启境首款猎装轿跑
Search documents
销量未达预期:广汽进入转型关键期
Xin Lang Cai Jing· 2026-02-10 09:47
Core Insights - GAC Group reported a total sales volume of 116,600 vehicles in January 2026, representing an 18.47% year-on-year increase, with self-owned brands achieving over 49,000 units sold, a remarkable 87.58% growth [2][3] - The sales performance in January 2026 serves as a positive signal for GAC Group's operational resilience, countering the negative impact of a projected net loss of 8 to 9 billion yuan for 2025 [2][3] Sales Performance - GAC Toyota's January sales exceeded 62,600 units, marking a 9.82% increase year-on-year, with several high-value models experiencing double-digit growth [2][3] - GAC Honda's January sales reached over 27,600 units, reflecting a significant decline compared to GAC Toyota [4] - AION V achieved record overseas sales in January, contributing to the overall growth of GAC Group's self-owned brands [2][3] Brand Performance - GAC Toyota's cumulative sales for 2025 reached 772,668 units, a slight increase of 0.3%, with new energy vehicles accounting for over 9% of total sales [3][4] - GAC Honda's total sales for 2025 were 351,926 units, down 25.22%, indicating a stark contrast to GAC Toyota's performance [4] - GAC Aion has emerged as a leader in the new energy segment, achieving 480,000 deliveries in 2023, significantly outperforming competitors [11][14] Strategic Adjustments - GAC Group initiated a comprehensive reform called "Panyu Action" aimed at increasing self-owned brand sales to 60% of total sales by 2027 [18][20] - The company has streamlined its new vehicle development cycle from 26 months to 18-21 months, reducing R&D costs by over 10% and improving overall business efficiency by approximately 50% [18][20] - GAC Group's collaboration with Huawei on the "Qijing" project is expected to enhance its technological capabilities and brand strength [21][24] Market Challenges and Opportunities - GAC Group faces challenges in enhancing brand recognition and market competitiveness in the personal consumer segment while continuing to optimize product offerings [18][24] - The overseas market is identified as a crucial growth engine, with GAC's self-owned brands achieving a 47% increase in overseas sales in 2025, nearing 130,000 units [24]
已开启冬季测试,启境猎装轿跑动态视频首次发布
Qi Lu Wan Bao· 2026-02-03 04:19
在车身尺寸方面,启境首款猎装轿跑车长超5米、车宽近2米,拥有越级体量。其独特的溜背式设计在保 留轿跑动感背影的同时,完美解决了传统轿跑空间局促的痛点,实现了优雅与实用的平衡。 值得注意的是,作为30万级唯一搭载华为乾崑全家桶的猎装轿车,该车不仅在设计上确立了美学标杆, 更在智能科技层面实现了全面升维。它深度融合了华为乾崑智驾ADS、鸿蒙座舱及乾崑数字底盘引擎等 全栈技术,可为用户打造集"优雅颜值+跑车级操控+SUV通过性+旅行车空间"于一体的全能驾乘体验。 此次呼伦贝尔冬测不仅是对车辆机械素质的严苛考验,更标志着启境在高端猎装轿跑细分市场布局的实 质性落地,进一步丰富了消费者对智能豪华出行的想象。 作为华为乾崑在猎装轿跑领域的开山之作,此次冬测视频展示了车辆在极寒环境下的动态表现。据官方 解读,该车通过"一升一降"的系统工程,实现了顶级性能车才具备的黄金轮高比(大于50%),配合长车 头、长轴距的经典比例,不仅塑造了极具侵略性的低趴姿态,更兼顾了修长优雅的侧面线条。 2月3日消息,备受瞩目的启境首款猎装轿跑在呼伦贝尔诺干湖寒区测试场开启了紧张的冬季测试。随着 轻伪装路试车图与动态视频的首次曝光,这款华为乾崑技 ...
华为乾崑|启境汽车门店官宣加速建设:预计于 4 月底试营业,5 月初陆续开业
Xin Lang Cai Jing· 2026-01-21 10:26
IT之家 1 月 21 日消息,华为乾崑|启境汽车今日发布了答网友问(第 3 期),针对什么时候可以到店看启境实车、门店预计什么时候正式开业等问题进行 了解答。 IT之家整理启境此次答网友问内容如下: 什么时候可以到店看启境实车? 启境首款猎装轿跑将在今年 4 月和大家见面,门店开业后,展车也将陆续到店,欢迎大家到时前往门店品鉴,感受启境汽车的"百万级颜值"。更 多进展,请关注启境汽车官方信息。 启境汽车门店预计什么时候正式开业? 启境汽车门店正在加速建设中,预计于 4 月底开始试营业,5 月初陆续开业,给大家带来高品质的贴心服务。 未来全国门店的布局规划是怎样的? 我们计划在 2026 年 6 月首款车型上市前,完成全国 70 城市、超 300 家门店的布局,包括 100 家用户中心、200 家体验中心(含直营旗舰店): 用户中心:为大家提供涵盖售前、售中与售后的全流程服务,包括销售咨询、到店看车、试驾预约、车辆交付及售后服务,全程无忧。 体验中心:主要集中在各城市核心商圈,方便大家就近看车、试驾。 门店接待区设计图 门店交付区设计图 IT之家 1 月 21 日消息,华为乾崑|启境汽车今日发布了答网友问(第 ...
华为乾崑生态大会释出重磅合作细节:启境品牌正式亮相,首款猎装轿跑明年6月上市
Xin Lang Zheng Quan· 2025-11-21 03:36
Core Viewpoint - The launch of the new high-end smart electric vehicle brand "Qijing," co-created by Huawei's QianKun and the Qijing team, marks a significant step in Huawei's strategy in the high-end smart automotive sector [1][4]. Group 1: Brand and Product Development - Qijing is positioned as the first product in Huawei's QianKun "Jing" series, aiming to integrate intelligence into every vehicle for safer and better travel experiences [1][3]. - The brand's CEO, Liu Jiaming, highlighted the collaborative development process, which involved overcoming initial differences in perspectives to identify unmet user needs [3][4]. - Qijing plans to launch two new vehicles by 2026, with the first model, described as the "most beautiful Chinese-style shooting brake," expected to be delivered in June next year after successful extreme high-temperature testing [4][5]. Group 2: Strategic Collaboration - The partnership between Huawei QianKun and Qijing is characterized by a "1+1>2" synergy, enhancing core areas such as design optimization, smart interaction upgrades, chassis performance tuning, and comprehensive safety systems [3][4]. - The collaboration is driven by a shared focus on user-centric development, leading to efficient resource integration and product refinement [3][5]. Group 3: Market Positioning - The emergence of Qijing signifies the acceleration of competition in the high-end smart vehicle market, with a clear strategic push from both Huawei and Qijing to redefine the experience boundaries of high-end models [4][5].