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多举措推进首发经济 各地不断激发消费活力
Yang Shi Wang· 2025-12-17 12:45
央视网消息(新闻联播):各地因地制宜,不断推出新举措、优化提升服务,加快推进首发经济,激发消费新活力。 上海聚焦提升通关效率、增强新品首发品质等,推出一系列政策举措,打造"首发上海"城市名片。不久前,"进博首发新潮流"系列活动在上海各大时尚 地标展开,首发上百款国潮新品。今年1至11月,上海新增首店933家,其中全球及亚洲首店14家。 在湖北武汉,一批首发、首展、首秀的科技品牌与前沿产品近日集中亮相,满满"科技感"为城市消费注入新动能。在这家全国领先的人形机器人7S店 里,打造了十多个首发应用场景。目前,武汉已建立首店经济项目库,助力优质项目快速落地。 在宁夏银川,一个建在商场内的江南文旅街区前不久对外开放,为市民游客带来多元化、沉浸式消费体验。今年,银川以首发首店经济为着力点,出台 多层次激励政策,对引进不同类别的首店分别给予补贴,加大培育力度。 各地还不断提升服务,助力首发经济快速发展。 辽宁进一步畅通"首发引领—产业跟进—生态提升"发展路径,沈阳建立了首发经济绿色通道,压缩首店入驻审批时间,为品牌首发提供便利。 江苏南京出台促进首发经济的15条服务措施,涵盖支持重点商圈、知名景区等向首发活动开放,并开通 ...
北京消费结构与趋势|“服务+体验+情感共鸣” 北京消费迈入第五时代
Bei Jing Shang Bao· 2025-07-14 14:12
Core Insights - Beijing's consumption has entered its fifth era, focusing on spiritual satisfaction, emotional resonance, and social value creation [1][3] - The "Action Plan" aims for an average annual growth of around 5% in total market consumption by 2030, with 24 policy measures to boost consumption [3][4] Consumption Trends - Service consumption is growing, particularly in information services and cultural entertainment, with a 4.9% increase [4] - The shift from product-oriented consumption to service-oriented consumption is evident, with a forecast that service consumption will account for 47% of total consumption by 2024 [4][5] - The Z generation is becoming the main consumer group, driving emotional consumption trends and a preference for domestic brands [6][7] Market Dynamics - The consumption landscape is evolving from standardized supply to precise demand matching, with a notable rise in outdoor and lifestyle brands [6][7] - The market is experiencing a transformation towards a composite model of "service + experience + technology," indicating a shift in consumer preferences [7][8] Technological Impact - Technology is becoming a core driver of high-quality development, with the durable consumer goods market expected to reach 24 trillion yuan in 2024, growing by 5% [8] - The integration of traditional cultural elements with modern design is enhancing brand value and local cultural identity [9] Policy and Economic Context - The "Action Plan" outlines a vision for Beijing to become an international consumption center, emphasizing the need for proactive consumption creation [9][3] - The focus on optimizing indicators, innovating scenarios, and supporting policies is crucial for uncovering the dual potential of rational and emotional value in consumption [3][4]
推动入境流量成为消费增量
Jing Ji Ri Bao· 2025-05-31 22:03
Core Viewpoint - The recent announcement by the Ministry of Commerce and five other departments aims to optimize the exit tax refund policy and expand inbound consumption, which is expected to stimulate a new round of high-level opening up and tap into China's consumption market potential [1] Group 1: Inbound Tourism and Consumption Growth - In 2024, inbound tourists are projected to reach 130 million, with inbound consumption expected to reach $94.2 billion, representing growth rates of 60.8% and 77.8% respectively compared to 2023 [1] - The implementation of visa-free policies and service facilitation measures is anticipated to boost inbound tourism, with 20.115 million foreign nationals expected to enter the country visa-free, marking a growth rate of 112.3% [1] - Specific regions, such as Beijing and Wuhan, are leveraging unique cultural attractions and events to draw international visitors, with Beijing expecting 3.942 million inbound tourists in 2024, a year-on-year increase of 186.8%, and Wuhan seeing a 2.3-fold increase in visa-free arrivals during the cherry blossom season [1] Group 2: Challenges and Solutions for Inbound Consumption - Current challenges include insufficient service capabilities at international transport hubs and inadequate international service support in certain regions or attractions [2] - To enhance the consumption service capabilities at international transport hubs, there is a push to develop integrated commercial functions at popular destination airports and to create duty-free complexes [2] - Improving the convenience of travel for foreign tourists is essential, including expanding the list of visa-free countries, optimizing regional visa policies, and promoting immediate tax refund services for shoppers [3] - The introduction of more quality inbound tourism routes and services, as well as the establishment of duty-free shops at eligible city ports, is encouraged to enhance the overall experience for inbound tourists [3]