Core Insights - Great Wall Motors has signed a partnership with the Chinese Arctic and Antarctic Administration to support polar scientific research, with the Tank 300 diesel model designated as a vehicle for Antarctic operations [2] - The collaboration will focus on the development and testing of vehicles for polar exploration, ensuring that the vehicles meet extreme cold weather requirements and exploring innovative paths for autonomous polar research equipment [2] - The Tank 300 diesel model has been awarded the title of "Selected Product for China's Arctic and Antarctic Expeditions" and will be used for transportation and support tasks at the Antarctic Great Wall Station [2] Company Initiatives - Great Wall Motors emphasizes research and development, having established a comprehensive testing system with over 2,000 experimental projects to support high-performance requirements [2] - The company has an environmental wind tunnel laboratory capable of conducting extreme cold weather validations to ensure vehicle quality and engineering capabilities for polar climates [2] - The company aims to leverage feedback from polar vehicle usage to continuously optimize its products and technologies, exploring new forms of polar vehicle offerings [2] Industry Context - Polar scientific research is crucial for understanding Earth's environmental changes and natural resources, and Great Wall Motors plans to encourage more industry participation in national scientific endeavors [3] - The company is committed to a development philosophy of "globalization, all-scenario, and all-power" to better serve its users [3]

Group 1 - The core mission of China's 42nd Antarctic Expedition includes addressing national needs and global scientific frontiers, focusing on key marine area investigations and related research work [1][2] - Great Wall Motors' Tank 300 diesel version is deployed on the "Xuelong 2" research vessel, tasked with critical roles such as material transportation and station commuting at the Great Wall Station [1][2] - The Tank 300 diesel version has undergone rigorous testing to ensure reliable operation in extreme Antarctic conditions, including simulations of strong winds and heavy snow [2] Group 2 - Great Wall Motors will send engineering personnel to the Antarctic Great Wall Station to provide vehicle maintenance and technical support as part of the expedition team [2] - The collaboration between Great Wall Motors and the Chinese Arctic and Antarctic Administration aims to enhance vehicle reliability and adaptability in extreme environments through joint research projects [2]

Group 1 - The 42nd Antarctic Expedition team from China has set sail, with the "Xuelong" and "Xuelong 2" polar research vessels departing [1] - Great Wall Motors' Tank 300 diesel version is directly deployed as a mass-produced model for Antarctic support, without the need for special modifications to operate in extreme cold [3] - Great Wall Motors has established a comprehensive R&D capability that meets global high standards, focusing on multiple dimensions such as active and passive safety, thermal management, NVH, and durability [3] Group 2 - The Tank 300 diesel version underwent long-duration simulation tests in a wind tunnel to ensure reliable operation in extreme Antarctic conditions, successfully performing key operations like one-button start, defrosting, and heating [3]

Core Points - The 42nd Antarctic Expedition of China has commenced with over 500 participants from more than 80 domestic units, expected to return by May 2026 [1] - The Tank 300 diesel version from Great Wall Motors is onboard the "Xuelong 2" ship, tasked with critical operations such as material transportation and station commuting at the Great Wall Station [1] - The expedition focuses on national needs and global scientific frontiers, including monitoring key Antarctic sea areas and applying domestic technology [1] Group 1 - The Tank 300 diesel version has undergone rigorous testing to ensure reliable operation in extreme Antarctic conditions, including simulations of strong winds and blizzards [1] - Great Wall Motors will send engineering personnel to the Antarctic Great Wall Station to provide vehicle maintenance and technical support as formal expedition team members [2] - This "equipment + talent" model aims to enhance mobility and response efficiency at the research site [2] Group 2 - Great Wall Motors has established a long-term partnership with the Chinese Arctic and Antarctic Administration to collaborate on vehicle research and testing for polar scientific expeditions [2] - The collaboration will focus on vehicle reliability, durability, and adaptability in extreme cold, wind, and snow conditions [2] - This partnership aims to deepen the integration of Chinese automotive enterprises with the national research system and accumulate experience for a more mature polar support mechanism [2]

Core Insights - The 42nd Chinese Antarctic Expedition has commenced, with the "Xuelong 2" vessel carrying the Great Wall Motors Tank 300 diesel model to support key tasks in Antarctica, marking a significant contribution from a domestic brand to national polar research efforts [1][3] Group 1: National Strategy and Industry Participation - This marks the first deep involvement of a domestic automotive brand in national polar research, showcasing the automotive industry's response to national scientific calls and its commitment to national missions [3] - The Antarctic scientific expedition is a strategic national project aimed at addressing global climate change, polar ecological protection, and frontier scientific exploration [3] Group 2: Vehicle Capabilities and Testing - The Tank 300 diesel model is a production vehicle that can operate in extreme cold without special modifications, reflecting Great Wall Motors' confidence in its technology [5] - Great Wall Motors has established a comprehensive global testing and validation system, ensuring the vehicle's performance in various conditions, including extreme cold and severe weather [5] Group 3: Operational Support and Collaboration - Great Wall Motors will send engineering personnel to Antarctica to provide vehicle maintenance and technical support as part of a full-chain support model, enhancing operational efficiency [7] - A long-term partnership has been established between Great Wall Motors and the Chinese Arctic and Antarctic Administration to jointly develop and test vehicles for polar research, aiming to integrate automotive capabilities with national scientific efforts [7]

Core Viewpoint - The 42nd Antarctic Expedition of China has commenced, with the "Xuelong" and "Xuelong 2" research vessels setting sail, highlighting the nation's commitment to polar scientific research and the involvement of domestic brands like Great Wall Motors in supporting these efforts [1][2]. Group 1: Expedition Overview - The expedition involves over 500 team members from more than 80 domestic organizations, with an expected return in May 2026 [1]. - The mission focuses on addressing national needs and global scientific frontiers, including climate change response, polar ecological protection, and advanced scientific exploration [1]. Group 2: Role of Great Wall Motors - Great Wall Motors' Tank 300 diesel version is deployed on the "Xuelong 2" to perform critical tasks such as material transportation and station commuting at the Great Wall Station [1]. - The vehicle is recognized for its capability to operate in extreme cold without special modifications, reflecting national trust in domestic brands and their contribution to major scientific endeavors [1]. Group 3: Technical Capabilities - The Tank 300 diesel version has undergone rigorous testing in extreme conditions, demonstrating its reliability for operations in harsh Antarctic environments [2]. - Great Wall Motors has established a comprehensive global testing and validation system, ensuring the vehicle meets high standards for safety, durability, and performance in various scenarios [2]. Group 4: Support and Operations - The company will send engineering personnel to the Antarctic to provide vehicle maintenance and technical support as part of the expedition team, enhancing operational efficiency [2]. - This "equipment + talent" model aims to improve mobility and responsiveness during the scientific research activities [2].

Core Insights - Great Wall Motors' Tank 300 diesel version has been awarded the title of "Selected Product for China's Arctic and Antarctic Expeditions" [2] - The unmodified mass-produced Tank 300 diesel version will undertake transportation and support tasks for the scientific research mission at the Great Wall Station in Antarctica [2]

Core Viewpoint - The automotive industry is experiencing a "year-end sprint" as 2025 approaches, with companies employing unconventional marketing strategies to capture consumer attention amidst a crowded market [4][5]. Group 1: Innovative Marketing Strategies - Mercedes-Benz collaborated with McDonald's to promote the new electric CLA by transforming the car into a "giant hamburger" and using youth-oriented language in their campaign [6][8]. - Chery Jetour's G700 made headlines by successfully crossing the Yangtze River, showcasing its capabilities and significantly boosting brand visibility, with over 15,717 orders within 24 hours of its launch [10][12]. - GAC Group partnered with JD.com for a promotional event leading up to Double Eleven, generating significant buzz and engagement through a blind auction that attracted over 23,000 bids [14][18]. Group 2: Celebrating Milestones - FAW-Volkswagen celebrated the production of its 30 millionth vehicle with a month-long marketing campaign, including a cultural festival and promotional offers that attracted around 130,000 participants [16][20]. - The success of FAW-Volkswagen's campaign highlights the importance of integrating celebration with promotional activities to maximize brand value [20]. Group 3: Unique Brand Engagement - Leap Motor's 61-year-old sales representative gained widespread admiration, leading to the launch of a training program that emphasizes the brand's commitment to employee empowerment and customer connection [21][23]. - Avita introduced a unique dining experience in its showrooms, offering high-quality meals to visitors, aiming to enhance customer engagement and brand perception [35][37]. Group 4: Product Testing and Globalization - Avita and Great Wall Motors are conducting extreme environment tests in Antarctica to validate their vehicles' performance, addressing the growing demand for adaptability in various climates [25][30]. - This focus on rigorous testing reflects the industry's shift towards ensuring product reliability in diverse global markets [30]. Group 5: Addressing Safety Concerns - Multiple incidents of vehicle fires in October raised safety concerns across the industry, with Li Auto taking proactive measures by recalling over 11,000 vehicles to address identified issues [41][45]. - The response from Li Auto contrasts with the silence from other brands, highlighting the importance of transparency and accountability in maintaining consumer trust [45].

Core Points - Great Wall Motors has signed a cooperation agreement with the Chinese Arctic and Antarctic Administration to participate in polar scientific research, marking the company's first involvement as formal research team members [1][3] - The Tank 300 diesel version will be used as a support vehicle for polar scientific research at the Great Wall Station in Antarctica [1][3] Group 1 - Great Wall Motors will collaborate with the Chinese Arctic and Antarctic Administration on the development and testing of vehicles for polar use, focusing on vehicle support, extreme cold verification, and joint research in polar scenarios [1][3] - The company aims to integrate its core technologies with the requirements of polar research, exploring innovative paths for autonomous and controllable polar research equipment [1][3] Group 2 - A cooperation mechanism will be established for joint research on polar vehicles, sharing testing platforms, and collaborative validation [3] - Great Wall Motors will continuously optimize its products and technologies based on feedback from polar vehicle usage, aiming to develop a true Chinese polar vehicle product form [3] - The signing ceremony included a visit from experts of the Chinese Arctic and Antarctic Administration to Great Wall Motors' technical center, where they explored the core R&D laboratories [3]

Core Points - Great Wall Motors has signed a cooperation agreement with the China Polar Research Center to participate in polar scientific research, marking a significant step in integrating private automotive enterprises with national research systems [1][2] - The Tank 300 diesel version will serve as the transportation and support vehicle for the Antarctic Great Wall Station, showcasing the vehicle's performance in extreme conditions [2] Group 1 - The collaboration aims to develop and test vehicles for polar scientific research, focusing on vehicle reliability in extreme cold, power systems, and adaptability to low temperatures [1] - Great Wall Motors' Vice President Liu Yanzhao emphasized the responsibility that comes with this recognition from the China Polar Research Center, highlighting the company's commitment to supporting polar scientific endeavors [1] - The Tank 300 diesel version has been designated as a "selected product for China’s North and South Pole expeditions," marking its first real-world test in extreme environments [2] Group 2 - Great Wall Motors will send technical personnel to participate as official research team members, ensuring the reliable operation of transportation equipment during polar expeditions [1] - The partnership aims to explore innovative paths for autonomous and controllable polar research equipment, aligning core technologies with polar research requirements [1]