Core Viewpoint - JD's self-operated medical beauty clinics are making significant progress in channel expansion, particularly through collaboration with Meituan, marking a strategic move in the medical beauty sector [1][4]. Group 1: JD's Medical Beauty Clinic Launch - JD's self-operated medical beauty clinic, named "JD Self-operated Dermatology (Yizhuang Store)," has launched on the Meituan app [2][3]. - This collaboration with Meituan represents the first partnership between JD and Meituan in the medical beauty field [4]. - The Yizhuang Store has received subsidies from Meituan, resulting in some product packages being priced lower on Meituan than on JD's own app [5][14]. Group 2: Pricing and Competition - The pricing strategy shows that even a major player like JD relies on Meituan's local market dominance for customer acquisition [6]. - For example, the "Skin Rejuvenation Package" is priced at 948 yuan on Meituan compared to 998 yuan on JD [15]. - Despite JD's brand advantage, the Yizhuang Store's sales on Meituan are currently limited, with only 5 units sold for the "Bubble Needle" package [16]. Group 3: Future Plans and Expansion - JD plans to open a second self-operated clinic in Beijing's Guomao area by September 30 [20]. - There is anticipation regarding whether more JD medical beauty clinics will be integrated into Meituan in the future [21]. Group 4: Multi-Channel Strategy - JD is also integrating various medical beauty institutions into its app, continuing its dual strategy of being both a platform and a self-operated entity [23][24]. - This approach contrasts with Meituan's focus on being a traffic entry point for offline institutions [25]. Group 5: Industry Context - JD is not the first internet platform to enter the medical beauty sector; New Oxygen has already established 30 self-operated clinics across nine cities since May 2023 [26]. - New Oxygen's clinics also participate in Meituan's subsidy programs, indicating a trend where major players leverage Meituan for customer acquisition [30][31].

Core Viewpoint - The article discusses a case of illegal medical advertising in the cosmetic surgery industry, highlighting the importance of regulatory compliance for medical beauty institutions and the potential penalties for violations [1][2][3] Group 1: Case Details - A medical beauty shop was found to have published 11 promotional videos on Douyin without obtaining the necessary medical advertising review approval, despite spending 1,000 yuan on the advertising campaign [1] - The promotional content included various cosmetic procedures and their prices, such as 199 yuan for water light injections and 499 yuan for doll injections [1] Group 2: Regulatory Actions - The local market supervision bureau stated that the shop violated the Advertising Law of the People's Republic of China, which prohibits the publication of advertisements without prior review [2] - The shop was subject to administrative penalties, including a fine that could range from one to three times the advertising cost, or a fixed penalty of 100,000 to 200,000 yuan for low advertising costs [2] Group 3: Industry Implications - The market supervision bureau emphasized the need for medical beauty institutions to comply with advertising regulations to protect consumer health and safety, warning against exaggerated claims and misleading marketing tactics [3] - The bureau plans to increase enforcement efforts to combat false advertising and illegal promotions in the medical beauty sector, aiming to safeguard consumer rights [3]