NO.2 古井贡酒·年份原浆携手央视春晚 NO.1 茅台保健酒：巩固大众消费市场，未来将推出更多露酒产品 12月29日，2026年茅台集团保健酒业全国经销商联谊会在贵阳举行。茅台保健酒业公司党委书记、董事 长冯铖在会上提出"以消费者为中心、以市场需求为导向"，并介绍了公司2026年市场化运营机制。 他表示，大众酱香板块将以茅台醇系列作为核心布局200元以下价格带，台源为补充布局百元以下价格 带，全力巩固大众消费市场；酱香露酒构建以茅台不老酒为引领，茅源、MTC、微舒为多元支撑 的"1+3"差异化品牌矩阵。同时，在产品层面，未来将推出更多基于独特草本原料的露酒产品，匹配市 场多元化需求。 NO.3 国窖1573艺术新春酒线上首发GMV超10万元 近日，国窖1573×毛焰"相映成焰"艺术新春酒上市发布会在杭州举行。据悉，从2020年至2026年，国窖 1573先后携手七位艺术大师，推出七款艺术新春酒。发布会同期，国窖1573"相映成焰"艺术新春酒在天 猫超市同步线上首发，发布会直播期间场观超60万人次，GMV（商品交易总额）超10万元。 （文章来源：每日经济新闻） 12月28日，中央广播电视总台《2026年春节联 ...

Core Viewpoint - The article discusses the strategic development of Guojiao 1573's "Art Spring Wine" series, emphasizing its long-term collaboration with contemporary artists to enhance brand value and cultural significance, marking a shift in the high-end liquor market towards deeper artistic integration [1][3][11]. Group 1: Brand Development - Guojiao 1573 has established a systematic approach to its "Art Spring Wine" series, collaborating with a different artist each year since 2019, which reflects a commitment to building a sustainable brand asset rather than seeking short-term marketing gains [3][6]. - The collaboration with artist Mao Yan in 2026 continues the brand's tradition of integrating contemporary art into its products, enhancing the emotional and cultural resonance of the brand [5][16]. Group 2: Value Creation - The "Art Spring Wine" series employs a dual scarcity model, combining physical limitations (global limit of 60,000 bottles) with the uniqueness of an annual artist collaboration, creating a robust value cycle [6][8]. - Each bottle not only represents a tangible asset but also carries a unique cultural identity and historical significance, transforming the product into a "cultural relic" that reflects specific aesthetic concepts and contemporary sentiments [8][9]. Group 3: Strategic Insights - The sustained practice of the "Art Spring Wine" series serves as a strategic reference for the high-end consumer goods sector, highlighting the importance of patience in cross-industry collaborations and the need for a clear narrative in brand development [11][13]. - The article emphasizes the necessity of multi-dimensional value creation through the integration of quality, artistic significance, and market scarcity, which collectively enhance the brand's overall value proposition [14][16]. Group 4: Cultural Integration - Guojiao 1573's choice of artists is based on a deep understanding of their creative philosophies, ensuring that collaborations resonate with the brand's core values and contribute to a lasting cultural dialogue [14][16]. - The brand's commitment to cultural empowerment is evident in its initiatives, such as the "Contemporary is Future" art public welfare project, which integrates art into the brand's DNA and fosters a sustainable artistic ecosystem [6][9].

Core Viewpoint - Despite the ongoing adjustment in the liquor industry, Luzhou Laojiao has demonstrated resilient growth through strategic adjustments, achieving revenue of 31.196 billion yuan in 2024, a year-on-year increase of 3.19%, and a net profit of 13.473 billion yuan, up 1.71% [1] Group 1: Financial Performance - In Q1 2025, Luzhou Laojiao reported operating revenue of 9.352 billion yuan, a year-on-year increase of 1.78%, and a net profit of 4.593 billion yuan, up 0.41%, indicating growth in both revenue and net profit [1] - The net cash flow from operating activities in 2024 was 19.18 billion yuan, reflecting a significant year-on-year increase of 80.14%, showcasing the health of the company's operations [2] - The revenue from mid-to-high-end liquor reached 27.59 billion yuan in 2024, with a year-on-year growth of 2.77%, maintaining stable gross margins [2] Group 2: Brand Strategy - Luzhou Laojiao has established a clear brand system focusing on "dual brands, three product lines, and major products," which has contributed to its robust performance [2] - The brand "Guojiao 1573" has entered the 20 billion yuan super product category, solidifying its position among China's top three high-end liquor brands [2] - The company emphasizes high-end brand strategy, with initiatives such as the "China Strong Aroma 700 Years" theme exhibition and various cultural events to enhance brand visibility [3] Group 3: Digital Transformation - Luzhou Laojiao is leading in digital transformation within the liquor industry, with the Huangyi Brewing Ecological Park being the largest in terms of solid-state liquor production and automation [6] - The introduction of the "five-code association" system allows for comprehensive tracking of products from production to consumption, enhancing marketing strategies and operational efficiency [6][7] - The company aims to explore various digital models in 2025, focusing on digital growth and customer profit levels [7] Group 4: Youth Engagement - Luzhou Laojiao is actively targeting younger consumers by launching products that cater to their preferences, such as low-alcohol options and innovative beverages [8] - The "Jiao Master Festival" has evolved into a significant event for engaging with younger audiences, enhancing brand interaction and cultural resonance [9] - The company's strategy aims to balance traditional business with emerging consumer trends, positioning itself for future growth in a changing market landscape [9]