIC Maxus and Changan Motors showing significant growth [25][30].