转自：中国侨网 在智利蓬塔阿雷纳斯，这座被称作"世界尽头"的南极门户城市，强劲的海风带着南极冰川的气息。每年11月至次年3月，南极迎来旅游季，很多怀揣探险 梦想的游客从这里出发，奔赴冰雪大陆。 "这家店开了好多年了，店名是取自我婆婆的名字。"娜娜回忆道，婆婆之前到蓬塔阿雷纳斯旅游散心，被当地简单安逸的生活氛围所吸引，便萌生了在此 开一家中餐馆的想法。 在这座城市里，一家名为小燕的中餐馆成了游客的落脚点。一些中国游客会在南极之行的往返途中，到这里吃上一顿中餐。 登陆南极前吃一顿中餐 与南极洲隔海相望的蓬塔阿雷纳斯，是麦哲伦海峡的主要港口城市，也是前往南极的"最后一站"。 "从这里出发，可以乘飞机直达乔治王岛，再登船深入南极。"中餐馆的经营者娜娜介绍，这条去南极的路线能避开德雷克海峡的狂风巨浪，降低晕船概 率，节约路程时间，比较适合追求舒适体验的游客。 "平日里，店里的顾客大多是智利本地人。而每年一到南极旅游季，来吃饭的中国游客就多了起来。"娜娜说，为了迎接客流，餐馆也会在旅游季酌情延长 营业时间，有时会延长至晚上11点到12点。 "双菜单"模式 在娜娜看来，智利与中国远隔重洋，称得上真正意义上的"天涯海角"。" ...

Core Viewpoint - The company Qianyisi has rapidly transformed from a small local business to a leading brand in the snack food industry, leveraging e-commerce and live-streaming sales to expand its market reach and production capacity [2][4][6]. Company Overview - Qianyisi was founded in 2022 by Li Fang in the Qianjia Card Industrial Park, with the aim of bringing the taste of traditional Guizhou potato dishes to a wider audience [3]. - Initially, the company operated from a small facility of over 1,000 square meters with only 10 employees, achieving modest sales of less than 1,000 orders per day [4]. Sales and Marketing Strategy - A significant turning point occurred in October 2024 when Qianyisi partnered with a popular live-streaming host, resulting in daily orders skyrocketing to 20,000-30,000 [4][5]. - The company utilized a network of 7,000 influencers to create a cumulative effect that led to explosive sales growth [5]. Logistics and Operations - The surge in orders overwhelmed the existing logistics capabilities, leading to issues such as mispackaging and delivery delays. However, a partnership with JD Logistics improved shipping efficiency to 100% and reduced costs significantly [5]. - The company expanded its production capacity from one production line to three, increasing output to four to five times the original capacity, with daily potato consumption exceeding 10 tons [6]. Workforce Expansion - As production scaled up, Qianyisi increased its workforce to over 100 employees through campus recruitment [7]. Product Quality and Brand Strategy - Qianyisi emphasizes product quality, using simple ingredients like potatoes, oil, sugar, and chili, which has garnered market recognition despite a higher price point compared to competitors [9]. - The company has effectively embraced e-commerce, with many customers discovering the products through word-of-mouth, leading to a more effective sales strategy than traditional sales methods [9]. Future Plans - Qianyisi is collaborating with the Guizhou Academy of Agricultural Sciences to develop better potato varieties based on production feedback, aiming to enhance product quality and support local farmers [10]. - The growth of Qianyisi reflects a broader trend of small enterprises in the Qianjia Card Industrial Park evolving into larger, more established businesses with the support of the local economic environment [10].

Core Viewpoint - The article discusses the launch of "Nanchengxiang Fresh Stir-Fry Community Canteen" in Beijing, highlighting its innovative approach to community dining through a self-service and fresh stir-fry model, which aims to attract consumers seeking quality and flavor in a competitive market [1][11][18]. Group 1: Business Model - The canteen adopts a "fresh stir-fry + self-service weighing" model, positioning itself as a "community stir-fry canteen" [1][5]. - The store features an open kitchen design, allowing customers to see the cooking process, enhancing the appeal of fresh stir-fry [1][5]. - The dining process is simplified into a clear sequence: cleaning hands, taking trays, selecting dishes, weighing for checkout, and returning utensils [5][9]. Group 2: Product Offering - The canteen offers over 20 types of dishes, with an average cost of 20 yuan per person [7][10]. - Dishes are categorized into five areas: single dishes, meat, vegetables, staple foods, and self-service [7][10]. - Pricing is based on weight for stir-fried dishes (3.18 yuan per 100g for meat, 1.58 yuan per 100g for vegetables) and fixed prices for single dishes (5 yuan for braised pork, 4.9 yuan for shrimp) [9][10]. Group 3: Market Context - The "stir-fry" model is a response to changing consumer preferences, with a growing demand for freshly cooked meals [11][18]. - The competitive landscape in Beijing's dining market is intensifying, with various brands entering the space, making the stir-fry model a strategic necessity for differentiation [14][15][18]. - Nanchengxiang's total revenue reached 1.6 billion yuan in 2024, a 9% increase year-on-year, but with a 14% decline in single-store revenue and a 35% drop in profit [16][20]. Group 4: Operational Adjustments - To cope with competition, Nanchengxiang is adjusting its operational strategies, including reducing costs by eliminating free fruit and modifying self-service options [21][22]. - The introduction of a small hot pot option for dinner aims to enhance profitability and meet consumer demand for variety [23][24]. - The shift towards a focus on "value cultivation" rather than mere expansion reflects a broader trend in the industry towards optimizing individual store profitability [24].