Core Viewpoint - The snack brand "Dian Er Wa" issued an apology after being accused of frequently posting inappropriate content, including cat abuse memes and disrespectful comments towards women, on its social media platforms [1][3]. Group 1: Company Response - "Dian Er Wa" acknowledged the complaints received from multiple users regarding inappropriate comments and videos on its Bilibili and Xiaohongshu accounts, which included references to "extreme beauty" and cat abuse memes [1][3]. - The company stated that it began new media promotions in 2025 to connect with younger audiences, but the execution led to backlash due to the inappropriate content shared by its social media team [3]. - In response, the company promptly removed the offending videos and comments, criticized and punished the responsible employees, and initiated immediate account rectification [3]. Group 2: Company Background - "Dian Er Wa" primarily sells snacks such as potato chips and flower cakes, and is registered under Kunming Anjin Trading Co., Ltd., which was established in 2013 with a registered capital of 500,000 RMB [6]. - The company’s operations include domestic trade agency, food sales (pre-packaged), and internet sales, among other activities [6]. - The brand had recently announced the upcoming launch of a product called "Haqimi Spicy Braised Snacks," claiming it was inspired by a love for cats and aimed at meeting customer demand [6].

Group 1 - Shenyang Shifeng Sauerkraut Industrial Park has entered full production, featuring 142 standardized pickling pools and an automated processing workshop, successfully exporting "Northeast flavor" products to southern markets [1] - The introduction of agricultural university technology has diversified the flavor and texture of sauerkraut, enhancing product stability and meeting southern consumer preferences [1] - Collaboration between food enterprises and agricultural research institutions is crucial for the high-quality development of the food industry in Liaoning [1] Group 2 - The village of Houshahzi is seeking to transform its traditional bitter lettuce industry, recognizing the need for deep processing and technological support [2] - A local company faced challenges with potato slice delivery due to oxidation, which was resolved through vacuum packaging technology developed in collaboration with Shenyang Agricultural University [2] - The demand for food technology innovation is significantly increasing among food processing companies due to challenges in product quality and market adaptation [3] Group 3 - The industrialization of traditional meat products in Liaoning faces challenges in maintaining flavor while extending shelf life through high-temperature sterilization [3] - The rise of internet marketing has led food processing companies to focus on aligning products and packaging with consumer trends, highlighting a growing need for R&D investment [3] Group 4 - Research on optimizing the crispiness of Guo Bao Rou (a popular Northeast dish) is ongoing, aiming to enhance its transportability and shelf life [4][5] - The transformation of laboratory research into practical applications is a key focus for agricultural research institutions in the province [5] Group 5 - The establishment of processing standards for sea cucumber products is sought by local companies to maximize nutritional value and absorption efficiency [6] - The integration of traditional food culture with industrialization is seen as a pathway to enhance the food industry in Liaoning [6]

Core Viewpoint - The company Qianyisi has rapidly transformed from a small local business to a leading brand in the snack food industry, leveraging e-commerce and live-streaming sales to expand its market reach and production capacity [2][4][6]. Company Overview - Qianyisi was founded in 2022 by Li Fang in the Qianjia Card Industrial Park, with the aim of bringing the taste of traditional Guizhou potato dishes to a wider audience [3]. - Initially, the company operated from a small facility of over 1,000 square meters with only 10 employees, achieving modest sales of less than 1,000 orders per day [4]. Sales and Marketing Strategy - A significant turning point occurred in October 2024 when Qianyisi partnered with a popular live-streaming host, resulting in daily orders skyrocketing to 20,000-30,000 [4][5]. - The company utilized a network of 7,000 influencers to create a cumulative effect that led to explosive sales growth [5]. Logistics and Operations - The surge in orders overwhelmed the existing logistics capabilities, leading to issues such as mispackaging and delivery delays. However, a partnership with JD Logistics improved shipping efficiency to 100% and reduced costs significantly [5]. - The company expanded its production capacity from one production line to three, increasing output to four to five times the original capacity, with daily potato consumption exceeding 10 tons [6]. Workforce Expansion - As production scaled up, Qianyisi increased its workforce to over 100 employees through campus recruitment [7]. Product Quality and Brand Strategy - Qianyisi emphasizes product quality, using simple ingredients like potatoes, oil, sugar, and chili, which has garnered market recognition despite a higher price point compared to competitors [9]. - The company has effectively embraced e-commerce, with many customers discovering the products through word-of-mouth, leading to a more effective sales strategy than traditional sales methods [9]. Future Plans - Qianyisi is collaborating with the Guizhou Academy of Agricultural Sciences to develop better potato varieties based on production feedback, aiming to enhance product quality and support local farmers [10]. - The growth of Qianyisi reflects a broader trend of small enterprises in the Qianjia Card Industrial Park evolving into larger, more established businesses with the support of the local economic environment [10].