Core Insights - Qualcomm showcased a variety of new terminals at the China International Import Expo, featuring 12 flagship smartphones equipped with the fifth-generation Snapdragon 8 Gen 2 chip, marking their first large-scale offline exhibition in China [1] - The exhibition highlighted innovative technologies across different platforms, including advanced automotive interfaces and AI-powered devices, demonstrating the integration of technology into daily life [1] - The immersive experience zone attracted significant attention, featuring augmented reality projects that provided interactive experiences, showcasing the potential of AR and XR technologies [1] - The display also included a vision for 6G technology, emphasizing Qualcomm's commitment to advancing connectivity and collaboration with operators and ecosystem partners [1] Group 1 - Qualcomm's booth featured 12 flagship smartphones with Snapdragon 8 Gen 2 chips, marking their debut at a major offline event in China [1] - The exhibition included various innovative technologies such as multi-screen operations in vehicles and AI glasses for payment and communication [1] - Immersive experiences were provided through AR projects, allowing attendees to engage with virtual environments [1] Group 2 - The 6G technology vision was presented, highlighting Qualcomm's efforts to transform connectivity and work with partners in the ecosystem [1] - The overall showcase illustrated a comprehensive smart technology landscape, from mobile devices to automotive applications and AI solutions [1]

Core Insights - Qualcomm showcased a variety of new terminals at the China International Import Expo, featuring 12 flagship smartphones equipped with the fifth-generation Snapdragon 8 Gen 2 chip, marking their first large-scale offline exhibition in China [1] - The exhibition highlighted innovative technologies across different platforms, including advanced automotive interfaces and AI-powered devices, demonstrating the integration of technology into daily life [1] - The immersive experience zone attracted significant attention, featuring augmented reality (AR) projects that provided interactive experiences, showcasing the potential of future technologies like 6G [1] Group 1 - Qualcomm's booth featured 12 flagship smartphones with the Snapdragon 8 Gen 2 chip, representing their debut at a major offline event in China [1] - The exhibition included various "black technologies," such as multi-screen collaboration in vehicles and AI glasses for payment and communication [1] - The immersive experience area offered AR experiences, allowing visitors to engage with virtual environments and characters [1] Group 2 - The demonstration of 6G technology at the booth illustrated Qualcomm's vision for the future and its collaboration with operators and ecosystem partners [1] - The diverse scenarios presented at Qualcomm's booth showcased the integration of smart technologies across multiple sectors, from mobile devices to automotive solutions [1]

Core Viewpoint - The automotive industry is experiencing a "year-end sprint" as 2025 approaches, with companies employing unconventional marketing strategies to capture consumer attention amidst a crowded market [4][5]. Group 1: Innovative Marketing Strategies - Mercedes-Benz collaborated with McDonald's to promote the new electric CLA by transforming the car into a "giant hamburger" and using youth-oriented language in their campaign [6][8]. - Chery Jetour's G700 made headlines by successfully crossing the Yangtze River, showcasing its capabilities and significantly boosting brand visibility, with over 15,717 orders within 24 hours of its launch [10][12]. - GAC Group partnered with JD.com for a promotional event leading up to Double Eleven, generating significant buzz and engagement through a blind auction that attracted over 23,000 bids [14][18]. Group 2: Celebrating Milestones - FAW-Volkswagen celebrated the production of its 30 millionth vehicle with a month-long marketing campaign, including a cultural festival and promotional offers that attracted around 130,000 participants [16][20]. - The success of FAW-Volkswagen's campaign highlights the importance of integrating celebration with promotional activities to maximize brand value [20]. Group 3: Unique Brand Engagement - Leap Motor's 61-year-old sales representative gained widespread admiration, leading to the launch of a training program that emphasizes the brand's commitment to employee empowerment and customer connection [21][23]. - Avita introduced a unique dining experience in its showrooms, offering high-quality meals to visitors, aiming to enhance customer engagement and brand perception [35][37]. Group 4: Product Testing and Globalization - Avita and Great Wall Motors are conducting extreme environment tests in Antarctica to validate their vehicles' performance, addressing the growing demand for adaptability in various climates [25][30]. - This focus on rigorous testing reflects the industry's shift towards ensuring product reliability in diverse global markets [30]. Group 5: Addressing Safety Concerns - Multiple incidents of vehicle fires in October raised safety concerns across the industry, with Li Auto taking proactive measures by recalling over 11,000 vehicles to address identified issues [41][45]. - The response from Li Auto contrasts with the silence from other brands, highlighting the importance of transparency and accountability in maintaining consumer trust [45].

Core Viewpoint - Chery Automobile, a leader in China's automotive export for 22 consecutive years, is embarking on a new journey in the international capital market with its recent IPO on the Hong Kong Stock Exchange, aiming to allocate 20% of the raised funds for overseas market expansion [1][21]. Group 1: Globalization Strategy - Chery has achieved a significant milestone with 5.22 million vehicles exported in 2024, maintaining its position as the world's largest automotive exporter [3]. - The OMODA and JAECOO brands have rapidly expanded to cover 44 global markets within two years, demonstrating Chery's effective market penetration strategy [3]. - In the European market, Chery has sold 145,000 vehicles from January to September this year, marking over a twofold increase, indicating both quantitative and qualitative growth [3][13]. Group 2: Historical Development Phases - Chery's export journey can be divided into three distinct phases: initial exploration focused on trade exports, a localization phase with the establishment of overseas production bases, and the current phase emphasizing high-end and new energy vehicles [5][7][25]. - The initial phase involved exporting economical models like the QQ to developing markets, while the later phase saw Chery establishing its first overseas production base in Brazil in 2014 [5][6][7]. Group 3: Brand Positioning and Market Entry - Chery's strategy has evolved from product export to brand output, reflecting a broader shift in the Chinese automotive industry from scale-oriented to value-oriented development [4][11]. - The European market is viewed as a critical testing ground for Chery's brand elevation strategy, with a focus on high-end and new energy vehicles [9][12][21]. Group 4: Financial Performance and Future Outlook - Chery's overseas revenue is projected to reach 100.9 billion yuan in 2024, accounting for 37.4% of total revenue, highlighting the importance of international markets for the company's financial stability [22]. - The company has established eight global R&D centers to enhance its technological capabilities and adapt to local market demands, supporting its global strategy [23][24]. - Chery aims to position itself among the top ten global automotive brands, leveraging its advanced R&D and localized production strategies [24][26].