行业研究|可选消费|汽车与汽车零部件 证券研究报告 汽车与汽车零部件行业 周报、月报 2026 年 3 月 2 日 [Table_Title] 商用车持续增长，乘用车结构向上 ——汽车行业周报 [Table_Summary] 报告要点： 商用车持续增长，链上企业基本面稳固 根据中汽协发布数据，2026 年 1 月我国商用车克服传统"淡季"影响， 实现开门红。市场销售 35.87 万辆，同比增长 23%。细分市场方面，重 卡销量 10.5 万辆，同比增长 46%；新能源商用车销量同比增长 62%， 渗透率持续提升；商用车出口继续高位运行，同比增长 23.6%。商用车 增长驱动因素包括"两新"政策推动、老旧营运货车报废更新、新能源商用 车持续渗透以及出口增长等多重因素。展望 2 月，受春节假期因素影响， 预计市场销量环比或有波动，但随着节后复工复产及"金三银四"传统旺 季临近，市场需求有望快速回升。中汽协预测 2026 年商用车市场总销 量将达到 450 万辆，同比增长 4.7%，为汽车行业基本面提供稳定支撑。 进口车销量持续下滑，自主豪华车空间稳步打开 根据海关总署发布数据，2025年进口车销量47.6万辆，同 ...

编前：近日，各大主流车企陆续公布了2025年全球销量数据。头部格局相对稳定：丰田汽车以逾千万辆的成绩实现六连冠，而大众集团连续6年位列第二， 两者的差距进一步拉大。凭借现代汽车和起亚汽车在全球尤其是北美市场的亮眼表现，现代汽车集团稳居季军。通用汽车和Stellantis集团则依然位列第四 和第五。 值得注意的是，由于在新能源汽车领域取得的突出成绩，以及"出海"战略的持续深化，中国车企近年来海外销量猛增，2024年比亚迪、吉利控股集团两家 中国车企跻身全球车企销量榜前十，且分别排在第七、第十位。2025年稳中有进，比亚迪全球销量首次超越福特，成为全球第六大汽车制造商；吉利控股 集团也超过本田、铃木、日产，在榜单中的排名上升至第八位。 相比之下，日产全球销量继续下滑，掉出前十，由铃木取而代之。另外，长安汽车2025年总销量291.3万辆，同比增长8.5%；奇瑞集团280.64万辆，同比 增长7.8%。这两家中国车企与第十名铃木的差距并不算大。如果保持现在的增速，可以预见的是，未来会有更多中国车企跻身全球十大车企行列。 01 丰田汽车 1132万辆 近日，丰田汽车集团公布了2025年全球销量数据：含日野、大发在内， ...

据第一财经报道，最新零售销量数据显示，雅阁2026年1月销量约1.38万辆，环比下降27%，在中型车的销量排名中位居第6名，但主要销量源自该车型的 燃油版本。回顾2025年，雅阁有3个月的销量不足1万辆，最低月销量约为7741辆。 从燃油车时代开始，雅阁、凯美瑞等车型以相对可靠的"三大件"（发动机、变速箱、底盘）、较低的油耗及保养成本等使用优势，精准踩中中年人的购车 需求，一度需要加价2万~5万元才能购买，也成为广汽本田、广汽丰田长期以来重要的利润来源。 曾被称为"中年人一代神车"的雅阁降价了。 广汽本田近日宣布，为庆祝雅阁50周年，老客户复购雅阁e:PHEV车型，仅需13.88万元，较官方指导价直降10万元，创下上市后最高降价纪录，限量1000 辆。 中信建投发布的最新报告显示，1月，新能源汽车中高级别车型占比提升，其中A00级车和A0级车的销量为8.8万辆，A级车销量14.1万辆，B级及以上销量 39.9万辆，分别占比14%、22.5%、63.4%。这主要是因为新的以旧换新政策下，新能源中高端车型售价高能获取更高补贴，带动新能源乘用车销量向中高 级别倾斜。 当前，这场由雅阁掀起的马年车市争夺战仍在继续。昨 ...

最新零售销量数据显示，雅阁2026年1月销量约1.38万辆，环比下降27%，在中型车的销量排名中位居 第6名，但主要销量源自该车型的燃油版本。回顾2025年，雅阁有3个月的销量不足1万辆，最低月销量 约为7741辆。 从燃油车时代开始，雅阁、凯美瑞等车型以相对可靠的"三大件"（发动机、变速箱、底盘）、较低的油 耗及保养成本等使用优势，精准踩中中年人的购车需求，一度需要加价2万~5万元才能购买，也成为广 汽本田、广汽丰田长期以来重要的利润来源。 马年的价格竞争，由合资车企掀起。 马年伊始，合资车企掀起新一轮的价格竞争，曾被称为"中年人一代神车"的雅阁也降价了。广汽本田近 日宣布，为庆祝雅阁50周年，老客户复购雅阁e:PHEV车型，仅需13.88万元，较官方指导价直降10万 元，创下上市后最高降价纪录，限量1000辆。 但随着新能源汽车渗透率逐渐增加，这类曾经需要加价购的神车也不得不降价。近三年来，广汽本田各 地的4S店就陆续推出了终端优惠活动，雅阁的终端成交价较官方指导价优惠幅度可超过5万元，一定程 度上提升了终端销量。此次，雅阁不仅官方直降价，而且玩起了限量购买的营销方式。 今年1月，被称为年轻人一代神车的飞 ...

Core Viewpoint - The domestic automotive market is witnessing a shift as fuel vehicles are increasingly adopting intelligent features to compete with electric vehicles, driven by consumer demand for smart driving capabilities and the rising market share of electric vehicles [1][10]. Group 1: Market Trends - Consumers are showing a preference for fuel vehicles equipped with advanced intelligent configurations, leading to a notable change in purchasing behavior [1]. - Sales personnel from a dealership reported a shift in customer interest, with fewer customers exclusively seeking electric models [3]. - The new Honda Fit, priced at 66,800 yuan, sold out its initial 3,000 units within 20 days, indicating strong demand for competitively priced fuel vehicles [4][5]. Group 2: Pricing Strategies - The resurgence of fuel vehicles is significantly driven by aggressive pricing strategies, with many models seeing price reductions of around 30% to 40% [7][9]. - The average discount for fuel vehicles in January reached 23.7%, a year-on-year increase of 1.8 percentage points, with 10 models experiencing price cuts [9]. Group 3: Intelligent Features - Fuel vehicles are increasingly incorporating advanced technologies such as driver assistance systems and smart cockpit features, aiming to shed the perception of being less intelligent than electric vehicles [10][11]. - Major automakers, including Volkswagen and Geely, are implementing the "oil-electric intelligence" strategy, showcasing that fuel vehicles can also be equipped with smart features [10]. Group 4: Sales Performance - In January 2026, fuel vehicle sales showed a significant increase, with SAIC Group selling 242,000 units, a year-on-year growth of 19.19% [12]. - Geely's fuel vehicle sales reached 134,400 units, with the "China Star" series contributing over 100,000 units to this figure [12]. - The market share of the top five fuel vehicle brands increased from 29% in 2020 to 37% in 2025, indicating a strengthening position for leading brands in the fuel vehicle segment [13].

Core Viewpoint - The market share of mainstream joint venture brands in the passenger car market has significantly declined from 51% in 2020 to 24% in 2025, indicating a potential future decline for these brands [1]. Market Overview - In 2025, the sales volume of mainstream joint venture brands decreased by 530,000 units compared to the previous year, marking the lowest figure in the past five years, with the decline rate narrowing from 15.7% to 8.4% [3]. - Despite the overall market downturn, some joint venture companies like Toyota and Mazda have shown signs of recovery, with different strategies contributing to their growth [6]. Sales Performance of Joint Ventures - Notable joint ventures such as Dongfeng Nissan and SAIC General Motors have seen their sales decline rates decrease, stabilizing their market positions, while Honda and Ford continue to struggle [6][9]. - For instance, Dongfeng Nissan's retail sales reached 603,000 units in 2025, with a reduced decline rate of 4.5% compared to 12.7% in 2024 [9]. - SAIC General Motors reported a retail sales figure of 562,000 units, with a significant portion of the decline attributed to the Chevrolet brand [9]. New Energy Transition - The push for new energy vehicle (NEV) transformation has become a priority for joint venture automakers, with many adopting new strategies to enhance local development and pricing [7]. - Successful new joint venture products, such as GAC Toyota's Platinum 3X and Changan Mazda's EZ-60, have yielded positive results, with Changan Mazda achieving a 15.2% year-on-year increase in sales [8]. Challenges and Strategic Adjustments - Some joint venture brands, like Honda, are facing significant sales declines, with their reliance on a few models leading to vulnerabilities [16]. - Honda's sales dropped by 26.7% and 27.9% for its two main joint ventures, indicating a need for a more competitive approach in the NEV market [16]. Future Outlook - The outlook for 2026 appears cautiously optimistic, with several joint ventures setting ambitious sales targets and planning to launch new NEV products [18]. - Companies like Dongfeng Nissan aim for a 40% increase in sales, while new products are expected to target higher price segments [20]. - The overall market for fuel vehicles is projected to stabilize around 30%, with a focus on enhancing the intelligence of fuel vehicles becoming crucial for competitive advantage [23][24].

Core Insights - GAC Group reported a total sales volume of 116,600 vehicles in January 2026, representing an 18.47% year-on-year increase, with self-owned brands achieving over 49,000 units sold, a remarkable 87.58% growth [2][3] - The sales performance in January 2026 serves as a positive signal for GAC Group's operational resilience, countering the negative impact of a projected net loss of 8 to 9 billion yuan for 2025 [2][3] Sales Performance - GAC Toyota's January sales exceeded 62,600 units, marking a 9.82% increase year-on-year, with several high-value models experiencing double-digit growth [2][3] - GAC Honda's January sales reached over 27,600 units, reflecting a significant decline compared to GAC Toyota [4] - AION V achieved record overseas sales in January, contributing to the overall growth of GAC Group's self-owned brands [2][3] Brand Performance - GAC Toyota's cumulative sales for 2025 reached 772,668 units, a slight increase of 0.3%, with new energy vehicles accounting for over 9% of total sales [3][4] - GAC Honda's total sales for 2025 were 351,926 units, down 25.22%, indicating a stark contrast to GAC Toyota's performance [4] - GAC Aion has emerged as a leader in the new energy segment, achieving 480,000 deliveries in 2023, significantly outperforming competitors [11][14] Strategic Adjustments - GAC Group initiated a comprehensive reform called "Panyu Action" aimed at increasing self-owned brand sales to 60% of total sales by 2027 [18][20] - The company has streamlined its new vehicle development cycle from 26 months to 18-21 months, reducing R&D costs by over 10% and improving overall business efficiency by approximately 50% [18][20] - GAC Group's collaboration with Huawei on the "Qijing" project is expected to enhance its technological capabilities and brand strength [21][24] Market Challenges and Opportunities - GAC Group faces challenges in enhancing brand recognition and market competitiveness in the personal consumer segment while continuing to optimize product offerings [18][24] - The overseas market is identified as a crucial growth engine, with GAC's self-owned brands achieving a 47% increase in overseas sales in 2025, nearing 130,000 units [24]

Core Viewpoint - The Chinese automotive market is currently experiencing a sales downturn, particularly in January, with a significant drop in retail sales and varying performance among different brands, influenced by changes in tax policies and consumer behavior [1][3][4]. Group 1: Market Performance - In January, nationwide retail sales of passenger cars reached 1.794 million units, a year-on-year decline of 12.1% and a month-on-month decrease of 31.9% [3]. - The sales performance of major automotive brands showed a pattern of "year-on-year differentiation and month-on-month decline," with domestic brands facing pressure due to the recent tax policy changes [3][4]. - The sales pressure in January was less intense compared to December 2025, with promotional efforts being more standard, focusing on tax subsidies and financing options [5]. Group 2: Domestic Brand Performance - Geely Auto topped domestic brands with sales of 270,200 units in January, achieving a year-on-year growth of 1% and a month-on-month increase of 14%, supported by its electric vehicle (EV) business and overseas markets [5]. - SAIC Group's domestic brand sales reached 214,000 units, a year-on-year increase of 39.6%, accounting for 65.3% of total sales [6]. - GAC Group's domestic brands saw explosive growth, with sales of 49,300 units, a year-on-year increase of 87.58% [7]. Group 3: Joint Venture Brand Performance - In January, joint venture brands sold 490,000 units, a year-on-year decline of 27% and a month-on-month decline of 30%, although leading brands like GAC Toyota and SAIC General showed positive growth [8][9]. - GAC Toyota achieved sales of 63,600 units, a year-on-year increase of nearly 10%, driven by strong performance in its core fuel models [9]. - SAIC General's EV segment grew by 89.7% year-on-year, contributing to its overall sales of 51,000 units, a year-on-year increase of 8.2% [9][10]. Group 4: Export Growth - The overseas market has become a crucial growth driver for domestic automakers, with many companies reporting export growth rates exceeding 40% [11]. - Chery Group exported 119,600 units in January, a year-on-year increase of 48.1%, maintaining its position as the top exporter in China [11]. - Geely's overseas sales reached 60,500 units, with a year-on-year growth of 121%, highlighting the importance of international markets for its overall strategy [12]. Group 5: Industry Trends - The automotive export volume in China is expected to reach 7.4 million units in 2026, with EV exports projected to exceed 30% of total exports [13]. - The overseas market has transitioned from a supplementary channel to a core growth driver, with leading companies enhancing their global competitiveness through localization and product adaptation [13].

Core Insights - The automotive market in China is expected to undergo significant changes by 2025, with a focus on "intelligentization," where the penetration rate of smart features is projected to exceed 64% [1] - GAC Toyota is adopting a "practicality" approach to intelligent features, emphasizing usability and reliability over unique functionalities, setting a benchmark for joint venture brands in their smart transformation [3] Industry Trends - By 2026, the market for smart cockpits in China is forecasted to reach 212.7 billion yuan, with a compound annual growth rate of over 17% [1] - The penetration rates for L2 and L3 autonomous driving features are expected to reach 21% and 22% respectively, as major companies implement "smart driving equality" strategies [1] - A shift in consumer preferences is noted, with 40.08% of respondents unwilling to pay extra for smart driving systems, indicating a need for practical and reliable features rather than just a plethora of options [4] GAC Toyota's Strategy - GAC Toyota's "Fusion 2030" strategy aims to achieve intelligent breakthroughs in both fuel and new energy vehicles, with the 2026 global models featuring high-performance Qualcomm Snapdragon 8155 chips and advanced smart driving systems [1][5] - The company is focusing on a comprehensive smart product matrix that includes both fuel and electric vehicles, ensuring that all models meet user demands for intelligent features [4][5] - GAC Toyota's approach includes a commitment to stability over rapid iteration, with a focus on long-term reliability and user-friendly experiences [5][8] Product Innovations - The upcoming Platinum series, including the Platinum 7, is positioned as a luxury electric vehicle with advanced smart features, targeting a market segment that combines affordability with high-end specifications [6][11] - The Platinum 7 will utilize the Momenta R6 intelligent driving solution, backed by extensive training data, ensuring a high level of reliability and safety [8][9] - GAC Toyota emphasizes the importance of practical features, such as wireless charging and multi-device connectivity, addressing common consumer pain points [5][9] Market Positioning - GAC Toyota aims to capture over 20% of its sales from new energy vehicles by 2026, with a strategic focus on the mainstream and high-end electric vehicle markets [6][11] - The company is leveraging its engineering capabilities and partnerships to enhance its product offerings, ensuring that they meet both local and global standards [11][12] - GAC Toyota's commitment to user-centered design and practical solutions positions it favorably in the competitive landscape of automotive intelligentization [12]

Core Viewpoint - The automotive market is currently experiencing a sales downturn, particularly in the electric vehicle (EV) segment, due to a combination of factors including a shift in vehicle purchase tax policy and seasonal demand fluctuations [1][3][4]. Market Performance - In January, nationwide retail sales of passenger vehicles reached 1.794 million units, reflecting a year-on-year decline of 12.1% and a month-on-month drop of 31.9% [3]. - The performance of major automotive brands showed a pattern of "year-on-year differentiation and month-on-month decline," with domestic brands benefiting from their EV offerings while facing pressure from the tax policy change [3][4]. Domestic Brand Performance - Geely Auto topped domestic sales in January with 270,200 units sold, achieving a year-on-year growth of 1% and a month-on-month increase of 14% [5]. - SAIC Group reported sales of 327,400 units, a year-on-year increase of 23.9%, while its domestic brand sales reached 214,000 units, up 39.6% year-on-year [6]. - GAC Group's sales were 116,600 units, marking an 18.47% year-on-year increase, with its domestic brands showing explosive growth [6]. Joint Venture Brands - Major joint venture brands like GAC Toyota and SAIC General saw a recovery in January, with GAC Toyota selling 63,600 units, a nearly 10% year-on-year increase [9][11]. - SAIC General's sales reached 51,000 units, up 8.2% year-on-year, driven by strong performance in its EV and export segments [11][12]. Export Growth - The overseas market has emerged as a significant growth driver for domestic automakers, with many companies reporting export growth rates exceeding 40% [13][14]. - Chery Group exported 119,600 units in January, a 48.1% year-on-year increase, maintaining its position as the top exporter in China [14]. - Geely's overseas sales reached 60,500 units, reflecting a staggering year-on-year growth of 121% [16]. Industry Trends - The overall trend indicates that by 2026, China's automotive export volume is expected to reach 7.4 million units, with EV exports projected to exceed 30% of total exports [17].