启境首款猎装轿跑
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华为乾崑生态大会释出重磅合作细节:启境品牌正式亮相,首款猎装轿跑明年6月上市
Xin Lang Zheng Quan· 2025-11-21 03:36
Core Viewpoint - The launch of the new high-end smart electric vehicle brand "Qijing," co-created by Huawei's QianKun and the Qijing team, marks a significant step in Huawei's strategy in the high-end smart automotive sector [1][4]. Group 1: Brand and Product Development - Qijing is positioned as the first product in Huawei's QianKun "Jing" series, aiming to integrate intelligence into every vehicle for safer and better travel experiences [1][3]. - The brand's CEO, Liu Jiaming, highlighted the collaborative development process, which involved overcoming initial differences in perspectives to identify unmet user needs [3][4]. - Qijing plans to launch two new vehicles by 2026, with the first model, described as the "most beautiful Chinese-style shooting brake," expected to be delivered in June next year after successful extreme high-temperature testing [4][5]. Group 2: Strategic Collaboration - The partnership between Huawei QianKun and Qijing is characterized by a "1+1>2" synergy, enhancing core areas such as design optimization, smart interaction upgrades, chassis performance tuning, and comprehensive safety systems [3][4]. - The collaboration is driven by a shared focus on user-centric development, leading to efficient resource integration and product refinement [3][5]. Group 3: Market Positioning - The emergence of Qijing signifies the acceleration of competition in the high-end smart vehicle market, with a clear strategic push from both Huawei and Qijing to redefine the experience boundaries of high-end models [4][5].