Core Insights - In 2025, despite an overall decline in the luxury car market, Mercedes-Benz achieved significant performance in China, delivering over 575,000 vehicles, including passenger and light commercial vehicles [2] - Mercedes-Benz maintained its leading market share in the core luxury segment (priced above 400,000 yuan) and the high-end luxury segment (priced above 1 million yuan), with the Mercedes-Maybach GLS SUV seeing a nearly 14% year-on-year increase in deliveries [2] - The company is in a "water storage period" for product iteration, with only one new model, the CLA, launched in 2025, while most key models are in the latter half of their product cycles [4] Group 1: 2025 Performance and Strategy - The CEO of Beijing Mercedes-Benz Sales Service Co., Ltd. stated that 2025 was a challenging year, but through practical adjustments and proactive strategies, the company secured reasonable market share and met its basic business goals [4] - Mercedes-Benz is focusing on local R&D and innovation, collaborating with local tech firms to develop smart driving technologies tailored to Chinese consumers [5] - The company is optimizing its service network, shifting from scale development to quality and efficiency enhancement in response to market changes [6] Group 2: 2026 Outlook - For 2026, Mercedes-Benz plans to focus on three main areas: product quality, luxury service and experience, and continued investment in China [8] - The company aims to introduce over 15 new and updated models, covering various luxury segments and drive types, including new electric vehicles based on its three new electric architecture platforms [8] - Mercedes-Benz will accelerate the smart experience upgrade across its entire model range, with plans for multiple over-the-air software updates for vehicles equipped with the MB.OS operating system [9] Group 3: Digital Transformation and Sustainability - The company is committed to enhancing digital operations by integrating AI tools for customer communication, service, and business management to improve operational efficiency [10] - Mercedes-Benz is dedicated to sustainable development, participating in the automotive industry's upgrade and societal sustainability, with significant milestones in carbon neutrality and renewable energy usage in its manufacturing plants [12] - The company is also deepening its public welfare initiatives, including a three-year partnership with the Sanjiangyuan National Park and educational projects benefiting over 100 schools [12]

乘联分会数据显示，2025年，国内售价超40万元车型的市场份额从6.3%下滑至5.2%，30万—40万 元的车型市场份额从9.0%跌至8.4%。对比之下，售价在5万元以下及5万~10万元区间的车型市场份额分 别从2.6%增长至3.5%、从11.5%增长至13.8%。国内车市呈现出"高端市场萎缩，低端市场扩容"的现 象。 面对豪华车市场结构性波动及自身产品周期调整等挑战，奔驰和经销商伙伴一起，客观冷静看待市 场变化，克制务实调整市场预期，主动调整，积极求变，如期推进各项业务发展。 2025年，对于奔驰而言，无疑是极富挑战性的一年，即便如此，其仍然以稳健的姿态守住了核心市 场，取得了不俗的成绩。面对新的一年，奔驰将在产品、服务等方面进一步发力，继续深耕中国市场。 "2025年对奔驰而言是道阻且难的一年，一方面40万元以上的豪华车市场规模收缩，另一方面2025 年是奔驰产品更新迭代的蓄水期，多数主力产品处于产品周期后半阶段。"在近日举行的媒体沟通会 上，北京梅赛德斯-奔驰销售服务有限公司总裁兼首席执行官段建军直言不讳地说道。 值得注意的是，奔驰将加速推进全系车型的智能化体验升级，向所有搭载MB.OS操作系统的车型 ...

Core Insights - Mercedes-Benz delivered over 575,000 new vehicles in China in 2025, maintaining a leading market share in the core luxury segment and achieving growth in high-end product lines despite industry fluctuations [2][3][5] - The year 2026 marks the 140th anniversary of the invention of the automobile and the 40th anniversary of Mercedes-Benz's entry into the Chinese market, with plans for a comprehensive product refresh and technological upgrades [2][9][16] Market Performance - In 2025, Mercedes-Benz sold 2.16 million vehicles globally, with China contributing over 575,000 units, making it the largest single market [3] - The luxury car market in China saw a 10% decline in sales for vehicles priced above 300,000 yuan, yet Mercedes-Benz maintained its dominance in the 300,000 yuan and above segment with 339,000 units sold [3][5] - Mercedes-Benz's domestic models accounted for 250,000 units, while imported vehicles totaled 91,000 units, with a significant portion of high-value models [5] High-End Product Growth - The AMG series saw a 7% increase in global deliveries, reaching 145,000 units, while the G-Class achieved a record high of 49,700 units delivered [5] - The Maybach GLS SUV experienced a nearly 14% increase in deliveries, with a total of 12,000 units sold in China, highlighting the brand's appeal to high-net-worth customers [5][9] Strategic Adjustments - Mercedes-Benz is proactively optimizing its retail network and enhancing service experiences to ensure consistent high-quality service for customers amid market fluctuations [8] - Over 30 dealers completed the "Network Upgrade Plan" in 2025, and new service points were established in previously underserved markets [8] Future Plans - In 2026, Mercedes-Benz plans to launch over 15 new and updated models, covering various luxury segments and incorporating multiple powertrain options [9][16] - The company is accelerating the implementation of intelligent technologies, with plans for multiple OTA updates for vehicles equipped with the MB.OS operating system [13][16]

2025年，梅赛德斯-奔驰在中国市场共交付超过57.5万辆新车（含乘用车及轻型商务车），并在40万级及以上的核心豪华市场、100万级及以上的高端豪 华汽车市场保持份额领先。其中，梅赛德斯-迈巴赫GLS SUV年度交付同比增长近14%。 2026年是奔驰发明汽车的140周年，也是品牌正式进入中国市场的第40年。立足中国市场，梅赛德斯-奔驰将坚持"油电同质、油电同智"的产品策略，逐 步开启产品阵容焕新。全年梅赛德斯-奔驰将引入超15款全新和改款产品，覆盖新生代豪华、核心豪华和高端豪华细分市场，并涵盖多种驱动形式。另外， 基于MB.EA、AMG.EA、VAN.EA三大纯电平台的新车型也将陆续推出。 作为MB.EA平台首款量产车型，全新梅赛德斯-奔驰纯电GLC SUV将于年内带来国产加长轴距版本，并配有源自S级的AIRMATIC空气悬挂等底盘技 术。新一代S级轿车和国产长轴距GLE SUV新车型也将于年内投入中国市场。 近来，梅赛德斯-奔驰以"提质增效"为核心，推进体系升级与数字化转型，主动优化升级零售网络。2025年起，梅赛德斯-奔驰与经销商一起，在精简低 效网点的同时，持续提升零售体验。2025年，梅赛德斯-奔驰 ...